Building on the key idea that we are all in a battle for attention, social media guru and author Jay Baer shares how to use one of his favorite language hacks to get more high-quality connections.
The “what is skyscraper technique in seo” is a method of getting high rankings on search engines. It involves creating great content that has the potential to rank highly on Google’s algorithm.
Backlinks are still one of Google’s most important ranking criteria, and this is unlikely to change very soon.
However, it seems that Google conducts public Twitter talks with SEOs every other month regarding practices that are judged unnatural or deceptive. This usually entails guest posting.
Hello, @JohnMu – Most people, I believe, utilize it to generate backlinks – and Google does favour domains with more backlinks 😉
August 9, 2020 — Himanshu Tyagi (@Himtyagi2)
Links should be earned and editorially placed, as stated in Google’s webmaster guidelines, and this aim should be at the heart of any link-building plan.
Creating original, relevant material that may organically develop popularity in the Internet community is the greatest approach to attract other sites to build high-quality, relevant connections to yours. It pays to create high-quality content: Links are typically editorial votes, and the more helpful material you have, the more likely it is that someone else will find it beneficial to their audience and link to it.
To get editorial links, you need something worth connecting to – a linkable item that is generally better than anything else on the internet. Something that others will want to connect to simply because it is so good.
The Skyscraper Technique is a method for earning high-quality editorially placed links at scale, based on lessons learned from other high-performing content assets.
This tutorial will teach you all you need to know to utilize the method on your own, with a focus on:
What Is the Skyscraper Technique, and How Does It Work?
The Skyscraper Technique is a link-building strategy created by Backlinko’s Brian Dean to assist you develop interesting content that will help you get excellent editorial links.
And the method is based on three fundamental principles:
- Look for well-liked material that has been linked to from other websites.
- Create an improved piece of material on the same subject and post it on your own website.
- Let the proper people know about your content by promoting it.
The most important part is to create something that is superior to what is already available.
The Skyscraper Technique derives its name from the fact that your objective should be to generate the finest piece of content on the web for a certain subject.
It’s all about producing the largest piece of material on a given subject, one that towers over all others as a skyscraper towers over everything else in a cityscape.
In fact, Brian Dean says it himself:
Have you ever passed by a really towering structure and thought to yourself, “Wow, that’s incredible!” “I’m curious about the size of the world’s eighth highest structure.” Obviously not. It’s in our instinct to gravitate toward the finest.
This is what distinguishes the strategy from others and provides you with something you can use to generate links since it adds so much value and depth to a subject that it makes sense for individuals on your outreach list to link to it.
Because you’re taking something that has previously been shown to create outcomes and improving it and utilizing that understanding, the method works so effectively.
It’s a frequent misperception that you have to be completely original in everything you do.
Competitor insights are one of the most effective tools we have in SEO for gaining a competitive edge. And that involves analyzing what your rivals are doing in order to find their flaws and determine what may be done better.
Content success shouldn’t be a guessing game, and this method provides a template for achieving it. However, there are certain factors to consider while using The Skyscraper Technique:
- Longer content does not always imply better quality.
- A piece of material may be improved in a variety of ways.
- Few people are in a position to create material and have it spontaneously generate links and traffic.
- If no one is aware of your material, it will not be linked to.
- Promotion is such a crucial element of content marketing, and those that put in the effort to spread their information in a strategic way are the ones who win big in the end.
Obtain backlinks from reputable websites.
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Why Is the Skyscraper Technique Such an Effective Link-Building Strategy?
Many link-building strategies have a limited capacity to scale, as well as some uncertainty about how successful they will be.
Broken link-building, for example, is limited by the options available. You depend on other websites with broken external links that are thematically aligned with your site to grow this strategy.
It’s a terrific strategy, but you have to depend on people to grow it, which is seldom doable.
Digital PR is another popular and effective link-building strategy. In many respects, the Skyscraper Technique is comparable, but PR is typically about doing something different to get attention and connections.
