How Agencies Win Big With Webinomy: Workflows You Can Replicate

Agencies have been using Webinomy to maximize the performance of their marketing campaigns. This article looks at how these agencies are achieving success in an increasingly competitive landscape by replicating workflows that help them win big with automation, data and quality content.

The “creative agency workflow process” is a new way of working that agencies are using to win big. It includes the use of webinomy, which allows for quick and easy workflows.

This guide contains a collection of step-by-step recommendations from organizations who have used Webinomy to increase their company development. Learn more about their experiences with the tools and the incredible achievements they’ve accomplished.

Webinomy assists agencies at every step of the process.


1. Lead generation and qualification

2. The Pitch

3. Campaign management

4. Expanding the clientele

1. Lead generation and qualification

How do we locate and qualify new specialized clients?


Greg Gifford is a well-known actor. is a well-known actor. is a well-known actor. is a well-known actor.

Webinomy Academy Professor and creator of the Webinomy for Businesses course. Vice President of Search, SearchLab.

SearchLab is an agency that offers local SEO and PPC services to small and medium-sized businesses. Here, Greg Gifford is a well-known actor. is a well-known actor. is a well-known actor. is a well-known actor. shares actionable tips on how to find and qualify new clients in a specific niche. 

1. Look for possible customers in your target city.

Let’s imagine you operate with auto dealerships and are searching for new business. I prefer to start with Domain Analytics since it gives you a good picture of opportunities for both organic and paid search. All you need is a domain to examine to get started. Find a company in your target city using a fast Google search – we’re searching for dealerships in the Dallas region and found Huffines Chrysler Dodge Jeep Ram.

Organic Research may be found by clicking here. We want to make sure we’ve picked the correct nation database since we’re searching in Dallas. Then we type in the URL, hit search, and we receive a ton of information on that company, as well as a few useful listings of nearby rivals who may be potential customers.

2. Keep an eye out for any holes in their organic search approach.

For all the juicy details, scroll beyond the top-level information. You’ll get a list of the top organic keywords, allowing you to evaluate whether there are any glaring gaps for phrases you know they should be ranking for. You may examine a graph of their organic ranking distribution right next to it to obtain a high-level notion of their search exposure.


Then there’s the really amazing part: a list of their top organic rivals, along with information on how many keywords they compete on and how many total keywords each competitor ranks for. Webinomy plots competitive placement to the right, depending on the amount of potential traffic each site gets and the number of keywords for which it is visible.


Keep in mind that information regarding organic or sponsored search traffic isn’t the same as real traffic counts. Rather, they’re based on search visibility and clickstream estimations, and are just intended for comparison.

Also, have a look at the branded vs. non-branded term graph. When you locate prospects that are more branded, it suggests they aren’t receiving as much traffic for non-branded searches, which is a fantastic target for an SEO pitch.

3. Find your sweet spot

The finest part is still to come. Check out the organic competitors list, which is the same one that appears on the summary page. You may either click to examine the whole list – over 2,000 rivals in this example — and export it, or you can choose just one of the competitors and Webinomy will run the same organic research on that specific site.


You can locate the sweet spot between the prospects who aren’t quite visible (or aren’t visible at all) but who are clearly eager to spend money on digital marketing if you spend even a modest bit of time here.

I also like looking over the advertising research section. If prospects are paying for Google Ads, it’s an indication that they’re more knowledgeable about digital marketing, and they’re more likely to realize that SEO is a worthwhile investment.

Finally, it’s a good idea to compare how top-ranking companies appear organically to how they appear in the search results. If there’s a gap, it suggests they’re spending a lot of money on advertisements to compensate for the lack of organic exposure, which is a promising sign. You could also seek for possibilities who have larger projected expenditure. If they’re paying more, they’re probably receiving better results, and they’ll be more receptive to an SEO presentation.

Using Traffic Analytics, you may identify holes in your prospects’ plans.


Greg Gifford is a well-known actor. is a well-known actor. is a well-known actor. is a well-known actor.

Webinomy Academy Professor and creator of the Webinomy for Businesses course. Vice President of Search, SearchLab.

