Google NLP API Tool: Optimize Your Content to the “Next Level“

The latest advancement in Google’s ability to understand human language and use it for machine learning has the potential to make content more effective. With this new tool, your SEO strategy will be up-to-date with today’s marketing trends.

The “free nlp api” is a tool that helps you optimize your content to the “next level”. The tool can be used by any company that wants to improve their content.

Editor’s note: On October 25, 2019, Google officially declared that BERT, a “neural network-based approach for natural language processing (NLP)” in English, is currently being used in US search. Here’s where you can learn more about it.

How many times have you tried to optimize an article using so-called ideal on-page SEO but it didn’t work? Several times.

You wind up employing authors that don’t have any particular understanding about the niche, which is especially true for niches that need high-quality material.

You could have failed because you assumed that just include your target keyword in the title, URL, meta description, and headers would ensure results. You’ll need a tool to assist you in achieving your goal. There are a plethora of free and paid tools available, but who could possibly build a better tool than Google?

In this post, you’ll learn about a tool that will help Google and people understand your content better. Are you ready to learn something new? Let’s get this party started.

What is the Google Natural Language Processing API Tool?

Natural Language Processing is a powerful tool developed by Google enabling businesses to gain insights from unstructured data using machine learning technology.

Through e-mails, social media, and conversations, businesses are learning more about their consumers. You would assume that utilizing Python, running functions, and using the app script API would be difficult, but it isn’t. You’ll find it simple to use.

Furthermore, you do not need to spend a lot of money to utilize Google; you should not underestimate the power of this tool.

What’s the greatest part? This tool is based on the same technology used by Google in their search algorithms. 

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The benefit of this tool is that it helps ensure that the content you’ve created is actually optimized for the industry and niche in question.

How? Continue reading to find out more about the tool.

Because:

  • It has a practical use.

  • It is free; other tools need payment.

  • Because the tool informs you of the specialty and category, you may feel more confident in your writing.

You could be asking yourself, “How is this useful?”

Consider the following scenario. Assume you’re a brand-new health-related writer. Your customer need a “weight loss recommendations” article. What would you normally do in this situation?

You’d open the top 5 results, read them, and then go through the major headings from a few websites, maybe coming up with your own unique headers that were comparable.

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Based on the preceding article, you would write material that included the following phrases:

  • Drink plenty of water.

  • Eat eggs

  • Coffee should be consumed.

  • Green Tea should be consumed.

  • Reduce the amount of sugar you consume.

Even if you wrote an essay with more than 2,000 words, Google will not consider this sort of content to be of high quality.

Why?

Because you’ve made it plain to Google that you’re not an expert in the field; they can tell simply by looking at your content’s vocabulary level. Furthermore, what have you mentioned that is unique and informative?

Here’s what a doctor who understands the niche would be talking about:

  • Metabolism

  • Calories

  • Protein

  • Antioxidants 

  • Ingredients that are high in calories

  • Catechins

  • Diets that are low in calories

  • Glucomannan 

  • Diabetes type 2

Have you grasped the gist of what I’m trying to say?

An expert is more likely to employ industry phrases, which increases relevance and trust among users and Google.

How to Make the Most of the Google NLP API Tool for Content Optimization

So, let’s get started.

Step 1: Select the Appropriate Keyword

Finding the correct keyword to target for your content is essential; otherwise, you’ll wind up generating stuff that no one searches for on Google.

Why did I use the appropriate keyword?

Because a single article may rank for over a thousand different keywords. With the SEMrush Organic Research Tool, you can observe that the article ranked top in Google for “Weight Loss Tips” is ranking for over 1000 keywords. 

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When you click Keywords, you’ll get a list of all the keywords for this post.

Make sure the keyword you choose has the following qualities:

  • Low KD percent: SEMrush has a powerful KD percent filter. Keyword Difficulty Percentage is abbreviated as KD%. On other words, how difficult it is to rank for a certain term in Google. You may use keywords with a low KD percentage.

  • Good Volume: Choose a term with at least 500 searches per month. For other niches, even 100 can work wonderfully, depending on how valuable that traffic is to you.

