How to Use Google Keyword Planner for SEO and PPC Campaigns

Using the right keywords in your search engine optimization and pay-per-click campaigns can dramatically increase the number of visitors, website conversions, and sales you receive. In this article, we’ll give an overview of how to use Google Keyword Planner for these purposes.

The “google ads keyword planner” is a free tool that allows users to input their keywords and get the most popular search terms related to those keywords.

What is the Google Keyword Planner and How Do I Use It?

Every effective SEO and PPC campaign is built on solid keyword research. After all, in order to boost Google traffic or operate an effective Google Ads campaign, you must first understand what your audience is looking for and then tailor your growth plan accordingly.

You’re working blind if you don’t know how people search for the things you sell, the services you provide, or the knowledge and skills you provide. 

The good news is that keyword research doesn’t have to be difficult, and one of the greatest places to start learning about the search phrases you should be optimizing for (or bidding on) is the Google Keyword Planner, a free tool that should be part of any SEO or PPC toolkit. 

While it is far from the only keyword research tool available, it is a good place to start. We’ll cover all you need to know about Keyword Planner right here. Included are instructions on how to get started with the tool, how to evaluate data for use in campaigns, and even a few hacks to assist you get over some of the program’s most prevalent drawbacks. 

Magic Tool Keyword

For SEO and PPC, an Easy-to-Use Keyword Research Tool

ADS illustration

We’ll even show you how to utilize the tool in various ways, depending on whether you’re using it to guide your SEO strategy or lay the groundwork for your PPC campaign. 

The following is a list of everything we’ll cover in this guide:

An Overview of the Keyword Planner

Keyword Planner, formerly known as the Google Keyword Product, is a tool that every search marketer should get acquainted with and learn inside and out. It’s a terrific method to find new keywords to target in your campaigns, examine how keyword searches have evolved over time, and view recommended bid estimates to help manage your Google Ads budget, among other things. It’s a terrific place to start if you need to locate the perfect keywords for your company.

However, the more you learn about the instrument, the more value you will get from it.

But don’t let that deter you from getting started; it’s simple to learn, and you’ll be able to grasp how your target audience uses Google to identify companies like yours in minutes.

How Do I Get Into Keyword Planner?

A Google account is all that is required to access and utilize Google Keyword Planner. If you don’t already have one, you can create one here for free. 


You’ll want to go right to the Keyword Planner feature after you’ve signed in. If you haven’t yet signed up for a Google account or don’t already run Google Ads, you’ll be prompted to do so when you attempt to use the tool:


Don’t worry, Google Keyword Planner is a free service that you can use without having to run advertising. Here’s how:

Select ‘New Google Ads Account’ from the drop-down menu. ‘What is your principal advertising goal?’ you should be asked next. Do you see the little print at the bottom of your computer screen? To avoid having to select any advertising targets, go ahead and ‘Switch to Expert Mode.’ 


You’ll notice an option to ‘Create an account without a campaign’ towards the bottom, on the right.


You’re nearly there after you’ve clicked this. All you have to do now is double-check your company information:

You won’t be asked for any payment information, so just click’submit.’ Now you may look through your account.


You’ll be sent to a blank ‘campaign overview’ page. A ‘Tools & Settings’ icon should appear at the top of your screen.


When you click this, the tools and settings menu will appear, including the ‘Keyword Planner’ option under the ‘Planning’ column.


That is all there is to it. You’ve made it…


You’re now ready to learn how to utilize the Keyword Planner and get the most out of it.

When you’re running Google Ads, you may use Keyword Planner to:

You won’t need to create a Google account or go through the procedures to use the Keyword Planner feature if you’re currently using Google Ads. Simply go to the tool, log in if you haven’t already, and you’ll be able to begin looking for keyword chances. 

How to Use Google Keyword Planner Step-by-Step

Whether you already have a Google Ads account or are creating one, the first screen you view when you open the Keyword Planner shows you the two options for getting started: 

  • Find fresh keywords to use.
  • Find more about search volume and predictions.


