How to Create a Content Calendar

Creating a content calendar helps you to plan, organize and keep track of your business’ marketing activities. With this helpful tool in hand, you can create the best possible strategies for growing your brand’s visibility. This article will walk you through everything from how-to set up to formatting tips that make creating one easy!

The “how to create a content calendar for social media” is a blog post that will teach you how to create a content calendar. The blog post also includes the “Must Have” text.

How to Create a Content Calendar

A content calendar helps you organize your marketing approach more efficiently and save time, whether you’re operating alone or with a huge marketing team. But how do you come up with compelling content ideas, and what are the best techniques, tools, and approaches for developing one? 

We’re here to assist you. We’ll teach you how to make a fantastic content calendar in this tutorial. This contains advice from our smart SEO community, as well as Julia McCoy and Melanie Deziel, who spoke at last week’s # Webinomychat about content calendar production. Here’s what we’re going to talk about: 

What is a Content Calendar, and how does it work?

A content calendar entails preparing and arranging your material, including social media platforms, for release. This means you build an authoritative source that your marketing team, or if you’re a freelancer, your marketing clients, can simply access.

Depending on your marketing objectives, this is sometimes known as a “editorial calendar.” It may be structured on a weekly, monthly, or six-monthly basis. Regardless of the method you choose, a content calendar allows you to keep track of any material that is being created and published ahead of time. 

Depending on your sector, editorial calendars might cover a wide variety of topics. This includes the following:

  • Articles to come

  • Promotional activities that have been planned

  • Refreshing old content

  • Webinars, for example, are examples of videos that may be published.

  • Updates on the situation

  • Case studies are used to illustrate a point. are used to illustrate a point.

  • Seasonal events or important dates in your business

What is the Purpose of a Content Calendar?

1. It helps you save time.

The biggest advantage of using a content calendar is that it saves you time and energy in the long run. This money may be better spent on more imaginative marketing endeavors.

2. It Reduces Errors

A content schedule that is followed on a regular basis decreases the chances of you or your marketing team making errors. Consider the blunder of posting the same material over many networks.

You can guarantee that all critical workflow operations run well by planning ahead and explicitly delegating responsibilities among team members. This is especially crucial in larger groups when tasks like editing and fact-checking are likely to be split among members. Rushing this procedure might result in expensive errors.

3. It Makes Collaboration Possible

Editorial calendars make it simpler to collaborate effectively, whether in-house or freelance. Because content calendars are accessible, everyone can see the status of each post without having to contact each person individually.

4. Prevents Content from Being Published Infrequently

Using an editorial calendar to plan content stops you from posting seldom and assists you in identifying potential content gaps. This allows you to make modifications ahead of schedule if necessary.

Consistent posting has been found to be one of the most effective strategies to promote engagement and develop true relationships with your target audience.

5. It aids in the identification of areas for improvement

A content calendar may be a useful tool for A/B testing, allowing you to try out different types of material and publishing times to evaluate what works and what doesn’t.

6. It Has the Potential to Increase Creativity

A content schedule frees up time for more creative pursuits. This might include coming up with new ideas to improve your social media strategy or devoting more effort to creating high-quality content.

Melanie Deziel, aka @mdeziel, is a Twitter user who uses the handle @mdeziel. Here are some brief prompts that usually come in handy for me: — What kind of content might boost sales? — Respond to client queries — What can we educate our audience? — Who do you think our readers should be aware of? — How can we assist our audience in making decisions?

Julia McCoy | Be careful. Remain at home. @JuliaEMcCoy, #COVID19: For the @ExpWriters Write Blog, this is how I find high-ROI topics: 1. Real-time audience topics (through our live chat and emails) –> OR industry hot topic discovery using / @BuzzSumo. 2. Next, I look for a term with a low competition emphasis (using @semrush and @mangools com).

A Successful Editorial Calendar’s Elements

Editorial calendars are available in a variety of sizes and forms. The size of your content calendar categories will be determined by your demands as an individual or as a team, as well as your industry. The calendar portions you pick will be determined by whether you maintain all production in-house or hire freelancers.

