How to Create Your Own Marketing Funnel

Newbies might see the marketing funnel as an intimidating concept. However, there’s no need to feel intimidated by its complexity – you can use simple techniques and tools to create your own customized funnel for maximum effectiveness.

In order to create your own marketing funnel, you need to know what is going on with the customer’s journey. This includes understanding where they are in the buying process and how you can help them get from point A to point B. The “digital marketing funnel examples” will give you a better idea of what this looks like.

You probably already have a marketing funnel if you operate a firm that depends on people buying your items. 

Beginners may be unfamiliar with the term, but seasoned marketers understand that doing business without some kind of marketing funnel optimization is almost impossible. 

This tutorial will go through the fundamentals of a marketing funnel and how it affects various company types. 

What Is a Marketing Funnel and How Does It Work?

A marketing funnel, also known as a buying funnel, is a customer-centric strategy to marketing that depicts the phases of a customer’s journey from brand awareness to purchase. William H. Townsend’s reverse cone shape of Elias St. Elmo Lewis’s AIDA phases is the oldest model that mimics the contemporary marketing funnel:

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Early marketers had an instinctive understanding of how to create a marketing funnel. Even if you missed our in-depth look at how to create a successful content marketing funnel, you may already be referring to certain marketing efforts as ‘top, middle, or bottom’ funnel phases (ToFu, MoFu, Bofu.)

If you can achieve it, you’re ready to play in the major leagues.

Why Do You Need a Marketing Funnel That Works?

The need of focusing on prospective consumers is self-evident: casual browsers do not always convert to real buyers. That is why we have marketing in the first place!

The sales funnel depicts how prospective clients generally enter the funnel at the top. Only a small fraction of individuals will convert into genuine consumers by making a purchase, leaving the funnel at the bottom.

We term it a “conversion” when a casual browsing becomes a paying client.

Although many prospective consumers may exit the funnel at an early level, a well-designed and effective marketing funnel will see a larger proportion of them complete all phases and make a purchase.

Identifying which stage of the funnel a prospective client is currently in can help you choose the best marketing plan and boost your chances of making a sale. We may even claim that boosting conversions is the most crucial objective for marketers.

However, a lot has changed since the late nineteenth-century marketing funnel concept.

A Modern Approach to the Digital Marketing Funnel

You can’t separate your existing marketing funnel from the consumer journey when looking at it. In other words, a marketing funnel is a means to guide prospective buyers along the proper path on their route to purchase.

The number of phases in your funnel should be determined using the customer’s journey as a reference. In this new digital world, the steps of your marketing funnel might differ. 

You’re definitely aware that in the previous decade, the usually linear customer experience has become increasingly convoluted. Technology has increased the number of touchpoints throughout the customer journey, increasing the possibilities that your prospective consumers would abandon the marketing sales funnel before making a purchase. 

Buyers ceased progressing through the marketing funnel in a predictable manner from one stage to the next. The funnel’s form was fundamentally altered as a result of these new purchasing behaviors.

The current funnel does not resemble a funnel at all if we keep to a typical 3-stage funnel (ToFu-MoFu-BoFu). 

The usual marketing funnel looks like this:

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Here’s an example of a more contemporary marketing funnel:

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Each Stage of the Marketing Funnel Needs Modern Strategies

Because the current marketing funnel has more components than the AIDA model, your objectives and marketing funnel optimization technique will need to change as well.

A user’s journey is also known as a conversion funnel, and it begins with an online ad or search engine and ends with a transaction on your ecommerce website. However, relying simply on conversions will not result in long-term client retention. Retention is a must. 

Thanks to internet marketing methods that are fundamentally multichannel, the current marketing funnel enables prospective consumers to exit their customer journey at any point and re-enter right where they left it.

Diverse re-engagement pathways from various traffic sources (newsletters, campaigns, social media postings, etc.) drive loyal consumers back to your store and advocacy, enriching the marketing funnel.

Isn’t that a lot? Our toolkits may assist you in penetrating all tiers of the marketing funnel, as shown below.

Webinomy: How to Create (Working) Marketing Funnels

Once you’ve figured out what a normal client journey entails, you can figure out how many phases your funnel requires.

We’ll use a basic three-stage model as a guide: 

The Awareness Stage of ToFu

The objective is to reach as many individuals as possible in order to raise brand recognition.

The more individuals who are aware of your brand, the more likely they are to purchase your stuff. It’s conceivable that some marketers may divide this into two parts. You may separate an awareness stage from an interest stage if you want a more exact and focused funnel.

You need to know who your target audience is and what their interests are before you can reach out to them.

Find out what your target audience is interested in.

You’ll receive insights on your market with the Market Explorer tool, such as your audience’s interests and important demographics.

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Get a better understanding of your market and the major players.

The Custom Market function may assist you in identifying and analyzing market trends.

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The following are some of the most popular marketing methods for the ToFu stage:

  • Blogging enhances your organic search traffic and creates leads. Videos and podcasts are also becoming more popular forms of content.
  • SEO strategies provide precisely the kind of material that your target audience need. More organic and referral traffic will come from a well-optimized website.
  • Campaigns on social media and with influencers (giveaways, sweepstakes, etc.) may help you reach more people and re-direct traffic from social media to your website. For example, encouraging your audience to tag people in a post can boost your online exposure right away. 
  • Paid search or pay-per-click (PPC) campaigns may easily reach your target audience if you know who you’re looking for.

MoFu: The Stage of Deliberation

The objective is to engage prospective consumers and establish brand trust.

