How to Leverage Mobile Advertising for Your Business

Mobile advertising is one of the hottest trends in digital marketing. The use cases are endless and mobile apps have become a significant driver for many companies success, so it’s imperative that you understand how to leverage this trend.

The “how to advertise your business on social media” is a blog post that discusses how businesses can leverage mobile advertising. It also includes the “Must Have” text.

We spend five to six hours a day on our phones, according to Statista. How much of this time do you believe we spend on the internet?

You guessed it: a great deal. 

The typical consumer spends about 3/4 of their online time on their mobile device. You’ve come to the perfect place on the internet if you’re wanting to get a piece of this vast mobile industry. 

We’ll look at what mobile advertising is, the most popular platforms, and, most importantly, how mobile advertisements may help you develop your company in this tutorial. Make sure to keep reading because we’ll show you how our strong Social Media Ads solution will help you conquer the mobile advertising sector.

Fasten your seatbelts! 

What is Mobile Advertising & How Does it Work? 

What is the definition of mobile advertising? The development of adverts for mobile devices such as smartphones and tablets is known as mobile advertising. If it isn’t currently a component of your marketing plan, it will undoubtedly become one by the conclusion of this book. 

Your prospective clients are increasingly reliant on their mobile devices to complete any operation. Companies who opt to advertise on mobile are one step closer to their clients since they meet them directly in the palm of their hands. 

Traditional commercials that run on the radio, television, or newspapers for everyone to hear, see, and read operate quite differently on mobile devices. Marketers may tailor the structure, content, and targeting of mobile advertisements to attract a very particular audience. Furthermore, material may be modified to suit the browsing interests and purchasing patterns of the target demographic. 

There aren’t much more specifics than that.

What Are the Different Types of Mobile Advertising?

Mobile advertising only works if we recognize that the search intent of mobile users differs dramatically from that of desktop users. In fact, compared to desktop users, the great majority of individuals who do a mobile Google search are more likely to complete a purchase. This is because mobile searches are associated with higher buy intent. 

The most successful digital marketers recognize this distinction and use it to design ad campaigns that outperform the competition. What formats do they utilize, though?

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Advertisements on mobile devices might be fairly different from one company to the next. These macro-categories may be distinguished in general:

Web Ads for Mobile Devices

The biggest distinction between these and standard desktop advertisements is that mobile ads are suited for smartphone and tablet displays, but there aren’t many other differences. This style has a substantially lower engagement rate than other mobile advertising.

Advertisements inside the app

These advertisements appear immediately in the app’s UI. Because the great majority of smartphone users now spend the bulk of their time exploring apps, this is the primary advertising channel for contemporary marketers. These adverts generally halt an app’s activity by displaying full-screen images.

Native Ads are a kind of ad that is

While the average Advertisements inside the app can annoy some users, as they interrupt the natural flow of using an app, Native Ads are a kind of ad that is blend in with the rest of the content. It takes some skill to produce them, so they’re only used widely by big players like Facebook. 

Most importantly, Native Ads are a kind of ad that is have to deliver added value to the user and show ad marks to avoid being deceitful.

Advertisements in Banners

Banners are simply pictures that connect to a product or service and are posted alongside other information. When the major work in internet marketing was done on PC, banners were quite successful; however, their impact on mobile is substantially lower.

Advertisements in the Interstices

These are interactive full-screen advertising that cover the app’s UI. They appear during natural pauses in the app’s action, such as after watching a movie or playing a solitaire or Candy Crush game.

Video Ads

Video advertisements are the most popular mobile advertising type right now. In recent years, there has been a constant push toward more and more video content, owing to the fact that video ads are much more interesting and successful than other ad forms.

Advertisements that may be played

These very engaging interactive advertising are also known as playables. These adverts let users to try out an app before installing it; they’re usually game demonstrations that simply show the main features of the app so that consumers may click on them to continue playing. 

What Are the Most Popular Mobile Advertising Platforms?

It’s critical to understand the tools you’re dealing with in order to properly invest ad spend for a successful mobile advertising campaign. 

Let’s take a look at which platforms give the highest ROI for mobile advertisements and who their user base is before we share all of our ideas and techniques for developing profitable mobile ads.

You’ll find a report with an overview of your active advertising on the platforms you use in the Social Media Ads tool. You may use this tool to keep track of what your audience is doing and optimize your next ad expenditure.

