How to Get Backlinks: 12 Strategies

One of the most important aspects to building a successful website is getting backlinks. The more links you get from other websites, the better and stronger your own site will be in terms of SEO rankings. This can also help you build an online reputation that people trust and find useful.

A backlink is a link that points to your website. The most common way to get backlinks is through guest blogging, which involves writing an article for another site and having them publish it on their website. Other ways include commenting on other websites, submitting your website to directories, and creating content that gets shared by other websites.

There’s no denying that backlinks are still one of Google’s top three ranking criteria, and that this isn’t going to change anytime soon.

As a result, many marketers and company owners are unsure how to get backlinks to their websites. Links from one website to another are seen as votes of trust, authority, and confidence.

This enhanced authority may result in better SERP ranks, giving your site more exposure and, most likely, more organic visitors. However, not all links are created equal in Google’s eyes, and the improper kind (poison links) might hurt your rating rather than improve it.

Backlinks should essentially:

  • Earn editorial respect.

  • Come from authoritative, thematically related sources.

  • It hasn’t been paid for or supported in any way (including as a result of gifted products)

Backlinks may assist boost your SEO approach, and there are a variety of techniques to get high-quality connections. But where do you even begin? 

Backlinks Can Be Earned in a Variety of Ways:

1. Creating Resource Links

Many people start thinking about massive and intricate strategies while thinking about how to gain backlinks. However, resource link building is one of the most successful techniques to create links.

To be effective with this strategy, you must first determine how your company can benefit your target audience. Then you must construct excellent resource pages in order to get high-quality backlinks from authoritative sites. 

The following are some instances of where resource pages may be found on the internet:

  • Boards of tourism and travel
  • Universities
  • Governments at the local level


And you can frequently identify these possibilities by looking at your competitor’s link profile and seeing who connects to them but doesn’t link to you. You may simply find resources that connect to your rivals’ site by utilizing the SEMrush Backlink Analytics Tool. This manner, you may concentrate on a content strategy that will catch their interest and make them want to connect to your site instead of their competitor’s. 


2. Creating Broken Links

Finding useful websites with external connections to defunct pages is the goal of broken link building.

You can easily generate some amazing links if you can locate broken links that lead to 404 pages and give an alternative piece of content that is as good as, if not better than, the original link.

You must have a piece of material that is comparable to the one that was originally linked to (or be prepared to create it). You may achieve a respectable amount of success with this strategy, since connecting to a 404 page will help neither visitors nor the website from which you desire a link. You’re assisting a webmaster in reducing broken links on their site by recommending a substitute so they don’t have to seek for one themselves. To discover how to utilize the approach, see our tutorial on Broken Link Building.

3. Brand Mentions That Aren’t Connected

It is fairly ordinary for many companies to be cited throughout the web, from mentions in regional online newspapers and radio stations to product evaluations and references.

While it’s great if these remarks also include a link to your website, this isn’t always the case. Unlinked brand mentions are what they’re called.

But how can you track down brand mentions that aren’t connected and attempt to transform them into links?

The SEMrush Brand Monitoring Tool will help you locate them.


Set up the tool to track any mentions of your brand, and you’ll get notifications as soon as they happen.

To identify existing unlinked mentions, just choose the ‘no link’ option from the ‘link to website’ dropdown menu, and you’ll see a list of unlinked brand references. 

Then you may start contacting webmasters, journalists, and bloggers who have mentioned your company and respectfully request that they include a link. However, you must be able to demonstrate how the connection provides editorial value to increase your odds of this occurring. This template may be used as a starting point for outreach (which you can conduct and manage using the Link Building Tool).

Hi [Name], I’m getting in touch regarding an article published on [publication], with the title of “[article title]” – It was written based on research conducted by my client, [client]. It was fantastic to see that the research was of interest, thank you for the coverage. It’s really appreciated. I was wondering, however, if it would be possible for you to add a link to the research page itself? This would enable readers to [demonstrate the editorial value here] and to view the original research and associated data in more depth, as well as provide full credit to my client for their work. Here are the relevant links: Article: [link to the publication’s article] Research: [link to the research / linkable asset] If you have any questions or I can help in any way, please feel free to get in touch. [Email Signature]

4. Links to Suppliers

If you sell other people’s items, you may be missing out on a great chance to get a lot of high-quality connections to your site.

On their websites, many manufacturers and suppliers offer ‘where to purchase’ or’stockists’ sections, similar to this:


This is merely a manufacturer directing people to where they may purchase their goods. You should also be noted if you sell a manufacturer’s goods (and linked).

Make a note of all of your suppliers’ names and websites, then go through each one one by one, looking for a page that includes their stockists.

You find a page, but you don’t see yourself listed? 

It’s unlikely that this was done on purpose. Contact your company’s contact person, share the page, and inquire about the procedure for getting your website included and connected. Your contact may be able to help you with this.

Can’t seem to locate a page with a list of stockists? Maybe you could work together in a different way?

Obtain backlinks from reputable websites.

Link Building using SEMrush

ADS illustration

5. Links to Business Organizations

Are you a member of any professional organizations? Perhaps your Chamber of Commerce or a trade association? If this is the case, you may have some simple options to earn connections to your website.

This is similar to supplier links in that it does not need you to carry a manufacturer’s items or that they have a page on their website.

Make a list of all the organizations to which you belong, as well as their websites. Then, on their website, seek for a’members’ page or anything like. A member directory, such as this one from the Long Beach Chamber of Commerce, is a common example. 


If you are a member but do not see yourself listed, email your contact and inquire about adding yourself.

However, you can take this strategy a step further by actively seeking out organizations in your area or business that provide a connection to their members as part of their membership. If you’re not a member but believe you’d benefit from what they have to offer, join now… and then follow that link!

