Semantic SEO is an advanced form of Search Engine Optimization that helps you find the right keywords for your content. It also uses a wide range of different ranking factors, such as popularity and relevance to help you better optimize your site’s performance in search rankings. This blog will teach how to conduct semantic website optimization research by using specialized tools like MozBar and Google Trends
“Fresh bread bakery near me” is a search phrase that will bring up a lot of results. Semantic SEO research is the process of analyzing how different keywords are associated with each other. This can help you find new opportunities to improve your SEO strategy.
So far on our SEO Reality Show trip, we’ve partnered with an experienced firm to assist a Florida-based artisan bakery improve their search results.
Previously, I was a contestant on the SEO Reality Show…
- Episode 1: Competitor research is complete.
- Episode 2: Made a list of websites to connect to.
- Episode 3: redesigned the website structure
And in today’s episode, we’ll look at how the agency used semantic research to determine which phrases to optimize for in order to outperform competition in Google. Let’s get this party started!
What is the Semantic Core, and how does it work?
The semantic core of a website (also known as “semantics” or “semantics SEO”) is a list of search queries that their target audience will use to find a product or service on a search engine. These will be key search phrases that you should put into your site and optimize for, including fundamental semantics into the relevant areas of your site structure.
Why is it Important to Conduct Semantic SEO Research Now?
Before you start with SEO semantics, you need have a ready-made structure for the client’s prospective website. The specialist agency designed the framework of the client’s site and received their approval in the previous episode.
1. The website structure that was agreed upon by the customer
The rationale is simple: collecting semantics without a pre-built framework is like experiencing the universe just by touch, without sight, sound, taste, or smell. There isn’t enough information to provide you with the broad picture perspective you’ll need to perform it successfully.
You’re more likely to wind up with some non-target searches integrated into your site’s core if you start undertaking semantic keyword research without a clear site structure, which might bring the incorrect type of traffic to you. They could have nothing to do with your company or your goods.
Everything is simpler, though, with a ready-made framework. Let’s take a peek at how our experienced agency did semantics research for Edelweiss Bakery’s SEO campaign.
Depending on the size of the niche, the availability of resources (including time), and the tools available, there are many approaches to developing a high-quality semantic core.
The agency chose to take the following strategy in this case:
- Consider competitor semantics.
- Use the Webinomy Keyword Magic Tool to add keywords.
- Put up a list of queries for each page that needs to be optimized.
The production of semantics for the bakery’s primary home page will be the topic of this how-to case study.
Step 1: Gathering the Semantics of the Competition
First, the agency had to figure out which target sites we wanted to use for our investigation.
The bakery’s main page needs to be optimized for those looking for “bakery fort lauderdale,” since that’s where it’s situated. This is a high-intent term since the user’s goal is clear: they want to locate a nearby bakery. It’s critical to know what people are looking for when they’re looking for these items.
The agency then looked through the established list of rivals, seeking for sites that had a similar purpose.
They looked examined all of the sites’ home pages to determine what kinds of searches they were ranking for. If the agency’s home pages were optimized for something else, they’d look at other sites that seemed to match their client’s search intent. Typical labels for these pages might be “Bakery” or “Cafe.”
The meta title tag is the quickest approach to figure out what query the page is optimized for. It was a positive indicator if it said “bakery fort lauderdale” or something similar (like “bakery in fort lauderdale” or “fort lauderdale bakery”).
The firm utilized the free SEO Meta in 1 Click add-on for Chrome to discover a site’s meta title tag. In this case, the home pages turned out to be the rivals’ target sites for further investigation.
2. On the competitor’s website, europeanbakerymaine.com, an example of selecting the page we need.
The agency employed the Keyword Gap tool after locating the appropriate pages. They would go to the landing pages of rivals’ websites that we had already chosen and research their keywords.
Make certain that the search area is correct. They stated that the search area be in the United States in this instance. You need also choose “Exact URL” as the search type.
4. Choosing terms that are important to us
The firm then added the keywords that best fit the client’s site to a saved list by using the Keyword Manager tool’s “+” button.
All of the keywords they selected had the following characteristics:
- Accorded to the intention
- Product type was matched
- It was GEO-friendly (assuming there is such a thing as a GEO key for “Miami, Florida”).
- Wasn’t labeled
The agency could only include the “bakery fort lauderdale” inquiry in our situation. They completed the challenge in two iterations since there were six contestants and only four windows for entering them. They came up with a total of 79 keywords as a result of their efforts.
5. Keyword Manager folder with chosen keywords
It’s worth noting that for inquiries like “bakery made to order near me,” the bakery would scarcely see any organic search progress. Local restaurant aggregators and review services appear in SERPs for these sorts of SEO inquiries. It is, nonetheless, worthwhile to pay attention to such essential terms. They may include distinctive terms that describe the issue, which we will need to incorporate into the page’s content while composing the copy. It’s a bespoke bakery in this scenario.
Expansion of the Keyword List (Step 2)
Despite the fact that they already had 79 keywords, the agency realized that their best hope was to extend their list of key phrases while also refining it.
They did this by going to the Keyword Manager and going through the list they already had. Then they had to come up with marker phrases that would be enlarged.
The smallest feasible phrase that describes the user’s purpose is referred to as a marker phrase or inquiry. We discovered the following indicators after a thorough examination:
- bakery made to order
- a bakery in Germany
- bread from Germany
- pastries from Germany
- bakery in Europe
- bread from Europe
- pastries from Europe
- café with a European bakery
- custom bakery
The agency purposefully left certain terms in the previous stage so that they might be used as identifiers later. “Good bakery near” me, for example, will be translated to the marker inquiry good bakery.
Making a list of marker phrases is number six on the list.
A minor life hack: You may also increase the list of markers by searching for them on Google. Pay attention to the snippets; you may discover more keywords that might be developed there.
7. New Google SERP marker phrases
To broaden the semantic core even further, the agency used the Keyword Magic Tool to gradually add marker phrases. They chose terms and phrases based on criteria similar to those set in the first stage and added them to the Keyword Manager tool by clicking “+.” If the amount of phrases for analysis is too enormous while performing it manually, you may utilize Webinomy’s built-in filters Language, Volume, and KD.
8. Using the Keyword Magic Tool to expand your keyword list
The agency had a clean list of 60 keywords after increasing the list of key inquiries and removing inappropriate questions (queries with tails like near me, keys with nil search traffic).
Step 3: Complete the Semantics
After collecting all of the keywords, the agency utilized the Keyword Manager tool’s Export option to download them. The customer is then sent the list for approval.
9. Using the Keyword Manager to export our semantics for further collaboration with the client
After customer approval, the final list consisted of 29 keywords. This is more than enough time to produce compelling text that promotes the landing page using a range of keywords. Keyword Manager, by the way, features a key tagging tool that may be used to generate several sets of keywords. To construct keyword clusters, you may tag keys individually or in bulk.
10. The Keyword Manager tool’s keyword tagging procedure
It’s worth noting that the measures, such as KD, CPC, Vol, and Com, alter with time. Update them immediately in the Keyword Manager interface by selecting the Update metrics button, like our experienced agency did, to maintain your finger on the pulse.
11. Using the Keyword Manager to update stats
[Download the Semantic Core Template]
That concludes this episode of our SEO Reality Show, but stay tuned for the next installment, in which the agency will design the layout of the product page, including meta tags and technical standards for creating text for the home page. We’ll also examine technical analysis, which is often disregarded.
We’ll see you again soon!
In Three Easy Steps, Conduct Semantic SEO Research
- best pastries near me