With Christmas just around the corner, it’s time to plan and schedule your advertising campaign. But what about those who are still in the planning stages? With this handy guide on how to use “products” rich snippet markup you can boost sales from now till Christmas day!
For all online businesses, Christmas is a peak season. And, like any other company owner, you want to get as much money as possible from your current client hoard. However, anticipating large revenues and a large number of clients is insufficient. You need to make your items visible in organic search results, and using Google’s “Products” a lengthy snippets is one of the finest ways to do so.
In this post, I’ll look at the “Products” a lengthy snippets and how to install and deploy them to outperform shops that don’t utilize them. I’ll also explain why employing a lengthy snippets is critical for ecommerce SEO success.
snippet of a searchs & a lengthy snippets. Any Difference?
Let’s talk about what a lengthy snippets are and how they vary from snippet of a searchs — or conventional search results — before I go into the intricacies of “Products” a lengthy snippets.
Essentially, snippet of a searchs represent the bulk of Google results (or any other search engine that relies on snippets). As an example:
snippet of a search
Headlines, URLs, and meta Descriptions appear in the top two search results. However, the final one also has a publishing date. The usage of the “Articles” snippet is to blame for this.
Meanwhile, with correct structured data markup, a lengthy snippet search results look like this:
a lengthy snippet
These are the results of your search for “How to make gluhwein.” On the search results page, customers may get additional information like as ratings, reviews, cook time, calorie count, and recipe instructions straight immediately. As a result, people have the option of accessing the site, learning more about it, or using the information directly from the search page (which is quite convenient).
snippet of a searchs and a lengthy snippets look and act differently. a lengthy snippets are, basically, advanced pieces of Microdata that allow both crawlers and users to comprehend more about a page’s content. This is exactly why they are used: No matter how evolved Google is, it cannot understand everything that an ordinary human would. But a lengthy snippets help bridge that gap.
Before we move on, let’s have a look at how “normal” snippet of a searchs and a lengthy snippets deliver product results for the search “samsung galaxy s7 best buy.”
snippet of a search:
a lengthy snippet:
Which of these two options would you choose?
What Is a Snippet for “Products”?
A “Products” snippet is a structured data type that is used to present results that are rich in products. It’s a sort of product page markup that provides search crawlers with extra product-related information.
Using this a lengthy snippet, you can efficiently deliver the following information about your product to searchers:
- supplementary text
When explaining offerings, you may also include features such as:
Visit Google’s “Data Types” guidelines to learn more about “Products” characteristics. (I’m not going to go into too much detail here since Google’s documentation covers everything.)
How to Install “Products” a lengthy snippet?
Before you add the “Products” snippet to your site, keep the following markup requirements in mind:
- Only selected product pages are marked up with the “Products” snippet. It might be a single product page or an aggregator page with numerous merchants offering the same product at various rates. This Microdata type cannot be used to mark up numerous elements.
- Only legitimate evaluations from actual individuals, teams, and corporations, such as John MacArthur, Gizmodo reviewers, Apple, and others, should be included in the “Review” property.
- You can’t use the “Items” snippet to mark up adult products.
I’d also want to remind out that there are three ways to use the “Products” snippet on your product pages:
(I’ve included links to Google’s Structured Data Testing Tool so you can look at certain samples in further detail.)
The first two, even though they use similar properties and structure, rely on different attributes inside the <div> tag. For instance:
It’s up to you to decide the form of structured data markup to use, and it usually relies on the structure of your e-commerce site. It may also be contingent on who will be installing the “Products” snippet. Microdata and RDFa are more suitable for SEO professionals, whilst JSON-LD is more suitable for developers.
Another thing to keep in mind: instead of tweaking the code on each product pages, include the snippet straight into your product template to cover all products at once. Implementing the “Products” snippet won’t be a problem if your business runs on Magento, Woocommerce, or Nopcommerce, which are all e-commerce systems that offer product templates.
Why is it important to include a “Products” snippet for e-commerce SEO?
Your reasons may vary, from having more engaging search results to boosting revenue, but the ultimate goal should always be to help searchers find the most relevant products, quickly and easily. Google is all about user experience, and a lengthy snippets are perfect tools to improve UX.
Consider the following scenario:
snippet of a search vs. a lengthy snippet
Obviously, most customers looking for “amazon sony xperia z5” will click the second search result. It features a rating and reviews (social proof), and helps customers immediately learn more about the product. a lengthy snippets allow customers to make well-informed decisions; and, thus, Google rewards the sites that utilize them.
“Products” a lengthy snippets — if implemented on your product pages — will increase your SERPs. Not to mention, they make your product pages more informative, useful and engaging. This helps you not only communicate value, and also educate prospects about your products. Having price, rating, reviews, and Availability upfront, you incentivize prospects to choose you over your competitors. Simple.
As a consequence, your SERPs will rise, you will get more high-quality traffic, your CTR and conversion rate will increase, and your ROI will improve.
To reap a nice harvest this Christmas, choose to optimize product pages of your e-commerce site using “Products” a lengthy snippets. It will help your products gain more exposure in organic search. And more exposure means more traffic, conversions and sales. Isn’t that what you need this holiday season?
Frequently Asked Questions
How are rich snippets implemented?
A: Rich snippets are a new way of displaying information in your search results where the snippet is an image and shows additional information about the result, such as related images, ratings and more.
What is a product snippet?
A: A product snippet is a short piece of text that gives you an idea about what the product does.
What kind of company would benefit from the site links rich snippet?
A: If you have a business website, the rich snippet is great for getting more clicks on your site. It also helps improve SEO for any websites with existing backlinks to the page because its much easier to show up in search results and other SERPs if there are links from popular sites like Google or Bing.