Google’s recently released structured data markup language (GMBX) has made it easier for authors to use the new format. While many publishers are not yet using GMB, they will be soon as Google is making its tools available for free and adding more features every day.
Google has announced a new structured data and GMB options. This is an announcement of covid-19.
As the COVID-19 virus continues to spread over the globe, the bulk of Google’s recent upgrades have focused on assisting users in better navigating the epidemic and finding the information they need. New event structured data choices for postponed, canceled, or online-only events, as well as a new format on the search results page for COVID-19 searches, are just a few of them.
We’ve also noticed some modifications unrelated to the virus, such as the addition of a new tool on Google Ads that makes it simpler to appeal ad policy concerns.
SERP fluctuation is another subject that has been considered in the business.
There have been swings, as shown by SEMrush Sensor, but we don’t know why. Perhaps that is why, as we all know, Google has been making a lot of modifications to keep people informed about COVID-19. Or it may simply be that we aren’t being informed about frequent Google upgrades. Please let us know any modifications you’ve seen.
Providing a COVID-19 Search Experience That Is More Comprehensive
For COVID-19 queries, Google is implementing a new structure on the search results page. This format makes it simpler for consumers to access authoritative health-related information and services, as well as fresh data and visualizations. Google has said that additional material may be added as and when it becomes available.
The new format demonstrates:
A carousel of Twitter accounts from health authorities and local civic groups that connect users to the most up-to-date COVID-19 local recommendations.
A feature that provides pertinent extracts from the World Health Organization (WHO) and the Centers for Disease Control and Prevention (CDC) in response to some of the most frequently asked questions about COVID-19 (CDC).
Modules that provide a map and information on COVID-19 incidence over the world. This will premiere in English in the United States in the coming days, before extending to other nations and languages.
Google also collaborated with government organizations and authorities to create a website focused on prevention, education, and local resources. Google.com/covid19 is a good place to start.
Connecting People With COVID-19 And Resources has further information.
COVID-19 Local Health Service Guidance
In reaction to the COVID-19 epidemic, another Google update (in the United States) adds a reminder warning on Google Seek or Maps when users search for urgent care, hospitals, or other medical services. The advisory asks symptomatic people to call ahead to help decrease the danger of the virus spreading to others and to avoid overburdening local health services.
The following is an example:
Connecting People With COVID-19 And Resources has further information.
Updates to Google Search For Travel-Related Information
Users will now receive COVID-19-related travel warnings or limitations for places, as well as links to relevant information, if available, thanks to improvements implemented to Google Search this week. Google will now send users to the Help Center page on airline regulations for flight adjustments and cancellations when they search for flights on Google Flights or make a Google search for a particular airline.
Stay informed on travel advisories and airline policies by visiting Stay Updated On Travel Advisories And Airline Policies.
On Chrome, mixed content has no effect on search rankings.
Last week, Google’s John Mueller responded to a Reddit post asking how mixed content on Chrome impacts search engine results. His reaction was as follows:
“For the most part, it doesn’t make a difference.” However, if your sites no longer display entirely in a browser, we will most likely be unable to show those sections as well. You must fix your pages if they cease operating in a browser.”
For virtual, postponed, and canceled event updates, Google now offers new optional properties.
Due to the COVID-19 outbreak, many events around the world have been postponed, canceled, or converted to a virtual format. As a result, Google has added optional properties to its developer documentation (applying to all languages and regions) to assist publishers and users in keeping events up-to-date.
You may edit the current state of an event using the schema.org eventStatus attribute as follows:
Set the eventStatus property to EventCancelled and maintain the original event date in the startDate for event cancellations.
Event rescheduling (albeit the new date is yet unknown):
The event has been rescheduled at a later date:
The event switches from an in-person to a virtual format:
- With EventMovedOnline, you may update the eventStatus field to reflect the new format.
See the eventStatus developer documentation for further details.
Google recommends using the following characteristics to designate an event as solely taking place online:
See Google’s update – New Properties For Virtual, Postponed, And Canceled Events for additional details.
On the Google Knowledge Panel, there are a lot of big videos.
