How To Spy on Your Competitors for Your Own Success? Webinomy Twitter Chat Round

This tweet chat was brought to you by Webinomy as part of their ongoing effort to provide industry leading insights into how the digital marketing world is changing. Join us today from 3-4pm EST for an industry perspective on how businesses can adapt and thrive in this new era.

Social media is a great way to grow your business and get ahead of the competition. If you want to know how your competitors are doing, there are free competitor analysis tools for social media.

Greetings, Webinomy blog readers!

What did you think of Webinomy’s latest Twitter chat, “How to spy on your competition for your own success?”

I thought it was excellent – incredibly educational, energetic, and even record-breaking. The numbers are self-evident. Seriously, each Twitter Chat improves with time, and it’s all because to you, our participants! We appreciate your interest and all of the valuable information you provide!

If you missed one of our Twitter conversations or need a refresher, check out our summary of Webinomy Twitter Chat #9 with team members of the great app RivalIQ – “How to spy on your rivals for your own success.”

Why should you eavesdrop on your rivals? What are the most important aspects of competition analysis? How can you discover industry secrets and use them to your advantage?

We’re very excited to inform you!

The #SEMrushchat stats for today are just AMAZING! @TweetBinder cc: @RivalIQ

— 17 декар 2014, SEMrush (@semrush)

Before we go right into the Twitter Chat insights, let’s take a little detour to go through the many sorts of rivals you may look at.

  • A direct opponent. This sort of business is in your market. You may even sell the same product, such as ice cream, as they do.
  • An unintentional rival. This sort of business provides a different type of product but meets the same customer demand as yours — for example, a local bus service to your taxi service.
  • A rival with whom you share an audience. This sort of organization sells a separate product, yet it may take your clients and segment the market, consequently segmenting your customers. As a result, a gift store and a flower delivery service may compete.

Q 1. Why should a business look at what its rivals are doing on the internet?

@semrush @searchrook Data about oneself is valuable, but it is worthless without a competitive environment. #semrushchat — Rival IQ (@RivalIQ) on the 17th of December, 2014.

Because doing company demands paying attention to so many various elements, there is always the risk of something going wrong. “Learn from their errors, figure out what they’re doing better than you, and look for holes (missed opportunities) in their targeting,” says Brandon Seymour (@Beymour).

Analyzing your competition may help you figure out what’s working and what’s not in each phase of your approach. Rather of repeating the same errors, you should look at best practices.

A1. The primary goal of the CA is to identify the strengths and weaknesses of your market’s rivals. #semrushchat

— Fernando (@FernandoSEMrush) on the 17th of December, 2014.

Then, using fresh ideas, fill in the holes in your approach.

A1. A competitive study might reveal what is working in your sector. “New” concepts, techniques, and so forth. #semrushchat

— ThinkSEM (@ThinkSEM) on the 17th of December, 2014.

Another advantage is that monitoring your competition will assist you in staying ahead of them. You may take your competitor’s ideas, develop them, rethink them, and transform them into something better that will help you get to where you need to go.

A1: Knowing what your rivals are up to allows you to stay one step ahead of them and learn from their techniques. #semrushchat

— Pablo López (@popiplo) on the 17th of December, 2014.

Q 2. What actions should a business take to assess the competition and use that data?

Competitive intelligence is a massive subject. You may use competition research for everything in marketing, from keyword research to user experience.

We received so many responses to this question, as well as others that were focused on specific marketing topics, that we won’t be able to post all of them here. As a result, we compiled a check-list based on all of the responses.

Let me reiterate before you go any further: competitive intelligence is a huge issue. Remember that your analysis should be “aligned with your company’ objectives” if you don’t want to spend time sifting through all the directions. — Rival IQ on Twitter (@RivalIQ)

A2. CA needs to be quick (whatever methods/tools used) & general. Don’t spend tons of time analyzing what others are doing… #semrushchat

— ThinkSEM (@ThinkSEM) on the 17th of December, 2014.