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When analyzing your data, remember to look at the whole picture. Every platform has its own niche: LinkedIn is a professional networking site, Instagram is a center for influencers and aesthetically appealing companies, and so on. That’s not all, however. 

Facebook adverts, for example, may be seen in a variety of locations. If you observe that a significant portion of your traffic comes from mobile devices, you have still another incentive to use Facebook mobile advertisements. It all boils down to your company and your clients’ demands in the end.

Let’s take a closer look at each platform.

Mobile Search Ads on Google

The most important reason to spend in mobile advertisements on Google is because when a person looks for anything on their phone, they are usually looking for something urgent. According to Google’s newest research, smartphone users demand rapid responses to their needs, therefore fulfilling immediacy is more essential than loyalty. 

In the previous several years, mobile searches for “[store] near me” have increased by over 250 percent. 

In this way, consumers on Google mobile are in the ideal mental state to make a purchase, which increases the profitability of your advertisements. This is true for both you and your competitors. 

It’s unlikely that you’ll obtain a great return on your ad expenditure if you set up your ad campaign with automated bidding and limited targeting. In our Google Ads tutorial, we show you how to write the ideal ad text that:

  • A direct and unambiguous call-to-action corresponds to the user’s feeling of urgency.
  • Ad customizers are used to adapt the message to your target audience ( 67 percent of mobile users are more likely to make a purchase if the mobile sites or apps are customized for their location)
  • App extensions tailored to mobile devices are used.

Please keep in mind that a mobile-friendly website is required to get the most out of your mobile advertising budget. Up to 51% of mobile users would rather use the company’s website or app than visit a physical location.

If you’re creating advertising for Google, we’ve created the ideal tools to help you out. 

To study your competitor’s campaigns and get access to certain behind-the-scenes data, such as which advertisements go to which landing page on their website, we suggest using our Advertising Research tool. You may also download the report; just be sure you choose “mobile” from the Device filter. 

In terms of how a mobile ad is put up, it’s not that different from how a desktop ad is set up.

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Starting with a competitor’s domain in Advertising Research is a good idea. You’ll learn about your competitors’ ad placements, paid search patterns, and more.

The Ad Copies report, in particular (seen above), enables you to search for a keyword and see advertising from that site.

You may take what you’ve learned and apply it to your own ad text. The advertisements will automatically run on all available devices once the campaign is setup (desktop and mobile).

Mobile Ads on Facebook and Instagram

Only 81 percent of Facebook’s 2.8 billion monthly active users use the app through mobile. Because Facebook also incorporates Instagram, its user base is by far one of the largest on the internet. This makes using Facebook as an ad platform quite easy, since your advertising will display on multiple platforms, enhancing the value of your ad expenditure.

Businesses, on the other hand, do not all gain equally from the same platform. Unlike Facebook and Twitter, Instagram began as and continues to be an image-centric social networking site geared at a younger demographic. 

Instagram users think of picture postings, visual storytelling, and Instagram Live video streams when they use the platform. In other words, although videos and photos may help you make your Facebook advertisements more engaging, they’re the only sort of ad you can create on Instagram.

If you have a solid brand image, though, Instagram should be a no-brainer. Is it, however, worthwhile to maintain an Instagram presence if your company does not depend primarily on visuals? 

Yes, to put it simply. 

In today’s world, an Instagram profile doubles as a business card. The majority of consumers use this profile to determine whether or not to make a purchase. 

Because Instagram is a mobile-first platform, all of its advertising are designed with mobile consumers in mind. 

What Are the Benefits of Using Facebook and Instagram Ads?

Regardless of which of these two platforms you choose, it’s worth noting that Facebook’s targeting possibilities are unrivaled. You may be quite exact with your targeting and create multiple mobile adverts for different types of people.

As a result, you should consider running your advertisements on both Instagram and Facebook when investing in mobile advertising.

If this seems to be too much effort for you, don’t worry: we’ve got you covered.

How to Create Facebook and Instagram Ads

You’ll be able to design high-quality advertising, schedule posts, and track their success on Facebook, Instagram, FB Messenger, and FB Audience Network using our Social Media Toolkit.

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The tool displays the current state of each ad (In Review, Active, Rejected, or Finished), making it simple to identify underperforming advertising and address the problems that led to their rejection.

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If you want to keep an eye on your competitors, the Social Media Tracker lets you compare your performance to that of others by tracking followers, activity, and engagement.

