Webinomy is an AI-powered content marketing platform that uses computer vision to identify and deliver the most relevant stories for your audience.
The “what is content marketing” is a question that has been asked for years. The answer to this question is that content marketing is the process of creating and distributing valuable, engaging, and consistent content with the aim of driving traffic to your website or social media channels.
Strategic analysis, ideation, content development, optimization, distribution, and performance measurement are just a few of the problems that content marketers confront. As a result of all of this, creating content may be a messy process. Content is often developed only for the purpose of producing more content. Processes slip by the wayside, and we end up with unexpected and quantifiable outcomes.
You can generate better content more effectively and deliver demonstrable outcomes if you develop a good process, utilize data to make content choices, and automate part of your efforts.
Webinomy’s Content Marketing Platform can assist you. We’ve compiled a list of 7 extremely practical ways Webinomy may help you take your content marketing to the next level (that you may not be aware of).
A content audit is a process in which you analyze all of the material in your library — or a specific section of it — in order to better understand how it’s functioning, where your content weaknesses are, and what actions you should do next with your content strategy.
Any content marketer who wants to remain on top of their game should conduct a frequent content audit. It may assist you in identifying current elements that, if changed, might improve your outcomes. Updating material takes less time and effort than developing new content, and it may help you get greater awareness. According to research, upgrading and reusing existing content may boost organic traffic by as much as 111 percent.
By automating this process with tools like the Webinomy Content Audit tool, you can save time and get all the data you need to go ahead and establish a sound content strategy. The Content Audit tool digs deep into the content and vital data on your site.
Content Audit for Content Marketing Create a new project Select the subfolders to audit or manually upload a list of URLs after entering your domain and project name.
To utilize it, you’ll need to first choose which subfolders you wish to audit. This information is found in your sitemap.xml file by Webinomy. You may also manually submit a list of URLs that you’d want to audit.
When you perform the Content Audit, it will report on aspects that may be affecting the success of your content, such as:
When did your material last get updated?
The HTTP code of a webpage.
Metadata for each page (title, meta description, H1).
The length of the text in words.
Stocks (on Facebook and Twitter).
The total number of Backlinks pointing to a certain article.
By linking Google Analytics, you may get information about the user experience (number of sessions, average session duration, and bounce rate).
By linking Google Search Console, the page’s search queries may be counted.
With all of this information at your disposal, you’ll be able to make data-driven strategic choices regarding your content strategy, focusing your efforts where they’ll be most effective.
For example, you might enhance user experience by updating any sites with HTTP problems and ensuring that all metadata is up-to-date and proper.
If you see that a specific word count works well, you may go back and build on some of your earlier material that was due for an update anyway.
Determine whether content needs to be updated, rewritten, or removed.
The main purpose of your content audit is to identify material that needs to be worked on. This is broken down into four categories by the Content Audit tool, each of which has its own widget:
- Rewrite or delete: pages that need to be revised or completely removed.
- Pages that don’t need a complete overhaul but do require considerable modifications.
- Quick review: pages that need attention, such as minor changes or modifications.
- Pages with insufficient content: pages that are too brief and need additional information.
These may be seen in your Content Audit’s “Content Sets” section. Each set may be tailored to your specific requirements and preferred process. You might, for example, create filters depending on when each category was last updated, the amount of traffic the website gets, the word count, and other factors.
Click the “Show me” button inside the relevant widget to get a more extensive analysis of specific articles. You can see how sessions and pageviews for this article changed over time, as well as the top 20 search queries during the previous 30 days, by clicking on each unique URL that was studied.
You may also manually analyze your material to locate the pages that need to be updated if you prefer a more hands-on approach. If you decide to pursue this route, the first step is to figure out what your objectives are and which metrics are most important to each one. Then use this information to assess each page so you know what to look for.
Here are some proposed metrics to consider while assessing material, along with examples of how you may utilize them:
- Pages with a low number of social shares or Backlinks may be under-promoted and need a more effective marketing plan.
- Sort your pages by the most recent content update to find pages with out-of-date research or that simply need to be updated.
- To locate pages that need more substantive material, sort them by lowest word count.
- Pages with dwindling organic traffic will almost certainly benefit from improved SEO.