In this chapter, Greg Gifford is a well-known actor. is a well-known actor. is a well-known actor. is a well-known actor. explains in detail how to find gaps in your prospect’s search strategies using Traffic Analytics.

1. Examine your prospects’ traffic sources. 

You should utilize the Traffic Analytics report in addition to Organic Research. Again, these figures are estimations; they’re only for comparison purposes. Check the estimated accuracy of the report at the top, which will be one, two, or three bars. The lowest degree of accuracy is one bar, while the greatest level is three bars.

A breakdown of estimated referral sources may be seen in the Traffic Sources graph. If you know how much search traffic a prospective lead receives relative to paid, social, and direct traffic, you may learn a lot about them.


2. Follow the path of your prospect’s traffic.

The Traffic Journey report is also beneficial. It displays the prospect’s main traffic sources as well as the top exit destination sites – the sites that people visit after leaving the site you’re monitoring.

The Top Pages report displays the entrance sources for each of the site’s top pages, as well as the keywords for which each page is searchable.


3. Compare and contrast your prospect’s website with those of its rivals.

Finally, have a look at the Audience Insights report, which enables you to compare your site to a competition. You can examine how much of their audiences overlap to evaluate whether they’re competing in the same market. You’ll also receive a list of comparable sites that fit the audience if you scroll down and pick “similar category.”


2. The Pitch

Identifying technical SEO issues and providing remedies


Greg Gifford is a well-known actor. is a well-known actor. is a well-known actor. is a well-known actor.

Webinomy Academy Professor and creator of the Webinomy for Businesses course. Vice President of Search, SearchLab.

1. Create a project for your prospect and do a site audit.

With only a few clicks, you can acquire this type of information from Webinomy. Enter the prospect as a Project and do a Site Audit on it. When the audit is complete, look at the site’s health score; if it’s poor, that’s a wonderful data point to add in your presentation. Then go through the list of problems and warnings, paying close attention to any issues that you know are a major concern. Finally, check through the list of top difficulties and attempt to spot any major flaws.


2. Identify the information nuggets that will help you build your pitch.

The idea is to only include serious concerns in your list. If your target has a 500-page website and the audit reveals that they have four duplicate title tags, it isn’t something you should include in your presentation.

Instead, focus on the key aspects that will help you convince the prospect that you are the best candidate for the job. Then, in your pitch deck, use that information and knock the prospect’s socks off!


Market Explorer is used to pitch customers.


Greg Gifford is a well-known actor. is a well-known actor. is a well-known actor. is a well-known actor.

Webinomy Academy Professor and creator of the Webinomy for Businesses course. Vice President of Search, SearchLab.

1. Gain a thorough understanding of the market in which your website operates.

Enter the domain of the company you wish to examine into the Market Explorer report. As usual, double-check that you’ve picked the correct nation database before clicking “research a market.”

The site’s rivals are graphed in four quadrants in the industry competitors section: 

  • Sites in the Game Changers quadrant have a lot of room to expand.
  • The Leaders quadrant displays sites that are rapidly expanding and have strong traffic potential.
  • The Niche Players quadrant displays either new or smaller sites with a slow pace of expansion.
  • The Established Players sector displays sites that have a consistent readership.


You can determine the kind of opportunity based on where the sites lie in the graph. You may access top-level information about a site by rolling over the dot. You may even change the date range to observe how various locations are positioned in the quadrants, giving you even more information about which ones are stronger possibilities.

The Traffic Trends graph also has some important information if you scroll below. The traffic trend for the industry you’re looking at is shown on one line, while the traffic trend for the individual website is displayed on the other. 

If industry traffic is increasing, but the prospect’s site is stagnating (or, better still, declining), that’s really compelling information to include in your presentation.

2. Make a list of your finest prospects.

It’s also helpful to understand how traffic generating tactics are broken out. The graph compares the industry norm to the breakdown of the site you’re looking at, and displays the traffic mix split down by direct, referral, organic search, social, and sponsored. If the site you’re looking at has a substantially lower proportion of search traffic than the industry average, you know it’s a good bet.

