SEO is a powerful tool with the ability to generate more leads and boost profits through optimization. In this blog, I will teach you how to get the most out of SEO for your business with simple tactics that require little technical knowledge or time investment. From content creation to website migration, there are many steps involved in optimizing online marketing campaigns.
Do you want to make more money from your website while performing as little SEO as possible?
In this post, I’ll teach you how to utilize your own data to identify your website’s profit centers and where you should spend your resources to maximize your SEO profits. I’ll use a lead generating website as an example, but the ideas apply to e-commerce, SaaS, and other types of companies as well.
You don’t need any more traffic.
There isn’t one size fits all when it comes to traffic. In reality, for many organizations, the top 5% or fewer of their total online traffic accounts for the majority of their revenues.
If you want to increase the income and profitability of your company, you don’t need more traffic; you just need more of the proper kind of traffic. The difficulty is that the most competitive keywords are the bottom-of-funnel, ready-to-buy, money keywords, thus SEOs target the less competitive, top-of-funnel keywords. The main flaw is that it may not deliver the best return on investment.
You don’t need more traffic; rather, you require more of the appropriate kind of traffic.
Making More Money with Your Data
I’ll use LifeCoachSpotter.com as an example in this essay since it’s a lead generating website for life coaches. The company generates and sells leads to life coaches to earn money.
Locate Prospects Who Require Your Services
In no time, you’ll be able to close more sales.
Conversions are given a value.
To make more money with your website, you must first figure out where you are presently generating money from SEO – particularly, which pages and keywords. You’ll need to set up conversion tracking in your analytics software to do so.
Follow these steps if you haven’t previously set up conversion monitoring in Google Analytics. Make sure you’ve allocated a monetary value to each goal fulfillment once your objectives are up and running. Do the arithmetic for your company and calculate the value that each lead is worth on average, even if your website produces leads with an uncertain precise value for each lead. Here, we’re striving for a rough approximation rather than perfection.
Google Analytics will not give values to your conversions based on historical data. As a result, you’ll either have to wait for enough fresh data to arrive, or you may utilize the amount of leads in the meanwhile.
Pages for locating your money
Go to Behavior > Site Content > Landing Pages in Google Analytics.
Select “Organic Traffic” as your sector.
Select the target that most closely reflects your profits.
Sort it according to “Lead Submitted (Goal # Value)”
What you have now is a masterpiece.
Where Does Money Come From?
It doesn’t take long to reach a few conclusions after spending a few minutes looking at this data and evaluating it.
You can notice in the upper right corner of this website (LifeCoachSpotter.com) that 42 percent of all the money and leads produced originated from just one page. It all makes sense when you consider that this one homepage is targeting keywords like “find a life coach” and “how to locate a life coach.” The user intent is so great that the conversion rate is 5.6 percent, which is quite high.
You notice something else as well:
Money & Traffic
When you look at the third page on the list, you’ll see that although accounting for 39% of all organic visitors to this website, it only generates 15% of the income.
Despite the fact that this one page accounts for 39% of all organic traffic to this website, it only generates 15% of income.
It only converts at a rate of 0.28 percent. That’s a drop in the bucket compared to the first page’s conversion rate of 5.6 percent, which is 20 times higher than this page’s. Because the user intent is so low on this page, the conversion rate is so poor. Keywords like “feeling lost in life” and “how to discover yourself” are targeted on this page. While a person searching for this term on Google may convert into a lead seeking for a life coach, their goal is not the same as someone searching for “find a life coach.” The disparities are startling.
Money does not equal traffic.
With 65,000 organic visits, the page with the greatest traffic only generates a third of the value of a page with just 9,000 visitors.
Traffic x Conversion Rate x Value Per Lead = Revenue Generated
You don’t need more traffic; rather, you require more of the appropriate kind of traffic.
Identifying and Improving Your High-Value Keywords
Now that you know the most critical sites for producing money with your company, you need to figure out what keywords are driving traffic to these pages.
Google Analytics isn’t always cooperative, but Google Search Console makes it simple to get this information.
