Here’s Why Video Data Matters So Much

Video data is the most important piece of marketing today, and according to one study by Edison Research, video will be responsible for generating $1.7 trillion in ad revenue worldwide by 2020. In order to take advantage of this opportunity, marketers need a means of accessing high-quality insights on what their customers are watching across all platforms.

Video consumption statistics 2021. The “video consumption statistics 2021” is an article that provides insight into the importance of video data.

The demand for internet video content is rapidly increasing. According to an eMarketer analysis, 100 million people view internet videos every day, and Cisco predicts that by 2020, video will account for 75% of all mobile traffic. The videos cover a wide variety of topics. People aren’t just clicking on adorable kitten videos or viral advertisements anymore — internet users are eating video material, from how-to instructions to live streaming user content from concerts, and this has significant ramifications for advertisers.

The following are some of the reasons why video data is the most important to collect:

Guidance for the Campaign

Future ads and targeting should be guided by when and where consumers push play or opt to quit a video. When it comes to video content development, every organization should know precisely what length, subject, and tone their target audience prefers. When a business can figure out what makes its consumers tick, they’ve stumbled onto a gold mine.

Better Audience Segmentation

The “who” of video clicks and responses may provide a lot of information. Many marketers feel that video content is solely preferred by younger customers, but evidence shows otherwise. According to a research by the Interactive Advertising Bureau, consumers aged 35 to 52 like longer-form video content, and 67 percent of that age group indicated they didn’t mind the number of video commercials on their smartphones and tablets. Consumers beyond the “millennial” classification are seeing video commercials, whether they’re reading a news piece or engaging with 360-degree video content – and you should know who and when.

Take a thorough look at the demographics that are clicking on your video material, and you may be shocked by what you discover. Spot-clicking on individuals who respond to video material, whether via social media likes, retweets, or comments on the videos itself, is also a good idea. What kind of people are viewing your video content? What can you do to better serve those viewers? Smart video content distribution may assist you in better defining what your audience enjoys and desires from you.

Messaging Errors

When it comes to flat text or picture advertising, it’s difficult to pinpoint why consumers don’t click or click-and-run. Was it a mistaken click? Is it possible that the presentation scared them away? Was there any section of the website that successfully diverted their attention away from the ad? When all the information you need is a single click away, it’s tough to figure out what’s “wrong” with a message. More extrapolations may be made depending on the amount of time spent viewing the page and whether or not the user clicks on a call to action. Traditional web advertisements, on the other hand, provide marketers with fewer opportunity to learn.

Video advertising bring up that universe of data in new and imaginative ways, allowing advertisers to take use of cutting-edge technologies. Marketers must investigate why a big number of viewers are clicking away from a video at a certain timestamp. If viewers reach the conclusion of a video but do not click on a call to action, marketers must employ stronger and more persuasive language. When marketers can fill in the gaps in their video message, they learn more about other ads’ potential flaws.

Marketers may interact with customers with video content in a variety of ways. When combined with the correct data, video content may improve a company’s marketing efforts and provide customers with more relevant message.

Video is a powerful tool for marketers. It’s engaging and it provides data that text cannot. Video engages viewers in a way that text cannot. Text on its own is not as effective, but when paired with video, the engagement is increased exponentially. Reference: video vs text engagement 2020.

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