Once you’ve determined which pages need to be changed and how they should be altered, assign a writer and give them a brief outlining your requirements.
Prioritize those sites that have some value, such as a history of high visitor volume and a large number of Backlinks, but are on the decline (such as decreasing organic traffic).
Quick tip: When this post is updated, click the “Save today’s data” button to see how the article’s metrics change.
Gill Andrews, a copywriter and web consultant, provides feedback.
Because we just don’t have the time, many company owners (including me) don’t optimize their content as often as they should. Running reports on many tools, compiling spreadsheets, and wading through countless columns of statistics all seem like huge tasks for which you’d require three days off.
But what’s the purpose of all this calculating? You just want to discover which content pieces you may improve to increase organic traffic, correct? And the Content Audit tool tells you precisely that the first time you use it.
It examines your Google Analytics and Search Console data but does not offer you with any new figures. Instead, it displays subsets of your pages depending on the primary questions you want answered: what to delete or rewrite, what to update, and what seems to be bad material.
All that’s left for you to do now is improve those pages, and the Content Audit tool even informs you which searches each page ranks for.
You can also create your own filters to create a subset of posts based on other metrics (word count, bounce rate, number of search queries, etc.) and track your progress as you optimize them — a small but important feature, because if you last analyzed your content a month ago, you may not remember what you’ve already done when you sit down to do it today.
The Content Audit tool makes assessing your content so straightforward that you no longer have any excuses for not improving it.
Read this article to learn how to conduct a thorough audit of your content: How to Conduct a Website Content Audit to Guide Your Content Marketing Strategy.
Content Platform by Webinomy
Make Data a Part of Your Content Strategy
After you’ve obtained the information you need from the Material Audit tool and updated your current content, the next step is to come up with ideas for new pieces.
New content ideas may originate from a variety of sources, including:
- Topics in the news
- Search terms that are related to your target keywords
- Everyone is talking about or sharing recent articles.
- Frequently Asked Questions
All of these may provide you valuable information about what your target audience is most interested in.
You may perform this research manually by looking at what material your rivals and peers are producing and how it connects with your target audience, or you can use Webinomy’s Topic Research tool to automate the process.
Here’s how to put it to use:
- In the Topic Research tool, type in a topic you’d want to learn more about.
- Select whether you want to filter your search by nation, region, or city.
- Examine the tool’s suggestions for popular related subjects, queries, and article titles.
When researching a subject, you may choose any of the following views: cards, a list, an overview, or a mind map.
You may order the results a few different ways based on your priorities once you’ve input all of your search parameters and reduced it down:
- To see the most popular subjects first, sort by volume.
- To discover which keywords are the most difficult or easiest to rank for, sort by difficulty.
- To locate subjects with a larger search volume and lesser difficulty, sort by topic efficiency.
You can also identify Topics in the news, which have been popular over the last 60 days.
Select a recommended subject to see titles, questions, and related searches after you’ve found one you’re interested in. If you notice a bullhorn symbol next to a title, it means it has a lot of Backlinks – the green icons indicate sites that a lot of people connect to.
You may utilize the Topic Research tool to arrange your material after choosing your selection of subjects to discuss. Use recommended questions to flesh out your content and even come up with headline ideas.
Examine the content of your competitors.
Next, look for gaps in content between you and your rivals. A content gap is anything your rivals are addressing that isn’t on your website, particularly if it’s gaining a lot of attention and success. Because you already know there’s a relevant audience interested in it, this might be a great source of fresh content ideas for your content strategy.
One way to Examine the content of your competitors. is to enter their domain into the Topic Research tool along with your target keyword. This will show you all the topics your competitor is writing about that appear in the top 100 of Google’s search results.
If you find that they’re getting momentum by blogging about areas you’re not addressing, be sure to include them in your strategy.
Increase the Effectiveness of Your Content Strategy
Now that you have all of this information, you can utilize it to create your new content strategy. The Topic Efficiency statistic is particularly valuable in this situation since it identifies which subjects will provide great results with little effort on your side. You may help your team be more productive without sacrificing quality or outcomes by emphasizing highly efficient content.
