The effectiveness of your website’s SEO has been steadily declining. There are a number of reasons this might be happening, but the one that is most concerning is “crawlability.” This means that when people search for keywords on which you have content available, they’ll find what they’re looking for quickly and easily—or not at all.
In order to fix crawlability issues and improve SEO performance, you must put in some extra work with these 18 simple tips. Вести
The “how to fix crawl errors” is a problem that has been present for a while. There are 18 ways to improve SEO, one of which is the “How to Fix Crawlability Issues: 18 Ways to Improve SEO.”
You’ve put in a lot of effort into your website and can’t wait to see it at the top of the search results. Your material, on the other hand, is having trouble getting beyond the tenth page. If you’ve optimized your content and are certain that your site deserves to be ranked higher, the issue might be with crawlability.
What does crawlability entail? Certain website page attributes are collected by search engines using search bots. Crawling is the method of gathering this information. Search engines include sites in their search indexes based on this information, implying that people can find them. Crawlability refers to a website’s accessibility to search bots. You must ensure that search bots can locate your website pages, get access to them, and then “read” them.
We also categorize these difficulties into two groups: those that you can resolve on your own and those that need the assistance of a developer or system administrator for more complex technical SEO or website concerns. Of course, we all have varied histories and talents, so take this classification with a grain of salt.
What we mean by “solve on your own” is that you can manage the code and root files of your website. You must also have a basic understanding of coding (change or replace a piece of code in the right place and in the right manner).
What we mean when we say “assign to an expert” is this: It is necessary to have server management and/or web development expertise.
This sort of problem is rather simple to discover and resolve by just reviewing your meta tags and robots.txt file, which is why you should start there. Because Google’s site crawlers are not authorized to visit them, the whole website or certain pages may go unnoticed by Google.
There are a number of bot instructions that may be used to prevent website crawling. It’s important to note that having these parameters in robots.txt isn’t a mistake; when utilized correctly and precisely, these parameters may help you save money on crawling by giving bots the exact directions they need to follow in order to crawl the sites you want crawled.
1. Using the robots meta tag to prevent the page from being indexed.
If you do this, the search bot will go right over your page’s content and move on to the next one.
You may check whether your page’s code has this directive to see if you have this problem:
<meta name=”robots” content=”noindex” />
NoFollow links are links that do not need to be followed.
The web crawler will index your page’s content but not the links in this situation. No follow directions may be divided into two categories:
see the whole page Check to see if you have any
<meta name=”robots” content=”nofollow”>
in the page’s code – this means the crawler won’t be able to follow any of the page’s links.
- in the case of a single link In this situation, the piece of code looks like this:
3. Using robots.txt to prevent pages from being indexed.
The first file crawlers look at on your website is robots.txt. The most excruciating thing you’ll discover there is:
Allow: / User-agent: *
It signifies that indexing is disabled for all of the website’s pages.
It’s possible that just some pages or portions are restricted, such as:
Allow: / User-agent: *products/
Any page in the Products subdirectory will be banned from indexing in this situation, and hence none of your product descriptions will appear in Google.
Broken internal connections
Broken links are not only inconvenient for your users, but they are also inconvenient for crawlers. Every page that the search bot indexes (or attempts to index) consumes crawl money. With this in mind, if you have a lot of broken links, the bot will spend all of its time indexing them and won’t get to the good stuff.
The Crawl errors report in Google Search Console or the Broken internal connections check in SEMrush Site Audit will help you identify this type of problems.
4. Incorrect URLs
The most common reason of a URL error is a mistake in the URL you type into your website (text link, image link, form link). Make sure that all of the links are entered accurately.
5. URLs that are no longer valid
You should double-check this problem if you’ve recently done a website migration, a mass deletion, or a URL structure modification. Make sure that none of your website’s pages connect to obsolete or defunct URLs.
6. Restricted access pages
If a large number of your website’s pages return a 403 status code, it’s conceivable that these pages are only available to registered users. Make these URLs nofollow to prevent them from wasting crawl money.
Errors on the server
A high number of 5xx errors (for example, 502 errors) might indicate a server issue. To fix them, provide a list of the pages with mistakes to the person in charge of the website’s development and upkeep. This individual will deal with any bugs or website setup problems that are creating server failures.
8. Server capacity is limited
If your server becomes overburdened, it may cease responding to requests from users and bots. When this occurs, your visitors will get the notice “Connection timed out.” This issue can only be resolved in collaboration with a website maintenance expert, who will determine if and how much server capacity should be upgraded.
9. Misconfiguration of the web server
This is a difficult situation. The site may be completely viewable to you as a person, but site crawlers continue to get error messages, rendering all pages unreachable for crawling. It might be due to a particular server configuration: by default, several web application firewalls (such as Apache mod security) block Google bot and other search bots. In a word, this issue, along with all of its ramifications, must be handled by a professional.
The Sitemap, along with robots.txt, gives crawlers their initial impression. A valid sitemap instructs them to index your site in the manner in which you want it to be crawled. Let’s take a look at what may go wrong when the search bot examines your sitemap (s).
Sitemap XML Problems
10. Inconsistent formatting
Format problems may take several forms, such as an erroneous URL or missing tags (see the complete list, along with a solution for each error, here).
You may have also discovered (in the first step) that robots.txt is blocking the sitemap file. The bots were unable to access the sitemap’s information as a result of this.
11. Incorrect pages in the sitemap
Let’s get to the meat of the matter. You can assess the relevance of the URLs in the sitemap even if you are not a web engineer. Examine the URLs in your sitemap carefully to ensure that they are all relevant, current, and accurate (no typos or misprints). If crawl budgets are restricted and bots are unable to traverse the complete website, sitemap indicators might assist them in indexing the most important pages first.