The elements listed below are vital components of content calendars, but not all of them will be relevant to you, so pick and choose.


Whether you’re a blogger or a bigger corporation, a title is critical to ensuring you’re addressing your customer persona. It is relevant to both large and small businesses to ensure that content provides value and is focused on the demands of the audience. 

Adding titles to your content calendar also gives you a better idea of what you’re working on and may inspire you to create more material.

Content Types

The kind of content used to target certain consumers — such as a podcast, email, video, or guide — is critical for all marketers since it dictates how content is planned. Having this put out also helps in identifying gaps in content kinds.

@mdeziel, Melanie Deziel, @mdeziel, Melanie Deziel, @mdeziel, Melanie De The most effective material for any channel is that which: Is the format appropriate for the platform? Is the quality that the audience expects? Has a focus that the audience is interested in? Recognizes what’s on the line for the audience? There are faces and voices to connect to.

Julia McCoy | Be careful. Remain at home. @JuliaEMcCoy, #COVID19: Don’t publish anything that hasn’t been tailored to the medium. However, keep in mind that STORIES are usually well-received. So, in your next email campaign, convey a personal tale. Make an Instagram #fridayintroduction. Add a personal About page to your website. Create a LinkedIn profile narrative.


This element is especially important for bigger companies, as material is likely to be spread over many sections (Lifestyle, Travel, Music, etc.). Without subject columns, a calendar may be less apparent to team members. You may take it a step further and color-code areas to make things more clearer.

Stage of Purchasing

Include a purchasing stage category that corresponds to the audience’s position in the marketing funnel; this will allow you to track KPIs more efficiently.

@pairnetworks: We build our content schedule on the questions and interests of our web hosting clients.  

Edit Date

For teams where material must go through various procedures and be read by many individuals before being published, including an edit date section is highly recommended. An editing deadline specifies when all necessary team members must examine the work.

Date of Publication

Both freelancers and corporations will benefit from this. This provides responsibility for finishing the material, whether you’re a one-person team or a 50-person team operating your own site. If you’re a freelancer with many customers, this might also assist you keep track of deadlines amongst them.


A crucial element for larger businesses when content is created in-house and/or involves freelancers. To minimize unneeded misunderstanding, label who will be authoring the material. This will guarantee that everyone understands who is accountable for the item.


Companies that employ external partners for ghostwriting services for parts or all of their material should include an author section.

Monitoring the Status of Production

For both freelancers and businesses, a column that displays the state of the material is essential. This might provide customers peace of mind for freelancers. For businesses, this column eliminates the need to contact individuals one by one, and it may also detect possible bottlenecks in the manufacturing process.

You may elect to divide this category into further categories, such as first content date, editing due date, and publishing date.

Destination of the Channel 

All marketers should state where this material will be published, and this area may be utilized to analyze analytics later on to see where this content works best.

@AlizeeBaudez: Alizée Baudez, @AlizeeBaudez: The distribution of content across various channels varies greatly depending on the customer. In the end, it’s based on data, with some leeway for trial and error.

Promotional Techniques

This part will detail how you plan to market the material you’ve developed, which is relevant to both large and small enterprises. Color-coding them (for example, pink for Reddit, green for newsletters, and blue for Twitter) will help you organize your schedule even more.

Content Concepts for the Future

Having an area for content ideas is useful whether you are developing material on your own or as part of a bigger company. It implies that all of your ideas are saved in one location, which will come in handy for brainstorming content development in the future.

@JohnGibbings: @JohnGibbings: @JohnGibbings: @JohnGibbings: @JohnG Determine your site’s major subjects in relation to your business plan. Stick to themes that have a high conversion rate. “What are frequent difficulties for which your product/service is a solution?” inquire the team. Begin to create material based on those replies and provide internal links.

You might use this area to highlight upcoming industry events, seasonal promotions, or corporate achievements. 


A section establishing the target location for the material may also be valuable for those with a large international audience.


This area is appropriate for bigger organizations since it allows you to arrange information by campaign (e.g., brand awareness, product launch, or contest).


