How To Define Your Brand’s Tone of Voice: Infographics and Examples

A tone of voice is a way to describe the types of messages your company wants to convey. It’s distinct from messaging, and conveys what kind of person or brand you are. Tone often comes across in writing, but it can also come through other creative choices like design elements and photography

Tone of voice is the way your brand speaks to its audience. It’s how you say what you need to say and it’s what people remember about your company. Tone of voice can be used in many different ways, but one thing is for sure: if you don’t have a tone of voice, then you’re missing out on an opportunity to connect with customers on a personal level.

The web provides a steady stream of content alternatives for your audience in today’s age of content overproduction. That was notably true in 2020, with the commencement of COVID-19. Approximately half of all Americans worked from home, creating massive amounts of data.

Every minute, in fact:

  • 319 new people have joined Twitter.

  • Netflix subscribers watched 404,444 hours of video.

  • Consumers spent a total of $1,000,000 on the internet.

  • There were 138,889 clicks on Instagram Business accounts.

  • 150,000 messages were shared on Facebook by individuals. (Image courtesy of Domo, 2020)

Users build opinions about your website in around 50 milliseconds (.05 seconds) amid this content turmoil.

This statistic demonstrates the importance of making a good first impression and how little time you have to do it. And after you’ve gotten their attention, how can you keep them interested?

Making your brand’s tone of voice unique and memorable is the solution. Tone of voice is important when generating content and connecting with your audience on the internet.

Your brand’s tone of voice represents its personality, helps you connect with your audience, and sets you apart from the competition.

Contents:

Let’s begin with a voice tone description.

What Is a Voice Tone?

Most people anticipate a spoken dialogue when they think of “tone of voice”: Do you sound angry? Happy? Cautious? Hostile? People may often transmit their sentiments to listeners while speaking out loud, regardless of the words they use. So, what exactly does “tone of voice” entail?

The words and phrases you use in writing, as well as the way you organize your sentences, determine the tone of your writing. For example, a pleasant and welcoming tone may be achieved by utilizing direct, second-person pronouns (such as “you”) and short, informal phrasing. Using just third-person pronouns (“he,” “she,” or “them”), complicated language, and more technical phrases and industry jargon, on the other hand, might produce a formal, aloof tone.

The tone of voice characterizes how your brand interacts with its audience and, as a result, affects how people interpret your message. In other words, it specifies how we want to communicate with our audience rather than what we want to express with them.

The tone of your company’s voice reflects the personality and values of your brand. This applies to all of the material you send, including website content, social media postings, emails, and any other forms.

Because various tasks need different measurements, your voice tone may change from time to time, depending on:

  • If you’re communicating with more than one persona, this is the audience you’ll be communicating with.

  • Because content formats and durations vary, the media you utilize;

  • The aim you’re chasing, for example, is distinct from the purpose of a how-to article.

Even if certain situational adjustments are required, your general tone of voice should remain constant across all of your material.

Tone of voice, when properly developed and applied, helps your audience to identify your brand solely based on the material you provide, even if they don’t see your logo or business name.

What Is the Difference Between Brand Voice and Tone of Voice?

While brand voice and tone are linked (and have similar names), they serve two unique purposes:

Your brand’s distinctive viewpoint and beliefs are represented by your brand voice. In other words, this is the general personality of your company.

The tone of voice of your brand refers to how you choose to communicate with your audience, including the words you use, how you communicate, and how you express yourself emotionally. This might vary depending on what is most acceptable in the given scenario.

To put it another way, to use yourself as an example, you have a unique viewpoint and personality that you maintain virtually across all of your day-to-day encounters. However, the method you communicate with individuals in each of those encounters may change.

When you talk to your employer, you probably adopt a different tone and wording than when you speak to your coworkers.

When preparing a research article or just speaking with close pals. Similarly, even if you need to modify your tone of voice to fit a single piece of content, your brand voice should stay constant.

Why Do You Need a Tone of Voice for Your Business?

