How to Improve SEO Content Strategy with Keyword Mapping

Keyword mapping is a one-to step process that enables you to map out the keywords for your website and identify ways in which those words can be optimized. It’s important because it helps you find what people are searching using the most popular search terms, so that when you make changes on your site, they’re likely to see them. A keyword mapper allows for an easier understanding of how organic traffic flows from search engines like Google and Bing into conversions from websites like yours.,

You are creating an on-page content strategy to increase search engine rankings. It is important to know what keywords you should be targeting, and how the content can best be structured. Read more in detail here: you are creating an on-page content strategy to increase search engine rankings.

The most successful search campaigns all have one thing in common: keywords. Keywords serve as the cornerstone for your SEO efforts, laying out the structure of your site as well as possible content. Using various points of entry to generate traffic and extend your site’s sphere of influence is a smart method to increase traffic and expand your site’s sphere of influence — especially because visitors don’t always enter via the front door. 

For example, a recent research by HigherVisibility looked at five of the most popular search phrases in six competitive sectors to see whether there were any patterns among the top-ranking URLs. The findings demonstrated that a site’s homepage does not always appear in one of the top-ranked locations (for example, just one query — “wedding gowns” — yielded a ranking homepage inside the wedding vertical). 

In other words, your backlink portfolio should include more than just connections to your homepage, but how do you go about identifying subdirectory expansion opportunities? Keyword mapping is one option.

For those unfamiliar with this strategy, we’ll start by looking at how to generate keywords, then walk through a basic map template and identify a few ways that keywords can also be useful when brainstorming on-site content, so that even those who are already familiar with it can learn something new.

What is keyword mapping and how does it work?

Keyword mapping, in its most basic form, is a framework for the keywords you’ve selected to target that reflects the structure of your website. The map’s ultimate aims are to assist you identify where to optimize, what content to produce, and where you can add new pages to attract more visitors, all of which are driven by research. 

One of the most important aspects of on-page SEO is keyword mapping, which allows Google and other search engines to assess the relevancy of each page and, as a result, present consumers with the information they seek. Your plan will be less organized if you skip this step, and you’ll lose out on a lot of keyword chances.

So, where do you begin? 

1. Start by identifying a wider collection of keywords with a single query.

In the initial step of your research, you want to collect as many keywords as possible that you want your site to show up for. Consider expanding your search engine optimization strategy beyond the structure of your present site and beyond the keywords you now rank for — particularly those that your rivals are targeting.

Because it’s summer in South Florida, I’m going to pick “Delray Beach hotel” as our sample query. Enter the query in Webinomy’s search box and choose “related terms” from the drop-down menu (see below).

How-to-Improve-SEO-Content-Strategy-with-Keyword-Mapping Related Keywords Tool from Webinomy

Because there are more than 780 similar keywords for this query, we’ll focus on the top 50 for the purpose of simplicity. These keywords should be exported to a spreadsheet (see below). The next step is to sort them out and develop a keyword mapping-like system.

1636645559_479_How-to-Improve-SEO-Content-Strategy-with-Keyword-MappingSpreadsheet with keywords to export

To keep things simple, I simply included “search volume” and “keyword difficulty,” although Webinomy also includes data like CPC and the number of URLs in organic search results.

2. Compile a list of terms that all answer the same query.

After you’ve compiled your list of keywords, consider searcher intent, with the objective of grouping together keywords that answer the same query. Start by copying your spreadsheet and matching comparable terms line by line.

When we look at the keywords that were created from the query “Delray Beach hotel,” the top three phrases — “Delray Beach hotels,” “hotels in Delray Beach,” and “hotels Delray Beach” — are all extremely similar to our original query. These keywords would be great for a webpage, thus they should be grouped together. 

The next term is a particular hotel in the vicinity, and after checking the remainder of the list, I saw a few specific hotels made the cut. I put them in a red group (see below).

I had eight categories and one miscellaneous category by the conclusion of the exercise. They’re all working together to generate the ideal keyword map, based on which I may produce relevant content to increase organic traffic.

1636645560_228_How-to-Improve-SEO-Content-Strategy-with-Keyword-MappingKeyword clusters

Webinomy also has an advanced filtering option that enables users to simply filter out terms they don’t want to see. Any references of a possible rival, such as “Marriott,” might simply be filtered out in the example above.

3. Make a list of possible URLs and categorize keywords appropriately.

After you’ve grouped your keywords, concentrate on utilizing each set to assist picture the layout of your site and prospective pages.

Create subdirectories based on groupings of three or more keywords (e.g. “oceanfront” or “beachfront”), like in the hotel example. This will assist you in creating a logical route that is both user and search engine friendly, increasing your chances of ranking for these keywords (see below).

1636645562_268_How-to-Improve-SEO-Content-Strategy-with-Keyword-MappingURL buckets that might be used

After you’ve finished, your template should look like this:

1636645565_462_How-to-Improve-SEO-Content-Strategy-with-Keyword-MappingSpreadsheet with the final keyword buckets

Pro tip: If you already have a site up and running with established URLs, don’t worry about whether you’ll need to rewrite any content or set up any redirects; instead, ask yourself, “Can my audience reach my site using these phrases?” and revise anything afterwards.

4. Finally, utilize the categories to brainstorm content and develop new URLs.

One of the most useful aspects of keyword mapping is that it forces you to think about your pages in terms of themes, allowing you to discern between which phrases would make good URLs and which should be kept for a blog post or downloadable item.

Take a peek in the miscellaneous category, for example, where “pet friendly hotels Delray Beach fl” landed up (see below). Despite the fact that it has a higher keyword difficulty level, you shouldn’t completely reject the phrase. Use it as inspiration for a related blog article instead of dedicating a subfolder to it.

1636645567_83_How-to-Improve-SEO-Content-Strategy-with-Keyword-MappingKeyword buckets as a source of content ideas

Pro tip: Re-enter some of the random keywords into Webinomy for even more content ideas. 

Start building your site together in a logical structure after you have the URL buckets. Keeping with the hotel concept, begin with the homepage and work your way down to the subdirectories (see below). 

1636645569_480_How-to-Improve-SEO-Content-Strategy-with-Keyword-MappingHierarchical keyword mapping

After that, add prospective content pages to each subfolder (I’ve zoomed in below to make it easier to notice). 

1636645571_562_How-to-Improve-SEO-Content-Strategy-with-Keyword-MappingA closer examination of a subfolder

To keep things structured and make it simpler to read individual pages, create new sheets for each subdirectory.

Keep in mind that keyword research (and mapping) never ends.

Start creating the more optimized pages you created after your keyword mapping is complete, and then set a calendar reminder to repeat the procedure. Investigate verticals you haven’t previously targeted, or see if there are any other questions you can answer for your audience. The mapping process is a wonderful approach to ensure that visitors join your site at a place that gives the value they want — something that search engines will appreciate as well.

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“What is keyword mapping?” is a question that many people ask. The answer to this question is “a process of creating a list of keywords for a website or blog, and then prioritizing the most important keywords.”. Reference: what is keyword mapping.

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