So, if you’re ready, let’s get started on the whole checklist!


Of course, you’ll need assistance in gathering all of this information. “Use Google Alerts, set up non-brand email, and subscribe to [competitors’] blogs,” says one expert. @Tony DWM — Tony Dimmock Also, make use of tools!

@AltosMarketing To begin, I suggest following @semrush @spyfu @buzzsumo @screamingfrog… #semrushchat

— Brandon Seymour (@Beymour) on the 17th of December, 2014.

The following is a list of the people whose tweets we used:

@Beymour Brandon Seymour

@DavidProHQ David Prochaska

Devin Dawg (@DevDawg)

@LJordanOnline @LJordanOnline @LJordanOnline @LJordan

Niraj Bariya is a Twitter user who goes by the handle @NirajBariya.

@popiplo Pablo López

@Tony DWM @Tony DWM @Tony DWM @Tony DWM @

@WilliamHarvey is a Twitter account run by William Harvey.

Now we’ll go over some of the issues from the check-list that we covered during the Webinomy Twitter Chat in more depth.

Q 3. Do you think it’s more essential to look at how companies promote themselves or what others are saying about them?

A3 – You must understand a company’s positioning – not only how they represent themselves, but how the market perceives them. #semrushchat

— Rival IQ (@RivalIQ) on the 17th of December, 2014.

Let us now turn our attention to the practical components of competitive intelligence. The first topic we’ll look at is brand awareness and reputation.

Opinions on the subject varied, but it seemed that there were two main points of view. On the one hand, we’ve heard that brand awareness is meaningless without public opinion. That is why the first impression of a user is so crucial.

@semrush A3: I’d argue that a brand’s presentation is irrelevant if no one is talking about it. I’m going with the latter option. #semrushchat

17 декар 2014 — Anthony Randall (@tonyxrandall)

A3: It’s crucial to keep track of how the market perceives them since it may reveal what works and what doesn’t. #semrushchat

— Rival IQ (@RivalIQ) on the 17th of December, 2014.

On the other hand, we do not live in an information vacuum, and we cannot exist without the opinion of the market.

A3. Keep an eye on both to see if any patterns arise. They aren’t mutually exclusive, but recognizing cross-impact may provide insight. #semrushchat

— ClearVoice (@ClearVoice) on the 17th of December, 2014.

Whatever route you choose, remember to draw conclusions from your study. Analyzing your rivals’ web presence can assist you in determining your specialty and identifying parallels and contrasts that you may use. Analyzing public opinion might assist you in compiling a list of your rivals’ strengths and weaknesses.

Q 4. How might spying on competitors help a firm enhance its SEO/SEM strategy?

  • Both free and paid traffic are available.
  • Source of natural traffic
  • Keywords
  • The ranking of keywords

A4: Be aware of the keywords for which you are ranking and who your main rivals are. More importantly, be aware of where you don’t rank! #semrushchat

— Rival IQ (@RivalIQ) on the 17th of December, 2014.

The foundation of SEO is keywords. Every term symbolizes someone’s desire to obtain useful information or make a purchase! The goal of studying your rivals’ keywords is to determine which ones are driving traffic away from your site.

A4 – Seeing the source URLs and material that rivals are utilizing to rank for keywords like #semrushchat is quite useful.

— Rival IQ (@RivalIQ) on the 17th of December, 2014.

Now let’s talk about backlinks. Backlink profiles have a significant impact on a website’s Google ranking. Analyzing your rivals’ backlinks can assist you in locating new reliable sources and developing content strategies.

A4: Look at where they’re receiving links from, what kind of links they’re getting, strategy analysis, backlinks, social signals, and so on. #semrushchat

17 декар 2014 — Devin (@DevDawg)

Q 5. What are the advantages of competitive research for content marketers?

A5: Competitive research gives you amazing content production ideas and tells you which ones work best. #semrushchat

— Pablo López (@popiplo) on the 17th of December, 2014.

