Keyword Difficulty: How To Measure Ranking Possibility

The difficulty of a keyword is one way to measure the ranking potential for any given search term. This article will explore how difficult keywords are and how to calculate their difficulty score. The outcome can help increase your chance of success in terms of rankings, cost-per-click (CPC), or even conversion rate optimization (CRO).

The “keyword difficulty checker” is a tool that allows users to measure the difficulty of their keywords. It also offers suggestions for keywords with higher ranking possibilities.

When undertaking keyword research, one of the first things that comes to mind is how tough it would be to rank on the SERPs and start generating organic traffic.

However, concentrating only on search volume as a manner of prioritizing efforts is one of the most typical keyword research blunders. You’ll get unsatisfactory results and dissatisfied stakeholders if you don’t concentrate on additional keywords.

Your rivals, on the other hand, are also interested in these keywords. Higher monthly search volume usually equals more competition, which makes it more difficult to rank organically for certain keywords.

So, what’s the answer?

A wise approach balances opportunity with ranking ease by measuring keyword difficulty and understanding your site’s ability to rank for a keyword. In this tutorial, we’ll show you how to assess keyword difficulty and understand your site’s potential to rank for a keyword.

We’ll look at the following in particular:

What Is SEO Keyword Difficulty?

Term difficulty, also known as ranking difficulty, is a metric that indicates how tough it will be to rank for a keyword on the SERPs.

Knowing this will help you establish realistic expectations for the resources required and the possibility that your site will rank for the term in the near future.

The Webinomy Keyword Difficulty Score is one approach to look at this. Below, we’ll explain what this means. 

However, depending just on a score is risky. To make these insights effective, you must first comprehend the many aspects that influence a web page’s placement in the SERPs, as well as the techniques you must use. Remember that keyword difficulty considers pages that have previously ranked, so it’s not as easy as publishing a page and waiting for it to rank.

SEO takes time and work, but by knowing what factors go into a page’s ranking, you can use the score to predict your odds of achieving exposure for a term if you have a good plan in place. 

Keywords with Low Competition

utilizing the Magic Keyword Tool

ADS illustration

What Factors Affect the Difficulty of a Keyword’s Ranking

Let’s take a look at keyword difficulty as a measure of how likely it is that you’ll be able to rank a new site. 

A number of variables come into play in this situation, including:

  • Content of high grade
  • The number and quality of backlinks pointing to the page
  • The domain’s legitimacy 

These variables ignore the significance of ensuring that your site is free of technical SEO concerns (if these exist, they can prevent your site from ranking and should be fixed as soon as possible).

Let’s take a closer look at these variables.

Content of Good Quality

You won’t be able to rank until you create high-quality material. That’s all there is to it. The objective of Google is to “provide the most relevant and accurate information accessible,” which necessitates the creation of the greatest material available on the internet. 

If you want to rank for a term, your material must be at least as excellent as what’s currently out there. To rank, you must go above and beyond what’s already on the SERPs and find out how you can provide value above what’s already there. 

You must invest in high-quality content to compete in the SERPs. 

Backlink Quality

Backlinks are one of Google’s top three ranking variables, alongside content (the other being RankBrain, a machine learning system that sorts search results). 

Consider the quality of backlinks pointing to sites that already rank in the SERPs and devise a link-building plan to get authority-building connections. 

To compete on the SERPs, you must gain quality links, just as you must earn quality content.

Domain Ownership Authority

The truth is that, at initially, a new domain will struggle to rank for competitive keywords. 

It takes time to build up the authority required to rank, which is one of the reasons why SEO might take six to twelve months or more to demonstrate a return on investment.

To be able to rank, you must first earn it. The Webinomy Authority Score, a compound metric for assessing the overall quality of a domain or website, is one technique to assess this authority.


While there are numerous criteria that go into defining a domain’s authority, you may use it to determine keyword difficulty.

Examine how your domain compares to those that appear at the top of the SERPs. If their Authority Score is much higher than yours, you’ll likely struggle to rank unless you improve your position.

What factors often boost a domain’s authority? You guessed it: excellent material and links! 

The Webinomy Keyword Difficulty Score is a new feature introduced by Webinomy.

We have our own keyword difficulty score at Webinomy, which you can check in our Keyword Overview Tool and Keyword Magic Tool. This is frequently referred to as the KD percent. 

While there are many elements that influence the difficulty of ranking for a phrase, having a metric score that you can simply include into your keyword research process is beneficial. 

In the Keyword Overview, you’ll find it here:

1636633973_17_Keyword-Difficulty-How-To-Measure-Ranking-Possibility Keyword Overview Report from Webinomy

In the Keyword Magic Tool (see the KD percent column), you’ll find it here:

1636633976_407_Keyword-Difficulty-How-To-Measure-Ranking-Possibility Keyword Magic Tool by Webinomy

Let’s look at this score in more detail.

The keyword difficulty score is a percentage ranging from 0 to 100, with the greater the percentage, the more difficult it is predicted to rank for by Webinomy. Webinomy uses the authority of the domains that appear on the results page to determine keyword difficulty, and then calculates how tough it would be for a new website to outrank its present rivals on the SERP.

