How To Outsource Content Writing for Success

A new trend within business is outsourcing content writing tasks to freelancers. It can be difficult finding the right writer for each project, but it’s worth the effort because hiring a freelance writer means you save on overhead costs like office space and staff members.

Outsourcing content writing is a great way to get your message out. It can help you save time and money, but it’s important to ensure that the person you hire is qualified for the task. This article will give you some tips on how to find and hire a good content writer.

As the leader of one of our content marketing teams and a former freelancer, I understand how difficult it can be to outsource article creation. 

While outsourcing content has allowed us to considerably increase our content marketing output, it has also brought a number of challenges that I’ve had to overcome. 

In this piece, I’ll show you how to build up a content outsourcing pipeline that really works, using our tried-and-true way.

Creating a Foundation for Content Outsourcing 

There are a few things you should do now to prepare for future outsourcing. They’re necessary; without them, even the most meticulously planned content process would fall short of keeping everyone on track. 

I won’t go into great length about each stage since they all need their own essay, but I’ve included some useful resources in case you want to learn more. 

Step 1: Make a list of your objectives. 

Setting objectives for your content marketing plan can help you concentrate on the material you need to produce in the future. 

Listed below are a few examples:

  • Focus on instructional pieces, research papers, and news releases if you want to increase organic traffic.

  • Create whitepapers, ebooks, and product-focused blog articles that include a lead generating form to generate leads.

  • Sales may be boosted by using newsletters and landing sites with special offers. 

This may assist your writer realize how product-oriented a piece of content should be, and how to optimize a post for certain aims, in addition to providing you strategic emphasis.

Step 2: Identify Your Target Market 

When it comes to identifying your target market, you want to know their fundamental demographics, but you also want to go beyond that: 

  • Within your broad audience, do research and establish particular niches. 

  • Understand their main problems and how your product or service may assist them address them. 

  • Determine how they connect with your company and use buyer personas to fill out the details.

Use these insights to choose the best themes and keywords, as well as the writing style and examples for your posts.

Step 3: Come up with some topic ideas

Create your semantic core first. It will assist you in organizing your keyword/topic approach, allowing you to improve your ranking potential in the future. 

  1. Determine ten “seed” keywords, which are often broad, high-volume terms. 

  2. Conduct keyword research using the seed keywords to uncover other relevant keywords. A list of ten seed keywords might soon grow to more than a hundred more phrases.


  3. Sort these keywords by volume, difficulty, keyword intent (to assist you match the proper keywords with the right articles based on funnel stage), and pillar subject, deleting any irrelevant keywords along the way. 


Your semantic core will assist you in selecting themes and developing a content strategy that will appeal to your target audience while also assisting you in achieving your particular objectives. 

 Consider the following strategies to help you extend your subject list:

4th Step: Make a Content Calendar

You can plan out your content schedule after you’ve decided on your objectives, themes, content formats, funnel phases, and marketing platforms. Make sure you don’t get in the way of other teams’ publication plans at this point (if relevant). 

I propose creating an Excel document with your content strategy and schedule, outlining the following for each individual item:

  • The objectives you’ve set for the article

  • It will be promoted via various marketing platforms.

  • It is the sort of stuff that it is. 

  • The subject of discussion

  • Dates of publishing and deadlines

  • Owners of tasks or other members of the team who are participating 

Step 5: Create a Budget 

Before you start negotiating with authors, figure out precisely how much our team needs to spend each month and on each individual article once you know how much and what sort of material you want to outsource. The amount of money I have may determine who I work with, how lengthy the pieces are, and what goes into the creating process. 

Creating a Workflow for Content Outsourcing 

We looked at the actions you need to take to establish a solid foundation for your content outsourcing in the future. 

Now it’s time to start the process of hiring a freelance writer or a third-party content agency to help you with your material. 

Step 6: Determine Your Deadline 

Your content calendar should always be at the core of your deadlines.

I normally request a draft at least one week before my target publishing date so that I may do a quality check (either alone or with my team) and make any required modifications.

Always ask the writer how much time they’ll need for changes up front, and consider it into the draft deadline. 

Consider moving the deadline up if feasible if you’re working with a new content writer you’re not sure about; this will allow you additional time while you grow acclimated to working together. 

Step 7: Locate the Best Writer for the Job 

My technique for hiring a writer is to find someone who is qualified for the sort of material you’re producing. 

For example, I have one writer who produces high-value, strategic essays, another who creates short-form content, and still another who specializes in research analysis. 

The following are some of the advantages of this strategy:

  • Every time I have a project, I don’t have to look for a new writer. 

  • I have the option of hiring a freelancer who specializes in that kind of material.