Yes, we all know how difficult it is to choose the perfect subject. However, looking at your rivals’ material might provide you with much more than simply a fresh article idea. It may provide you with suggestions for new content forms, information about the frequency with which new material appears, information about your target demographic, and so on – all of this information can be really useful.

A5: Q5: Competitive research helps you understand the story your competitors are telling & the story you want to tell! #semrushchat

— Rival IQ (@RivalIQ) on the 17th of December, 2014.

It’s critical to have your own distinct voice and ‘language’ for communicating with your audience. So pay attention to what your rivals have to say.

Don’t lose sight of the basic goal of competitive intelligence: to assist you stay ahead of your rivals.

A5 @semrush With ‘industry speak,’ your brand can remain current and make deeper insights than rivals. #semrushchat #VALUE

— Manish Patel (@manishw2gi) on the 17th of December, 2014.

As a content manager, I’d like to add that analyzing your indirect competition is equally vital – this is how you may build a new audience.

Q 6. Could you give one “Pro Tip” or best practice for competitive research on social media?

A6 – Go beyond number of followers & activity to engagement – how are your competitors engaging and why – that is critical #semrushchat

— Rival IQ (@RivalIQ) on the 17th of December, 2014.

One of the most important factors to consider is the level of participation. To increase audience engagement, look at what your rivals are doing.

A5 – You can observe what material, topics, and photos are resonating with your target market on social media. #semrushchat

— Rival IQ (@RivalIQ) on the 17th of December, 2014.

It’s not easy to form a community! One key to success is to identify opinion leaders who can assist other businesses in engaging audiences, promoting content, and increasing visitors.

“Remember, both B2B and B2C are genuinely H2H (human to human) at the end of the day!” — Rival IQ on Twitter (@RivalIQ)

A6- Seeking out authoritative individuals in your field, observing how they post, when they post, and the engagement they have, and mimicking #semrushchat

— Matt Banner (@BlastYourBlog) on the 17th of December, 2014.

Q 7. What is a no-brainer Competitive Analysis Strategy that some marketers fail to use yet should?

To summarize, let’s look at the greatest strategies for enhancing your plan. First and foremost, bear in mind that studying your competition takes a long time. Prepare yourself by thinking about the fundamentals you want to learn about and making sure you have adequate resources.

A7: Obtaining the time and resources necessary to conduct a detailed competitive study of their competitors. #semrushchat

— 17 декар 2014, Blue Fountain Media (@BFMweb)

The top three metrics were presented throughout the discussion on these questions. They may be used as a jumping off point for your investigation.

First and foremost, substance. It’s still king, so don’t believe reading rivals’ blogs or magazine articles is a waste of time.

A7: Reading the material that a competition produces rather than relying just on SEO rank. It’s crucial to have good writing skills! #semrushchat

— Austin Paley (@AustinPaley) on the 17th of December, 2014.

The second factor is backlinks. We’ve covered them extensively today, so I’m certain you’re persuaded that you should investigate your competitors’ backlink profiles.

A7 A simple link metric comparison using Moz’s OSE, I’d say. Easy to use, outputs to Excel, and is ideal for a bird’s eye perspective. #semrushchat

— Brandon Seymour (@Beymour) on the 17th of December, 2014.

This one is difficult for me to sum it in a single word. All of your community-building initiatives should be compared to your competitors’ techniques, including engagement, community relations, user feedback, and relationships with opinion leaders.

That’s all I’ve got for today! I hope you learned some new skills and reached some conclusions! We’ll be taking a vacation for the holidays, so the next Webinomy Twitter Chat will be on… We hope your enthusiasm for these discussions does not wane, since we have big plans for the new year: new themes, expert advice, prizes, and a lot of fun!

So, we hope you’ll join us on Wednesday, using #semrushchat as usual!

We wish you a wonderful Christmas season! Take precautions!

The “free online competitor analysis tools” is a question that has been asked many times. The answer to this question is that there are free online competitor analysis tools. This includes the webinomy twitter chat round.

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