These may be categorized as follows:

  • 0-14 = Very simple. These are the optimum times to get new websites ranked on Google as quickly as feasible. 
  • 15-29 = Simple. These keywords have a lot of competition, but they’re still doable to rank for if you’re just getting started. To rank for them, you’ll need high-quality content that focuses on the goal of the term. 
  • 30-49 years old = Possibility. There’s a little more competition now. You’ll need material that’s well-structured and distinctive, as well as content that’s optimized for your keywords.
  • Difficulty level: 50-69. To compete here, you’ll need some referring domains in addition to well-structured, informative, and optimized content.
  • 70-84 = Difficult. There will be much more competition. To rank your well-optimized and useful content among the top pages, you’ll need to put in more work in terms of obtaining referring domains for these keywords. 
  • 85-100 = Extremely difficult. These are the most difficult keywords to rank for, particularly for a fresh website. To rank and get visitors, they will need a lot of SEO and content marketing efforts.

This score might assist you realize how tough it will be to rank for a term while undertaking keyword research.

Difficulty of Keywords vs. Keyword Competition

The Google Keyword Planner’s keyword competitiveness metric is something that has to be explained.


Each term in the tool is given a high, medium, or low score. However, this has nothing to do with SEO; it’s a measure of how competitive a keyword is from the standpoint of advertising (Google Ads). 

“Competition” reflects how competitive an ad placement is for a term, based on the geography and Search Network targeting settings you’ve chosen, according to Google. The amount of advertisers paying on each keyword compared to all terms throughout Google determines the degree of competition—low, medium, or high. You’ll notice a dash (-) if we don’t have enough data.”

This isn’t a good indicator of how tough it will be to rank for a term; it doesn’t indicate that. 

How to Determine the Difficulty of a Keyword

The Webinomy Keyword Difficulty score, which we presented above, is the easiest approach to verify a keyword’s difficulty. It’s really easy to locate this for any term.

Enter the term you wish to examine the difficulty score for in the Keyword Overview Tool. You have the option of entering up to 100 keywords at once.


Press the analyze button.

Along with other indicators for the term, you’ll see the Keyword Difficulty score.

On the ‘bulk analysis’ page, if you’ve entered numerous keywords, you’ll get a KD percent column with the score for each one.


Finally, if you wish to employ Keyword Difficulty while searching for new keywords to target, you’ll see the score in the Keyword Magic Tool as a column (KD percent). 


The Keyword Difficulty Score is simple to include into your keyword research process and workflow. Remember to examine your capacity to compete, and keep in mind that this number does not account for the authority of your own domain. 

Always think about keyword difficulty in terms of your own domain: content, backlinks, and overall authority. The total difficulty of ranking for it, assuming you have a competent SEO plan in place, is indicated by the Authority Score. 

What Is a Good Difficulty Score for Keywords?

What determines a good keyword difficulty score, you’re undoubtedly wondering? 

Unfortunately, there is no simple solution. Finally, a domain with a higher Keyword Difficulty score has a better chance of ranking for keywords with a higher Keyword Difficulty score.

So, how do you choose keywords depending on their difficulty level?

  • Recognize that SEO is a long-term endeavor. It’s critical that your overall plan keeps track of where you want to be in 12 or 24 months, and you don’t want to overlook keywords that are tough to rank for. Accept that ranking for these keywords will take time, and continue to evaluate your own authority in comparison to the sites and websites that already rank and occupy Google’s first page. A high Keyword Difficulty Score isn’t always a negative thing; it just implies you’ll have to commit more resources to rank for it than a keyword with a lower score. 
  • Smart methods strike a balance between easy-to-rank keywords and those that are more difficult to rank for. We understand that you need to start demonstrating results, so balancing lesser difficulty keywords with ones that will take longer to get awareness makes sense. Using topic clusters to target wider phrases with a higher Keyword Difficulty Score on your pillar pages and lower scores on your cluster content is a wonderful method to achieve this. 

Don’t make the mistake of relying just on search volume while doing keyword research.

When you do this, you’ll have a hard time estimating the resources you’ll need (or the time it’ll take) to get visibility for the keywords you’re targeting, and, perhaps more crucially, you’ll have a hard time setting expectations.

Take the effort to figure out how likely it is for a term to rank in the next months, look for fast wins (lower difficulty, higher-value keywords), and get buy-in for your approach based on strong but reasonable estimates. 

Use the Keyword Difficulty Score as a reference, and combine it with information about your own domain’s authority and ability to rank to create a strategy for growth. 

Keywords with Low Competition

utilizing the Magic Keyword Tool

ADS illustration

Watch This Video-

Semrush is a keyword difficulty tool that allows users to measure the ranking possibilities of keywords. “semrush keyword difficulty” is an important metric for SEO professionals.

Frequently Asked Questions

What is a good number for keyword difficulty?

A: If youre trying to rank for a keyword, its best to go with the top 100 results as of now.

How does Google determine keywords difficulty and ranking?

A: Google determines the difficulty of keywords by considering how often they are used in search queries. The more frequently a keyword is searched, the harder it becomes to rank for that query on google.

How can I check keyword ranking?

A: You can check the keyword ranking of your account by going to

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