Many digital PR efforts have already shown the ability to generate connections from hundreds, if not thousands, of distinct domains, and the results may be unmatched to any other strategy.
However, public relations is not a skill that can be learned quickly.
The Skyscraper Technique brings the most seasoned PR professional to the table when it comes to launching a narrative that scales like this.
It’s a tried-and-true method for scaling link acquisition and earning high-quality editorial links by improving on what’s been proved to work.
It’s simple to understand why it works so well when we strip it down, and it’s because you’re addressing Google’s three primary ranking factors:
You’ll struggle to rank and attract organic traffic without strong content that RankBrain recognizes as consistent with a searcher’s intent, as well as solid links that lead directly to the page.
And the Skyscraper Technique may help you check all of these boxes by helping you create the finest piece of content on a certain subject and promote it to get links.
As a consequence, this material appears at the top of the SERPs, resulting in increased visitors.
How to Build Links Using the Skyscraper Technique
Are you ready to discover an effective link-building strategy that can help you grow your efforts and boost your organic traffic?
We’ll guide you through the specific steps you’ll need to design and publish a piece of skyscraper content, as well as some suggestions on how you may turn the strategy on its head to discover new methods to create links with your linkable assets.
Look for content that has a lot of backlinks.
Using linkable assets to earn links isn’t a new notion, and it often refers to producing material that is so good that other people want to link to it.
They make obtaining links a breeze. However, there are few assurances that your content concept will generate results, and in many situations, it is based on educated guessing.
You should trust your gut instinct that the piece of content you’re going to spend extensively in will be linked to by journalists, bloggers, and webmasters (other content providers).
If they don’t, you’ll have a hard time getting results.
The Skyscraper Technique eliminates this guessing by building on the foundations of previously successful material, which is measured by the number of links it has gained.
And finding high-performing content in your field is really rather simple.
To get started, all you’ll need is a list of prominent websites in your field.
Webinomy is a good place to start.
Webinomy now offers the quickest backlink checker among prominent rivals, so you know you’re receiving the most up-to-date list of links to any site when you perform research here.
To give you an example, we’ll seek for material for a car dealer that has received a lot of links. We already know that carmax.com is a prominent site that performs well for searches related to secondhand vehicles, so we’ll start there.
Go to the ‘pages’ tab in the backlink analytics tool.
You should apply some common sense and skim through homepages and, in many cases, individual product pages (but not always).
The Skyscraper Technique is more about identifying material that may be improved, which is generally informative in nature.
CarMax offers a piece of content titled ’52 Best SUVs for 2019: Ranked’ that contains 932 links from 162 different sites, as seen in the sample above.
This is an excellent example of a piece of content that has generated a lot of earned links.
You can also enter the URL into the ‘domain overview’ tool to see how much traffic it generates and what keywords it ranks for.
This is producing excellent results.
While you may improve it, you should go beyond the first great performer you come across. In fact, you should bank the pages where you can improve, since we’ll get to it shortly.
We also found an item named ‘Car Financing for First-Time Car Buyers’ that had 223 links from 83 sites a bit farther down in the report.
Looking at it, the article doesn’t go into great detail and is likely simple to edit, thus it may be a good candidate for skyscraper.
Finding inspired material, on the other hand, is all about weighing the existing performance of linkable assets against the ways in which they may be improved.
Examining Google’s Search Engine Results Pages (SERPs)
By going to Google and searching for your major goal keywords that you’re aiming to rank for, you may locate high-performing content.
Let’s assume we’re looking for material that is doing well on the subject of ‘home improvement loans.’
We can go to Google, do a search, and examine the results.
Investopedia ranks first in the SERPs, with a page that has 96 links from 51 different sites.
Another wonderful technique to identify high-performing material to skyscrape is to use this method.
Improve Your Content
It’s time to start developing an outstanding linkable asset after you’ve located a piece of material that has a lot of links (indicating that it’s popular).
Simply said, you need to produce the greatest piece of content for the subject you’ve picked on the internet, which includes building on what’s currently working.