It’s also interesting looking at the demographic distribution of visitors, again from an industry vs site standpoint. Your prospect may be completely unaware that they are losing a substantial quantity of traffic because they aren’t optimizing for the correct audience.


The Market Traffic graph displays the percentage of visitors for each channel, as well as how they have changed over time. If you see a significant increase or decrease, this is also useful information to mention in your pitch.


Return to the report’s top and choose the All Domains option. A list of all the sites that have been recognized as being similar to the one you’re looking at will appear. Each of these might be a viable option.

The overall traffic for the site is shown first, followed by a breakdown of the major referral sources. In addition, each source gives a percentage rise or reduction, so look at the Search Traffic column and see who has a significant decline in search traffic – they are great leads!

3. Examine the client’s market position and identify opportunities for expansion.

The Market Explorer tool will default to looking at the top rivals, but you may do the same research on a specified group of up to 20 domains using bespoke markets. In other words, you’re simply looking at the sites you wish to include, rather than the whole industry list.

When you employ personalized market lists, you’ll frequently get greater insights that speak directly to the prospect. Instead of looking at the whole industry, you’re simply interested in the dataset of the sites you’ve chosen. You may also narrow it down to just two or three sites to compare your potential against their most formidable rivals.

Consider the following scenario: you’re presenting and want to compare them against Amazon, PetSmart, and eBay. You can also click the link to add sites from the appropriate sites list to your Custom Market list; then just click the plus symbol to add them. You may now view all of Market Explorer’s data, but just for those sites.


Because Amazon is clearly a Leader, and PetSmart and Chewy are still considered Niche Players, you could choose to focus your presentation on transforming them from a tiny specialist to a more strong rival.

When Amazon is removed from the equation, the market traffic for simply Chewy and PetSmart shows a trend. Toggle the periods – it indicates that traffic is gradually increasing, but Chewy is increasing at a quicker rate. If you were marketing PetSmart, this would be wonderful data to provide since they can see directly how a close rival is surpassing them.

Restart Amazon and scroll down. You may now observe some important information on traffic strategy breakdown. Because Amazon is such a big influencer, it’s largely the same as the market graph, although Chewy and Petsmart have a different mix. Petsmart has a considerably larger pink bar, indicating that they get more organic traffic, but Chewy has a much larger bought traffic bar. If you’re marketing Chewy, that’s excellent information to include: one of their primary rivals receives substantially more organic traffic. And, since Chewy has more total traffic but more sponsored traffic, gaining more organic traffic will allow them to cut their paid traffic budget. They win on the organic front thanks to you, and you save them money on the paid front because to you!


We know the numbers are skewed when we look at the proportion of visitors by channel since Amazon clearly dominates. With this in mind, you can observe that, although Chewy has over twice the total number of visits as PetSmart, the organic share is still very close – indicating a possible traffic generation strategy discrepancy. It’s also evident that they greatly outnumber PetSmart in terms of sponsored traffic share, which isn’t good news. You may persuade them to save money there in order to win in organic overall.

Webinomy for Businesses

On one platform, you can advertise, manage customers, and measure progress.

ADS illustration

3. Campaign management

Gaining a competitive advantage and growing organic traffic


Linh Pham

Brighttail’s Content Marketing Manager

Ricksoft, Inc. is a software company that creates Atlassian project management tools. Ricksoft hired Brighttail to rework the company’s marketing approach, gain rank against SEO-savvy rivals, and spark app assessments in the face of dwindling website traffic and evaluations.

Brighttail discovered that Ricksoft was losing organic traffic possibilities to rivals for critical keywords owing to a lack of SEO content during its early study. Linh Pham, Brighttail’s Content Marketing Manager, explains how Webinomy’s tools enabled the agency extensively examine Ricksoft’s rivals’ content strategy to understand what they were doing well and where there were potential for Ricksoft to gain rank. As a consequence, organic traffic increased by 2,191% in only six months, and the average keyword position jumped from 77 to 21.