For a question connected to the launching of the Playstation 5, Google has started presenting big movies on the knowledge panel. Brian Frielesleben discovered it this week and shared the page result display on Twitter:
Source: A Large Video Is Displayed On A Google Knowledge Panel
ADS ON GOOGLE
You Can Directly Appeal Policy Decisions With A New Google Ads Feature
Google Ads has unveiled a new tool that allows marketers to appeal policy decisions more easily. The following is what Google had to say about the new feature’s launch:
“We recognize that well-intentioned marketers make honest errors from time to time,” Google added, “and we want to enable every company to get their advertisements up as quickly as possible.”
A policy appeal had to go via the support staff before. It is now allowed to resubmit an ad as soon as the policy problem has been resolved. If users think Google Ads has made a mistake, they may appeal a policy decision directly in Google Ads.
All marketers need to do to make a submission in any of these instances is hover over a rejected or restricted ad and check whether the ‘appeal’ option appears.
Users may check the progress of their appeal in Policy Manager, which is also visible while hovering over a rejected or restricted ad.
Visit Easier Resubmissions And Appeals Of Ad Policy Issues for additional details.
Updates to four new asset reporting features
Google has announced the availability of four new asset reporting options for its App campaigns. These assets will provide users with more useful information about their campaign’s performance. The following are some of the new features:
Better advice for performance ratings: When you hover over a rating, the tooltips that emerge will advise you on what action you should take for that particular asset.
Keeping track of assets: At the ad group level, Google will add two new columns to asset reporting, particularly for asset source and orientation. In the following weeks, active App campaigns will get the changes.
Google will soon release performance charts that will enable you to see how your ad assets have changed over time. Consider the following scenario:
Ad previews: The future ad preview tool will show example advertisements built from your assets, as they could look in App campaign placements. The following is an example of how the feature will appear:
Visit Get Better App Campaigns Creative Insights With New Asset Reporting Features for more details.
Chrome And Chrome OS Releases Are On Hold
Google stated on Twitter and the Chrome Releases blog that new Chrome and Chrome OS releases would be temporarily paused due to changed work schedules.
We will not upgrade Chrome 81 from beta to stable at this period. We intend to resume distributing Dev channels soon, and we will continue to ship Canaries as scheduled.
March 19, 2020 — Chrome Developers (@ChromiumDev)
According to Google’s statement on its blog:
“Our key goals are to guarantee that Chrome remains stable, secure, and reliable for everybody who relies on it.” We’ll continue to give priority to any security upgrades, which will be incorporated in Chrome 80.”
The announcement may be found here: Upcoming Chrome Releases.
Button Has Been Temporarily Closed Inside the Google My Business Dashboard
This morning, Joy Hawkins tweeted that the Temporarily Closed option is now accessible.
Due to COVID-19, Google My Business has limited functionality.
Google My Business will be temporarily unavailable because to the COVID-19 epidemic, according to Google.
A lot of SEOs have noted this restricted functioning on Twitter:
Because of COVID-19, a lot of things with Google My Business aren’t working properly right now. Many of these just began this past Friday. I’ve put up a list of everything I’ve seen thus far: https://t.co/F6IqRRxrA3
March 23, 2020 — Joy Hawkins (@JoyanneHawkins)
I’m having trouble with post rejections, despite the fact that we’re publishing the same message in many areas and not get rejections in all of them. We are able to make the postings at first, but they are afterwards denied.
March 24, 2020 — Laura Ferruggia (@lauregg)
“Our current emphasis is on the quality and dependability of information on Google Search and Maps,” Google My Business writes in a recent article about functionality. We want to make sure that users and company owners have access to critical information, such as whether or not the business is open or has special hours.’
The following are some of the Google My Business temporary adjustments mentioned in the article:
All Q&As, new reviews, and response to reviews are now unavailable.
New listings, claims, and verifications for various sorts of companies are delayed on Google Maps and Search.
They’ll prioritize reviews for edits that are critical to health-care businesses.
Limited has further information. Due to COVID-19, Google My Business functionality has been disabled.
Learn how to use Google Search Console to see which pages have been crawled and indexed.
Daniel Waisberg demonstrates how to find out which of your sites have been crawled and indexed by Google, as well as any issues discovered throughout the process, in the Google Webmasters Search Console Training.
Some recent SEMrush resources that have proven to be useful:
Google has released new structured data and GMB options that will help local businesses with multiple locations. The updates are available now. Reference: local business schema for multiple locations.
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