How to Build Your Website Architecture for SEO

SEO is the most important factor of a website. Good SEO will help you rank better in search engines, bringing more traffic your way and helping to drive revenue. However, it’s not all about rankings: Search engine algorithms change regularly, so being mobile-friendly can also be helpful for driving visitors to your site.

The “website architecture diagram tool” is a tool that helps you create an SEO-friendly website architecture. This includes creating directories, sub-domains, and the like.

One of the most crucial technical SEO foundations is getting your website architecture correct, although it’s frequently ignored.

A website shouldn’t just be a jumble of pages and postings. It should be a well-organized collection of material that is simple to explore and comprehend for both search engines and people.

This post will teach you how to create a site structure that works and aids your site’s SEO success.

We’ll look at the following points in particular:

What Is the Definition of Website Architecture?

The architecture of your website determines how content (pages and articles) is organized. This is also known as the architecture of your website and refers to how your information is connected together and shown to visitors and search engines. It’s the structure of your website. 

A smart website design makes it simple for visitors to move between pages and for search engines to crawl and comprehend your information.

Consider how your website’s pages interact with one another, particularly how they branch off your homepage and are organized into deeper directories.

In addition, while designing a website’s architecture, keep the following in mind:

  • Structures of URLs
  • Menus for navigating
  • Categorization
  • Breadcrumbs
  • Internal hyperlinks

Your Website Architecture’s Importance

Whether you have a small or big website, website design is critical to its success since it affects people in terms of accessibility and user-friendliness, as well as search engines in terms of crawlability and technical features.

So, let’s look at why you should take the time to correctly explain this for these two important reasons…

Users’ Site Structure

The fundamental goal of your website is to bring your goods or services in front of your target audience, which might include your next customer or client. That implies you should put your users at the center of everything you do.

When we consider why your site’s structure is so crucial to your visitors, we can divide it into three categories:

The Architecture of a Website Is Important for User Experience

The structure you pick has a direct influence on the usability of your website, which means making it simpler for consumers to discover the items, services, or information they need.

The simpler it is for someone to locate what they’re looking for on your website, the more likely they are to become a client or customer.

Find out where you stand in the rankings.

utilizing the Topic Exploration Tool

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It’s Easier to Navigate a Website With Good Architecture

You make your site simpler to browse when you meticulously lay out its structure to assist people discover what they want as quickly as feasible.

Because one of the main purposes of content on a website is to assist prospects go through your sales funnel, it’s only natural that you’d want to make it as easy as possible for them to do so by enhancing your navigation.

A good site structure organizes content and makes pages as easy to find as possible.

Nobody likes to waste time seeking for the information they need. A smart website layout allows visitors to discover pages and articles with as few clicks as possible, keeping them interested and preventing them from leaving. 

Search Engine Friendly Website Architecture

A decent website architecture is critical for providing a great user experience, but it’s also crucial for SEO success.

If you structure your site correctly, search engines will have an easier time understanding it and ranking your content higher in the SERPs.

The following are the main reasons why website architecture is important for search engines:

Content Sorted by Topic

Topical SEO is important, and the structure of your site may help you illustrate how various pages and articles are related.

Grouping together relevant content pieces, also known as topical relevance or topical authority, positions you as an expert in your industry to search engines, demonstrating that you cover a subject in great detail. 

This aids search engines in comprehending your website’s purpose and providing context for the terms you should rank for. 

Emphasize the Most Important Information

The appropriate website design allows you to emphasize your most significant sites (also known as pillar or hub pages) and position them as the pages that should rank for competitive, high-volume keywords (think generic terms).

Your site will be easier to crawl and find new pages with a good structure.

Search engines can browse your site more easily and locate new pages (and modifications to existing ones) quicker with a decent website architecture.

If Google can’t crawl all of your website’s pages, indexing them will be difficult. With the appropriate structure, though, you shouldn’t have this problem since every content should be linked to from at least one other page.

Your website’s architecture has a high level of link authority.

Backlinks are one of the most important ranking factors. To get the most out of your link-building approach, make sure you’re correctly dispersing link authority throughout your whole site.

You want various sites addressing different inquiries to gain high-quality backlinks. As a result, you’ll have multiple pages throughout your domain that consumers will find useful. You may also get more relevant, high-quality backlinks this way.

You can achieve this more efficiently with the correct site structure. 