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The tone of your voice may have a significant influence on your audience’s perception of you, your brand identity, and even your overall performance:

  • It establishes a rapport with your audience and stimulates interaction. Consumers are emotionally engaged to brands in a manner that makes them feel that the firm cares about them, according to 65 percent of customers. A caring or pleasant approach toward your audience will encourage them to connect with you more, providing you the opportunity to solve their concerns.

  • It increases your audience’s faith in you. Different indicators may be used to build trust; in one poll, 81 percent of respondents indicated it was essential to them to buy from businesses that match their beliefs. To help you achieve this aim, emphasize your humanitarian activity, contributions, and major workplace events.

  • It has the potential to boost your company’s income. According to a poll, the average gain related to consistently presenting the brand, as reported by those firms with brand consistency concerns, is 23%. You must maintain a consistent tone of voice throughout all of the channels you are using.

  • It generates a lasting impression of your company and the individuals who work for it. However, your brand’s impression is influenced by more than simply the words you employ – essential colors may enhance brand awareness by as much as 80%. This is especially crucial to remember for small or start-up businesses when content is developed without the help of a designer.

If this information has persuaded you that your firm need a tone of voice and you’re ready to define how to communicate your brand’s personality, find out who can define a tone of voice and how to do so step by step next.

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Who has the knowledge to define your voice tone?

In general, no one role in every business specializes in tone of voice, therefore who is in charge of it is primarily determined by your team’s experience and areas of need.

A brand strategist, a content marketing strategist, a creative director, a writer, an editor, and other in-house specialists may determine tone of voice, as can an external party such as a brand consultant, a branding agency, or a freelance writer.

Every company has its own organizational structure as well as a distinct branding narrative. The person or team in charge of developing your brand’s tone of voice, regardless of their position, should have the following skills:

  • To undertake audience research, you’ll need analytical abilities.

  • To identify your values, you must have a thorough understanding of your brand’s culture.

  • To figure out how to communicate your brand’s personality, you’ll need to have good writing abilities. and

  • A desire to modify and harmonize your company’s linguistic use.

Now, using examples, let’s look at how a tone of voice is designed and implemented.

How to Figure Out What Your Brand’s Tone of Voice Is

Understanding who your audience is and selecting the appropriate words to reach them is the first step in determining your tone of voice. The next stage is to determine your brand’s values, which you should keep in mind while you create content and communicate with your audience.

Defining these aspects may assist you in developing clear tone of voice standards that your team can use to build the communications your brand puts out. It gets simpler to develop fresh content that aligns with this vision as team members become more comfortable with the rules and how to employ the brand’s desired tone.

Let’s get started with audience research for your business.

Step 1: Become acquainted with your target audience

According to a Salesforce survey, 66 percent of consumers want businesses to understand people, their needs, and aspirations, yet 66 percent also believe they are treated like a number. To put it another way, many consumers believe that businesses don’t notice or treat them as individuals with distinct needs, but rather as a faceless face in a crowd. You must do thorough research and tailor your content to their personalities in order to learn how to approach your audience and offer relevant messaging.

Find out who they are.

Discover their gender, age, hobbies, education, and work title, as well as any other information you have. Investigate their demographic data with Google Analytics and social network analytics.

After that, utilize the information to create a picture of your identity. Remember that your audience isn’t only made up of consumers; it might also comprise loyal customers as well as possible future customers who are discovering you for the first time.

Creating a successful character will assist you in determining how to effectively connect with and relate to your target audience – as a buddy, a teacher, or a concerned grandmother?

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Skype’s Brand Guidelines are a good place to start.

Consider which generations you’re speaking to as a strategy to connect more successfully with your audience. While each generation has many characteristics, their individual experiences have a significant influence on the way they communicate.

Many Baby Boomers, for example, are already retired — or will be soon — and have made digital technology a key part of their life. They’re into everything now that they’re back at home, from cellphones to health and wellness wearables to gaming and esports. They also spend a lot of time on Facebook and are 19 percent more likely than other generations to be persuaded by internet advertising.

