How To Use Google Tag Manager for a Better SEO Experience

Google Tag Manager is a platform-level tool for managing your website’s web page elements. It makes it easy to place and edit code on your site, giving you the freedom to implement many diverse tools with ease. With Google Tag Manager in place, it becomes much easier to keep track of all events that occur throughout the day and make sure they are not lost or overlooked.

Google Tag Manager is a tool that helps with the implementation of Google Analytics. It allows you to create custom tags and track your website’s performance on multiple platforms. Read more in detail here: how does google tag manager work.

Search engine optimization isn’t something that happens by itself. We need to regularly examine our websites as SEOs and webmasters to see how they are doing. We must carefully monitor traffic, track the performance of online advertising initiatives, and evaluate how visitors behave and engage with our websites. We all depend on a wide range of tools to assist us in doing so.

The list goes on and on: Google Analytics, AdWords, Crazy Egg, AdRoll, and so on. While all of these technologies are beneficial to SEOs and digital marketers, they do have a disadvantage. They have a tendency to clog up our sites with unnecessary tags and code snippets, which may make them sluggish, unresponsive, and difficult to maintain.

Site speed and performance are essential measures employed by Google and other search engines in their ranking algorithms, not simply for user experience. So, how can we get the data we need to keep our optimization initiatives on track while also keeping our sites streamlined and performing at their best? The solution is Google Tag Manager. Additionally, if you have any caching on your site (which you should), GTM may be quite beneficial. 

What is Google Tag Manager, and how does it work?

Google Tag Manager has been available for a number of years, but the SEO industry has been hesitant to embrace it. This is disappointing since Google Tag Manager is one of the finest features of the search engine giant’s digital marketing offerings. It’s free, and Google created it to help SEOs and their teams manage all of their tags and code snippets from a single, simple interface. This eliminates the need to include all of those tags and snippets in your footer or header designs, or to enlist the help of your web development team.

You can build and manage all of your code snippets in GTM from a single, central location, defining which pages should fire which tags and when. The rest is handled by Google Tag Manager, enabling you to save time and keep your website’s code clean and uncomplicated.

User error is reduced by keeping all of your tags and code snippets in one location. It’s also simple to examine and alter any code snippets that aren’t functioning correctly thanks to the built-in debugging console. Remember how I mentioned caching? Because the code snippet doesn’t change, you don’t have to worry about page or browser level caching with GTM. Isn’t it fantastic?

What is Google Tag Manager and how does it work?

Simply go to the Google Tag Manager website and join up. You’ll need to create a new account after you’ve signed in. To refer to your site, you may use your company name or anything else you choose.


The next step is to build a new “container” and add your domain to it. It’s not required to add your domain, but let’s do it anyway to keep things tidy. You may monitor a blog, landing page, or other subdomain in this container as well.


After you create your account and container, you will be provided with a snippet of code that you should add to your site right after the <body> tag. Remember, you will be using GTM for Google Analytics, so your GA code can now be removed. And, on this same page that provides your code snippet, you will also have the option to include GA and/or AdWords right away, along with some other standardized options.

On the code snippet box, choose Google Analytics from the drop-down menu. After that, you’ll need to fill up the information related to your GA account. You have the option of using either Classic Google Analytics or Universal Google Analytics. Select the option that corresponds to your Google Analytics account and enter your Google Analytics ID.


To activate your new GTM container, you’ll need to complete two additional steps. To begin, click “add” in the top right corner to create a “Firing Rule.” In this case, you’ll just choose “all pages” and save. You could add a firing rule for a single page by establishing a conditional rule for that page only if you had, say, Crazy Egg running.

Finally, press “publish,” and GTM will inform you that a new “version” has been produced. Accept if you want. You may also construct and name several versions of the same service that may or may not contain particular services you’re operating that month.


When a page from your website loads, a request is sent to GTM to check what tags or code snippets should be triggered, if any. As an example, it will fire the needed code for Google Analytics, and the visitors will be tracked in your account. You may also use this Google article to monitor more intricate events like form submissions and click listeners. In this article, I only wanted to offer a simple example.

What are the advantages of using Google Tag Manager? 

Why should you use Tag Manager from Google? Apart from its user-friendly design and the convenience of having all of your tags and code snippets in one place, GTM provides SEOs and webmasters with a number of unique features.

  • Save Time — Using Google Tag Manager you can make changes to your code snippets at any time, and those changes will go into effect immediately. No waiting for your web dev team to get around to inserting the necessary code on every page of your website.
  • Better Tag Management — Many websites contain multiple tags and snippets. GTM allows you to clean up your website’s code, and makes any subsequent editing of tags and snippets quick and easy by using different “versions.”
  • Improved Site Speed — Placing tags and snippets on each page of a website can impact its loading time and performance with less individual requests from your site. With Google’s Tag Manager, your website’s code will be cleaner and more streamlined, resulting in better response times and improved user experience.
  • Easy Debugging — Having to debug your code after it has been published to your website can be costly and time-consuming. With Google Tag Manager you can easily tweak and change any code snippets that are faulty, and when re-launched, they will go live immediately.

The ability to effectively monitor a website’s traffic, performance, and user engagement is critical to successful SEO. Google Tag Manager simplifies the process by storing all of the required tags and code snippets in one location.

You can acquire the analytics data you need with GMT without clogging up your website with unnecessary code snippets and tags. Everyone benefits from a better user experience as well as a better operational experience.

Google Tag Manager is a tool that helps you create and manage your tags. It also allows you to track your website’s performance, so you can make the necessary changes. Reference: google tag manager seo.

Frequently Asked Questions

Is Google Tag Manager good for SEO?

A: Google Tag Manager is not a good tool for SEO. Its better to add your codes manually in the site code and make sure they are on both pages, as this is what helps with ranking.

How do I use Google Tag Manager for SEO?

A: GTM is a technology that lets you track your websites visitors, set up notifications and goals, as well as manage ads. The goal of GTM is to provide an easy way for people who want to use analytics on their websites but dont know how.

How do I improve Google Tag Manager?

A: You can improve your GTM by implementing best practices as well as learning more about the technology.
GTM is a complex system, and its not always easy to know what youre doing when you first start looking at it from a developer perspective. If this sounds like something that interests you, try asking specific questions on Stack Overflow or read up on Google Tag Manager in general for some educational materials.

Related Tags

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