You must first know and comprehend what each of these routes accomplishes, as well as how and when they are valuable, before you can even begin to learn how to apply them using the Keyword Planner tool. 

You will be able to complete jobs much more quickly if you understand which beginning point should be used for each work. It’s also crucial to understand the differences between keyword research for SEO and keyword research for PPC.

Find out about new keywords.

When searching for keyword possibilities, go right to ‘explore new keywords,’ since here is where you’ll uncover new keywords and learn more about the search phrases that your prospective customers and audiences are using. When you’re searching for new chances or want to learn more about the keywords that are being used, and you simply have a few search phrases to work with, here is the place to start. 

Find more about search volume and predictions.

If you already have a list of keywords that you want to look into and view the metrics for, however, you should start with ‘obtain search volume and projections.’

You won’t find any keyword recommendations here. This isn’t where you’ll locate fresh chances; rather, it’ll provide you an estimate of how many clicks and impressions you’ll get over the following 30 days if you run advertisements using these keywords. Other numbers you’ll see include expected expenditures, CTR, and average CPC. 

The beauty of Google’s Keyword Planner is that it’s such a versatile tool with a variety of applications. Let’s look at some of them and guide you through the steps you’ll need to take to get the most out of it. 

When it comes to SEO, Google Keyword Planner is a great tool to use.

Despite the fact that this keyword tool is meant, at least as far as Google is concerned, to be used mainly by people who use Google Ads, it is a strong SEO tool and a resource that is ideal for assisting you in identifying the keywords for which you need to rank. 

How to Come Up with New Keywords

Most SEOs use Keyword Planner to locate new keywords, either to help direct a plan by finding the particular phrases an audience is using to find companies like yours at the outset of a campaign, or to identify possibilities to generate and rank new content. Finding keyword ideas is straightforward and easy in any case.

Step 1: Select ‘find new keywords’ from the drop-down menu, and you’ll be presented with two tabbed options:’start with keywords’ or’start with a website.’

We’ll start with keywords to see what potential there are for a women’s online apparel business. 


Step 2: “Enter items or services closely connected to your company,” as easy as it seems. You may also choose your preferred language and region, as well as whether or not you want brand names to appear in the results. You may even use your site’s URL to filter out services, goods, or brands that you don’t provide if necessary. It’s usually advisable not to filter the results at this point. 

If you wish to insert more than one keyword, use commas to separate them. You will be able to type in up to 10 distinct keywords at the same time. 

We’ll start with a search for “dresses” in this case. It might be difficult to know where to begin, but a good rule of thumb is to start with broad keywords that summarize your primary services or goods to get the most results. 


You may also start with a website and input your domain or a particular page, rather than coming up with your own keyword suggestions. 


Step 3: You’ll get a list of keyword suggestions, arranged by’relevance’ in the first case. We get 1,591 keyword suggestions when looking for ‘dresses,’ which, as you can see, instantly identifies potential and shows how people are searching. 


You’ll notice a number of additional columns, including the average number of months searches, the amount of (paid) competition, the ad impression share, and top of page bid projections, in addition to a list of keyword suggestions connected to the term you gave (low range and high range). 

Try alternative beginning keywords to come up with more specialized keyword suggestions. If we use the term ‘party dresses’ instead of the more general ‘dresses,’ we get:


In the example above, there are fewer keyword suggestions, but note how they are more specific?

It’s a terrific illustration of the tool’s potential in assisting you in finding prospects. Starting with the phrase ‘party dresses,’ you can see that consumers are also looking for alternatives such as ‘going out dresses,’ as well as longer-tail keywords like ‘plus size party dresses,’ and ‘white party dresses.’

The more insight you have into how your consumers search, the greater chance you have of meeting their wants; this is an excellent illustration of how keyword research can effect so much more than search and play an important role in stock purchases and product launches. 

