The Google AdWords app for iOS is one of the most useful tools available to marketers. It allows ad managers to manage campaigns, monitor results and perform other analytics in real-time. This article shows you how to use the app’s features so that you can take advantage of its power at your fingertips.
The “how to track ios app installs in google ads” is a guide on how to use the Google AdWords iOS App. It includes step-by-step instructions on how to create and update campaigns, track conversions, and more.
On January 28, the Google AdWords iOS app was released to the general public. PPC managers who need to handle AdWords campaigns on the go will love this tool. This is a tutorial for using the Google AdWords iOS app.
You must first download the app from the App Store before logging in with your AdWords account credentials.
You’ll be brought to the My Client Center or account page after logging in. If you have an MCC account, you should click on a particular Google AdWords account to learn more about it.
Similar to Bing Ads, the account page will offer account stats on a side-by-side scroller. Impressions, clicks, CTR, average CPC, cost, average position, conversions, cost per conversion, and total conversion value are some of the metrics. A total bar may also be seen at the bottom of the page. Using the pencil button at the top of the page, you may choose a data range. There is also an alarm bell on the account page that is utilized on the Google AdWords platform to tell you of any problems.
Scrollable line, bar, and pie charts for impressions, device, network, click type, and day of the week are available below the performance information. Underneath the charts, there is an opportunity box. Finally, underneath the opportunities box are links to the campaigns, ad groups, keywords, and advertising.
The home, campaigns, opportunities, help, feedback, and about buttons may all be found in the hamburger menu. The hamburger menu also allows you to log out of your AdWords accounts.
You’ll be directed to a table listing your enabled and stopped campaigns if you click on the campaigns tab, which can be found either under the hamburger menu or at the bottom of the account page. The budget, clicks, impressions, average CPC, cost, CTR, average position, conversion, and cost per conversion are all included in this table. This information may be altered depending on the date range chosen.
On the right hand side of the page, there is a column-like button that you can use to alter the columns you want to show in the table. You can also include the following information: average cost per view, click conversion rate, conversion rate, conversion value per cost, converted clicks, cost per converted click, display network impression share, invalid clicks, search network impression share, status, total conversion value, video view rate, video views, and view-through conversions. You may also conceal the stalled campaigns using the vertical dotted line button.
When you choose an individual campaign to see, the campaign name will appear at the top, followed by the budget and status. You may also alter your campaign settings, such as the name, status, budget, campaign type, locations, and languages, using the edit button on the top button.
The remaining items on the individual campaign page are the same as on the main account page. The scrollable metrics, the chart box, and the opportunities are all located in the same location. The page concludes with links to ad groups, keywords, and advertisements.
By selecting ad groups, you will be directed to a table listing all of the ad groups accessible for that campaign. The table’s metrics, the vertical dotted line button, and the column-like button are identical to those on the campaigns list page.
When you click on an ad group, you’ll be directed to a website dedicated to that specific ad group. This page looks the same as the individual campaign page, except towards the bottom of the page are links to the keywords and advertisements. The ad group name, status, and -instead of the budget as on the campaign page- the ad group maximum CPC are shown at the top of the page.
The keywords page, like the campaigns list page, presents the keywords in a table. The campaign and ad group names are shown under each keyword. The metrics are identical to those in the campaign list table, with the exception of a column indicating the keyword’s status. A total bar for the search network and display network may be seen at the bottom of the page.
When you click on a term in the list, you’ll be transported to a page with additional information about the keyword, including its status, maximum CPC, and campaign and ad group names. Using the toggle on this keyword screen, you may easily pause a term.
The advertisements are presented in a table once more on the ads list page. The headline appears first, followed by the description, the campaign name, and the ad group name. The advertising may be halted simply using the toggle on the detailed ad page, which also displays the ad type, campaign, and ad group.
The opportunities page lists the possibilities that AdWords thinks may help enhance the campaigns. By clicking on the opportunity, you can see the opportunities for each campaign. Unfortunately, it seems that there are only two chances on the app, as it directs you to AdWords on your PC for the others.
The help tab is basically the desktop Google AdWords support page. It offers a link to contact the AdWords staff as well as links to popular AdWords support sites including new AdWords features.
The Google AdWords iOS App has a lot of advantages.
According to the Google AdWords site, the iOS app will allow you to control campaign operations while on the road. It will be handy for PPC managers attending conferences, consultants who must travel for work, and PPC professionals who just want to monitor their campaigns. You can monitor performance, alter bids and budgets, act on AdWords opportunities, and contact a Google AdWords specialist on the move, according to the AdWords blog.
The Google AdWords iOS App’s Drawbacks
Unfortunately, the Google AdWords app does not presently allow you to create new campaigns or ad groups, but it does allow you to manage existing campaigns while on the move.
I observed that the app doesn’t seem to be able to give you notifications through the iPhone notifications since it doesn’t display in the notifications section of the settings, which is disappointing because the blog claims that you can get “real-time alerts and notifications.”
Furthermore, after using the app for a while, I’ve discovered that the hamburger menu may become sluggish at times, which makes the program hard to use if you’re a PPC manager at an agency since you’ll need to switch between each client’s account shown exclusively under this menu. Because the sign out is also inside this menu, I’ve had to remove the program a few times due to this issue.
How do you feel about the iOS app? Let us know what you think in the comments!
Emma McHale is an in-house Online Marketing Executive with a focus on SEO and Pay-Per-Click advertising. Emma McHale may be found on LinkedIn and Twitter. Her digital marketing portfolio is also available.
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