6. Creating Listicle Links

Listicles are an essential part of any backlink development plan.

When it comes to gaining links to your website, listicles are a great way to get your goods or services in front of your target audience while also collecting links that do more than simply help your search results. You’re undoubtedly already aware of prominent industry listicles that include your rivals but don’t mention you.


These are generally articles that address the following topics:

Or anything along those lines. You may find listicles in your sector that round up your rivals using Google search operators, and then check to see whether you’re included. If you’re reading this, you’re probably already aware of the post.

To be included in certain listicles, you must contact a journalist or blogger and explain why you are a better candidate for inclusion than those currently on the list. 

If you can show how your firm brings value to users, the writer may be willing to update and include your company. It all boils down to self-promotion.

To discover more about how to reach out through email, see our tutorial on Email Outreach.

7. Analysis of Link Gaps

Conducting a link gap analysis and identifying sites that link to your rivals but not to you is one of the simplest methods to locate link development chances.

If a website has connected to more than one of your rivals, there’s a strong chance they’ll link to yours as well – as long as you can show them why they should.

You may make this procedure considerably simpler by using the Backlink Gap Tool. 


You may view the domains (and pages) that are connecting out to numerous rivals by entering up to five domains. Then you can spend some time figuring out why they’re related and how you can get your hands on them.

8. Digital Public Relations

You can’t ignore the impact of digital PR if you want to develop high-quality connections to your website at a large scale.

Journalists sometimes depend on public relations to feed them stories to cover, and if you can be the brand that sticks out and makes the news (even if you don’t have any product launches or similar), it’s not unusual for a single campaign to generate hundreds of pieces of related coverage.

It’s not all about the stats, however.

Digital PR can assist you in obtaining topically relevant connections from the most influential publications in your field. These links may help you establish yourself as an industry authority while also driving targeted referral traffic. 

You’ll need to create linkable materials and push them to journalists using tried-and-true PR strategies to get these sorts of backlinks. 


The Technique of the Skyscraper

The Skyscraper Technique, which was first revealed to the SEO community by Brian Dean of Backlinko, is a link-building strategy that follows a tried-and-true process:

  1. Look for material that has received a lot of attention and has a lot of links.
  2. Improve your content
  3. Encourage individuals who connected to the original article to share it.

It works because you are eliminating the guesswork that is frequently connected with content marketing by building on a foundation that has previously been proved to work.

This strategy can and will assist you in generating high-quality links that will boost your organic traffic and help you rank for competitive search phrases and keywords. 

However, you must be willing to put out the work.

Because the Skyscraper Technique is all about generating the finest piece of content for your selected subject on the internet, you must be willing to go all-in on:

ten. Assist a Journalist

If you’ve never heard of HARO, you’re likely missing out on some fantastic possibilities to get press connections.

HARO is all about providing quotations to journalists who need assistance writing their articles, and there’s a strong possibility they’ll include a link to your website as credit. 

Sign up, and you’ll get an email that looks like this three times a day (Monday through Friday) in your inbox:


Many writers from a variety of fields are seeking for a quotation to include in their articles. If you come across one that is relevant to your work, reply to it. You should make every effort to be as thorough as possible, and only respond to issues and requests on which you are an expert. 

You won’t be successful with every pitch, but if you choose your replies wisely, it may be a terrific method to develop valuable ties. 

Posts from the Roundup

Roundup pieces are a terrific method to get people to connect to the material you’re publishing as part of a larger content marketing campaign.

Consider this as a way to create links that will assist others find the material you’re providing. 

Do a Google search for “keyword” + “roundup.” 

You’ll be given a list of articles that have been published in this manner. It’s usually just a collection of handpicked blogs on a certain subject, and almost every industry has a handful.


Most individuals who write roundup pieces do it on a regular basis, which means they’re always on the lookout for fantastic information to add.

So, why not send an email to the authors of the roundup pieces you come across, informing them of your most recent piece of content? 

12. Offer a Testimony

You’re certainly accustomed to getting client testimonials, but have you considered that they might also be a wonderful strategy to create links?

Most likely not.

While this strategy is unlikely to grow, it may assist you diversify your link profile by extolling the virtues of another’s technology, product, or service.

If you can produce a testimonial or case study for them to use on their website, they will almost always be pleased to include a link to your site as a credit.

Identifying who you are a client of (your suppliers) and thinking about whose offering you enjoy is a common scenario. After that, create a terrific testimonial for them and give them permission to post it on their website.

To get backlinks to your website, you may use a variety of strategies. Which strategy is best for you is typically determined by how you’ve previously tackled link building, the sector you work in, and what your rivals are doing.

You may determine the strategies that are most suited to your website and resources and plan out precisely how you will gain your competitive edge by putting up a great link development strategy.

Good luck with your link-building!

The “backlink strategy for seo” is a process that can be used to build backlinks. It is important to note that this strategy should not be used in isolation, but as part of a broader SEO plan.

Frequently Asked Questions

How do you create a backlink strategy?

A: You need to establish an anchor text that people are going after. When you create your backlink strategy, make sure that the anchor texts on each link follow a similar pattern so they can be found more easily.

How do I generate backlinks in 2021?

A: There are many ways to generate backlinks in 2021. Some of these include buying links from websites with high PR, creating your own website and publishing content that people will link to you on other sites like Reddit, Quora, Twitter etc., using social media services like Facebook or Instagram which allow users to tag friends who can then share the article for more visibility.

How do I get backlinks to my site?

A: There are many ways to get backlinks. You can purchase them, build your own authority site on a topic relevant to the content youre producing and then link out, or just do some general SEO work.

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