Assists in the prevention of keyword cannibalism

When two or more pages with the same objective compete with one another, keyword cannibalization may hinder your site from ranking as high as it might. Due to a clearly defined position on your site for a certain subject or piece of material, the appropriate website layout may make it simpler to prevent this problem from arising. 

What Are the Characteristics of a Good Website Architecture?

We’ve previously established that a decent site structure should have the following elements:

  • Content that is thematically relevant should be grouped together.
  • Your most significant pages should be highlighted.
  • Maintain a logical order of material by keeping it basic.

Here’s an example of a well-organized structure before we go into how to establish your website structure:


Take a look at how the material is organized around the site’s main pages. The site’s content is organized in a logical structure, which can easily be extended as the site expands. 

The following is a short overview of the website architecture, which is built on what are known as subject clusters:

Topic clusters are collections of information that revolve around a primary theme and connect to and from a pillar page. In a nutshell, subject clusters are focused on a particular topic and provide several chances for internal linking to keep visitors on your site. 

They’re a good way to organize your site, allowing you to combine thematically similar information together and create a strong internal linking structure. Here’s an example of a pillar page with a subject cluster:


Using topic clusters allows you to demonstrate subject authority, which is critical for achieving high SERP ranks. 

How to Create a Functional Website Architecture

Are you ready to create a site structure that benefits both your users and search engines? Here’s a step-by-step method to determining the structure of your website:

Keyword and Topic Research

It all begins with keyword research on a current subject.

After all, you need to know the themes you’ll target and the major keywords within these topics that you’re aiming to rank for before you can build a structure that works.

Use the Webinomy Topic Research Tool to get ideas for significant themes in your sector and to start thinking about how to categorize your content and keywords most effectively.


Enter a subject and click “get content ideas” to obtain a list of possible topics based on your input.

Begin with those that are most directly related to your goods and services.


These thoughts are primarily to start you thinking about those that are mentioned by others who are providing material in this sector at this point. They aren’t always your ultimate plan of action.

Get Suggestions for Keywords

utilizing the Keyword Magic Tool, the world’s largest keyword database

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Brainstorming may also aid in the development of primary subject ideas for your website.

Once you’ve come up with some subject ideas, it’s time to do some more in-depth keyword research to map out pages and articles that will fit into the topic clusters you’ve created.

You may use the Keyword Magic Tool to discover the keywords that your prospects are searching for when looking for companies like yours.

Do your research on one of the concepts you came up with throughout your subject research:


Although not all of the keyword suggestions will be applicable to your company, start compiling a list and grouping similar keywords that make sense to cover together in a piece of content. 

You may also use the Keyword Gap Tool to determine if there are any potential for crossover themes and keywords between your site and your rivals.


You’ll be able to view shared keywords, unique possibilities, and more, all of which will help you guide your keyword strategy and make sure you’re covering all of your bases (even if this means planning for future content).


At this point, consider the following:

  • The main subjects you’ll cover are as follows: (and use for pillar pages)
  • The sub-topics that make up these (usually based around long-tail keywords and questions)

Plan the structure and hierarchy of your website.

The key to success is to develop your site’s structure. It’s logical to first identify your subject clusters, then decide on a pillar page for each cluster, before moving on to the supporting material.

The top-level content pages that address the wider subject are your pillars. Consider how you may cover a broader subject at a high level inside your pillar pages while designing them. This opens up the possibility of delving further into the intricacies of the relevant cluster.

Consider these pages to be more in-depth answers to particular queries concerning the larger subject. These sites should then link back to the main pillar page, providing a clear picture of how your material is linked.

Compare and contrast your keywords with those of your competitors.

with the help of the Keyword Gap Tool

ADS illustration

It might help you visualize how subject clusters work together and where individual pages and articles should go if you graphically plan out your site’s structure at this point.

You can do this using a free platform like Gloomaps.


Once you’ve drawn out the structure of your site, you’ll have a wonderful reference point as you add content and expand.

Take a look at your website’s URLs.

In an ideal world, your site’s structure would group material under the same subfolder as the pillar for that subject.

Assume your pillar page is located at All of your cluster content will be accessible by URLs like

This is known as URL silos, and it helps to retain subject relevancy inside a site’s subdirectory, therefore it’s a good idea to arrange your site this way whenever feasible.

