How to Create an Effective Analytics Dashboard (and How Webinomy Can Help)

In order to be effective, your analytics dashboard should allow you to answer questions such as “What’s the overall conversion rate? What are my top converting products or pages? How is this campaign performing in comparison with others like it I’ve seen on social media?” Webinomy’s integrations provide a quick and easy way for marketers to make sense of these data.

The “google analytics dashboard templates” is a great way to create an effective analytics dashboard. With the help of Google Webinomy, you can use their platform to build your own.

Managing your data visualization is similar to organizing your closet in that it need a continuous, unseen approach that works in the background to optimize outcomes. 

A t-shirt that is tucked away and concealed in the back corner of your drawer serves no purpose. Similarly, data that is difficult to locate or interpret is effectively meaningless.

We’ve previously mentioned our Google Data Studio template, which may assist you in swiftly creating a report. Still, you’ll need a deeper grasp of filters, segments, and dashboards if you want to go beyond regular reporting using Google Analytics.

This article will show you how to establish an analytics dashboard that will provide you quick and accurate answers to your SEO questions.

What is the purpose of an analytics dashboard?

A data dashboard is a tool for collecting and analyzing data, such as key Performance indicators (KPIs), metrics, and other data points, in order to track progress over time. 

Analytics dashboards may be used to monitor a marketing campaign, examine the marketing funnel, measure traffic and conversions on your website, and assess the general health of your company.

A dashboard may provide answers to a specific set of queries that you might choose depending on your company’s objectives. Consider the following scenario:

  • What are the website’s top-ranking keywords?
  • What are the website’s traffic sources?
  • Has the number of searches increased or decreased? Why?
  • Is the website’s visibility being harmed by any technological issues?
  • Which search engine do customers prefer to use to find their way around the website?
  • Do you need a website that is more mobile-friendly?

When your objectives change, you’ll probably require new (or more) dashboards. 

What Are the Different Types of Google Analytics Dashboards?

Simply defined, dashboards are a collection of widgets in Google Analytics that enable you to clearly see a group of data from a certain property in your account. A Google Analytics widget is a mini-report – a template containing metrics, tables, and charts that enables you to conveniently traverse your data. 

Here’s an example of a simple Google Analytics dashboard: 


Google Analytics dashboards, as seen in the example above, offer visual shortcuts to the data you want to access quickly from the vast amount of data accessible in your Google Analytics account.

What Are the Benefits of Using Analytics Dashboard Software?

The wealth of data accessible in Google Analytics can help you make educated choices when it comes to refining your website, campaign, and marketing approach.

Information regarding organic traffic may tell you a lot of things. As a website manager, you’re responsible with attracting visitors and, more crucially, determining how and why that traffic turns to revenue. You will be able to attain your company objectives by answering these questions.

However, sifting through Google Analytics reports to uncover the information you need may be a time-consuming process that most SEO newbies find daunting. We’re here to assist you. 

Our solutions provide you even more versatility than Google Analytics by allowing you to gather and integrate SEO data with ad Performance monitoring from your Facebook and Google Ads accounts, among other things.

You’ll be able to build your own dashboards using a user-friendly interface that includes drag-and-drop widgets from all of your connections.

How to Make a Google Analytics Dashboard

You can have numerous dashboards attached to the same Google Analytics account, just as you can have different properties linked to the same Google Analytics account. The dashboard’s widgets are also very customisable. It might be difficult to know where to begin with all of these tools at your disposal. Before continuing on, we suggest beginning with our Google Analytics beginner’s guide.

Here’s how to make your own Google Analytics dashboard:

  1. Log into Google Analytics, then go to the left-hand menu and choose Customization, then Dashboards.
  2. In the main view, click the Create button. 


3. From the pop-up menu, choose Blank Canvas, type in the name you want for the new dashboard, and then click Create Dashboard. 


With this (literally) blank canvas, you may begin managing and modifying widgets to create your own personalised dashboard. Every widget, as previously said, is a mini-report that will display on your dashboard. 

4. To add a new widget to the dashboard, click +Add Widget.

5. Select your desired method of data visualization (timeline, geomap, table, etc.)

6. Fill in all of the metrics you wish to see in that widget. 

7. Save the widget and repeat steps 1–7 until you have a fully functional dashboard. 


You’ll need to know how to traverse the different metrics and filters in Google Analytics to build an effective dashboard from beginning. You may find this intimidating since it requires sophisticated understanding of reports and widgets.

Using our prebuilt dashboard template and, of course, Google Data Studio connections, is a more natural way. 

What Key Performance Indicators (KPIs) Should You Include in Your Analytics Dashboard? 

There are no hard and fast rules about what you should or shouldn’t include on your dashboard. Examine your company objectives and determine which KPIs will help you monitor the success of your website.

