How to Win SERP Features

This blog is focused on the idea of how to win SERP features in Yahoo, Google and Bing. There are a lot of ways that you can increase your chances at winning this feature but some are more difficult than others. This will save time spent trying out different tactics with no results

The “semrush serp features” is a marketing term that refers to the number of times your website appears on a search engine’s results page. This article will teach you how to increase your SERP Features.

How can I acquire a Google Featured Snippet? In this post, we’ll discuss how you can gain Google SERP features (or, as Google refers to them, Search result features or rich results) for your website naturally. 

SERP characteristics may help your content stand out against the sea of blue links on the page.

Here’s a rundown of SERP elements to strive for.

To qualify for a SERP feature, your website must be able to rank at the top of the SERPs by optimizing its content using structured data and according to Google’s criteria and expectations. 

The following are the measures you should take to allow your content to target SERP features:

Step 1: Learn about structured data and how it works.

Step 2: Educate yourself on how to create, test, and distribute structured data.

Step 3: Determine which content assets on your website should be targeted for SERP features.

Step 4: Follow the General Structured Data Guidelines and put them into practice as needed.

Step 5: Use attributes to mark up the content on your websites. These may include things like reviews, FAQs, job postings, and so forth. Use Google’s advice if you already have material in the Knowledge Panel that needs to be updated. 

NOTE AMP (Accelerated Mobile Pages) links may now display in Featured Snippets, according to Google. More information about AMPs may be found here, as well as a test to see whether your content is AMP-ready.

Step 6: Check whether your content is optimized for SERP features by running the Google Rich Results Test. Structured data, if properly integrated, may provide specific search result features and content upgrades for your website. 

Though structured data optimization does not ensure that your material will appear in search result features, following these steps may increase the likelihood that it will. 

After you’ve optimized your content using structured data, use the following strategies to improve your chances of appearing in Featured Snippets or other SERP features:

  • Identifying Competitor-Occupied SERP Feature Opportunities

  • Identifying Additional SERP Features-Triggering Keywords

  • Keeping an Eye on Opportunities to Take Advantage of SERP Features

  • SERP Features On-Page Optimization

They seem to be quite similar to the processes in a traditional SEO workflow, but there are several key differences. So, let’s get this party started.

To begin, examine your competitor’s keyword profile for SERP feature chances. 

If your site can give something better than the competitors who now possess a Featured Snippet or other feature, Google may change their snippet and link to yours. 

To begin, go to Organic Research and enter in the website of a competition.

How-to-Win-SERP-FeaturesOrganic Research by SEMrush

Find the SERP features column in the Positions report table. It displays all SERP elements triggered by the keywords for which the studied domain is ranked in the selected nation.

1636565628_822_How-to-Win-SERP-FeaturesOrganic Research Positions at SEMrush

You may use the SERP features filter above the table to view all of the keywords for which your competitor has a SERP feature (Domain rankings), as well as those for which they don’t (Domain does not rank). 

1636565631_683_How-to-Win-SERP-FeaturesSERP feature filters in SEMrush

These keywords are your goals; determine whether any of them are phrases that your website currently addresses, and devise a strategy for outperforming your rivals’ material. 

To identify the finest prospects for you, use filters to find different ranges of keyword difficulty and volume, as well as the amount of words in a phrase (keywords with at least 4 words, for example). 

You may also use a secondary term to locate certain keyword combinations and examine what search features they brought up.

1636565634_499_How-to-Win-SERP-FeaturesIdentifying keyword difficulty and volume ranges

You may choose keywords right now and submit them to “Keyword Manager” or export them to CSV or Excel files to use later.

By looking through a competitor’s keyword list, we discovered some chances. Let’s speak about how to use the Keyword Magic Tool to locate new chances.

Start by typing in a core keyword, and the program will come up with as many related search words as it can. 

1636565637_682_How-to-Win-SERP-FeaturesKeyword Magic Tool by SEMrush

Then you may apply a filter to only view terms that activate certain SERP characteristics.

The Questions filter is another useful tool for identifying prospective SERP feature targets. Only keywords in the form of a question will be returned.

1636565640_105_How-to-Win-SERP-FeaturesFor highlighted snippets, use the questions filter.

You can preserve your research by selecting the most appropriate keywords for your site and submitting them to the Keyword Manager by clicking the plus sign button. 

You may collect all of the keywords you’re working with in Keyword Manager, organize them into themed groupings, and update metrics to acquire the most up-to-date data and groom your keyword list. 

1636565643_464_How-to-Win-SERP-FeaturesUsing the SEMrush Position Tracking tool to send keywords

You may construct a tracking campaign to monitor your optimization efforts after you’ve gathered all of your SERP Feature-targeting keywords.