Sometimes it’s obvious what has to be done to enhance the existing material, but this isn’t always the case.
However, there are a few basic ways that may be used to the bulk of material, even if it contains a large number of authoritative connections. And, if you want to outperform the competition when it comes to content creation, you could:
Make a long-form content piece
Despite the fact that long-form content performs better in the SERPs than short-form material, it’s not unusual to discover that going larger improves a piece of content dramatically.
Returning to one of our previous instances, CarMax, we came across this article that lists the top ten crossover SUVs.
You could easily do this by going larger and deeper and comparing 25 crossover SUVs instead of only ten. Have you come across a list of the top 20 tips? If you can keep high-quality advice throughout, aim for the top 50.
Going larger and longer may seem straightforward, but many content producers will choose for the absolute minimum in comparison to what others are doing, meaning that if you can double-down and go far bigger, you will frequently be rewarded.
Focus on the details that people are looking for when you go further into the topic.
If you find a piece of material that merely scrapes the surface of a subject as an expert, but you feel there is a desire among readers to learn more, going deeper into the issue is a proven technique to improve on what already exists.
While this might result in lengthier content assets, keep in mind that a topic’s depth isn’t simply about putting more words on the page. It might be that you’re competing against beginner-level material while generating expert stuff.
Make your content visually appealing.
The importance of content design cannot be overstated. Another tried and true way to enhance a piece of content is to greatly improve the user experience, aesthetics, and layout when compared to competing material. It’s all about making a good initial impression, as well as being user-friendly.
You want people to connect to your information, and a badly designed page might convey the impression that it’s of low quality. Make sure your material appears as well as it reads, and include well-designed videos, infographics, or other visual elements to make your page stand out.
Update Content Frequently — Especially Evergreen Pieces
When you apply the Skyscraper Technique, content frequently becomes out of date rapidly, and you may take advantage of this.
Nobody likes to connect to obsolete material, so if you can enhance content by upgrading it, you’ll have a leg up on the competition when it comes to advertising your asset.
Information changes rapidly, and if you can maintain your material up to date, you’ll be one step ahead of the game and be able to explain the value of your content by demonstrating its relevance in the face of changes in your niche.
However, these enhancements should not be considered in isolation from one another, and you should think about all of the numerous ways you might make your material better than what’s currently out there.
Promote the value of your skyscraper.
It’s doubtful that you’ll get links if you don’t take the effort to properly advertise your item. Every single day, it is estimated that approximately 10 million blog articles are published.
Everyone, including those who may connect to it, must be aware of an asset after it has been introduced.
The Skyscraper Technique differs from other outreach-driven link-building techniques in that the initial phase of promotion is to ensure that you are marketing to individuals who have previously linked out to content that is comparable to yours.
Webinomy can help you find relevant outreach prospects.
Webinomy makes it really simple to locate suitable outreach prospects, particularly if you’ve already built your linkable asset around an existing piece of content.
You may use the backlink analytics tool to locate this page’s URL in the same manner you did while looking for top-linked sites.
Did you notice that you can export these links from the top right of your screen? This export may assist you in creating a list of all opportunities and prospect lists.
This will also provide you with a comprehensive list of sites that have previously linked to a comparable piece of content. Your aim is to persuade them that your material is superior and that they should connect to you instead.
To help you identify the correct contact for each prospect, read our tutorial on ‘How to Search For and Find Any Email Address.’
Identifying Other Appropriate Outreach Prospects
A clever link builder should do more than merely contact folks who have connected to the material they are skyscraping. Other individuals who did not link to the original material are likely to consider connecting to yours.
Other related outreach possibilities might be found by:
- Rep for the top 25 rated sites for the core word or subject that your content was developed around, and add any relevant prospects to your outreach list.
- Finding relevant journalists who may be interested using a media database such as Gorkana or ANewsTip.
- Using HARO to keep an eye out for journalist inquiries that could be related to your material.