1. Conducting a competitive analysis and asserting their claim to the market

We began by identifying buyer personas based on product positioning. Then we created a list of frequent SEO keywords and determined the market’s top rivals. After that, we began to delve further into the secrets of the competitors.

The Keyword Gap tool offered us a huge leg up since it allowed us to fill in the gaps in information that other websites couldn’t.


Then, in the Keyword Manager, we saved all of their critical keywords for eventual content ideation.


2. Content topic research

Then came Topic Research, which is perhaps our most popular Webinomy tool. Based on the keywords determined in the previous stage, we filtered down the content ideas in this step.

The Topic Research tool provides a wealth of information about what content works, and we often look at the question-type content ideas.


Another essential aspect that we evaluate is the backlinks report. In an ideal world, we’d want to generate material that is both useful to the target audience and also a linkable asset on the website. 


We then used these ideas to create a content mood board. The team used this information to establish the most relevant and distinctive content subjects for the target audience.


Overall, we were able to plan Ricksoft’s editorial schedule as a result of this process. The objective was to create more distinctive content while focusing their efforts on the appropriate area, at the right time, for the right audience. 

We established a content plan to meet all of the marketing objectives by combining all of the procedures above:

  • Improve your ranking for critical keywords.
  • Boost brand recognition (as a software vendor).
  • Drive traffic to Ricksoft’s Atlassian Marketplace app listing by using the website.

3. Content creation and optimization

The true magic came, of course, when we got down to compose the material. We were able to rely on our authors to generate SEO-friendly material thanks to the SEO Content Template tool.

Take note of the backlink suggestions, which we found to be quite useful for content dissemination.


By combining link development and on-page SEO, we were able to increase organic traffic by 83 percent.

Mesenschi, Cosmin

Catena Media’s SEO Outreach Specialist

Catena Media is a lead generating company that focuses in the iGaming and financial industries. The firm was founded in 2012 and has offices in Malta (HQ), the United Kingdom, Serbia, Japan, Sweden, the United States, and Australia. Over 5 million monthly visitors are scattered over Catena Media’s ever-expanding product offering.

The team focuses on off-page optimization for customers’ and their own brands’ websites, using anything from public relations campaigns to connection development with journalists, publishers, agencies, and webmasters. It launched in 2013 and began a link-building drive in July 2019 to reclaim its place as one of the leading slot game market players in the UK and abroad.

Mesenschi, Cosmin, SEO Outreach Specialist at Catena Medial, reveals how their client got 83% organic traffic growth in four months, improved its toxic link score, and grew its domain authority, making it one of the top players in the slot game market and a trusted source for its users.


1. Look for content ideas and chances for backlinks.

There are several ways to utilize Webinomy for off-page SEO and link development in particular. We’ve found the On-Page SEO Checker to be one of the most useful Webinomy services, and we’ve used it on JohnSlots and other UK-based sites.


This tool assists us in creating a brand plan and defining focal areas. We can identify content ideas and backlink chances for a certain page using this tool, which analyzes our rivals’ links and displays opportunities for our brands. This isn’t to say that your site should have the same backlink profile as your rivals, but it’s an excellent starting point. Knowing what works for them and what may be improved in your brand strategy is always beneficial.


Our experts looked through the proposed connections and chose the most relevant websites for JohnSlots.


The On-Page SEO Checker highlights certain backlink chances that we may not have seen through our regular outreach efforts. These may have a significant influence on a page’s performance.


2. Use semantic recommendations to improve the page’s content.

JohnSlots has benefited from the tool’s semantic recommendation function, which has helped to enrich page content. When attempting to rise from the bottom of the SERP to the top, this optimization is very important, and it may have a significant influence on conversions and traffic.


3. Perform a backlink assessment and make improvements to your backlink profile.

The most important part of the approach for JohnSlots was to improve the overall backlink profile and ensure that the negative SEO assaults were eradicated. We utilize the Webinomy Backlink Audit tool to assist detect any potentially hazardous connections to our customers’ sites and to verify that disavowing is done across projects as required.

We evaluate all the referring domains and anchor texts that go back to a client’s domain, as well as their values, types, and if a particular website is hazardous to the client’s brand, in the Backlink Audit dashboard.