  • Relevance: The keyword should be related to the topic at hand. If you use the term “iPhone,” you have no idea why someone is looking for it. Perhaps he’s looking for the newest news. Perhaps he’d want to see the Apple website. Perhaps he intends to purchase the item. Is it possible that he needs a case? Choose a term that demonstrates the objective behind the search, such as “purchase iPhone x on installments.” It is evident that the user want to purchase an iPhone X on a monthly basis. Instead of a general term like “iPhone,” if you publish material on this keyword, you are more likely to attract a customer.

If you need more information on how to choose the ideal keyword, check out SEMrush’s Keyword Research guide.

Step 2: Go to the highest-ranking website.

If Google ranks a website for a certain term, it signifies the site is deserving of a high position for a variety of reasons.

It also suggests they have a big amount of backlinks and may be giving the top quality content for a term. Other ranking indicators, including as the site’s age, page speed, mobile indexing, social signals, and so on, are also important.

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Please note that you will not be opening high-ranking websites to copy their headlines and content before moving on to the next phase. We’re going to try something entirely new this time.

Copy the material from top to bottom from the site that is now ranked #1 in Google. Now is the moment to put Google Machine Learning to work for you.

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Step 3: Using the Natural Language API from Google

Copy the material from the top-ranking site and paste it into Google Natural Language, then click Analyze.

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It categorizes the information into four groups:

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  1. What exactly is an entity? “A object having unique and autonomous existence,” according to Google. Persons, organizations, numbers, consumer goods, and other entities shall be isolated from the rest of the article and preserved in brackets.

  2. Sentiment: The sentiment section divides phrases into positive and negative attitudes. It’s a good idea to look at the highlighted snippet for any particular term to see whether Google is ranking positive or negative statements. This is used by businesses to examine client feedback on their websites, whether good or bad.

  3. Syntax is the study of sentences and their structure, and each sentence’s syntax is included in this section.

  4. Categories: It gives important information about the content’s categorization. If you write on weight loss, it will indicate that your material falls under that area. How? Continue reading.

Step 4: Work on a Google Sheet

The material from the Google Natural Language Processing API Tool must now be copied to your Google Spreadsheet. 

You must use phrases that you believe are essential in the area and may assist Google in determining the authority of your content. 

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If you have no clue what niche to target, use terms with a salience greater than 0.00.

IMPORTANT NOTE: Double-check that the material you’re composing reflects the same niche as the one you want to rank in.

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If Google doesn’t show you Confidence in your article regarding the niche you’re writing for, you’ll need to adjust the phrasing of your content to fit the Confidence niche Google offers.

Analysis of Public Opinion

You may also utilize Sentiment, which comes in three different colors: grey, red, and green. Green denotes a good feeling, red denotes a bad emotion, and grey denotes a neutral emotion.

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You should concentrate on the red and green sentences since they may assist you in finding the right phrase or avoiding potential issues while writing material.

Red and green, I’ve discovered, offer essential information about the content, while grey denotes a common statement that everyone is familiar with.

Step 4: Content Optimization Using This Information

This is a crucial phase that will determine whether your material succeeds or fails.

You’ve gathered all of the necessary information from the article that is currently ranking high on Google. Keep the following steps in mind while optimizing:

1. Intent

The first step is to determine the purpose of the keyword you’ll be optimizing for. If you search for a term and Google returns photos at the top, it means that people are looking for those images.

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If you search for a term and discover a list post, you may need to improve your list post.

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You must examine the Google results to see what is being shown, and then optimize for the same pattern.

2. Loading time is reduced

Yes, your website should load more quickly. This isn’t only because Google has said that it is a ranking component.

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Is there another reason why speed is important? Because it will assist you with Pogo Sticking.

What is Pogo Sticking, and how does it work?

When a person views your blog, then leaves to read another blog and does not return, it is likely that your website did not load quickly enough or did not suit their demands. Perhaps you didn’t supply the consumers with high-quality material, or they couldn’t see it on a mobile device.

One strategy to prevent pogo-sticking is to make sure your website is quick enough so customers don’t have to navigate to other websites to get the information they need.

3. Use of Keywords

Now the vital step comes into play: placing the keyword at the right locations. You need to put your keyword in the title, H1, meta description, body, <meta> tag, image names, and more.

With SEMrush On-Page Checker, you may get ideas from websites that are already ranking for the provided term in the top spots.