Topic research may also be used to create content hubs. A content hub is a collection of professionally chosen material centered on a single subject. Because Topic Research creates recommendations based on your seed term, you may rapidly build a hub or content cluster of related content ideas.
Quick tip: If you’re writing an article to respond to a user’s inquiry, make sure to include a question word or a ‘how-to’ in the headline to increase interaction and shares. This method may improve your chances of winning a featured snippet, allowing you to have a larger presence in Google’s SERP.
Hana Bednarova’s User Review
Ideas and coming up with ideas are something I do (and have to do) every day as a content marketer. Because there is so much stuff out there, our campaigns have to compete with it.
It’s no longer simply about being original; it’s about knowing what’s hot right now, what’s been done before and when (and how), and when and how to distribute our stuff.
Webinomy Topic Research is my ultimate favorite. It allows me to see what’s out there, what people are searching for, and what the most popular articles are on my subject. Topic Research is something I utilize virtually every day while I’m looking for new ideas and verifying campaign concepts. I enjoy the convenience of keeping your favorite subjects so you can filter out the ones you’re interested in without having to create a separate spreadsheet – everything is in one place. I like filtering out and returning to my favorite subjects, learning more about what has been done and why certain themes are popular.
Because I deal with worldwide clientele, it’s fantastic that Webinomy Topic Research allows you to choose the country in which you want to research your topic. It’s quite useful!
Read this article to learn how to discover content ideas: How to Generate Content Ideas with Topic Research.
Now that you’ve compiled a list of content ideas, it’s time to transform that list into a comprehensive content strategy. “Plans are nothing, planning is everything,” as Dwight Eisenhower famously stated, and content marketing is no exception.
At its most basic level, creating a content strategy is planning out what you’ll post and when you’ll post it.
You’ll also want to double-check that you’ve included any vital details for each work, such as key questions to answer, word counts to meet, the style of article you want to create, or the writer in charge of finishing it.
Consider the following:
- When and how frequently you wish to publish.
- What kind of content do you want to make?
- Which themes you’d want to cover — and what kind of information you’d like to utilize to do so.
- When do you want each article to be published? (plus other relevant deadlines, if necessary).
- Which authors (and, if applicable, editors) will be assigned to each article.
- What kind of promotion you want to do for each piece of content.
All of this information is usually laid out on a marketing or content calendar. If your team isn’t already utilizing one, Webinomy’s Marketing Calendar could be worth a go. Without having to leave the Webinomy interface, this solution may assist Content Marketing experts fulfill deadlines and monitor processes in real time.
Here’s how it’s done:
- Each campaign should be assigned a color to make monitoring simpler.
- Include the major steps you want to do for each campaign.
- Each item should be labeled to allow for quick sifting.
- Attach any relevant documents, such as content briefs or finished drafts.
- Share the calendar with your coworkers and anybody else with whom you need to work.
You can also set up reminders to remind you two days before the final deadline of a work you’ve been given so you don’t miss another deadline.
User Review: Jason A. Howie, Director of Demand Generation & Marketing Operations at Ambra Health
Managing and coordinating an agile marketing team is difficult enough, especially when priorities alter from one opportunity to the next. Throw in the fact that you’re a remote manager with many remote workers, and you’ll need a marketing calendar that evolves as rapidly as you do.
We can alter our due dates with a click and drag, as well as rapidly reassign and update project statuses with as few clicks as possible, using the Webinomy Calendar. Every day, my marketing team saves time and efforts by not having to utilize Google Sheets. The ability to share the marketing calendar with other departments also allows for more openness and insight into forthcoming campaigns and activities.
Quick tip: After you’ve published your new content, you can use Google Analytics to monitor the success of your marketing campaign by UTM right in the calendar.
Read this post to learn how to address problems with cooperation and planning: How to Organize Your Marketing Campaign with Webinomy.
One of the most effective ways to make your content accessible to your target audience is via SEO. In fact, organic search results account for 53% of all site traffic. It’s not simple to rank in Google’s top ten results, therefore it’s critical to include SEO in your content strategy from the start.
Creating an optimized content brief is one approach to guarantee that all of your new material is SEO friendly. A content brief gives authors all the information they need to generate an article that is SEO-friendly. It assists you in ensuring that your authors are well aware of the work at hand, including not just what you want them to write about, but also the exact keywords you’re attempting to target, your primary rivals, and the method you intend to use.