Due to digital fatigue, Gen X is particularly interested in outdoor activities and pastimes. One of the primary topics for this generation is the value of “Me Time,” which allows them to unwind from demanding job and family life. They are also more likely to seek out bargains, like cooking, and influence trends in the skincare and cosmetics sectors.

Millennials are also heavy social media users, engaging in topics such as home, wellness, and, of course, their beloved dogs to de-stress from the stresses of everyday life. They appreciate equality as a generation, especially when it comes to family and home affairs, which has a significant influence on their involvement and purchasing choices.

Gen Z, like millennials, is motivated by shared ideals. They are worried about topics such as climate change, maybe as a result of the uncertainty that has characterized their early adult years. They expect the government, as well as the institutions with whom they interact, to show a commitment to fixing those concerns. They, too, have a favorite kind of escapism-nostalgia, embracing things like vinyl albums, 90’s clothes, cassette tapes, and other forms of nostalgia.

One thing to remember is that, on average, each generation reacts to the one before it. For example, while the internet was still relatively new to many Millenials, they enthusiastically embraced it – thus their continued passion for email and social media. Gen Z, on the other hand, grew up with the internet as a given. That is, they express themselves to some extent by “disconnecting” and seeking distinctive in-person encounters. They mostly utilize social media to share their own experiences in order to express their unique identities.

Learn What They’re Reading

After you’ve built your character, find out the channels they like to communicate with companies in order to better modify your tone of voice – do some reputable web research.

Continuing on the issue of generations, according to a Data Axle white paper on marketing to each age of customer,

  • Email and social media, notably Facebook, Twitter, and Instagram, are important to millennials. They are brand loyal, with tailored, cross-channel brand experiences, brand philosophy, and loyalty benefits driving their decisions.
  • Gen Z prefers mobile applications over email and social media because they want real, individualized brand experiences and high-quality goods and services. While they enjoy in-store interactions, it’s equally critical to reach out to them on their favorite social media platforms, such as Facebook, Instagram, Snapchat, and, increasingly, TikTok (according to Forbes). You may also look at your genuine consumers’ social accounts to see what resources and companies they follow.

You may also look at your genuine consumers’ social accounts to see what resources and companies they follow.

Your aim is to find the most authoritative sites and the most popular social media pages where your target audience discusses industry-related issues. Find top forums discussing your industry phrases and your own brand with an automated tool like Brand Monitoring.

Remember that social media content isn’t a one-size-fits-all solution. To be effective, each article you post should be suited to the platform’s demands as well as the interests of the audience you’re targeting.

Glossier, for example, focuses on cultivating a community of youthful, like-minded beauty fans, which has inspired not just their content approach but also their Instagram-friendly packaging and general look. Here’s an example of how they go about doing that.

This Instagram post combines Millennial interest in health and self-care with Gen Z’s aspirational, experiential attitude, while also taking use of Instagram’s visual nature:

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Keep an eye on how they interact with one another.

After that, go into these resources and investigate at your leisure. Pay attention to how your audience interacts with one another, what they like and hate in discussion threads, the general tone of the conversation, and the language used to generate the most popular content.

According to experts, imitating a group’s communication patterns, tone, and body language encourages members to experience a feeling of belonging. Your content pieces will be more relatable if you mimic how your audience interacts. This may even result in an increase in sales if done correctly.

Empathy is becoming more and more vital. People want to know not just that you understand their tone and intention, but also that you understand them, especially in times of stress.

Tip: Don’t be scared to talk directly to your audience. Engaging with your audience’s hobbies, even if they don’t directly correlate with your product or brand, can be a fun approach to show off your business’s personality and build a connection.

Take, for example, Arby’s inventive Star Wars Day post:

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It not only appeals to a major cultural touchstone, but it also puts a unique twist on a popular yearly meme among the millennials they’re targeting (“May the 4th be With You”).

