How to Measure SEO Performance and Results

This post will discuss the process of measuring search engine optimization performance and results. The basics steps in this process are to define your target keyword, identify key factors that influence organic rankings, establish a baseline point for ranking with no SEO work done on it, develop a plan based on the data you gathered during the first step, and implement accordingly.

The “how to measure seo in google analytics” is a question that many people ask. However, it’s not as easy as it seems. There are several metrics that can be used for measuring SEO performance and results.

The technique of improving your websites and content to rank highly in a search engine is known as search engine optimization (SEO). Your material should ideally appear at the top of a search engine’s results for keywords related to your product or service. As a result, SEO also refers to the process of getting high-quality visitors to your website.

Having a digital presence is a vital component of any inbound marketing plan, whether you’re a freelance photographer or a party supplier creating an e-commerce site. As a result, creating an efficient SEO plan is a good place to start when it comes to increasing your website’s exposure, organic traffic, and recruiting new consumers. 

We demonstrated that SEO is still one of the most effective digital marketing methods in our State of Content Marketing Report. However, developing an SEO plan and putting it into action is simply the first step. You should also keep track of the outcomes. We’ll go through the fundamental indicators that marketers may use to assess SEO performance and outcomes in this tutorial. 

We’ll look at ways to assess SEO performance in more detail below, specifically:

You’ve undoubtedly heard the expression “what you measure, you move” if you’ve spent more than five minutes in the SEO business. This implies that the first step in measuring the success of your SEO strategy is to know your data.

You can keep track of hundreds of metrics. In its algorithm, Google utilizes over 200 ranking variables. However, to begin, it’s advisable to concentrate on only a handful. Determine which indicators are most important to your company and measure them on a regular basis. 


When users enter a question, a phrase, or a string of words into a search engine, they will be presented with a list of advertising and sites that are relevant to their search query. The quantity of visits to your site that originate from individuals clicking on your webpages when they appear in search engine results is known as organic traffic. 

Because it is targeted, organic search traffic is what you want for your website. The individual is seeking for a certain answer, and if you can supply it, you will win a new subscriber or client. It’s also a good measure of your SEO strategy’s overall success. Improved organic search results indicate that your website’s visibility has improved as a consequence of improved keyword ranking. 

Consider our Domain Overview and Traffic Analytics tools if you want a thorough picture of your website in comparison to your rivals’ traffic sources. Both may assist you in gaining a better understanding of your organic traffic and how your visitors interact with your site. 

Begin with the domain overview, which provides a high-level picture of your traffic over time, as well as a split of organic vs. sponsored visitors. You have the option of looking at up to five competing domains. 


You may then utilize traffic analytics to look at your traffic in more detail, including total visits and traffic sources (e.g., direct, referral, paid, social, and search). We also provide a unique traffic journey view that shows you where your visitors come from and where they go after they leave your site (which can help you identify potential competitors). 


A keyword is a phrase that refers to anything that may be found using a search engine. If a single word or phrase creates a results page on Google or another search engine, it is termed a keyword. Your website and content must be optimized to rank at the top of search engine results for certain keywords and long-tail keywords in order to see results with this measure. 

Doing a Google search for terms relevant to your company or goods is an easy approach to monitor your Google rating. The findings will show you how well your website ranks for the competitive keywords in question. Because more than 25% of people click on the first Google search result, the ultimate objective is to be on the first page and as near to the top as possible.

A keyword gap study can help you better understand your keyword performance and uncover new relevant queries. We can help you understand the keywords you’re doing well for, keywords where you’re weak, and untapped phrases where your rivals are earning search engine ranks yet there’s some opportunity for your domain with up to five competing URLs. 

Google generates a result or a search engine results page for each query (SERP). Organic results, advertising, and SERP features are among the consequences. Featured snippets (quick response), knowledge panels, and picture packs are examples of SERP features. 

The number of people who view your website in the search results is measured by search engine visibility, which is influenced by the authority of the SERP characteristics. However, this measure provides you with a bird’s eye perspective of your SEO success in general. 

The SEO toolkit’s Position Tracking Tool makes it simple to verify your website’s presence. For example, we have a featured snippet tool that allows you to find out if there are any possibilities to rank for featured snippets for certain keywords and see what the current featured snippet looks like to help you plan out your content. 


Keep an eye on your rankings.

Position Tracking with SEMrush

ADS illustration

The click-through rate (CTR) is the proportion of people that visited your website after finding it on a search engine result page. For example, if your site showed on a results page 100 times in a week and 10 people clicked on it, your CTR is 10%. Use this measure to see how successful your title tags and meta descriptions are in grabbing the attention of users. 

Don’t get dismayed if you observe low numbers in this statistic; it just indicates you need to improve your meta descriptions, titles, and URLs, as well as aim to gain some relevant highlighted snippets. In Google, the average click rate for the top position is 28.5 percent. As a result, improving your keyword ranking may raise your click-through rate. 

To review your click-through rate, open Google Search Console. On the left-hand side, you’ll find “Search Traffic > Search Analytics.” You’ll then see checkboxes titled “Clicks,” “CTR,” and “Impressions.” Click on the “CTR” box to view the report of the average click-through rate of your website and the top-performing pages and keywords. 

Your bounce rate is the proportion of visitors that come to your site but depart without doing anything else. If a visitor clicks on more than one page, Google Analytics considers the visit as an interaction. In a nutshell, it assesses the whole value of a visit. 

Bounce rates are varied for various sorts of websites. Bounce rate tracking may also reveal if your lead magnet, content, or website style are not attractive to your target market. 