  • If my initial option isn’t accessible, I always have a back-up writer. 

If you’re searching for a new writer, contact your network for recommendations and select someone with the necessary expertise. 

Third-party platforms, such as our Marketplace for Content, might be useful since we’ve previously verified the authors. 

Marketplace for Content

Bypass a few phases in the content outsourcing process.

ADS illustration

Step 8: Compose a thorough, well-thought-out brief 

A solid, thorough brief will express exactly what you want, including who the target audience is, which keywords you want to target, and how lengthy the content should be. 

The following items should be included:

  • You’re optimizing towards a certain purpose.

  • What step of the funnel are you aiming for?

  • The keywords you wish to target, which you may find in the semantic core or by doing fresh keyword research.

  • You want the writer to employ a certain tone of voice.

  • You may request that the writer utilize or discuss any particular links, statistics, or items.

  • You don’t want the writer to connect to the competition.

  • Some examples of stuff that you like

  • Visuals you’d want the author to use 

Is it necessary for other team members to review your content? Before the writer begins working on the article, make sure they have seen the brief. 

It’s also wise to plan ahead, in my opinion. If you want to outsource numerous articles on a same subject, think about how you’d want to connect them and see if you can have one person write all of them.

Here’s an example of how to construct the optimal content brief. 

Step 9: Revisions and Revision Requests 

Conduct a Content Quality Assessment

  1. Conduct a manual assessment of the material to ensure that it follows our branded style guide.

  2. Third-party tools may aid in the evaluation of SEO potential and grammar. When I receive the initial draft, I utilize SEMrush’s SEO Writing Assistant and Grammarly as add-ons in Google Docs to conduct a fast check. 


  3. Have a professional go over the article. If your article is on a certain product or sector, have the appropriate team member examine it.

Revisions are requested.

Even if you’ve worked with a writer before, there’s a strong possibility you’ll want to request adjustments after they’ve submitted the initial draft. 

You’ll want to start by understanding the terms of the writer’s contract. Some people will set a limit on the number of changes they will accept, as well as the quantity of text they will edit. Consider this while issuing revision requests to the writer, and gather input from all team members.

Many authors only allow one or two revisions in their flat-fee contracts, whereas our Content Marketplace permits three. 

Even if there are many versions available, make sure you request all of them in the first round. 

When it comes to revisions, you’ll also want to keep an eye on the word count. If you urge the writer to add another part, the word count may rise to the point where you’ll have to pay extra. 

Be detailed with your comments for the greatest results. Give specific examples of what you’re looking for, as well as suggestions on how the writer might achieve your goals. 

Step 10: Selecting or Approving Visuals 

In the brief you submit to authors, include visual instructions. If you have any unique requests, let the writer know right once. 

This will make it more likely for the writer to choose a picture that is consistent with your brand and message. 

If you have an in-house design team, order the design ahead of time so it is ready when you get your first draft. 

Step 11: Finishing Touches Before Publication

To make sure my content is ready to go, you may utilize WordPress plugins like Yoast SEO and SEMrush’s SEO Writing Assistant. 


Take your time while posting your content to make any required changes. You should do the following actions:

You may schedule the post for publication after you’re satisfied with it. 

Step 12: Monitor the Success of Your Content

You should begin monitoring your post as soon as it is published. Monitor backlinks, social shares, and SEO ranking potential with Google Analytics and tools like our Post Tracking. 


Keep an eye out for pieces that are doing well, as this will provide you and your freelancing staff additional information into what kind of material is doing well and how to improve the writing in the future. 


Outsourcing content isn’t always simple, but having a solid workflow that’s well-organized and optimized for success may make all the difference. 

Content Marketplace

Streamline Your Outsourcing of Content.

ADS illustration

What are your greatest suggestions for building up a process for content outsourcing? Leave your thoughts in the comments section below.

Successful content writing is not an easy task. It can be difficult to find the right people to do this for you. There are, however, several ways that you can outsource blog writing in order to ensure success. Reference: how to outsource blog writing.

Frequently Asked Questions

How do you outsource a writer?

A: You can outsource a writer by browsing for freelance writing opportunities.

Should you outsource content writing?

A: This is a difficult question to answer because the economics of this situation are very case-specific. However, generally speaking there are many benefits and drawbacks to outsourcing content writing for most businesses – depending on your budget, what kind of quality you expect from an outsourced writer, how much time it takes them to complete their work as well as other factors.

How do you outsource high quality content?

A: Outsourcing is a popular strategy for many companies these days. However, the industry has been constantly evolving and currently it can be challenging to find high quality content that will make your company look good.

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