How to Use Competitor Keywords to Improve Your Digital Strategy

Keywords are a powerful tool for digital marketers. They can help you find new audiences, generate leads, and provide content to your target audience during their search. However, there is still one big question mark: How do keywords work? This article will answer that question by showing how keyword targeting works in Google AdWords and when it’s the best time to use competitors’ key words in your own campaign.,

Semrush is a tool that helps you find keywords and phrases to use in your digital marketing campaigns. The tool can also help you identify competitors’ keywords. Read more in detail here: semrush.

For every kind of company, being informed of your competitors is a wise habit. One technique to obtain insight into a rival’s digital strategy is to do a competitor keyword analysis. This will allow you to predict or integrate their future movements. 

What is a Competitor Keyword Analysis, and Why Should It Matter to You?

When users type terms into Google, they know exactly what they’re searching for. You must focus on their search intent and comprehend the various phases of the buyer’s journey if you want to optimize your organic search results. 

You must also comprehend the customer’s journey in the context of the competitive environment in which you operate. At each point of their journey, a prospective consumer will be presented with a variety of possibilities. 

Competitor keyword targeting allows you to appear on the same SERPs and platforms as your rivals. You may also utilize rival keyword research to uncover any flaws, such as lucrative keywords that they haven’t yet targeted.

Before you can accomplish so, you’ll need to figure out which keywords or key phrases have shown to be successful for your competition in the past. 

Find out what your audience is looking for right now.

With Webinomy’s keyword intent analysis, you can find out what people are looking for.

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How to Conduct a Keyword Analysis of Competitors

You may undertake competition analysis research if you’ve previously done your own keyword research to get the most out of your target keywords. 

How to Locate Your Rivals

Your search competitors may not be the same as your business rivals. Some of your most formidable business rivals may not be highly competitive in terms of organic search. 

That’s why knowing where you are in regard to your search competition is the first step in competitive keyword research. The websites that rank for the same or similar keywords as yours are known as search rivals.

Start with a basic Google search to locate the top players in your field. These rivals often have the top organic and commercial rankings. To determine who is dominating in your search for “neighborhood,” choose the major keywords that are most important to your company. You may be amazed at who else is bidding on the same keywords as you!

Pro tip: Use Google’s’related’ search [] to identify websites that are similar to yours right away. 

You may utilize third-party tools like the Organic Research tool if your website is new or you’re having trouble identifying your competition. A competition report is included in the program, which displays the key organic rivals to your target domain.

Select “Search:” after entering your desired domain into the tool’s input area.


The Organic Research tool delivers a slew of data, including their top organic keywords, top pages, and any organic keyword position adjustments. Select the “Competitors” option for a detailed report on your competitors:


You may change the criteria to see your rivals in various markets (like the United Kingdom or Australia) or on different devices. You’ll be able to observe how much organic traffic each rival receives, as well as how many keywords the target domain has in common with them. 

Gather and organize the keywords that your competitors are using.

You’ll be directed to the Keyword Gap tool if you click any number in the “Common Keywords” column. You may use this tool to compare two or more domains’ target keywords. The tool shows any shared target keywords across the domains, as well as any terms that your rivals are ranking but you aren’t. 


The Keyword Gap tool also enables you to combine data from numerous platforms into a single Excel sheet, removing the need to do gap analysis on each domain separately.

Use the filters to uncover the untapped potential of your rival keywords and create a ready-to-use spreadsheet that has all of the most important data in one place. 


You can easily see where you rank in respect to your competition for each term, as well as which pages rank the highest, using the tool. 

It’s probably preferable to categorize your competition keywords in Excel from here. This means you’ll need a plan for organizing the data such that every keyword’s information is readily presented in the spreadsheet. This is particularly critical if you’re collecting information from numerous sources, such as Google Ads and Webinomy. 

To export your keyword gap data as an Excel, CSV, or CSV semicolon file, click the export button. Your plan type determines how much data you may export. 

Begin by properly reviewing and evaluating your list of rival keywords:

  1. Sift through the statistics for keywords with a lot of competition and put them away. They may be too competitive to pursue right now, but they may come in useful later.
  2. Check the terms you have in common with your rivals and delete those that aren’t relevant to your company.
  3. Keywords with a greater domain and trust authority should be highlighted.
  4. Examine the SERPs for each highlighted term and make a note of any organic or paid chances you may have overlooked, as well as how you may go about targeting them. Keep a close eye on the terms that your rivals rank better for. 

Utilize the Keywords of Your Competitors

There’s no secret formula for determining which keywords are more significant than others immediately. To get to this conclusion, you must do a manual examination of your rivals’ keywords, taking into account their relevancy, organic traffic, and current SERPs.

Taking a Look at Each Competitor’s Keyword

You’re probably looking at a considerably shorter list after you’ve cut down your rival keyword list to the most relevant or accessible terms. 

You must now examine each item.

A keyword analysis tool, such as the Term Overview tool, may assist you in examining crucial parameters for each phrase, such as search traffic, average CPC dollars spent, and current advertising targeting the keyword. 

Select “Search” after entering a target term. The tool provides information on the term’s search and worldwide volume, as well as prominent keyword variations:


Analyze Ranking Difficulty to Gain a Competitive Advantage 

Check your rivals’ rating fluctuations for possible fast victories. To see the lists of lost and denied keywords, open the Position Changes report in the Organic Research tool.


This research will assist you in identifying the present weaknesses of your competitors. You’ll be able to see which keywords they’ve lately lost and which you may target today. You can sketch out your own successful content strategy based on the chances your rivals missed when you combine these insights with the Topic Research tool. 

Examine the paid campaigns of your competitors.

After you’ve looked into all of your and your rivals’ organic traffic options, the next step is to compare organic results against bought traffic.

The Advertising Research tool allows you to see which keywords your rivals are paying on and what kind of results they’re getting. The tool also displays any live advertising it discovers:


The Keyword Gap tool may also be used to look for any sponsored keyword gaps. You may start planning paid ad campaigns based on the data from the Advertising Research tool. 


Pro tip: When deciding which rival keyword to bid on, don’t forget to look at the competitive density of the keywords you’ve chosen. H2: Webinomy: The Best Keyword Research Tool for Your Competitors

Taking Advantage of Competitor Keywords

Make the most of any tools or resources available to do a comprehensive online competition study. You’ll learn how to choose whether to target organic or paid keywords, as well as how to identify appropriate phrases for your company and begin optimizing right now.

The “keyword strategy for seo” is a process that can be used to improve your digital marketing strategy. It will allow you to find the most valuable keywords, compare them with your competitors, and use them in your SEO efforts.

Frequently Asked Questions

How do competitors use keywords?

A: Competitors use keywords to get on the leaderboards and show off how many people are searching for their songs. Keywords make up a large portion of searches, so theyre important when it comes to popularity.

What are competitor keywords?

A: The words that people use to find your product or service online. For example, if you search for dubsmash on Google, the first result is

How do you optimize for competitors branded keywords?

A: This can be done in several different ways, but one of the most popular ways is through keyword research.

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