Top Tip:

Remember how you may begin with a domain name or a web page? Enter your competitor’s domains to uncover more ideas that you found by beginning with keywords. What better method to identify those keywords than by looking at what your competitors are doing? 

Remember that you have the option of being quite particular here. To get fresh keyword ideas, look at the pages of a competitor’s website rather than the root domain.


You’ve undoubtedly noticed that the ‘average monthly searches’ are only shown as a range at this point.

This is presented as 100K–1M for the term ‘party dresses.’ That’s a big disparity, with the high end being 10 times the lower. In 2016, Google switched from presenting exact search traffic stats to returning data ranges for users who had a Google account but were not conducting an ad campaign.

If you aren’t using Google Ads, keep reading to see how to access more targeted keyword volumes. 

Using Google Keyword Planner for Pay-Per-Click (PPC)

If you’re intending to begin or expand a Google Ads PPC campaign, it’s no surprise that Keyword Planner has a wealth of information to help you plan and anticipate campaign performance. Rather than going into a campaign blind, you now have access to a collection of tools that will assist you in making educated judgments. 

How to Predict Google Ads Campaign Results

You may ‘obtain search volume and predictions’ when you’re preparing to begin a Google Ads campaign to receive the information you need to assess the possible effect – from clicks to expenses.

Here’s how to anticipate your PPC ads using Keyword Planner.

Step 1: To predict, you’ll need a list of keywords. You may either create this while you’re using the program to ‘find new keywords,’ or you can utilize an existing list. You won’t be able to predict without a list.

Here, we’ll remain with our hypothetical clothes shop anticipating a campaign aimed at selling party gowns.

You have the option of entering keywords individually or uploading a.csv file. 


Step 2: A forecast should now appear for the terms you provided or uploaded. You won’t find any keyword suggestions here; instead, you’ll get a notion of how your campaign (and keywords) are likely to perform. First, you’ll see that these insights have been collected into a campaign:


This information will help you figure out how many clicks and impressions your campaign should achieve over the course of a month, as well as a predicted cost and daily budget. You’ll also see the estimated CTR (click-through rate), average CPC, and average position your advertisements will appear in when people search for them.

You may ‘add conversion metrics’ to your study to take it to the next level and understand the business effect by simply adding your estimated conversion rate and value.


After that, you’ll receive a prediction of your campaign’s predicted performance and returns.


Some truth: without this data, you simply cannot run an effective Google Ads campaign. It helps you to determine which keywords are likely to be lucrative and which aren’t. When this data is freely accessible, don’t start campaigns blindly.

You’ll also see these same stats split down at the keyword level:


Notice how much more precise the click and impression estimations are here? This is due to the fact that the data is based on a maximum CPC of £2. Notice how these numbers alter when the Max CPC is set to £1?


Take cautious not to misinterpret the number of clicks as projected organic traffic; we’re looking at projections for a PPC campaign. 

Where Can I Look for Negative Keywords?

Nobody loves to spend money, but when negative keywords aren’t discovered properly, it’s not unusual for Google Ads campaigns to squander or lose money. This is when Keyword Planner comes in handy.

If you’re unfamiliar with the concept of a negative keyword, think of it as the polar opposite of the term you’re targeting. It’s a search word that prevents your ad from appearing when someone searches for it rather than one that causes it to appear.

You could believe that Keyword Planner should only be used to identify keywords for your advertisements, however this is not the case. Returning to our ‘party dresses’ example, you’ll see that keyword recommendations include words like ‘kids party dresses.’ But what if you’re not in the business of selling children’s clothing? It’s simple: just add it as a negative keyword to your campaign to prevent your advertisements from appearing for it.

This is a labor-intensive procedure, but it’s a good method to ensure you’re not squandering money on a campaign before it’s even begun. 