Go to Performance in the new Google Search Console, then filter for the page you want to see the terms for which you are gaining impressions.
Scroll down, sort by Impressions, and there you have it: a treasure mine of specific keywords for which you may now optimize.
Take a look at this list after you’ve exported it and spent some time with it.
Do you already have these keywords on your website and content? Is it possible to quickly include long-tail keywords into your title tag, header tags, or body text?
If you have a lengthy list of keywords, a free and entertaining tool like Word Frequency Counter can help you figure out which phrases keep popping up the most.
Examine your current content to see if there are any natural locations where you can use particular phrases or keywords to help this page rank higher for low-volume but high-converting keywords. You could even decide that adding 100-300 word sections to examine one of these new keywords as a more in-depth subtopic is worthwhile.
These Pages Are Your Only SEO Focus
You can now devote all of your time, effort, and energy on your most valuable pages. You could also go back to Google Analytics and look for sites with high conversion rates (even if they don’t presently get a lot of traffic, since they may be ranking low but have a lot of potential).
Rather of focusing your SEO resources on gaining additional traffic that won’t translate into revenue, you can instead concentrate your SEO efforts on these critical sites. There are various ranking variables in which you may put a lot of money. Consider the following scenario:
Improve the content by making it longer, more useful, more entertaining, and so on.
Link Building: Begin earning/building additional backlinks from other websites to this page.
Internal Linking: Increase the number of times you link to this page from other sites, and use relevant anchor language.
User Experience: Assist in satisfying user purpose by providing better graphics, a more consistent look and feel, and a better overall user experience.
You may look at a lot more ranking variables for this page (and any SEO knows that the list is endless). Page load time, bounce rate, keyword density, and so forth.
Consider the 80/20 rule. The 20 percent of your pages that will drive 80 percent of your outcomes should get 80 percent of your efforts.
The Marketing Funnel Isn’t Enough
Conversions should be tracked all the way through the sales funnel, right up to the point when they become a sale.
You must move beyond your website and into your sales funnel to truly optimize your capacity to make money from your website.
Connect your leads to the sites or keywords that brought them there. Determine which leads are being converted into deals and customers by your sales staff. Determine if some pages generate sales leads that are less likely to close, while others generate leads that are more likely to close.
More data is the only way to accomplish this successfully.
You can effectively discover which web pages are really generating you the most money if you can utilize the data in your CRM to identify which completed sales are originating from which web sites (regardless of traffic or number of leads converted).
For further information, see Lead Generation Strategies.
On the surface, many company owners and entrepreneurs begin by focusing on the incorrect KPIs. “I want to rank better for this term,” or “I want to obtain more traffic,” are examples of early KPIs. While these two KPIs may be appropriate, the only way to tell for sure is to examine the current data and evaluate what is already functioning. That’s where you’ll get the most bang for your buck from your SEO spend. If you don’t have enough current traffic to examine conversion statistics, we should start by bringing you some. However, traffic alone is insufficient. The correct type of traffic is required. Conversion-oriented traffic.
What are your thoughts on the matter?
Please share your strategy in the comments below, as well as any additional approaches, tools, or analytical insights you have to enhance this process.
And if you need assistance identifying the best ways to make more money from your company, simply shoot me a note.
Frequently Asked Questions
How do I generate more SEO leads?
A: Well, the most typical way to generate more leads is by creating a content marketing campaign. You can also leverage your existing SEO campaigns and make sure they’re targeting the right people with quality information that will help them solve their problem.
How do you optimize sales leads?
A: When you are trying to optimize sales leads, it is crucial that the goals of your company match up with what you want out of optimization. For example, if one goal for your company was to generate more profits than ever before in this quarter and another goal was generating new customers within a specific time frame, then these two would not align well together. A better way to approach this might be by focusing on metrics where all parties can agree upon as being important such as number of gross margins generated or number of successful sign ups from Facebook ads.
How do you optimize leads?
A: This is a very broad spectrum of topics. You may want to optimize your leads by using marketing automation software that allows you to send out personalized push notifications about new products while also collecting customer information for future advertising.