You may submit keywords to the Position Tracking tool automatically from Keyword Manager by clicking the “Send to other tools” button and choosing Position Tracking (you need to set up a project beforehand). 

There, you may start tracking your own ranks, as well as those of your rivals, as well as all of the SERP elements that have been activated.

You may use the Position Tracking tool to keep track of how your site performs in various SERPs. 

This tool will help you keep track of the SERP characteristics and ranks of your target keywords.

You may keep track of your own and your rivals’ websites to check who has particular qualities on the SERP for each term. 

Filtering the Overview report by SERP features is a convenient approach to do so.

1636565646_464_How-to-Win-SERP-FeaturesIn SEMrush Position Tracking, you can track SERP characteristics.

You may use these filters to locate both terms that activate SERP features and ones that don’t. Select a feature from the dropdown menu and toggle between “Feature on SERP” and “Feature not on SERP” to do this.

Set the target domain as the first in the top menu, then choose an option in the SERP Features filter to see whether it “ranks” or “doesn’t rank” for that feature. 

You can simply watch your own domain for a SERP feature in this method, and locate results where you have a strong SERP position but no feature. These landing pages should be optimized as soon as possible.

1636565649_921_How-to-Win-SERP-FeaturesChecking to see whether a domain is ranked for a certain SERP feature.

You’ll see two widgets and a list of keywords with seven tabs when you access the Featured Snippets report from the Position Tracking menu. 

These widgets show you where your site is already listed and how many fresh possibilities you have to get listed for your desired keywords.

1636565652_81_How-to-Win-SERP-FeaturesOpportunities and trends are highlighted in the SERPs.

Let’s have a look at the different portions of the report:

  • SERPs have vanished. All of the keywords that formerly had a Featured Snippet on their SERPs but no longer do may be found here. Keep an eye on that tab, particularly the “You” keywords. This is a list of the keywords for which the target website has Featured Snippets.

  • The website’s address has changed. This tab displays the times when the target domain was in a Featured Snippet for a certain keyword, and is currently in a Featured Snippet for the same keyword, but with a new page. This might be useful for determining if you need to transfer content or update the URL of a page whose content is included in a Featured Snippet. 

The date range you choose affects the “New”/”Lost” and “New on SERP”/”Lost on SERP” tabs. It contrasts the beginning and final days of the week. 

In other tabs, the keyword tags “New” and “Lost” have the same effect. If the term “New” appears in the “Already featured” column, it indicates that the targeted domain was not featured on the first day of the given date range, but was on the final day.

The “New” keyword label on the “Opportunities” tab indicates that the term did not trigger Featured Snippet on the first day, but did on the last. The label “Lost” indicates that the domain has lost its Featured Snippet by the end of the date span.

TIP For further information, see the Featured Snippets Report handbook.

If you’ve followed the steps above, you’ll have a list of target keywords and a tracking campaign in place to keep an eye on your site as it competes for first place. The only thing left to do now is optimize your sites. 

On our blog, we have a fantastic post that details the tactics that have helped sites optimize for Featured Snippets. AJ Ghergich discusses the ideal paragraph length, the usage of lists and tables, and how to create a “featured snippets hub” on your website in that piece. 

Checker for On-Page SEO, Template for SEO Content, and Writing Assist for SEO are three SEMrush products that may aid you with this phase.

On-Page SEO Checker

This tool allows you to input your landing pages and target keywords, and it will then provide you with precise optimization suggestions to improve your current pages rank and get SERP features for your target keywords. 

SEO Content Template

This tool will create a fresh content template that is tailored to your keyword and SERP characteristics. When you wish to target a new term that you aren’t already targeting, this will help you get started. 

SEO Writing Assistant

Based on SEO Content Template’s suggestions, you’ll be able to assess the prospective SEO performance, readability, and uniqueness of your content pieces using this tool.

We suggest trying out all three tools for fast advice on how to improve your current pages and add fresh material to your site to help you achieve a SERP feature. 

Now that you know what SERP characteristics are and how they might help your site, try out some of these tactics and let us know which ones perform best for you. Keep in mind that success requires trial and error, data collection, analysis, and, of course, patience. 

Do you have any SERP feature tips or tales to share? Let us know what you think in the comments! 

SERP characteristics that can help you win

For use on your website

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The “serp examples” is a guide that will help you to win SERP features. The article will provide you with general information on how to win SERP features and it will also include some tips on what to do in order to get your website ranked higher up in the SERPs.

Frequently Asked Questions

How do you beat SERP?

A: Search Engine Results Page is the term for those pages on a search engine that are ranked highest.

What are the key features of SERP?

A: SERP stands for Search Engine Results Page. It is the resource where you can find web content.

How do you rank higher in SERP?

A: This question is too vague to answer.

Related Tags

  • serp snippet component
  • serp best practices
  • serp design
  • serp symbols
  • serp images

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