You Need To Know These Google Keyword Planner Hacks To Overcome Common Frustrations

Because of some of the usual problems that come with using Google Keyword Planner, it isn’t everyone’s favorite keyword research tool. These difficulties are often caused by a lack of knowledge of the tool’s capabilities, how to uncover certain bits of data, or how to do specific tasks. Once you’ve figured out how to deal with these challenges, you’ll see how the tool can help you make better judgments in both SEO and PPC.

If you’re a seasoned Keyword Planner user, you may already be aware of some of these tricks, but if you’re just getting started, these tips will save you hours of work.

Hack 1: Without using Google Ads, get specific average monthly search volumes.

While if you have a Google Advertising campaign going, you can get detailed average monthly search traffic statistics at a keyword level, one of the most frequent concerns about the tool is that you can’t see this if you don’t have ads set up. 

The good news is that these precise books can be found; all you have to do is know where to look:

  • Check the box next to the keyword(s) for which you wish to view precise search volume statistics.


  • From the dropdown menu, choose ‘precise match.’

  • On the blue bar that has now displayed, click ‘Add keywords.’

  • At the bottom of your screen, you’ll find an option to ‘see forecast.’


  • You’ll be brought to the forecasting tool after clicking ‘see forecast.’

  • By clicking on the right of the chart line and selecting the maximum CPC, you can view the average monthly impressions (searches) for the term.


Hack 2: Find High-Value Keywords Quickly 

You can bet your bottom dollar that if someone is paying a high click cost for a term, it’s because the conversion value is high. But, when it comes to typical click prices, you’re undoubtedly asking how this information may help you design your SEO approach. 

An advertiser would only pay a premium price for a click if they were earning money. It’s easy to find these high-value search terms:

It’s as simple as that. The more expensive a click is, the more valuable it is. While you must ensure that you are not just focused on these high-value phrases, since they are frequently long-tail keywords with little volume, this information is helpful in developing a strong plan.

Hack #3: Find out what questions your clients are asking. 

The most effective SEO techniques follow clients all the way down the funnel, and one of the greatest ways to win over new audiences is to answer their queries. But where do you look for the questions that your consumers are asking? This may be done using Keyword Planner:


  • Enter phrases like ‘how,’ ‘what,’ ‘where,’ ‘why,’ ‘when,’ ‘which,’ and so on.

Hack #4: Locate Keywords for a Local Company

You wouldn’t want to see keyword numbers and ideas on a national level if you’re performing local SEO for a company that only operates in a few places. If you include localities in your search phrase while searching nationwide, you’re not getting the full picture and are more likely to find the incorrect terms.

For example, the term ‘electrician London’ has an average monthly search volume of 1.3k when the toolset is set to the whole of the UK as the location (and you’ve added to a plan or registered into an account running Google Ads).


Isn’t it a low number?

Try this:

  • Instead of including a location with your term, just type in ‘electrician.’

  • Choose a place by clicking on ‘location’ in the upper left corner of your screen; in this example, London. This site should be ‘targeted.’ 


Simply by looking for a generic term and altering your location, you may increase your impressions from 1.3k to 7k, which is a significant increase. Don’t make a mistake when picking keywords when you can discover more representative data quickly and easily if you know where to go. 

Hack #5: Find out what devices are being used to look for a keyword.

The way we explore the web has evolved dramatically in recent years, and more of us are shopping and browsing on our mobile devices. A good marketer understands their target audience inside and out, and Keyword Planner is a terrific method to learn about the devices people are using to search for certain keywords. To see a device breakdown in the planner, follow these steps:

You may now compare the performance of mobile, tablet, and desktop devices across a variety of measures.


Use this information to impact not just your PPC campaign’s bid changes, but also to prioritize site enhancements and related development work, which will help you decide whether to optimize your desktop or mobile experience. 

Google Keyword Planner’s Drawbacks

Google Keyword Planner, like any other tool, has its advantages and disadvantages. It is the keyword research tool of choice for some. Others have typical frustrations that they are unsure how to address.