Here are some examples of suitable KPIs that are aligned with key business objectives: 


Despite the fact that this procedure may take some time, you should now have a large number of excellent dashboard ideas. Webinomy is your one-stop shop for all of the Analytics dashboard features you’ll ever need, with quick and simple access to the KPIs that matter most to you. Webinomy data may be readily included into GDS reports, allowing for the creation of bespoke dashboards.

Essential Marketing KPIs for Agencies and Businesses is a good place to start.

How to Create (Working) Analytics Dashboards with Webinomy

Standard and consistent metrics must be supplied across all platforms used to measure your website’s Performance. Webinomy integrates with a variety of data sources, including Google Analytics, Search Console, Google Data Studio, and more.

When these data sources are linked, the program will automatically take data from each platform and integrate it in a single dashboard.

Webinomy will pull data from all platforms, including Google Sheets, Google Ads, and Google Analytics, using connectors. Some of the connections are free and given by Google, while others are built by Data Studio partners.

Domain Overview, Position Tracking, and Site Audit are the three basic data sources (i.e. connection points) in Webinomy.

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Google Data Studio Connectors from Webinomy

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Connect Google Data Studio to Data Sources 

To begin building your Webinomy reports in GDS, you must first approve the data sources. You may begin by setting your Google and Webinomy accounts to connect to GDS.

You may begin contributing data to GDS after the access has been granted.


Select a project by name or ID that you’ve previously established in Webinomy, then define the report type and parameters. Your perfect analytics dashboard is just a few clicks away!

Customize Your Dashboard: Domain Analytics & Position Tracking

After you’ve allowed both of these sources, you can start customizing your report’s settings. Each connection has its own set of parameters:

  • Report type, Database, Domain, and Target type are the parameters of Domain Analytics. 
  • Report type, Position Tracking, Campaign ID, Domain, Domain type, Business name, Filter by keyword or tags, and Display limit are the settings for Position Tracking.

More information may be found in the appropriate part of our handbook.


To proceed, click Connect after choosing the settings and filling out all of the fields. The next step will be to alter and rearrange your columns, allowing you to fully personalize your analytics dashboard.

Select Develop Report to get to the Data Studio report builder, where you can manually create the report that best meets your KPIs and business objectives. Webinomy’s data is accessible like any other data source thanks to your chosen connection.

Report on Domain Analytics as an Example


Report on Position Tracking as an Example


Site Audit: Customize Your Dashboard


An analytics dashboard may be used to monitor a variety of variables, including the health of your website. Even the most effective marketing campaign might be harmed by technological flaws that reduce your exposure. These topics will be the focus of this dashboard.

You must already have a Site Audit project in Webinomy to set up the Site Audit connection. After you’ve configured and ran your Site Audit, you’ll be able to see the problems that were discovered on your website, which are normally classified into five categories:

  1. Crawlability
  2. Performance
  3. Connecting (internal and external)
  4. SEO on a global scale (use of hreflang)
  5. HTTPS is the secure version of HTTP (security)

Once you’ve decided the problems you want to have at your fingertips in your report based on the criteria in the first two connections, click Create report.


Take a look at an example of a Site Audit report.

Webinomy’s Integrated Analytics Dashboard Has Many Advantages

One of the most useful things a marketer or website owner may have is an analytics dashboard. To summarize the advantages, here’s a quick rundown of what Webinomy’s data dashboard features can achieve for you:

  • To improve your website in real-time, keep track of numerous KPIs and SEO indicators in one dashboard.
  • Customize dashboards and reports with dynamic data visualization and respond to changing KPIs.
  • With beginner-friendly tables, maps, line and bar charts, you can easily access and display your data dashboard.
  • To improve cooperation in virtual work situations, share your dashboard with coworkers.
  • Create live reports or PDFs to send to customers with a single click, and enjoy efficient and automated reporting.

The range of data sources available in Webinomy’s Analytics dashboard is the dashboard’s ultimate added value. 

So, ditch the large and time-consuming excel tables, link all of your platforms and accounts with ease, and start optimizing immediately!

Boost the Impact of Your Business Presentations

Google Data Studio Connectors from Webinomy

ADS illustration

Google’s analytics dashboard is a powerful tool that can help you better understand your website. The “google dashboard” is the best place to start when creating an effective analytics dashboard.

Frequently Asked Questions

How do I create an analytics dashboard?

A: You can create a dashboard by using the URL given to you. Once on that page, hit the button at the top labelled new analytics dashboard and follow through step-by-step from there.

What makes good analytics dashboard?

A: A good analytics dashboard is something that will provide insight into the data collected and give actionable insights to the business. The more insight on a customer, their likes, dislikes, etc., allows you to create better content for them in order to entice an increase in sales.

What should be included in Analytics dashboard?

A: We recommend having the following metrics in your analytics dashboard:
The number of visitors to your website,
How long they spend on each page, and
What pages users visit.

Related Tags

  • google analytics dashboard examples
  • google analytics dashboards
  • google analytics dashboard on my website
  • google data studio
  • seo data studio report template

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