Some businesses prefer to connect with their customers more directly, encouraging them to publish their own original content and celebrating their accomplishments on their platform.

Take a look at this Twitter tweet from Newegg, which honors a user’s bespoke PC build:

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Request that they describe your brand to you.

Traditional market research methods, such as customer surveys or interviews, are excellent for getting direct feedback from individuals who are already acquainted with your business. If you haven’t yet defined your tone of voice guide, it doesn’t rule out the possibility that your brand has a distinct personality. 

Inquire about your customers’ perceptions of your brand and how events or content pieces have changed that opinion. Here are some questions you may want to ask them:

  • In three words, how would you characterize our brand?

  • What kind of person would our brand be if it were a person?

  • Which piece of information, email, or tweet from our company best portrays us?

For the time being, save the descriptions you get; we’ll come to them in the third phase.

Tip: For more advanced audience research strategies, see our Ultimate Guide to Content Marketing Strategy in 2021.

  • The Empathy Map is a tool for improving user experience by taking into account what your audience thinks, feels, sees, and hears.

  • To better understand your consumers’ requirements and discover why they are purchasing your product, use the “Jobs to Be Done” Framework.

Step 2: Identify and Communicate Your Brand’s Values

Define the fundamental aim of your message before deciding on what to write. Your company’s basic beliefs should guide you here.

Identifying your fundamental principles can assist you in not just finding the language necessary to successfully deliver your message, but also in shaping the community around your brand and ensuring that you connect with your consumers.

Make a list of your core values.

When it comes to earning your consumers’ confidence, transparency is essential. In fact, 95% of customers polled stated they are more inclined to be loyal to a firm they trust, and 92% said they are more likely to acquire extra items or services from that company.

To Make a list of your core values., start by answering these questions:

  • What was the purpose of forming the company?

  • What distinguishes your company?

  • What do you want to be known for as a company?

  • What ideals do you wish to communicate to your target audience?

There are no ideal templates for articulating them, but you can learn from others – here’s a fantastic example of a Zappos core values statement; this lets both staff and customers know what to anticipate when dealing with Zappos.

You are not compelled to disclose your basic principles on your website, however many organizations do. You may save this for internal reference only if you like.

Form a mission statement.

Following the definition of your brand principles, write a short brand mission statement for your target audience. Demonstrate who you are, what and who you care about, and how your brand can assist your audience. You may also describe what your organization does to motivate and encourage its employees.

Stephanie Stahl, CMI’s tone of voice and brand messaging manager, has written an example of an editorial goal statement. (Photo courtesy of Foleon)

The Content Marketing Institute (that’s who we are) is the world’s leading content marketing education and training organization, teaching enterprise brands (that’s who we’re writing content for) how to attract and retain customers through compelling, multi-channel storytelling (that’s how we’ll help them).

Stephanie Stahl is a writer.

Keep in mind that these principles must be shared by the whole staff.

A well-defined mission statement forms the culture of your organization and helps your audience to connect to it, particularly if the values are shared.

Create a Messaging Architecture

A message architecture directs exactly what we say to keep your conversation on track.

A message architecture is a series of words, phrases, or statements that describes a brand’s priority communication objectives. Its main purpose is to provide all content producers in an organization the ability to offer consistent messaging across all sorts of material.

A message architecture is a diagram or hierarchy of communication objectives that uses a common language.

Margot Bloomstein is a writer who lives in New York City.

Margot Bloomstein, Brand & Strategy Consultant and an early proponent of the term, shares her advice for building a message architecture.

Gather a list of up to 50-100 descriptors that apply to your sector (or use one from her book), gather your stakeholders, and divide them into three categories:

  • We are who we are.

  • Who we’d want to be in the future.

  • We are not who we claim to be.

Concentrate on the “Who we’d want to be” column, grouping your adjectives into affinities and prioritizing them. Sub-bullets and color-coding, if required, may then be added to further explain their meanings. Finally, include your finalized message architecture into your content strategy.