Pro Tip:

You don’t have to write your keyword in the same order all of the time if it’s a long tail. For example, let’s say you have a long tail term like “SEO is critical for company.” “SEO is crucial in business,” or “the significance of SEO in company is critical,” are examples of phrases you might use.

Make certain you’re not keyword stuffing. Give your text a natural, logical reading manner.

4. Making Use of Simple URLs

Keep in mind that a clear URL structure is beneficial to both Google and consumers.

How?

You can share without being spammy on social media. Users on certain systems may just see the URL structure without seeing a picture.

Which do you think is the friendlier way to share?

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Naturally, the first is more inviting to share with your friends.

5. Alternative Tags

 In order to rank in Google Images, alt tags are required. If you have an e-commerce site, labeling your photographs with phrases that your consumers would search for will help you get more quality traffic from Google Images and Google search, which can lead to more sales.

Why? Because Google has begun to display items in photographs. You’ll need to utilize Product Schema to do this.

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Make sure your image’s alt tags are descriptive – what does it say about the image? Don’t attempt to stuff keywords into photographs that have nothing to do with the image.

Pro Tip:

A Google Image search can help you identify the greatest alt tags. When Google ranks a picture, it does so for a purpose.

Just type your keyword in Google Image>open the website>go to the source code>look for the alt tags for the specific image. 

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6. Outperform your competitors

Everyone says they want to write better content than their competition, but they have no idea what to write about.

Here are some things to do:

  • Write extra words that are clearer and provide data that the reader can utilize. 

  • Answer questions on the current subject. What are the most frequently asked questions? What do they want to know about the second, third, and fourth questions? Respond to the questions.

  • Show more high-resolution photos and videos (optimize them).

  • Better research data is needed.

  • Make your material scannable; each headline should be informative.

  • Visitors will be impressed by the page’s speed, graphics, and content.

  • Backlink to this page from both on-site and off-site sources.

7. Use of photos, videos, and animated GIFs

Consider your favorite websites. I’m sure they’re utilizing high-resolution, one-of-a-kind photographs. People are shifting away from text and toward visuals and videos. Video is the way of the future. By 2022, videos will account for 82% of all internet traffic. There are a plethora of low-cost tools available to assist you in creating unique films and photos. 

Make sure the images you’re utilizing is appropriate for your culture and standards. 

Internal linking (number 8)

Are you aware that internal linking has the ability to boost your keyword ranking? Read How to Improve Keyword Rankings with Internal Linking to learn how. Why do you think that is? This is due to the fact that PageRank is sent from one page to the next. 

9. Mix the ingredients together.

To prepare any food, you must mix all of the ingredients, and everything must be right. A single mistake might result in a dreadful meal. With optimization, it’s the same situation. You may not obtain the results if you don’t utilize the Google NLP tool with the most recent On-Page standard.

The finest material is one which conveys a natural, rather than contrived, feeling.

Each statement should be useful to both users and Google. Your content is less likely to succeed if you are writing for the sake of words and wish to produce 3000 words with no value.

SEMrush has built a fantastic free tool called SEMrush Writing Assistant that works similarly to Google NLP Tool. It also pulls the most important keywords from your rivals for the term you’ve entered.

Content Marketing Platform by SEMrush

Make Data a Part of Your Content Strategy

ADS illustration

You may use it with Google Doc to quickly make your content relevant to the specified keywords.

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It is just a tiny portion of the ad-on; you can obtain the whole set of suggestions here.

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What’s the greatest part?

It offers a free pages report that you can use to improve your content and push it to the next level.

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 You will produce excellent content if you utilize both tools to optimize your content.

Last Thoughts

The Google Natural Language tool is quite beneficial for creating content that ranks well on Google. Because it’s one of the algorithms Google uses to rank content for related searches.

Furthermore, using the categories section, you will feel more assured in creating any piece of content for Google.

What did you think of the tool? Please let me know in the comments section below.

The “Google NLP API Tool: Optimize Your Content to the “Next Level”” is a tool that allows you to optimize your content by using natural language processing. The tool will analyze your text and provide suggestions on how to make it more readable, searchable, and shareable. It also provides other insights into your content such as sentiment analysis, word frequency, and keyword extraction. Reference: google nlp demo.

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