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Create & Manage Ad Campaigns

with the assistance of the Social Media Ad Manager

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Mobile Ads on LinkedIn 

LinkedIn is a great next step in your mobile advertising roadmap if you operate in B2B marketing. The reason for this is because LinkedIn users aren’t distracted by relatives and friends messaging them on Facebook Messenger: the platform’s audience is made up of professionals trying to make professional relationships.

In summary, targeting on LinkedIn is simpler than targeting on Facebook, but it comes with a price. LinkedIn recommends $25 for new advertisers and $50-100 for current advertisers when starting a new campaign. This is a lot more than Facebook’s first offer. 

When it comes to ad formats, LinkedIn video advertising are very captivating, but a sponsored content ad with a carousel also performs well.

Twitter Ads on Mobile 

If you’re currently advertising on Twitter, you’re probably aware that the majority of your target audience uses the platform on their mobile devices (or tablet). Because Twitter is a mobile-only platform by definition, this is the case.

You may advertise on Twitter with sponsored tweets and access a highly monetizable audience that is extremely likely to interact with your brand. In the United States alone, Statista estimates that there are 37 million active daily users who are ready to be monetized.

Another amazing benefit of Twitter mobile advertising is the platform’s degree of openness. The Transparency Center on Twitter allows you to view all of your advertising, including those that have been reported by users and removed as a result. 

Please keep in mind that videos are the most effective advertisements on Twitter. These perform much better than any other promotional tweet style. 

Finally, to get the most out of your marketing budget, remember to specify your target demographic for each ad.

How Do Advertisers Choose the Best Mobile Ad Platform for Their Ads?

Advanced analytics, a worldwide audience, and, of course, mobile support are all characteristics shared by the greatest mobile ad platforms. 

A big differentiating factor is played by the ad format inventory of each platform: Advertisements inside the app, display ads, static Advertisements in the Interstices, etc. But even more important than ad format are all the targeting options offered by the platform. 

It’s impossible to improve your mobile advertising strategy and enhance your ROI without knowing who sees your ad and how engaged they are with it. In fact, we’d go so far as to say that determining who your customer persona is and adapting ad wording to their desires and requirements is the most critical consideration for selecting the correct ad platform. 

In brief, if you’re looking at mobile advertising platforms, it’s a good idea to ask yourself the following questions:

  • Which platform does your target audience prefer to use?
  • Is it a smartphone or a tablet that they use? 
  • How do they go about finding solutions to their problems?
  • What are the best ways for your goods to meet those needs?
  • Which ad format is the most effective for them?

Keep this helpful summary in mind after you’ve found answers to all (or most) of these questions:

Platform

Pro

Con

Google Adwords for Mobile

Users are more inclined to buy something. The same ad appears on both desktop and mobile devices.

High levels of competitiveness. To obtain effective results, it requires a lot of targeting and customisation. 

Facebook 

Manage two platforms (Facebook’s ad platform) with one management tool. Choose a hyper-targeted audience and be specific using Facebook analytics.

Facebook’s algorithm is difficult to control. High impressions don’t always equate to increased purchases.

Instagram 

Great for brand exposure and visibility, with stunning images and a mobile-first structure. Facebook metrics are quite good.

Because Facebook is an image-first site, links don’t function as well as they do on other platforms. Ad features are limited. a small demographic (younger than 35). 

LinkedIn

It’s ideal for business-to-business communication. Targeting is excellent, and there are little to no distractions.

On average, CPC is greater. B2C marketing isn’t a good fit.

Twitter 

Mobile-only. Ad transparency is at an all-time high.

Other platforms are more configurable.

Important Points to Remember

The mobile advertising market feeds on frequently changing and dramatically changing trends. Data is your best friend when it comes to keeping track of ad engagement’s growth (and decline). 

Some things to keep in mind:

  • Do your homework to make sure you’re using the correct sort of ad for your target market, and keep in mind that mobile searches are more likely to result in a purchase. 
  • Monitor your audience’s behavior and improve your expenditure by using the Analytics part of our Social Media Ads Toolkit. 
  • Select the appropriate ad types for the platform you’re advertising on: Twitter video advertisements are the most effective, while LinkedIn carousel and video ads are the most effective.

Happy marketing!

Examine the social media accounts of your competitors.

with the assistance of the Social Media Tracker

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