In an SEO-friendly content brief, you would wish to include the following information:
- Keywords to concentrate on (both primary and related keywords).
- The number of words and the level of difficulty that you want to achieve are your goals.
- Structure of the material is described.
- Page components that have been suggested (such as including a video).
With our SEO Content Template, Webinomy can make this process a bit simpler. All you have to do is type in your desired keyword combination to get a list of suggestions for writing your content.
The suggestions are based on the top ten Google results for your chosen keywords, which are linked straight from the tool so you can see how they’re utilizing them. After all, if it works for them, it may as well work for you.
The SEO Content Template tool makes suggestions on the following topics:
- Words that are semantically related
- the length of the text
It also lets you examine the top ten competing articles for each target term you’ve entered in Google.
Find Keywords That Are Semantically Related
One of the first tasks in SEO is to choose the most significant, core keywords that you want to target on a website. However, if you want to dominate the SERPs, it can’t be the only one you include. Semantically relevant terms come into play here.
Search terms, subjects, or phrases that are semantically connected to your core keyword, even if they don’t completely coincide with it, are known as semantically related keywords. Someone seeking for “SEO” could also be looking for “marketing strategy” and “technical SEO,” for example.
These keywords may help you construct up an article with all of the relevant information your audience might be searching for, as well as providing extra insight into the sorts of topics your audience wants to know. They also assist Google in determining how your post is organized, what information is contained, and where that information is located on the page.
Determine Backlink Possibilities
Then, for each post, look at the possible backlink chances and add the ones you’d want to target on your content brief. Why? Considering backlink chances thus early in the process allows you to adapt your fresh content to be more backlink-friendly for the ones you’re most interested in.
Make sure you look at each possibility carefully, including the sort of material they’re posting and the context in which these backlinks are supplied, so you can concentrate on the ones that you think are the most promising.
The SEO Content Template can help you Determine Backlink Possibilities. These domains are typically already providing a backlink to your competition for this topic, meaning they might also be willing to link to you.
Once you’re satisfied with your template, you may export it and use SEO Writing Assistant to continue working with it (keep reading to learn more about it).
Quick tip: To generate content with strong local SEO potential, obtain advice for a certain place (country, region, city) or device (desktop or mobile).
User Review: Andrew Bruce Smith, Pr, Social Media, SEO & Analytics Consultant
The Content Template and SEO Writing Assistant from Webinomy are excellent, practical tools for focusing content development efforts on items that are more likely to yield greater anticipated value.
If you’ve done your keyword research thoroughly, you’ll need to start generating content right away. But where do you even begin? Why does Google choose to reward particular sites with the top results for a given term? The SEO Content Template gives a structure based on data. You must be aware of what you are up against if you want your content to outrank theirs. Fight the conflicts in which you have a possibility of succeeding.
Using the SEO Writing Assistant with a sensible brief should keep you focused on making sure your content considers the on-page variables that are more likely to influence whether or not a page is evaluated for high ranking. It’s also beneficial to have a sense of where you should focus your backlink marketing efforts.
In summary, over the past several years, I’ve taught SEO to literally hundreds of individuals. Since the debut of the SEO Content Template in 2017, I’ve encouraged everyone to use it as part of their SEO content strategy. Trainee response has been overwhelmingly favorable in terms of time saved thinking about content and focusing people’s thoughts on developing content that is considerably more likely to generate genuine SEO and economic benefits.
5. Optimize Your Copy for Search Engine Optimization and Engagement
After you’ve written your new material using your content template, the following step is to make sure it’s completely optimized. This entails double-checking the article’s structure, content, readability, keywords, and meta data, as well as making any required changes before publishing.
This may take some time and effort, but Webinomy’s SEO Writing Assistant, which is accessible as a Google Doc add-on, a WordPress plugin, and as part of the Semush interface, can help you automate portions of the process. It may assess your material and suggest improvements depending on your top competitors in Google results.
And, most of all, any writer you invite to work on the project with you will have access to these resources via the plugin.