Having a column for document uploads whenever content has completed a certain step in the process makes it simpler to organize replies from other departments for bigger marketing teams. This might be material that has to be corrected and passed via your company’s legal department, for example.

Which is better: paid or natural?

Determining if the material is for sponsored or organic search gives clarity for larger companies. If you want to go organic, you’ll need an SEO plan. If the material is paid, including budget details might benefit team members. 

Media Advocacy

Supporting material, such as an e-book or videos, may be incorporated with a piece of content. When the article is ready to be published, having a column for supporting media simplifies the process.

Creating Your Own Content Calendar: A Step-by-Step Guide

Determine the Content Types

You must first choose the material you want to produce before you can design your content schedule. This might involve the following:

  • E-books

  • Case studies

  • Opinion articles

  • Landing pages are a kind of web page that is used

  • Podcasts

  • Posts on the blog

  • Videos

  • Newsletters

  • Presentations

Julia McCoy | Be careful. Remain at home. @JuliaEMcCoy, #COVID19: Lengthy-form onsite blog material is quite effective for achieving SEO ranking and traffic objectives. Email may be long or short, depending on the purpose and audience. Personal tales on Instagram and LinkedIn are particularly effective.

A Brainstorming Session is a great way to come up with new ideas.

When you’re brainstorming content ideas for your content calendar, talk to your sales and customer support teams to find out what questions prospective consumers are asking and what information they need to make a purchase.

Then, with your marketing team’s help, consider themes you haven’t covered before, as well as other content techniques you might employ to reach your target audience. 

@fsedigital: @fsedigital: @fsedigital: @fsedigital: @ Your own team (or the teams of your customers) is one of the most essential resources for your content schedule. People in many parts of your company will be aware of significant industry events, seasonality, and what drives or stops sales at certain times of the year!

@iPullRankAgency, iPullRank Digital Marketing Agency: Although all members of the team participate on ideas, our Content Strategists, SEOs, and designers take the lead. The more members of the team that participate, the better our subject suggestions will be.

Make Use of Research Tools 

You may also utilize a range of research tools to acquire more specific information that will lead to better outcomes for various content categories.

Julia McCoy | Be careful. Remain at home. #COVID19, @JuliaEMcCoy:?NEVER begin content creation without first studying keywords, themes, and audience mapping!? A 3-bucket topic approach is a technique I use. EVERY SINGLE THING WE PRODUCE MUST BE ALIGNED WITH ONE OF THESE THREE GOALS!

If you’re not sure which keywords to target, we offer three sites that can help you figure it out:

The correct keyword research tool may aid in the development of a successful content strategy as well as the identification of the best keywords to target for SEO and PPC campaigns.

Content Conceptualization

Use a service like topic research to show you relevant subjects, current headlines, and the questions people are asking in search engines once you’ve brainstormed and chosen keywords.


Finding relevant subjects and questions may help you fine-tune the areas you want to concentrate on, as well as the times of year you should focus on those topics. 

Research that is competitive

You may come across themes that you wish to write about, but what if your rivals have already done so? What does your content need to contain to beat them, and where do they rank? 

In the Keyword Gap tool, you can compare your company website to another and check how they rank for various keywords compared to you. 


Compare and contrast your keywords with those of your competitors.

with the help of the Keyword Gap Tool

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Conduct a content audit.

Conducting an audit may assist in determining what to publish and when to post in order to achieve the highest levels of audience engagement. To assist you with this, look at your social media metrics from places like Facebook and/or Twitter Insights, as well as the Webinomy Content Audit tool. 

The Content Audit tool examines your site’s current pages and recommends what you should revise, update, or eliminate completely; this might help you get a head start on material development ideas by using existing content.

The Webinomy Content Audit tool may also be used to investigate a rival in your sector.

Select Your Social Media Platforms

Make sure you know who your target audience is and which social media sites are ideal for reaching them based on their demography.

@absolutelyben, Ben Austin: LinkedIn and Twitter are better for business, but Facebook is great for B2C audiences! However, it all relies on where the company’s target audience is located and how you go about contacting them!