This isn’t the only option, however. Even if you can’t fit all of your cluster material inside the pillar page’s subfolder, you can still utilize this website architectural strategy. 

Siloing URLs inside folders helps retain topical relevance; however, if this isn’t possible due to technical constraints, you may utilize internal linking to highlight the thematic relationship between sites. 

Internal connection will be discussed later. 

While navigation menus are generally used to assist visitors in finding the sites they need, they also serve as a useful indicator of the most essential pages.

In addition, the manner you arrange your navigation menus must be carefully considered.

Take a look at the major navigation of these two sites in the same industry as an example:


 Consider the following:


Here’s a wonderful illustration of how crucial it is to get navigation properly. The second picture clearly assists consumers in finding the appropriate items as quickly as possible, but the first image only goes as far as top-level general categories.

Consider how you organize your navigation menus and how you may utilize them to put your major pages in front of your visitors. 

Take into account the depth of your site’s most important pages.

A good website layout should make it simple for both search engines and people to locate the material on your site, which means pages shouldn’t be buried deep inside it.

It’s often considered that all pages on your site should be accessible in three clicks or less from the homepage, and the appropriate structure may help you achieve this.

Errors in Sitemaps are Identified and Corrected

utilizing the Audit Tool for Sites

ADS illustration

Breadcrumbs and internal linking may help guarantee that pages aren’t buried deep inside your site, but visualizing your structure can assist in keeping content within these three tiers.

This prevents orphan pages from appearing on your site, which occur when a page is not linked to from anywhere in the site’s structure. It can only be viewed via a direct link and not from anywhere else on the site. 

The Webinomy Site Audit Tool may be used to find pages on an existing site that need more than three clicks to access or are orphaned.


Locate and Correct Keyword Cannibalization Problems

The best time to detect and address term cannibalization concerns is while reworking an existing site’s structure. Keyword cannibalization is defined as follows in our guide:

Term cannibalization is sometimes described as something that occurs when you have many pages on your site that target the same keyword – one page cannibalizes the capacity of the other to rank, and neither performs as well as they might. Cannibalization of keywords is all about purpose, and when numerous sites target the same goal, you have a problem.

You may utilize the cannibalization health tool in the SEMrush Position Tracking Tool to discover faults and then learn how to address them in this tutorial.


Understanding the notion of one page to target a certain aim of a term will help you avoid complications when it comes to organizing your structure on a new site.

Make Strategic Use of Internal Linking

Internal links are links that lead from one page on your site to another, and if you’re not acquainted with them, they’re links that point from one page to another. 

Internal links also aid search engines in comprehending your site’s structure (and the thematic connections between pages), passing link authority, and assisting people in navigating between sites.

Internal linking may be done in a variety of ways, including:

  • Breadcrumbs
  • Internal connections that are contextual
  • Links to other pages

Let’s not forget that topic clustering relies heavily on internal relationships. The Site Audit Tool may be used to check your site’s current internal linking structure:


Make a sitemap in HTML

Consider creating an HTML sitemap as a last step in creating a good website architecture.

These are user-visible sitemaps that also provide a list of URL links that search engines may crawl, lowering the chance of orphan sites and enabling new pages to be identified fast.

Remember that HTML sitemaps also transmit PageRank (link authority) and are highly recommended. 

Don’t overlook the significance of proper website architecture and the influence it may have on your SEO results.

Take the time to develop a structure that works for both users and search engines, such as grouping your pages by subjects, properly distributing link authority, and assisting visitors in getting to the sites they want to see as soon as possible.

With Ease, You Can Monitor Your Ranking

With the Position Tracking Tool, you can keep track of where you are at all times.

ADS illustration

Watch This Video-

The “website architecture template” is a webpage that gives website owners an idea of how they should design their websites to be optimized for search engines.

Frequently Asked Questions

How do I structure my Website for SEO?

A: This is a very broad question. For this specific case, I would recommend doing keyword research and then structuring your website around those keywords to make sure that you could rank for them.

Which website architecture is best for SEO?

A: The website architecture is a highly debated question. There are pros and cons to each website design, but the most important thing is that you can find out which one works best for your specific needs.

What is website architecture in SEO?

A: The architecture of a website is the design and use of a sites structure. It describes how content, navigation and functionality are organized on a given web page or site.

Related Tags

  • how to create website architecture
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  • what is site architecture in seo
  • website architecture tool
  • types of website architecture

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