The SEO Writing Assistant can help you improve text more rapidly by making precise advice about problems that may affect your organic search performance:
- Before publishing, double-check that your material is appropriately structured for a target keyword and written in an SEO-friendly way.
- Recommended keywords – employ these keywords to improve your SEO results; the tool will show you which keywords are already in your text, how dense they are, and which semantically similar keywords you haven’t used yet.
- Recommendations for title length — don’t forget to include your goal keywords in the title, and obtain additional length ideas to optimize it.
- Linking – with one click, determine the appropriate amount of links for your content, discover broken connections, and identify links without anchor text.
Of course, just when your content may be found via organic search doesn’t imply it’s finished. You may also increase engagement by implementing the following suggestions:
- Readability – assess the intricacy of your material and compare it to the average score for your top 10 competitors on Google.
- Check to see whether your text matches the average amount of words and reading time for your top 10 rivals.
- Make sure your content piece’s tone of voice is consistent with your overall brand voice, whether it’s informal, neutral, or professional.
- Originality – determine the overall proportion of duplicated terms in your writing and locate original material sources from all across the web. Plagiarism should be avoided.
You can quickly and simply detect and fix any flaws in your material that might affect SEO or readability with the SEO Writing Assistant. The analytics and suggestions are dynamic, updating in real time as you make changes to your material. Overall, these suggestions will assist you in making your text more crawler and bot friendly, as well as assisting your readers in finding your post among an unending Google list.
Targets for Readability and the length of the text are defined based on an analysis of the top 10 Google results for the keywords you’re targeting, but if you want to change them, just click on the pencil icon.
Quick tip: The SEO Writing Assistant targets for Readability and the length of the text are defined based on your top 10 Google rivals analysis, but if you want to change them, just click on the pencil icon.
Andy Crestodina, Speaker, Content Marketer, and Co-Founder of Orbit Media, provides a user review.
To learn how to produce SEO-friendly material using Webinomy, read this article: How to Create SEO-friendly Content with Webinomy.
It’s not enough to create excellent material. Its success depends on a well-organized distribution strategy. What does this imply for you, though? Here are a few such examples:
- Developing links with specialists in the field
- Developing strategic alliances
- Increasing the number of high-quality backlinks
- Identifying potential guest posting opportunities (both as the guest writer and the publisher)
In other words, it’s a process that entails monitoring the discourse around your brand and rivals, as well as reaching out to initiate dialogues with trustworthy influencers in your industry.
You may do this manually or use the Brand Monitoring tool to automate a portion of the process. This application allows you to monitor both your own and your rivals’ brand, product, or content mentions. Sites that mention your and your rivals’ brands might be good places to put your material.
To utilize the Brand Monitoring tool for content marketing, follow these instructions:
- Put your brand’s keywords here (typically variations on your brand name)
- Choose up to ten nations where you’d want to keep tabs on mentions.
- Obtain a list of references from various sources (Web, Instagram, Forums and Twitter)
- Filter your mentions by sentiment to uncover influencers and possible partners in your industry who may be interested in collaborating.
- Filter your mentions by Authority Score to find backlink sources that would be beneficial to you.
You may also utilize Brand Monitoring to track down influential business figures who comment about your competition. By using this method, you may increase your business’s online positioning by converting them into brand ambassadors.
After you’ve found the influencers with whom you want to collaborate, the next step is to contact them and begin creating a connection. This may be accomplished by utilizing the Link Building Tool, which can be accessed immediately from the Brand Monitor tool. You may also utilize it to provide (or pitch!) guest posting opportunities to help each other develop your businesses.
Remember, too, to keep utilizing Brand Monitoring to monitor general attitude toward your brand and competitors. This might help you determine how effective your content marketing efforts have been and if you need to make any changes to your plan.
Quick tip: Add the target website address as a domain filter if you’re looking for particular media.
User Review: Adam Connell, Content Marketer and Founder of BloggingWizard.com & Funnel Overload
Listening to others on social media is crucial. It may assist you in putting out possible “PR fires” and identifying possibilities for brand growth. This is made simple with the Webinomy Brand Monitoring tool. It may also be used for a lot more than just keeping track of mentions.
One example is looking for guest blogging possibilities.
One of the difficulties with guest blogging is that most websites get a lot of spammy pitches from individuals they’ve never heard of.
