Ian Cleary on Relationship Management and Marketing Success

Ian Cleary is a real estate, marketing and relationship management pro who advises people on how to build their brand. He’s also the author of “The Art Of Relationship Marketing.” Ian has decades of experience in his field, but when he started collecting data for this article it became clear that the advice he was giving wasn’t working out for him. Learn from Ian’s mistakes by reading about what went wrong with his own efforts at marketing success.

Hello there, everyone! I’m especially excited to share my interview with Ian Cleary, the founder of RazorSocial.com (a marketing technology blog that helps visitors find the best marketing tools and tech to support their business), an international keynote speaker, and a digital strategist with a strong passion for technology.

Victoria Galperina: I’m Victoria Galperina, and I’m Could you maybe share some background information about yourself to our blog readers in case they are unfamiliar with your story?

Ian Cleary: I spent 15 years working in software firms before getting into internet marketing. With a background in technology, I began focused on social media and content marketing, and it made sense for me to concentrate on the technical components of these.

VG: What inspired you to launch RazorSocial in the first place?

IC: I was working on a software project that failed, and I didn’t know what to do next, so I decided to create a blog. I wanted to establish my own brand on a global scale, and I figured a blog would be an excellent method to accomplish it. When I originally started the blog, I believed that building connections with other significant social media influencers would help me succeed faster, and that the easiest way to achieve this was to attend conferences and meet them.

I won the annual Social Media Examiner top blog awards within 6 months of beginning the site, so I knew something was working!

VG: What about your present job do you appreciate the most?

IC: I adore meeting new individuals in person. Social media is a terrific way to interact with people, but seeing people in person is where the actual connection occurs. I like traveling to speak at events because I enjoy teaching and motivating audiences, and I get to meet a lot of interesting individuals.


VG: Describe a normal work day for you.

IC: I up around 5.30 a.m. and have breakfast. After that, I have a 5-minute morning ritual that includes one minute for each of the following:

1 minute of intentional breathing

1 minute of contemplation on the day ahead

1 minute to consider what I’m grateful for

1 minute of quick physical activity to get my blood pumping

1 minute spent considering my objectives

I then go to Asana and allocate all of my assignments for the day, based on what I feel I can accomplish. After that, I go to my calendar and begin blocking off time to do activities.

A typical day at work for me might entail:

Working on client initiatives, for example, I’m now assisting a firm in recruiting influencers for an event and coaching another company on community development.

I’ll speak with my team and give duties – this might include SEO, content production, and social media sharing, among other things. I like delegating as much as possible!

I’ll spend some time commenting, chatting, and connecting with folks on social media.

I work from 6 a.m. to 12 p.m. before going to the gym. I use the gym to stay emotionally and physically healthy. I’ll pick up my kid from school at 1.40 p.m. and return to my work at 2 p.m. I’ll finish my responsibilities and begin analyzing my day around 4.30 p.m. to evaluate what I accomplished and what I missed. The next day, I’ll begin planning.

I appreciate the time I spend on tasks throughout the day. I sum up the total and aim to raise it on a regular basis. If I spend time on a proposal for a client project, for example, this is a high-value activity, but if I’m simply doing more administrative work, this is a lower-value duty, so I look for ways to delegate.

VG: What significant initiatives have had the most impact on your present success?

IC: My blog is crucial to my success because I provide stuff that people find quite useful. My career has also been aided by the connections I’ve developed over the previous several years. You have a far higher chance of success on social media if you offer value and establish connections every day. Think on relationships instead than fans and follows.


VG: What three pieces of advise can you provide to new bloggers who are just starting started, based on your considerable understanding of internet marketing?


  1. Be unique – To stand out online, you must be unique. There was no blog addressing the technical part of social media/content marketing when I first started out, which helped me stand out.

  2. Publish stuff that no one else in your field can. Never publish an article that you aren’t happy with.

  3. Every day, cultivate connections — if you create high-quality content and cultivate relevant relationships, your material will be shared and you will be seen.

VG: What methods do you use to promote your company? What has been your most effective marketing strategy?

IC: I promote my company via the production and dissemination of relevant information as well as the development of connections with relevant individuals. I often give talks at conventions, which helps to promote my brand.

Prior to my internet marketing, the blog was the most successful, but without the connections, it would not have been as effective.

VG: Can you tell me how affiliate marketing fits into your entire marketing plan?

IC: Affiliate marketing isn’t something I’m really interested in. Although I have affiliate ties with many tool suppliers, I write about what interests me. It would be fantastic if this resulted in sales for me. But I don’t write only for the purpose of profiting from affiliate partnerships.

VG: What are your long-term plans? Where do you envision yourself and your company in the next five to ten years?

IC: My expertise is in software, and I’ve worked on a number of technological products as well as internet marketing, therefore I’d want to create a software product, which I’m now working on. I picture myself selling a software firm I’ve established in 5 to 10 years. I used to manage development teams, so I’m familiar with software development and have a few marketing abilities!

Ian, thank you so much for sharing your experience with us!

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