Make sure that the URLs in your sitemap are not prohibited from crawling by meta directives or robots.txt so that you don’t mislead the bots.
Website Architecture Mistakes
This category’s problems are the most hardest to resolve. As a result, we urge that you complete the previous stages before moving on to the next ones.
Crawlers in your website may get confused or blocked as a result of these issues with site architecture.
Internal linking issues are number 12 on the list.
All pages create an indissoluble chain in a well structured website structure, allowing site spiders to effortlessly visit every page.
Certain pages on an unoptimized website are hidden from crawlers. There might be a variety of causes behind this, which you can simply find and analyze using SEMrush’s Site Audit tool:
- There are no other pages on the website that connect to the page you wish to rank. It has no possibility of being detected and indexed by search bots in this manner.
- There are too many transitions between the main page and the page on which you wish to rank. A 4-link transition or fewer is a usual practice; otherwise, the bot may not arrive at the destination.
- On a single page, there are almost 3000 active links (too much job for the crawler).
- Unindexable site features such as submission needed forms, frames, and plugins hide the links (Java and Flash first of all).
Internal linking issues aren’t something you can address at the drop of a hat in most circumstances. In coordination with developers, a thorough assessment of the website structure is required.
13. Incorrect redirects
Users must be sent to a more appropriate page, which necessitates redirects (or, better, the one that the website owner considers relevant). When dealing with redirects, there are a few things to keep in mind:
Instead of a permanent redirect, use a temporary one: Using 302 or 307 redirection tells crawlers that they should return to the website again and again, wasting their crawl budget. Use the 301 (permanent) redirect if you realize that the original page no longer needs to be indexed.
It’s possible that two pages will be forwarded to each other in a redirect loop. As a result, the bot is stuck in a loop and uses up all of the crawl budget. Check for and delete any potential mutual redirects.
14. Slow loading time
The crawler will go through your pages faster if they load quickly. Every tenth of a second is crucial. The load speed is also linked to the website’s ranking in the SERPs.
To see whether your website is quick enough, use Google PageSpeed Insights. If the load speed is a deterrent to users, there might be a number of issues at play.
Factors on the server side: your website may be sluggish for a simple reason: the present channel bandwidth is insufficient. Your bandwidth may be found in the description of your price plan.
Unoptimized code is one of the most common concerns on the front end. Your site is at danger if it has a lot of scripts and plug-ins. Also, make sure your photos, videos, and other similar material are optimized and don’t slow down the page’s load speed on a regular basis.
15. Duplicate pages as a result of inadequate website architecture
According to the latest SEMrush report “11 Most Common On-Site SEO Issues,” duplicate content is the most common SEO issue, with 50 percent of sites having it. One of the primary reasons you ran out of crawl budget is because of this. Because Google only has a limited amount of time to devote to each website, it’s not a good idea to squander it by indexing the same material many times. Another issue is that if you don’t utilize canonicals to clear things up, the site crawlers won’t know which copy to trust more and may give precedence to the incorrect sites.
You may solve this problem by identifying duplicate pages and preventing them from being crawled in one of the following ways:
Web-design technologies that are no longer in use
17. Flash-based media
Flash is a slippery slope in terms of both user experience (certain mobile devices do not accept Flash files) and SEO. Crawlers are unlikely to index text material or a link inside a Flash element.
As a result, we recommend that you simply do not utilize it on your website.
18. Frames in HTML
There’s good news and bad news about including frames on your website. It’s a positive sign since it shows your site is well-established. It’s terrible because HTML frames are out-of-date and badly indexed, and you need to replace them as soon as possible with a more modern alternative.
Delegate the daily grind and concentrate on results.
It’s not only bad keywords or content-related difficulties that keep you out of Google’s sights. If the material can’t be sent to the engine due to crawlability issues, a perfectly optimized page isn’t a guarantee that it will be ranked in the top (or at all).
You must examine your domain from top to bottom to determine what is obstructing or confusing Google’s crawlers on your site. It takes a lot of work to accomplish it manually. As a result, you should entrust everyday activities to the right instruments. The most common site audit solutions assist you in identifying, categorizing, and prioritizing concerns so that you can take action as soon as you get the report. Furthermore, many systems allow you to save data from prior audits, allowing you to gain a comprehensive view of your website’s technical performance over time.
Get a 7-day trial for free.
Begin to improve your web exposure.
The “Google search console” is a tool created by Google that allows users to see how well their website is performing. It also helps them improve their SEO. Reference: google search console.
Frequently Asked Questions
How can crawlability be improved?
A: The game is already very playable, but we are always looking for ways to improve it further. One thing that could be improved would be the camera movement when you start moving in a direction. This can cause an issue where sometimes the camera doesnt follow your movements properly, or even wont move at all and just stays on one spot. We will continue investigating this issue and roll out changes if necessary
Why is crawlability important for SEO?
A: Googles search engine crawler, the indexer robots that visit websites constantly looking to find new things they can index and add them in their service. Crawlability is a metric that measures how easy it would be for a robot to access everything on your website or blog with no errors. If you have an error-prone site, then this could affect its crawlability rating which will result in fewer pages appearing in the SERPs.
How do I make my page crawlable?
A: The website is designed to be easily crawled by search engines. To make your site more crawlable, all you have to do is add the rel attribute so that it says rel=search on every link with a text element in it.
- search console
- crawl accessibility so engines can read your website
- how to check if a website is crawlable
- please use apis rather than crawling site
- robots txt block semrush