A messaging architecture may take many different shapes. The following is Margot’s concept of a “stately financial institution”:

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CMI (Consultative Market Insights), 2016.

This form of message architecture not only represents the institution’s personality, but also what it does.

A message architecture is not the same as a brand voice chart, but it should be used in conjunction with one. It specifies what we want to say to our audience rather than how we want to say it.

Also, bear in mind that a message architecture isn’t a dictionary of words to use in your content; rather, it’s a set of prioritized reference points that your team may use to select what to express in order to represent your organization’s messaging priorities.

Make sure your message architecture is distributed to all content producers and others engaged in content generation in your firm.

Step 3: Conduct a Content and Communication Audit

Audit your existing content pieces and communication to understand what your brand sounds like right now before building a tone of voice that matches your organization.

To do so, establish a list of your greatest (in your view) and top-performing (according to your content analytics) content pieces, and ask yourself whether your present tone of voice:

  • Is it consistent with the brand values you wish to convey?

  • Is it clear to your audience what your mission statement’s values are?

  • Is it in accordance with your messaging architecture?

Go through each piece of material and record (e.g., in a spreadsheet) how your brand sounds. Nielsen Norman Group defined four aspects of tone of voice to aid content strategists and other professionals in analyzing a website’s tone of voice:

We’ll go over each of them in detail in the upcoming chapter.

Make sure each of your content assets is in sync with the formal or informal tone of speech by using the SEO Writing Assistant. A machine-learning system and hundreds of human-rated text pieces enable the tone of voice function. 

Examine which of the four dimensions your brand’s tone of voice falls into the most. Then, as a point in four-dimensional space, represent your tone as follows:

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Nielsen Norman Group (Nielsen Norman Group), 2016

Tip: Review how your consumers characterized your brand in the interviews/surveys and see if their descriptions match up with yours. If it doesn’t, make a note of their qualities in your research.

This visualization will show you how your brand now sounds and will assist you in getting closer to the way you want to sound while staying true to your brand values.

Step 4: Define the tone of your brand’s voice

We’ve finally arrived at the point when you’ll utilize all of the data you’ve gathered via research — your audience portrait and brand values — to develop your brand’s tone of voice.

Two aspects of voice tone should be addressed:

You may then determine not just what you want your brand to sound like, but also what you don’t want it to sound like, using the Nielsen Norman Group’s dimensions. You may then use this data to fine-tune your new tone and produce a brand voice chart.

Continue reading to discover more about each tone of voice dimension and to see how various organizations’ tones of speech are reflected in their bespoke 404 pages.

Choose the Tone of Voice Dimension you want to achieve.

The finest tones are easygoing, conversational, and modestly excited.

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Formal vs. informal

It’s critical to choose your chosen degree of formality since it has such a significant influence on how clients view your company. Using overly formal language, for example, might make you look more authoritative, but it can also feel impersonal.

Casual language, on the other hand, may serve to convey personality and warmth, but being too casual in the wrong situation might make you seem inexperienced or unprofessional.

According to surveys, 65 percent of clients prefer a conversational tone from their customer service representatives. According to Jay Ivey, an analyst at Software Advice, this depends on the context – 78 percent of clients would be upset if their request was declined in a casual tone. Only 35% of people indicated it influenced their pleasure if a request was authorized in a formal tone. This, according to the researchers, is due to a casual attitude being seen as condescending or insensitive in some situations.

The Alfa Romeo brand is a combination of logic and passion. Their brand voice, on the other hand, is more official than informal. Here’s an example of their 404 page, which explains why an issue occurred in detail in a formal passive language.

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Alfa Romeo is the source of this information.

Mini is uncomplicated, real, and appealing. In contrast to Aston Martin, they utilize an energetic voice and add a romantic touch to their 404 page, which expresses their personality in a casual manner.