Elena Salazar, @elenacsalazar, Digital Marketer: It’s a fine line to walk between selecting platforms that provide the best results and keeping consistent in other locations where your audience hangs out. It’s critical to optimize content for each platform.

Trends to keep an eye on

After completing an audit of your content or that of your rivals, you will begin to detect tendencies. Make the most of this information while creating your calendar. Take note of the content’s subject, time, and day, as well as the platforms where it worked best.

Increase the number of people who are interested in what you’re saying.

using the Audit Tool for Content

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Identify the Production Stages

For all forms of content you will develop, define each phase of the content process before it reaches publishing. This is useful if you’re a freelancer, but it’s virtually required for bigger enterprises since material may need to go through many phases before being published.

Add these sections to your content calendar when they’ve been established, and make sure to include the name of the person in charge of each stage.

Choose a publishing schedule that works for you.

You can select how frequently to post material based on content auditing and analytics data to boost levels of interaction with your target audience.

Consider Creating a Content Library

It is beneficial for marketing teams to have all of their material in one easily available content library in their content calendar, which may be accessed through Dropbox, Google Drive, or an internal database connection. When it comes to preparing material for publishing, this may make everyone’s life simpler. 

Always Keep in Mind Evergreen Content

You should schedule some stuff that isn’t bound by a given day or time. When there are timetable delays, this may be useful, and you can cover this with evergreen content instead.

Don’t Forget About Guest Contributions

Add any promotional activities you and/or your team are conducting for content, such as guest blogs or podcasts, to your content calendar as well.

Changes at the Last Minute and Publish

If you operate in a bigger business, you should also examine who needs to review articles before they can be published once you’ve established a content marketing plan for your process. In this scenario, having a guidelines section in your calendar may be beneficial so that you have all of your procedures and useful information in one location.

Consider using a calendar with a scheduling feature to avoid having to do it manually when it comes to publishing. Our Social Media Poster enables you to publish and schedule material for company pages on Instagram, Facebook, Twitter, and Pinterest, as well as on Twitter and Pinterest.

Posts Should Be Scheduled

with the help of the Social Media Poster

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Best Practices for Creating a Social Media Content Calendar

Reposting the Same Message Isn’t a Good Idea

Don’t make the mistake of utilizing the same wording in posts for each platform; audiences change by platform, and you’ll need distinct messaging to reach each one. 

@ItamarBlauer: Itamar Blauer, @ItamarBlauer: To maximize your reach, provide material on a regular basis. Don’t publish your work on all platforms at once. Do you have a piece of material from two months ago that is still relevant? Share it with your friends on social media! Use UTMs to see where your clicks are coming from.

Participate in social listening.

If you’re looking for content calendar ideas, check out what people are saying about your brand on social media. Through social media mentions of your organization and goods, as well as rivals, you may receive useful data from your consumers about your brand.

@seocharge_, @seocharge_, @seocharge_, @seocharge_ Our postings are scheduled depending on our audience’s behavior ( like -their activeness, engagement rate, etc). Analyzing your audience insights is the greatest technique to get at your publication frequency conclusion. Almost every day, we add fresh stuff to our website.

Frequently update your blog

Using your content calendar to schedule regular publishing across social media platforms is critical for brand exposure and awareness. However, how often should you post? Some of this will be determined by your own analytics, but here are some suggestions from SproutSocial:

  • 1-2 times per day on Facebook

  • 1-2 times per week on LinkedIn

  • 2–10 times per day on Twitter

  • 2–5 times each day on Instagram

  • 3–15 times per day on Pinterest

Be adaptable.

It’s important to remember that your social content schedule isn’t set in stone. Allow for any last-minute adjustments or trends that you would not have anticipated otherwise.

Templates and Tools for Editorial and Content Calendars

The process of constructing an editorial calendar may be made quicker and more effective by using a calendar tool, app, or plugin inside your content management system. Each calendar tool has its own set of advantages, so do your research before picking one. Some provide ready-made content calendar templates or partly produced editorial calendar templates, while others may include additional features. Regardless, think about the following questions ahead of time:

  1. What is the most crucial attribute it should possess? For example, keeping track of progress, exchanging files, adding remarks, and so on. 