What are some of the most prevalent complaints about the tool? Those factors often cause marketers to seek for alternatives? Let’s go through them again.

  • The average monthly search volume is one of the most popular rows of data from the tool, however it isn’t as precise as many people think owing to the program’s usage of rounded averages. You must look at the previous 12 months’ worth of data and average it yourself to obtain an accurate picture of the actual average search volumes. The gap between these two statistics may be substantial, raising doubts about the tool’s average accuracy.

  • The tool displays average monthly search volumes using ‘traffic buckets,’ which means that data are displayed in regard to where they lie in relation to the nearest bucket. Many people are now questioning the significance of statistics when it comes to decision-making and forecasting.

  • Many people complain about missing keywords and high-volume chances that don’t display while using the tool to uncover search terms but are discovered afterwards, either via the search terms report when ads are running or through Google Search Console insights.

  • While you may filter results by ‘broadly connected concepts,’ the tool formerly enabled you to do so by ‘closely related ideas.’ This feature was deleted in 2019, much to the chagrin of many users.

That said, the tool has far too many amazing features to list, the most important of which is that it is completely free to use, and the insights that can be derived from it are excellent with a few hacks and a better knowledge. 

The power of Google Keyword Planner should not be overlooked. It’s a terrific tool to find fresh keyword prospects for both SEO and PPC campaigns, as well as a means to predict the effect Google Ads could have on your company. It may also aid in the direction of product and service launches, as well as provide insight into phrases that are generating traffic to your rivals’ websites but for which you are not ranking.

It’s widely considered as one of the greatest keyword research tools available, and one of the biggest draws is that the data comes directly from Google, making it simple to persuade stakeholders to spend in marketing operations. Although the tool has its limits, other tools may help you overcome them and guarantee that you have the correct data you need to make the best marketing choices. 

For some people, Google Keyword Planner isn’t the best tool. It’s a fantastic tool that marketers all over the globe utilize on a regular basis, but there’s another option you may not have considered. As far as we’re concerned, our own Keyword Magic Tool is the most effective tool to do keyword research:

  • You may pick from over 20 million keyword ideas based on search volume, keyword difficulty, competitive density, SERP features, and CPC insights data, all of which can be sorted by search volume, keyword difficulty, competitive density, SERP characteristics, and CPC insights data. Some of these filters aren’t even accessible in Google’s own tool.

  • You can quickly locate the ideal keywords for your campaign by segmenting keywords by subject. If you’re seeking for long-tail keywords, Keyword Magic Tool will provide you with many more options than Keyword Planner.

  • Identify the most effective terms for your campaign and submit up to 1,000 to the Keyword Manager, which will compile them all into a single listing with vital data and an estimate of your website’s traffic potential.

  • After that, you may transmit your keyword list directly to Webinomy Position Tracking, which will save you time when it comes to monitoring performance. You may also use this list in conjunction with the Webinomy PPC Keyword Tool to create a successful Google Ads campaign.

The “how to use google keyword planner without creating an ad 2020” is a blog post that explains how to use Google Keyword Planner for SEO and PPC campaigns.

Frequently Asked Questions

How do I use Google keyword planner for PPC?

A: To use Google keyword planner for PPC, you must first create a new campaign in AdWords. This is where your keywords will be listed to help with your campaigns and searches on Google Search. After creating this, log into the account for which you want to start using it as well as which platform that you wish to use it with. From there, click New Campaign at the top of the page and select Keyword Planner.

Can you use keyword planner for SEO?

A: Keyword planner is an SEO tool. This means that you would use it to help improve your search engine optimization, or more specifically the keywords of your websites content and meta descriptions.

How do you do keyword research for a PPC campaign?

A: There are a few different methods for keyword research, but the most commonly used is to do search engine analysis. If you want to know more about PPC campaigns and what they entail, see this article here:

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