Your prospective consumers will either interact with your content or exit the funnel at the middle of the funnel. They are carefully examining your offer and comparing you to your competition.

Discover Your Traffic Statistics

using the Market Explorer

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You understand your customers’ demands, and although your product may meet those needs, why should they buy it from you?

At this point, great content makes all the difference. It’s all about establishing credibility.

Look at what’s working for your competition.

Use the Market Explorer tool to get a sense of the competitive environment and the key competitors you’ll be competing against. 

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To map your rivals’ traffic sources, use Market Explorer in conjunction with the Traffic Analytics tool. Identify the most effective content so you may learn from it and build your own.

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Maintain interest in your audience.

Using the Keyword Magic Tool is a terrific approach to discover niche themes and pinpoint your audience’s queries.

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Here are a some of the most prominent MoFu marketing strategies:

  • Influencer posts such as product reviews, unboxings, and trial videos create trust; user-generated material on social media delivers crucial brownie points for your company.
  • Optimize your website’s pages that depict your goal statement and team members. Use keywords to improve product descriptions.
  • Use case studies and reviews to show how well your goods and services were accepted by previous consumers.
  • You may progressively promote greater involvement by sending out tailored emails on a regular basis.
  • Content marketing that focuses on ebooks and whitepapers gives your audience (particularly B2B) more value and keeps them engaged for longer.

Examine the internet performance of any organization.

Using the Traffic Analytics Software

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The Purchase Stage of BoFu

The idea is to increase conversions and drive people to your shopping basket so that you may make a purchase.

With a strong purchase-intent reach, the BoFu stage takes the lead. Customers are aware of what you have to offer at this point; all you have to do now is persuade them to click the “purchase” button.

The importance of clarity cannot be overstated. 

At this point, there’s no need to mince words; it’s OK to use more sales-oriented terminology. To decrease friction during checkout, you’ll require simple CTAs (calls to action). Remember to state that you are available to assist your prospective consumers at any time. 

Find out if there are any difficulties with your checkout process that need to be resolved. What is the reason for your traffic not flowing through certain areas?

Get Suggestions for Keywords

utilizing the Keyword Magic Tool, the world’s largest keyword database

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Reduce squabbles and communicate clearly.

Analyze statistics like click-through rate, sessions, bounce rate, and organic keyword volume using the Organic Traffic Insights tool.

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Anticipate the occurrence of friction.

You may receive complete access to historical traffic data by utilizing Traffic Analytics and Market Explorer, and then analyse and make conclusions regarding demand changes and what causes sales drops. 

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Here are a few BoFu marketing strategies to assist you close the deal:

  • You can put the correct information on the right page by taking inventory of your current content and mapping out your client journey.
  • Optimize product descriptions so that all buying stages are as simple as possible: give comprehensive product and delivery details
  • Free product trials and demonstrations encourage individuals to try out your items before buying them, moving them further down the sales funnel.
  • Sales strategies that instill a feeling of urgency or scarcity, such as “only limited stock available” or “affordable pricing offers with a limited time period,” are very successful. 
  • Use remarketing to attract visitors back into the marketing funnel who connected with your brand by visiting your website but did not make a purchase.

Examine Bounce Rates, Sessions, and Other Information

With the Organic Traffic Insights Tool, you can see what’s working and what’s not.

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Beyond Conversions: The Stage of Loyalty and Advocacy

Retention is more crucial than conversions, as previously said.

In the long term, loyal clients who return to make a purchase are more lucrative than one-time consumers. Building a loyal following requires a long-term plan and in-depth understanding of your target market and clients. 

Focus on relationship-building rather than selling at this level.

Concentrate on developing connections.

Referrals are a significant method to encourage advocacy, in addition to delivering frequent information to loyal clients through newsletters notifying them of offers and discounts.

  • Identify your most devoted customers online and reach out to them to convert them into brand ambassadors. Encourage them to suggest you to new consumers.
  • Invest in referral programs to encourage consumers to submit reviews, maybe by holding a contest or giving them something in exchange.
  • Invest in affiliate connections and social media efforts to make your clients feel like they’re a part of your following.
  • Employee advocacy initiatives might also help you convey your experience. Employee comments and social media postings about the organization have a greater influence than advertising. 

Remember to follow referral traffic using the Post Tracking tool after you’ve invested in referrals to analyze effect.

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Today is the best time to learn more about Webinomy’s Market Explorer traffic analytics.

Positive customer experiences are at the core of digital marketing. Webinomy, for example, allows marketers to truly listen to their customers.

The Market Explorer tool, like comparable competitor research tools, organizes all of the data you need into easy-to-read reports. With a good combination of strategy and research tools, you can start dominating your industry right now.

Count the number of people who have seen your posts.

With the Post Tracking Tool, you can keep track of your posts.

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The “marketing funnel stages” is a marketing strategy that allows companies to create their own marketing funnel. The process starts by identifying what the company’s goals are and then moving on to finding out how they can achieve them. From there, it is possible to figure out what the next steps will be in order to reach those goals.

Frequently Asked Questions

How do I create a funnel for digital marketing?

A: A funnel is a marketing tool that includes multiple stages of communication. It begins with awareness and ends with acquisition, where the end result is sales or conversions.

How do you make a custom funnel?

A: To make a custom funnel, you need to have access to the following things:
-Graphite
-Screws (for the bottom of your shape)
-PVA glue or liquid plastic.

Related Tags

  • digital marketing funnel
  • content marketing funnel
  • what is a funnel
  • sales funnel examples

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