  2. Is it simple to use?

  3. How simple is it for individuals to locate and utilize the calendar tool you’ve selected (which can be used by both freelancers and businesses)?

  4. Is it practical?

  5. Is it possible to integrate graphic material and social media updates in the calendar?

Melanie Deziel, aka @mdeziel, is a Twitter user who uses the handle @mdeziel. I apologize for being the “it depends” gal, but I’ve seen sophisticated software, spreadsheets, Google Calendars, task managers, whiteboards, and other systems work. It’s more vital to USE a system than it is to CHOOSE a system.  

The greatest calendar tools, plugins, and platforms are listed below to help you take your content production to the next level:

Google Sheets is an online spreadsheet program.

Google Sheets may not be attractive, but they make it very simple to create an efficient social media or content schedule that can be readily shared.

@PanditRajeev22: When it comes to measuring the growth of your material, a basic spreadsheet is the real deal. Spreadsheets allow you to remark, talk, and do other things.

@SEOStephW, Steph Whatley: With a well-made spreadie, you can’t go wrong! Setting up a dashboard using Google Data Studio to monitor performance will always make life simpler down the road and make reporting easy for everyone.

Editorial Calendar for WordPress 

This plugin is a free WordPress extension that is excellent for individuals who work in smaller groups. The calendar may be used to modify posts, and it has an useful drag-and-drop capability for accommodating schedule changes.


Calendar of Webinomy Marketing Events

This multi-tool calendar includes task management and is easy to link with other Webinomy products. You may use the calendar to plan out all of your campaign’s activities and procedures, and it also allows for team involvement. Webinomy can help you keep track of your content calendar, editorial calendar, and other tasks.



Excel may be simply adjusted to meet the needs of your team’s metrics.


SmartSheet is the source of this information.


This note-taking tool has adjustable templates that may be tailored to your team’s and campaign’s requirements. 


HubSpot is the source of this information.


This tool’s free version enables you to add pertinent notes and links, as well as a calendar view. It’s easy to create tasks, make posts, and monitor progress on its boards, and it’s ideal for team communication.




You may have several calendar views in Asana’s content calendar, so you can see your personal tasks list, projects, and team projects individually. In every project, it also features content filtering so you can immediately determine content priority and approval statuses.

Here are some additional ideas from the discussion participants: 

Diana Richardson (@DianaRich013 on Twitter): We keep track of material by subject and where it will be published (blog, newsletter, etc.) in a spreadsheet, and then we utilize to schedule the articles with our graphics.

@saltrank: @saltrank: @saltrank: @saltrank: @saltrank: I’ve tried spreadsheets, but they’re simply too time consuming. I’m all about having excellent software to assist me. I adore everything about @CoSchedule, which our organization began utilizing to prepare content and schedule articles. However, there are a lot of hidden treasures out there.


Whether you’re planning your own marketing strategy or working as part of a big marketing team, an editorial calendar may help you be more productive and efficient with your time. For both large and small businesses, being more structured and coordinated can only be beneficial.

Check out our other blog entries for additional tips on how to choose the correct content schedule.

Watch This Video-

A content calendar is a document that lists all the projects, events and deadlines for your business. This template can be used to create a content calendar in Excel. Reference: content calendar template excel.

Frequently Asked Questions

How do I create a content calendar?

A: Timely events and important business milestones should be captured in a content calendar. This is used to keep everyone informed on what activities are coming up, as well as their deadlines. It also can help with scheduling and budgeting for the marketing department.

What should be included in a content calendar?

A: A content calendar should contain dates and times when new pieces of content are released. It can also list the name, price range, duration and genre for each piece of content.

How do I create a contents calendar in Excel?

A: You can create a contents or calendar in Microsoft Excel using the built-in features. Your first step would be to add your dates and events, then use formatting options like font size and colors to make it easier for you to find what you need at specific times of the year.

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