What if they received a proposal from someone whose material they had previously shared? You can transform cold outreach into warm outreach, resulting in more opportunities and fewer time spent sending pitches.
Simply go to the Mentions tab and choose Twitter from the drop-down box after you’ve set up your brand monitoring: (See below for an example)
Now all we have to do is discover Twitter users with websites and verify that they have a blog (publishing relevant content.)
Here’s an illustration:
The final step is to get their contact information & send them a pitch. Thank them for sharing your content and offer to write up a guest post for them.
Because individuals may forget they shared your article (or their VA scheduled it), it’s good giving a direct link to the tweet where they shared it.
It’s worth mentioning that this technique isn’t very straightforward to scale, but it may lead to some possibilities that you wouldn’t have seen otherwise. If you’re bored of sending a large number of emails only to get a few answers, consider this method.
Read this article to understand how to properly monitor mentions and learn the best methods to guest blog: Effective Online Reputation Management: 6 Reasons to Monitor Mentions.
7. Monitoring the Success of Your External Content
The next stage is to monitor the performance of your new content once you’ve developed it and advertised it around the web. It’s critical to keep track on the success of external material, whether it’s guest articles or sponsored publications, in order to keep your content strategy on track.
This way, you can track the effect of your collaborations and partnerships over time and utilize the information to adjust your content or marketing approach as required.
When it comes to guest blogs, this is extremely crucial. You may assess your collaboration by keeping track of the success of each guest post. If a specific platform, for example, consistently generates a large quantity of referral traffic, you’ll undoubtedly want to collaborate with them even more. Similarly, if the guest articles you created on another website did not provide beneficial results, your time would be better spent elsewhere.
Getting Post Tracking Started
Google Analytics is used by many marketers to monitor performance. However, if you’re attempting to trace postings you’ve made on websites other than your own, this might be difficult. Fortunately, the Webinomy Content Marketing Platform includes Post Tracking, which enables you to monitor your performance on your own website as well as third-party sites in a matter of seconds without leaving the Webinomy interface.
To begin monitoring posts in the Post Tracker, follow these steps:
- First, make sure you’ve set up a Project for them.
- After that, all you have to do is choose the appropriate project under Post Tracking.
- Enter the URLs for any posts you’d want to keep track of, whether they’re on your own site or all over the internet.
- If you want to examine statistics on certain keywords for a specific post, click “Add keywords” and watch the position of your article.
The Post Tracker can provide you with a wealth of information regarding the success of your material, including:
- What percentage of your website’s traffic comes from referrals?
- How many times has your content been shared on social media sites like Facebook and Twitter?
- How many backlinks have you amassed?
- Your estimated audience size.
You may learn from your successes and reconsider your content marketing approach if necessary by monitoring your postings.
Content marketing is often regarded as one of the most successful methods of digital marketing. Because most businesses now produce digital material, your content must be of excellent quality and appreciated by your readers if you want to stand out from the crowd and grow your brand.
It’s a difficult task, but with a methodical approach and a robust content platform like Webinomy, you can make it simpler and more successful.
Sign up for our Content Marketing Toolkit Certification Course to learn more about our Platform by watching free video lessons, getting insights from content marketing experts, and earning a certification.
Content Platform by Webinomy
Make Data a Part of Your Content Strategy
Watch This Video-
Content marketing is one of the most effective ways to grow your business. Webinomy has a free plan that allows you to create content for your website, blog, and social media accounts. You can also use the tool for SEO purposes. Reference: types of content marketing.
Frequently Asked Questions
How do you use lead generation for content marketing?
A: Lead generation is the process of finding and collecting important information about potential customers to provide them with a solution or help them in their search for something. It can be as simple as asking someone if they need lawn care, but it could also extend into things such as lead scoring and predictive marketing.
How do you use content marketing effectively?
A: Content marketing is the process of creating and distributing content that promotes your brand, product or service in order to attract and retain customers. It can be applied across all disciplines including digital marketing, public relations, social media management etc.
Is a webinar content marketing?
A: A webinar is a marketing technique that consists of live streams, typically over the Internet. Webinars are used to inform, educate or entertain audiences in real-time via audio and video streaming.
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