I like having all of my backlink information in one spot since it’s so simple to comprehend, manage, and research if necessary. When we find a backlink that should be disavowed, we pick it and add it to the disavow list (or the full domain).


We just download the.txt disavow file and send it to Google after the audit is completed. Easy-peasy!


4. Expanding the clientele

Clients increased by 108 percent, while income for the patented product increased by 185 percent.


Freddy Hunt is a character in the film Freddy’

Oneupweb’s director of SEO and content marketing

Oneupweb is a full-service digital marketing business situated in Michigan. The firm is a 20-year veteran of the SEO sector, having started as one of the industry’s pioneers. While the firm works with clients in a variety of sectors, franchise brands such as Mr. Rooter Plumbing, Molly Maid, and Martinizing make up the bulk of its SEO and content marketing clients.

They established a goal for themselves in 2017 to create new SEO and content marketing tools in order to better serve current customers and attract new ones. This necessitated the development of a new application that offered a streamlined workflow, reliable data, and solved the company’s current issues.

Freddy Hunt is a character in the film Freddy’, director of SEO and content marketing at Oneupweb, explains that they chose Webinomy because keyword tracking is much more accurate than their previous tools. In addition, the interface is very intuitive for tracking by zip code, which is important for them since they work with many multi-location brands. As a result, Webinomy has replaced several of Oneupweb’s legacy tools for keyword research and site auditing/monitoring.

1. Create a content strategy and streamline the keyword research process. 

We created three new SEO solutions with the help of Webinomy. We were able to create a Content Gap Analysis using the Keyword Gap tool. We can now simplify the keyword research process and swiftly sketch out a strategy for bridging content gaps thanks to Webinomy’s service. Building pages for service-related keywords has shown to be one of the most successful methods of stealing organic leads from competitors. By comparing our customers’ search representation to their closest competitors, we may quickly uncover some huge gains for them.

For example, Mr. Rooter’s website only has one page dedicated to plumbing installations. We discovered that they were not ranking well — or at all — for essential particular keywords like ‘kitchen faucet installation’ or ‘toilet installation’ using Webinomy. We created child pages for each of those services, which resulted in a significant boost in traffic.


2. Create blog subjects that will increase organic visitors.

Condario, our unique content calendar platform, would not have been possible without Webinomy. We can successfully generate blog subjects that are ideal for organic search — and, more precisely, highlighted snippets — using the Keyword Gap tool in conjunction with the Keyword Magic tool. 

The Keyword Magic tool helps us to filter keywords for queries that are likely to appear in Google search results as highlighted snippets. Condario’s blog ideas and social posts are informed by this keyword research. We use Webinomy to track the amount of highlighted snippets we have and the expected traffic we get from them as material is created and promoted throughout the year. Webinomy is the best tool for keeping track of highlighted snippets. It’s critical for us to demonstrate to customers the influence we’re having not just on their website, but also on the SERP.

Oneupweb raised Condario income by 185 percent after two years using Webinomy.


3. Make the website more relevant to local searches.

Local Content & Keyword Tracking was developed by the Oneupweb team for their biggest clients — franchise companies. Using Webinomy’s keyword research engine, we can identify geo-specific keywords for local franchise pages. After optimizing the local homepage for hundreds of locations, we then track the keywords by local zip codes. This allows us to more accurately measure the impact of our local content projects.


These solutions have given us with the development we’ve seen at Oneupweb by delivering exceptional outcomes for our customers. Webinomy assists us in demonstrating the value of Oneupweb to our customers.

Webinomy has been quite helpful throughout the sales process. Using the Keyword Gap tool to compare a prospect to their competitors is a powerful motivation. If we can show someone that they aren’t ranking for all of these phrases, but their competitors are, they are more likely to engage with us.

Webinomy for Businesses

On one platform, you can advertise, manage customers, and measure progress.

ADS illustration

The “advertising agency process flow chart” is a great example of an Agencies win that can be replicated by any company. The flowchart shows how the advertising agencies work to get their clients more exposure.

Related Tags

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