Sending Out Your Emails of Outreach
You should send them an email after you’ve compiled a decent prospect list of individuals you believe will like your content and potentially link to it.
You may use the Webinomy link-building tool to assist you with this, as well as to manage the whole process, including email sending, monitoring, and follow-up.
But you’re certainly curious about how to approach each prospect and what you should say.
You may use the following template, which is designed to help you succeed:
Hi [Name], I was looking for the best articles about [topic] and I came across this post on your site: [post URL] I saw that you linked out to [name of content you’ve skyscrapered]: [URL] This is an excellent essay, however I’d want to share with you an updated version that I just published here: [your skyscraper content]. Because of: – [reason #1] – [reason #2] – [reason #3] – [reason #4] – [reason #5] – – [reason #2] – [reason #3] Maybe your readers would find it useful and valuable? If you like it, maybe you’d consider including it within your article? Either way, keep creating great content – I’ll keep reading, that’s for sure. Thanks!
This is an updated version of Brian Dean’s original template that includes rationale for why your new item is beneficial to readers.
Make sure to follow up with anybody who hasn’t responded within three days or so.
The Difficulties of Link Building Using the Skyscraper Method
The Skyscraper Technique can and can provide excellent results. However, you should be aware of a potential stumbling block, which is mostly connected to connections obtained from top-tier news sites.
As an example, consider the following Huffington Post article:
It connects to a variety of different sources, one of which may theoretically be a piece of information you select to promote. However, there is one significant point to consider: this article was first published in 2014 and hasn’t been updated since 2017.
It’s quite unlikely that you’ll be able to get a link to your material, no matter how fantastic it is, from inside this post.
News sites move rapidly, and it’s unusual for them to go back and alter a story after it’s been published, unless it’s truly incorrect. Even then, it is very dependent on when the article was first published.
There’s also the issue of journalists changing jobs regularly, as shown by the fact that the journalist who authored this hasn’t written for Huffington Post since December 2017.
You’d have a lot higher chance than a top-tier news site of convincing bloggers and resources (or evergreen pieces of material that are maintained up to date) to connect to you.
New Opportunities by Turning the Technique on Its Head
The whole notion of the Skyscraper Technique is that you locate material that performs well and then build something even better. And there’s a strong probability that the materials on which you’re basing your own content have been heavily pushed.
But, unfortunately, most marketers devote much more effort to developing content than to promote it. And this implies that there’s a lot of stuff out there that might have done well but didn’t because it wasn’t pushed correctly.
You may reverse the Skyscraper Technique’s steps and begin by looking for material that didn’t perform as well as it should have.
In many respects, it’s like going back to the beginning and utilizing the same tools and techniques you used to uncover top-performing content. Instead, you’re seeking for material that hasn’t gotten as many links or hasn’t gotten as high a Google ranking.
Then you must determine why this is the case:
- The material is adequate, but not exceptional enough to provide value.
- The substance is excellent, however it is presented in an unappealing manner.
- It wasn’t effectively advertised (a telltale indicator is when other material on a site performs well, but other pieces gain no links and don’t rank highly – as long as the content is good).
Given that you’re seeking for material that’s the polar opposite of the normal technique, you might name it the Reverse Skyscraper Technique.
It’s also critical that you apply both common sense and industry expertise here, since determining why a piece of content didn’t perform is intrinsically more difficult than determining why one did.
You just need to be certain that the issue is one that other people would be interested in, and that it has a large enough audience of content providers who would connect to it.
It’s all about figuring out who your target audience is and whether or not your post is excellent enough to be successful.
The Skyscraper Technique is a wonderful technique to gain high-quality links using a tried-and-true method, and it’s a strategy that can be scaled up to achieve success. Combining excellent content with amazing links is still a winning formula, and it’s a strategy that, when executed well, can be a force to be reckoned with.
The “broken link building” is a technique that marketers use to get high rankings on Google. It involves using the Skyscraper Technique which helps you build links from the top of your website to other websites.
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