How To: Marketing for Google‘s Similar Items Feature

This blog will teach you how to implement Google‘s Similar Items feature. By the end of this post, you should know everything necessary to get started with your own similar items campaign.,

Google‘s Similar Items feature is a great way to increase your conversion rate. This article will teach you how to market for it. Read more in detail here: google similar items.

Google’s new “similar goods” feature has gone live and is quickly gaining traction (although it was actually released in December and just not announced until recently). It demonstrates Google’s intention to employ machine learning to make their site more user-friendly. They seem to be taking a vacation from voice technology breakthroughs in order to increase their picture skills, and no one seems to mind. 

Users may use the functionality to search for comparable items by clicking on a picture that shows in a search. Because Google isn’t the only firm that wants to use machine learning to help their business work more smoothly, we can expect that this new feature is only the start of a trend in which other search engines and online platforms will use algorithms to improve their product intelligence. Other sites, such as Amazon and Pinterest, have already used this concept to enhance their retail search experiences, but Google has the potential to make a significant difference in the product sector with its 1 billion users.

Simply said, it’s critical that your company embraces comparable things today so you can figure out how to effectively optimize your product pages to have your items displayed. Continue reading to discover more about the similar goods feature and how you can use it to boost your company’s marketing efforts.

What is the definition of similar items?

The objective of comparable things, according to the Google Blog, is “to help consumers locate products they love in photographs that inspire them on Google Image Search.” Machine vision technology is used to find goods inside photos and then create matching products for people to buy. This technology is vast, and it includes, among other things, the capacity to detect particular faces and objects inside photographs. The goods’ cost and availability are also provided to the users.

The tool is now restricted to purses, sunglasses, and shoes, but Google plans to extend it in the near future to include other apparel products, as well as home and garden categories. The product is already popular enough that we can expect it to expand even more in the coming months, particularly when other firms and search engines release similar services to compete. 


Google aims to spread the functionality to other platforms in the future. It is now accessible in mobile browsers and the Android Google Search App. According to Google, the similar products carousel receives millions of views and clicks every day from all around the globe, and we can see why given the feature’s use. Who doesn’t want to look at a lovely shot and then be directed to information on how to buy the (previously unavailable) things featured?

So, how can you ensure that your products get highlighted?

According to Google, you must do the following to guarantee that your things are displayed in related items:

  • Make sure your product offers contain product markup, including an image reference, on your sites. Similar goods are products that include name, picture, price & currency, and availability meta-data on their host page.
  • To ensure that the product markup is structured properly, use Google’s Structured Data Testing Tool. Simply enter the URL of your product page and examine any mistakes found by the program. We used Keurig as an example, and as you can see, they have two problems that need to be fixed in order for Google to identify it as a product: 


To recap, integrating’s product metadata on product pages ensures that Google can identify your goods, as well as their price and description information; these are critical features for comparable things to succeed. It’s also critical to provide all of the needed details, such as an image reference, name, price, currency, and availability. If this isn’t available, Google won’t be able to utilize it in comparable products, and your product will be passed over (pricing and availability information was some of the top Image Search feature requests from users).


Additionally, you should utilize the Structured Data Testing Tool to confirm that your product markup data is properly structured. To test how your photographs look in search, try using the “” query. When you click on your items, if you did everything right, they will appear and show the appropriate information. Remember that Google indicated the Googlebot might take up to a week to crawl your site, so if the update doesn’t happen right away, you’ll simply have to wait.

Taking Google’s Similar Items to the Next Level

While I was writing this essay, Google introduced a new tool called “style ideas” that is connected to comparable things. When a user searches for fashion product photographs on Google, a grid of lifestyle images and outfits will appear to act as inspiration and demonstrate how things may be utilized and worn in real life. You’ll still see the comprehensive carousel of comparable things, and you can utilize both features to choose the greatest products and see how they’ll look and fit in with your current style. Google looks to be attempting to become a fashion consultant, and given their forward-thinking and user-friendly features, it’s not surprise that the search engine may become your closet’s closest friend.

Both of these additions have the potential to completely transform the shopping experience for consumers, and you don’t want to be the last one to try them out. If you follow the steps above, you’ll have your items highlighted in no time! What impact do you think this feature will have on your company’s marketing strategy? Please leave a comment in the space below!,,,,

Google’s “find similar items” feature is a great way to market your brand. This article will show you how to set up this marketing strategy.

Frequently Asked Questions

How do I create a similar audience on Google?

A: You actually cannot do this.

How do I target similar audience on Google Ads?

A: To target similar audiences on Google Ads, you may use the search phrases that are not relevant to your business. For example, if you sell shoes but also offer a service for them in general such as shoe-cleaning services then shoes is irrelevant and should be removed from your campaign targeting.

How do I find similar products on Google?

A: I am not Google.

Related Tags

  • google similar audiences
  • how to create similar audience in google ads
  • how to create similar audience in google ads 2020
  • find similar items by photo
  • smart shopping strategies

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