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Mini’s source

Serious vs. Funny

Humor may boost memory recall and enhance social media shares, allowing you to stand out from the crowd – as long as your audience thinks you amusing. However, in brand communication, comedy is always a risk that might backfire. If used incorrectly, it has the potential to alienate your users by giving the appearance of a lack of seriousness and, as a result, unprofessionalism.

Introducing a more serious tone will aid in the development of credibility and trust. Serious language, on the other hand, may seem to be lacking in personality and emotions, and even create a feeling of tension.

When deciding between a humorous and a serious tone, keep in mind that a humorous tone will not match all businesses, and that humor should not come in the way of really engaging with your audience.

Mailchimp is a well-known company that does not take itself too seriously. In all of their brand communication, they employ odd humor and a conversational approach, and their 404 page is no exception.

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Mailchimp is the source of this information.

Despite the fact that they both provide relatively comparable services, SendinBlue is positioned as a more serious company. Their 404 page looks nothing like Mailchimp’s and is devoid of any comedy.

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SendinBlue is the source of this information.

Irreverent vs. Respectful

Friendship and cordiality are conveyed via respectful words. However, an excessively courteous tone, particularly when employed at inopportune moments, may convey the impression that you’re attempting to ingratiate yourself with the reader.

An irreverent tone gives your brand a sense of confidence and authority, as well as superiority over competition. Irreverent language, on the other hand, may scare or offend a reader.

Dollar Shave Club is a great example of a company with a successful irreverent and disruptive voice. Dollar Shave Club gives a gif and an invitation to purchase some of their items on their personalized 404 page, which wonderfully depicts this.

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GIF

Dollar Shave Club is the source of this information.

When addressing their audience, Gillette, on the other hand, likes to speak politely and with a caring tone, as seen by their 404 page, which states that it is Gillette’s responsibility to solve it.

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Gillete is the source of this information.

The difference between being enthusiastic and being matter-of-fact

Although an enthusiastic tone conveys warmth and helpfulness, when utilized inappropriately, it may tire or annoy a reader.

The use of straightforward language conveys an air of sincerity and simplicity. However, if done incorrectly, it can come across as indifferent or lacking in personality.

Taco Garage takes a straightforward approach, delivering “real tacos for real people that taste real good,” as they put it. Their tone of speech is basic and uncomplicated, and their 404 page is similarly straightforward.

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Taco Garage is the source of this information.

Taco Bell, on the other hand, has a brand voice that is upbeat, adventurous, hilarious, and incredibly innovative. To obtain a feel of their personality, look at their 404 page.

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GIF

Taco Bell is the source of this information.

A List of Tone Characteristics might help you fine-tune your voice tone.

Choose additional particular tone qualities, such as “playful,” “quirky,” or “sarcastic,” once you’ve determined where your brand sits inside each dimension.

You may utilize a list of 37 tone-of-voice terms prepared by Norman Nielsen Group for this. This list has been divided into four dimensions for your convenience. You may, however, assign some of these terms to a different dimension or use any other phrases to define your company.

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Combine “What we sound like” with “What we want to sound like” after you’ve defined and improved your ideal voice tone. Check to see if you have any competing ideas and try to bring them together.

Make a chart representing your brand’s tone of voice.

Using the CMI template below, combine all voice qualities into a single chart, define each one in depth, and provide examples of how to attain the desired voice. The most important component of this is to show you what you should avoid.

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CMI (Current Market Insights), 2018

Work with writers on how to communicate your voice qualities verbally if you need assistance.

The next stage is to develop tone of voice rules for your brand, share them with your content team, and verify that they are followed in all forms of communication.

Step 5: Incorporate the tone of voice into your brand’s messaging

To effectively apply your tone of voice, start by establishing clear brand rules and ensuring that they are evaluated on a regular basis, particularly when your positioning or target audience changes.

Create guidelines for your brand’s tone of voice.

People gain confidence in writing in this new style by following clear standards, norms, and good examples. Although many companies have them, only around a quarter of them have written criteria that are constantly followed.

