How Your Agency or Brand Can Afford SEO Tools

The cost of digital marketing is increasing, but one thing that has not seen a significant increase in price yet is search engine optimization. This guide will show you how to stomach the costs while still delivering optimized results for your website or brand. The first step to finding affordable SEO tools is knowing what type of tool you need and then looking at different company’s pricing tiers.

The “semrush” is a tool that helps companies, agencies, and brands to get ahead of their competitors by providing them with information on the keywords they are targeting. The semrush can also help businesses to achieve high rankings and increase traffic.

There is always some new tool that “could” make your life simpler if you spend your day pulling apart sites, performing keyword research, or simply heads down working and improving sites. Some tools work, while others don’t, and we honestly don’t know half of what they have to offer.

So, although we’d all want to have every tool, the odds of any of us having that type of money are quite unlikely. So, back to reality: you have a task to accomplish, and SEO tools may assist you.

What’s the best way to get your hands on all of them, or as many as you can? I’ll lead you through some questions and processes to see whether I can assist you boost or stretch your budget for new SEO products.

We’re not going to start with the budget because that’s the incorrect place to start. If you can’t explain why and what SEO tools you need to your supervisor or other decision-maker, your chances of getting a budget will be little to none.

Here are the themes I’ll be talking about today:

So, first and foremost, why do you need SEO Tools?

There are a few short steps here, but first, grab a Google Sheet, a fresh Excel document, or even a piece of paper. Make a column for each weekday, then reflect back over the previous week to see what you accomplished.

What were your responsibilities on Monday? What did you do on Tuesday? And then there’s the rest of the week. Consider the prior week: were there any things you completed that you usually perform but did not this week? Include these as well.

The idea is to create as long a list of routine duties as possible.

Here’s an example of how a sheet may seem.


Take a look at the sample sheet. 

Examine the list and consider what chores you’ve completed in recent months that aren’t on it. Make a new list for these things that you undertake on a regular basis, but not necessarily weekly or monthly. They’re all vital, but they’re not something you do on a regular basis.

If you work in-house, you probably don’t complete these chores every week, but maybe once or twice a year:

Do not overlook the importance of reporting. They all add up, whether it’s weekly, monthly, quarterly, or for QBRs.

Is your business using or in need of a dashboard? How do you or would you LIKE to collect such information? You may utilize a variety of tools and services, so build a list of them as well.

The weekly and less often lists will most likely be fairly different for people who work at agencies, which is OK. During a week, someone who works on 1-2 sites vs. 20-30 vs. 3-8 client sites will have dramatically different duties.

Finally, attempt to jot down all of the projects and activities that you regularly accomplish for your work.

In a normal day, you are likely to use a variety of tools for different activities, some of which are free, inexpensive, and others which have enterprise-level fees. Take note of which tools can only handle one work and which you use for several tasks as you fill up the Google Sheet and think through all the tools and tasks.

It’s also possible that there are tools with features and capabilities that you’re unaware of or haven’t integrated into your operations.

Now is the time to review the tool lists and double-check each one to see what more they could be capable of.

Perhaps the crawling program can also extract data from other sources for your reports. Perhaps the one tool you use to achieve X only does Y and costs you a ridiculous amount every month. Is it a one-task tool or does it have any additional capabilities you might use?

There is no right or wrong answer, but the idea is to understand your process, tools, and activities to evaluate whether you are really optimizing them all.

There may be a combination of single-use case tools that work best for you, but there may also be a single solution that ticks most or all of the boxes, depending on your scenario.

Each in-house team will have its own internal and external tools, as well as methods, so each case will be unique. Use the Google Sheet to help you grasp the entire extent of tools everyone uses (and doesn’t use) and devise a strategy for determining which tools are free and which need a budget.

Look through all of the tools provided and decide which ones you absolutely need, then make a plan for how much money you’ll need each month/year. We’re maximizing your money in order to assist you in improving your website!

So you’ve made a list of the tasks you and your team do and how frequently you perform them.

You should also be aware of the following:

  • What tools do you use right now?
  • What you’ll need in the future.
  • Projects that are coming up and how to accommodate them.

Basically, you know what you need to execute your task and how much money you’ll need to spend each month and year to do it.

Yes, there is a backup plan.

“Wasn’t this where you spoke about the next step in achieving buy-in?” I’m just doing one thing at a time. Create a Plan B in which you employ less-than-ideal tools, less-expensive equipment, no-cost tools, or just don’t have a method to perform things. It’s not a great Plan B, but the idea is to acquire it for a lot less money.

Will everything run as smoothly as it is now? Will the team’s tools and talents be improved as a result of this process? 

If at all feasible, attempt to time audits using existing tools and methods. Now test it using the new tools and procedures to see whether it’s quicker or at least the same. Plan A wins if there is a learning curve with new tools, even if it takes the same amount of time.

Now put Plan B to the test. The non-optimal tools will most likely be slower and more difficult to use. There may be greater downtime or limitations on how many pages, keywords, or data points you may crawl or import.

Keep track of everything as best you can, or make educated guesses if necessary.

  • $ per month/year for current tools

  • Plan A costs $ per month or year and saves X hours each week, month, or year.

  • Plan B costs $ per month or year and saves X hours each week, month, or year.

If there are any single instruments that seem to be costly, be sure to emphasize the number of jobs they are employed for as well as the time savings.

It should be simple to persuade management that something that costs $10 a month saves 5 hours of work is a reasonable bargain. They may ask additional inquiries if something costs $199, $499, or even $999 per month.

You’ll be OK if you can demonstrate that, although you may spend more or the same amount on tools in the future, the new procedures or time savings in hours for the team will more than compensate.

Assume someone is paid $20 per hour and works 5 hours per week on job X; using the tool, they can do it in 2.5 hours, saving 10 hours per month and $200 in compensation. If three individuals do the same thing, the savings for a product that costs $199 per month should be obvious.

Time and money saved equals a tool that is inexpensive. 


You follow the steps outlined in this text. The worst thing you can do is ask for $100 or $1000 a month without knowing what you truly need.

It will be lot simpler to defend and hopefully be granted your budget proposal if you take the time to go through the process of mapping out activities and tools and truly getting down with team(s) to understand what is required.

So, like with everything else in SEO, the answer to “what should my SEO tool budget be?” is: it depends. is – it is debatable.

Agencies will most likely have more projects, sites, and keywords to keep track of than someone working in-house with just a few of domains. Small businesses that sell 10 to 100 SKUs or provide a limited number of services would have different requirements than a site with 100,000 SKUs or a worldwide business with 10 languages and five locations.

In the end, the budget you want may not be available, but by following the steps outlined above, you will have a far higher chance of obtaining the budget you require.

What methods do you have in place to make equipment more affordable? 

Please let us know in the comments section below.

The “seo tools list” is a blog post that will go in-depth into how your agency or brand can afford SEO tools. It will also include the “Must Have” text.

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