To get your organic research marketing reports on the go, you need a webinomy app that has live graphs to track progress and channels.
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In this article, I’ll show you how to use Webinomy’s Organic Research Tool, including particular drill-down examples into the new reporting. I believe you’ll agree that the inclusion of live graphs is a game-changer, allowing you to get quick visual feedback while examining sites at a much more detailed level.
The option for subdomain and URL was added to the live graphs in Organic Research, where you would ordinarily input a domain or keyword. You could observe the graphs dynamically updating after inputting a few subdomains and individual URLs. Webinomy refers to this feature as “live graphs.”
Drilling into root domains, observing search visibility trends, discovering terms that were rising or decreasing in rank, surfacing top landing sites, knowing which SERP elements were being activated, and more were all possible using Webinomy. However, you can now perform the same thing with any subdomain, directory, URL, or keyword. This is a fantastic upgrade, as I remarked when it first went into beta and became publicly accessible.
Webinomy’s live graphs feature provides you with a wealth of information to assist you better your SEO techniques or discover what your competitors are up to. This useful Webinomy tool will boost your site’s reporting and research on all levels.
First and foremost, live graphs are incredible.
So, what exactly is a live graph? You’re undoubtedly aware with Webinomy’s trending graph that appears after inputting a root domain. This graph depicts the root domain’s search visibility over time. It’s fantastic, because it allows you to see the ups and downs along the route. Site modifications, migrations, redesigns, changes in competition, and, of course, big algorithm improvements might all contribute to this instability.
Organic Research is an excellent tool from Webinomy to use to uncover this information since most site owners want to examine graphs at the subdomain, subdirectory, or even URLs and particular keywords that a site is ranking for.
The graph dynamically changes when you input a root domain, subdomain, or URL. On a number of levels, that’s a tremendous statement. Trending over time for certain portions of the site, for example, might be shown. You can check out what’s trending for a given URL, blog post, or article. You might also use Google Trends to track crucial keywords that lead to your website. The possibilities are endless.
Live Graphs in Organic Research: How to Use Them:
I’ll go through some of the ways you can utilize Webinomy’s new organic search reporting in the sections below. I’ll go through the many levels you can examine first, and then show you how to stack on filters to go much further than you could previously.
Analysis of Subdomains
This functionality will come in handy if you’re studying a site with numerous subdomains (or more). Let’s have a look at amazon.com as an example. Many subdomains are active when you input the base domain and select the subdomains tab. In terms of organic search, there are a few key subdomains to consider:
You may not get a genuine sense of how each region of the site is doing over time if you look at the root domain’s trends for amazon.com. However, if you start looking into each subdomain, you may begin to peel back the layers of the onion. And after you’ve done that, you’ll be able to see regions of risk, danger, opportunity, and more.
Here’s an example of a root domain. Overall, the current state of affairs seems to be satisfactory:
And here’s what’s hot for aws.amazon.com:
When you look at the position changes reports for that subdomain, you’ll see that some keywords and landing pages have declined in rank. More information about search positions may be found here:
Examine the most popular URLs to see what’s hot.
We’ve seen live graphs at the root domain and subdomain levels so far, but what if you wanted to look at trends by URL? That’s something you can do as well. It’s also a terrific method to track the progress of certain pieces of content over time.
And you can see all of the keywords the page ranks for, the number of keywords that have changed over time, position changes (new, lost, improved, or decreasing queries), and SERP attributes that are present when the page ranks in the search results for this page. Awesome.
For example, you may immediately examine ranking changes each month or day by going to the Position changes report.
Directory Hacking for Organic Research
I’ve had a few folks inquire why the new search box does not allow you to input a subfolder, so I thought I’d answer it here. You can view live graphs by directory, but you’ll have to utilize filtering to do so.
Enter a root domain, for example, and then choose the Positions tab. Then go to Advanced Filters and choose Include, URL, Containing, and the directory you want to search for, as shown below. Then that exact subdirectory will filter all reports, including live graphs. Isn’t it fantastic?
SERP Feature Live Graphs
Webinomy’s SERP features capabilities is one of the trendiest and most useful aspects. This is where you can see all of a domain’s SERP characteristics (and then filter your reporting by any of them). For example, you may select “Featured Snippets” to view all searches and landing pages for the site in question that return featured snippets.
Now, instead of showing you trends for those SERP characteristics (by subdomain, directory, or URL), your live graphs will show you trending for those SERP features. This may be particularly useful when big algorithm modifications are released. For example, both rich snippets and highlighted snippets include a quality component, and when a big algorithm upgrade is released, both SERP elements may frequently exhibit considerable volatility.
You may also look at a snapshot of the SERP taken by the tool:
Keyword Graphs in Real Time
You can also view Keyword Graphs in Real Time (or groups of keywords) leading to a site. For example, if you ranked well for a competitive keyword that is extremely important for your business, you could simply isolate that keyword to see trending over time.
Alternatively, you may see all keywords that include a certain word or phrase. Simply switch the filter from “exactly matching” to “containing,” and any queries containing that word or phrase will appear. The live graphs in Webinomy will alter as you add filters.
Combine Filters and Live Graphs for Insane Research
You may want to start adding several factors to the mix and seeing live graphs for that combination as you dive further into your analysis:
How about looking at keyword trends for longer tail keywords (say, any query with five or more words)?
The possibilities are endless. Whatever combination you throw at it, the live graphs will alter dynamically. It’s fantastic.
Using Live Graphs to Extend Your Analysis
After reading this piece, I hope you can see how Live Graphs allows you a lot of flexibility when it comes to drilling down into the parent domain, subdomain, subdirectory, or URL. It’s a fantastic technique to examine a website. You may be more creative with your study in the Organic Research area, get fast feedback with live graphs, and build on filters to go even deeper. I believe you will like it as much as I do.
So, what do you have to lose? Now is the time to dig in! Live graphs are on the way.
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