Begin by writing your rules in the tone of voice you’ve established for your brand – this will serve as a great example of how to use it appropriately in writing.

Include some samples of the tone of voice to aim for in each article to make the standards easier to follow for team members. Furthermore, instances of wrong tone of voice will help writers understand what not to do.

The following should be included in your internal guidelines:

  • A description of your target audience, including their tone of speech.

  • Its brand’s attitude toward your target market (a best friend, an aunt, a teacher, etc.),

  • The core values of your company,

  • Describe your mission statement.

  • Your messaging structure,

  • The voice of your brand,

  • There are certain vocabulary and grammatical requirements that must be followed.

  • There are several instances in various circumstances.

Setting particular language and grammatical guidelines, as well as examples of what you mean, may assist content authors understand your brand and tone of voice, as well as make the editing process run more easily.

Here are some examples of vocabulary and grammatical rules you may want to think about:

  • Grammar and punctuation: How rigid do you want to be with your grammar? If you’re using a style guide (such as AP Style or Chicago Style), now is the moment to mention it. Can your authors deviate from the norms, for example, by utilizing sentence fragments, double negatives for emphasis, or comedy, as is common in informal speech? If you’re working with authors from all over the globe (for example, US and UK English speakers), it’s also a good idea to indicate the spelling and grammatical norms you’ll use.
  • Slang and swearing: Can you use contemporary slang and curse in your material if you have a more casual tone? Slang and profanity may or may not be suitable for every business or demographic, but even if they are, it’s a good idea to create standards for what is and is not allowed, as well as why. (For example, your brand may determine that some curse words are acceptable, but that others are not, since they violate your brand’s principles.)
  • Highly technical terminology is sometimes suitable, especially if your audience consists of seasoned experts who also communicate in this manner. Keeping things simple, on the other hand, is definitely preferable if you’re talking to casual customers who don’t have that degree of technical understanding.
  • When writing for a large audience, it’s crucial to be clear about pronouns. Is it acceptable to address your audience in the second person (using terms like “you”)? If your brand allows it, this might assist to establish a more personable, relaxed tone. If you wish to make things more formal, restrict authors to writing in the third person (using “he,” “she,” or “them” pronouns, but not “I” or “you”).

Take inspiration from the brand voice guidelines and style guides of other companies:

Introduce Tone of Voice Usage Rules for Your Brand

According to the survey, over 60% of firms generate products that do not adhere to brand requirements on a regular, frequent, or occasional basis. Keep in mind that your voice tone should be constant across all of your communications.

Assign one team member, such as an editor or content manager, responsibility for implementing the requirements. This will guarantee that all of your brand’s communications utilize the appropriate language to convey the appropriate tone in all of its deliverables.

Learn 16 Writing Tips to Help You Become a Better Writer.

Final Thoughts

Defining your brand’s tone of voice and creating clear rules can assist that tone to take center stage in all of your material. This is an important step in creating a content strategy that reflects your vision and seems genuine to consumers.

You can build a vision of what your business wants to say and decide how to utilize the correct language to get this message through after you know where your audience resides online and what subjects they want to hear more about.

Your audience will develop a better understanding of what the brand stands for and what similarities you have with your target audience if you maintain a consistent tone across all of your interactions.

Improve Your Content Strategy for Your Brand

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The “brand voice guidelines” is a set of rules that help define the tone of your brand. This infographic will show you how to define your brand’s tone of voice, and give you examples.

Frequently Asked Questions

How would you describe the brand tone of your voice?

A: Im not sure what you mean by tone. Is it the way my voice sounds?

What are examples of tone of voice?

A: Tone of voice refers to the way a person speaks. It can be seen as they use their words and vocal inflections, like how they would say something with an accent or if there is any sarcasm in what they are saying.

How do I find my brand voice and tone?

A: You might find the answer to this question by browsing through your resume or interviewing for a job.

Related Tags

  • brand voice and personality examples
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  • examples of tone of voice in communication
  • brand tone of voice list

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