You can simply analyze your domain’s bounce rate by device (mobile or desktop) and whether there has been any recent progress by looking at the last six months, 12 months, and all time using our traffic analytics tool. 


The authority score of your website determines how well a domain will rank. The Authority Score of SEMrush is calculated on a logarithmic scale of 1 to 100, with a larger value indicating more traffic and a higher position. A low number might lead to a drop in traffic and ranking. Compare your website to your rivals’ domain authority ratings and adjust your SEO approach to get a better score.

The authority score of a new website will always be one. The majority of websites in the 40-to-60 range will require time to acquire authority, backlinks, and consistently high organic traffic. This statistic will move slowly as well, so don’t be disheartened if your efforts don’t appear to be paying off right away. 

Backlinks are one of the most important ranking criteria for websites according to Google. In a research, we discovered that URLs in the top position get 2.2 times more backlinks than those in the second, resulting in a “high-volume spike.” As a result, backlinks should be among the metrics you monitor. 

Monitoring your backlinks will provide you with useful information about how well your link-building techniques are working. You should also pay attention to the list of external connections that you didn’t create. They might be future connection possibilities for you to investigate. 

Backlink Analytics makes it simple to keep track of your backlinks and referring sites. This tool enables you to assess the status of your site’s link-building efforts, locate new backlinks, and determine when backlinks are removed. Knowing how many new backlinks have been added to your site is useful information to have when you evaluate your link-building efforts. Your present technique is effective if you have fresh sites connecting to your content and a strong follow link profile.


Page speed is a crucial factor that influences the majority of the other metrics. According to a Portent research, increasing your site’s speed from two seconds to one second doubles your dollars per page visit. 

Not only can page speed affect your website’s ranking, but it also has an influence on conversion and bounce rates. Google’s new industry page speed standards found a strong link between fast websites and low bounce rates. They discovered that when page load times grow, the likelihood of someone abandoning your site rises. A website that takes 10 seconds to load will see a 120 percent rise in bounce rate. 

To see whether your website is quick, run it via Google’s PageSpeed Insights. It takes a lot of time to get a perfect score. A good score is one that is 90 percent or above but not 100 percent. If you received a score of 50 to 90, you need to work on it. A 50 percent or below score is deemed bad. 

This indicator measures how effectively your content matches the user’s purpose. When someone puts a term into Google in search of particular information, a product, or a service and comes up on your page, it signifies your site met their needs. A high time spent on page score indicates that your content satisfies the expectations of visitors based on the keywords that brought them to your site. 

You can track the average time visitors spend on your site on Google Analytics. On the left-hand side of your dashboard, open “Behavior > Overview.” Click on the view full report at the bottom. It will bring up every page and post on your site with the average time spent on each one.

The average time visitors spent on the page is shown in the column “Avg Time On Page.” 

You may then compare the time spent on a page to your own normal reading time to see whether it was too short. However, keep the page’s aim in mind. A 60-second time spent on a page is ideal for a high-converting lead magnet, but not so much for a long-form article. So, if your visitors’ average reading time is similar to your average reading time, you may safely assume that your content satisfies user purpose. 

The entire effect of your SEO strategy on your company’s sales is represented by your conversion rate. One may argue that this is the most crucial indicator for determining the performance of your website. Finally, you’ll need a website to promote your services or goods and turn leads into sales.

Setting up custom goals in Google Analytics is one approach to measure your conversion rates. You may use one of their pre-configured templates to set objectives. You may then set objectives for visitors, such as reading an article, watching a video, signing up for an email list, enrolling in a course, and any other activities that lead to a subscriber or customer. 

You can then monitor the proportion of visitors to your site that do any of the activities and convert. You may use the same data to personalize your website’s design, content, and offers in order to convert more visitors into customers or subscribers. As a starting point, consider the worldwide average website conversion rate of 4.31 percent, which is based on numerous marketplace conversion rates.

Explore our Content Marketing Toolkit for more information on content marketing strategy. You’ll receive SEO-friendly text templates that are suited to your needs. You may do a content audit to determine what needs to be improved. Find content ideas that will appeal to your target audience as well as practical advice on how to produce high-quality content.

Implementing an SEO plan to improve the exposure and ranking of your website on Google is a marathon, not a sprint. Each SEO campaign should be seen as a continuous job that will never be completed. Your timescale will also be determined by the age of your site, the quality of your SEO approach, and the consistency with which you apply your methods. 

Expect to see results within four months to a year if you have everything working for you. Remember that who your rivals are and what keywords you’re aiming to rank for will have a big impact on your website’s visibility and ranking. It’s also possible that measures like backlinks will be faster, while keyword ranking and site authority would take longer to crawl. 

Enforce a marketing strategy, measure the outcomes, and alter and improve your techniques as data comes in to see whether you’re making success. Consistency is crucial when it comes to SEO. You’ll see a difference in your bottom line over time. Prioritize sustainability above speed, and you’ll reap the benefits for a longer period of time. 

You may start measuring the outcomes of your SEO efforts now that you have the measurements and tools. As you’ve undoubtedly seen from this tutorial, SEO ranking requires a significant amount of effort. Even when you reach the top, the labor doesn’t cease.

If you’re having trouble tackling SEO on your own, have a look at our SEO Toolkit. It includes over 15 tools and reports to help you get the best possible SEO results. The toolkit provides two options: an SEO dashboard and a curated collection of SEO tools for creating reports on competitive analysis, keyword research, link building, rank monitoring, on-page SEO, and technical SEO. 

Keep an eye on your rankings.

Position Tracking with SEMrush

ADS illustration

The “seo results time frame” is a way to measure how well your website is performing. It also gives you a rough idea of the amount of time it will take for your site to rank in Google’s top 10 search results.

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