How an Agency Helped a Bakery Choose an Impactful Blog Theme

A themed website is a marketing tool that allows business owners to easily establish their company’s personality and create a more personal connection with clients. Choosing the best blog theme can be difficult, but having an agency like The Ad Agency help you through each step of the process will make it easy.

So far in our SEO Reality Show, we’ve discussed how Why SEO Serious, an international SEO consultancy, assisted Edelweiss Bakery in determining blog subjects and developing a content strategy. In this episode, we’ll discuss how the agency assisted Edelweiss in selecting a blog theme, as well as where to explore and what to think about before installing one.

How the material will be displayed is an important but often disregarded factor for a blog. The subject of your blog may influence whether or not your reader stays on the page or clicks the “back” button. 

Consider how the agency assisted the bakery in making its blog theme as enticing as possible.

Selecting a Blog Theme

The old Edelweiss layout was out of date, with no apparent structure to the blog or articles to make them reader-friendly. Here’s how it used to appear: 

How-an-Agency-Helped-a-Bakery-Choose-an-Impactful-BlogThe original blog theme of Edelweiss

Although some organizations choose for a bespoke design for their blog theme, this is frequently more expensive and time-consuming. The firm advised that Edelweiss choose from pre-built templates for the blog overhaul to keep costs low and development moving forward. 

Challenge: Selecting a Blog Theme out of thousands of options

How to Select a Good Theme Template

Step 1: Concentrate on the topic of your blog’s content (s) 

The firm focused on the bakery’s key content subject for its blog, “recipes,” to assist Edelweiss analyze themes that would best fit its company and entire website. The query: blog recipe theme was then used to narrow down the theme search. 

Tip for selecting a theme: You may also go straight to one of the most popular sites,, and choose a theme there.

1636647014_287_How-an-Agency-Helped-a-Bakery-Choose-an-Impactful-BlogLooking for eye-catching blog themes on Google

Step 2: Selecting Leaders Based on Four Criteria

The agency looked at evaluations from and after examining the top themes from the search results to limit down the alternatives even further. They looked at the following characteristics in particular: 

  1. Design that is appealing
  2. Layout that adapts
  3. Section for comments that is useful 
  4. Special blocks for structured data — in our example, blocks containing ingredients, method, cooking time, and other information — are available.

Other desired components of recipe pages that the government looked for were summaries, lists, and nutritional information. The agency’s selection criteria resulted in two viable possibilities for Edelweiss’ blog: 

  1. Pixwell – Theme for a Modern Magazine (sample here); and 
  2. Lahanna is a WordPress theme for food blogs ( preview here).

These alternatives fulfilled the boxes for aesthetic appeal and organized content, which are both important for keeping users on a page. The distinctive chunks, for example, would make it simpler for users of Edelweiss’ blog to browse the website and locate the information they want fast. 

Here’s an example of how the Pixwell theme’s content blocks might be used for a recipe-themed blog like Edelweiss’:

1636647017_951_How-an-Agency-Helped-a-Bakery-Choose-an-Impactful-BlogTaking into account which content blocks are relevant

Step 3: Collaborating with the customer

After the team at Why SEO Serious narrowed down blog theme alternatives, they discussed the benefits and drawbacks of each with the Edelweiss team. The Lahanna theme was chosen as the winner because to its optimized content blocks and simplicity of navigation. They accepted the “Foodie Willow” version after examining two demonstrations of the blog theme (here and here). 

The firm may then go on with integrating the new blog theme into the website. 

Step 4: Integrating the Blog Theme Into Your Website

Pre-designed blog themes must be placed with the site’s current pages, such as the homepage, delivery page, and store. This implies that the bakery blog would effectively have its own theme, which would be verified as part of a technical audit after installation and setup to verify that it was suitable for indexing. 

Check back for more information on how to prepare a blog for indexing in future episodes of SEO Reality Show.

Step 5: Installing the Required Plugins

Because a theme is nothing more than a template with stock photographs, the firm needed to make sure Edelweiss’ theme fit well with the rest of the site. Third-party plugins (obtained from official sources) may help in this situation.

In this situation, the agency chose solutions for the following and recommended them to the client after conducting a blog audit:

  • Increasing the speed of your website: Click here to learn more about site speed and how it is assessed.
  • Structured data helps search robots better comprehend the content of a website. Google may build a rich snippet on its SERP if there is specific markup.

Read about our WordPress conversation to learn more about plugins and look for ones that could be handy for your site or blog.

On the next episode of the SEO Reality Show,

We’ll look at technical specs for a copywriter in our upcoming SEO Reality Show episode, which will focus on the content generation side of Edelweiss’ blog. Keep an eye out for updates!

How to Choose an Effective Blog Theme (Infographic)