Learn SEO in 2021: The Beginner‘s Guide to SEO

The internet is now a totally different place. In the past, we would have to go out of our way to find information about SEO. Nowadays, you can just Google it and your answer will appear on the first or second result! While this has been great for everyone in terms of convenience, SEO still remains an intimidating topic that’s hard to understand without some guidance from someone who knows what they are talking about. So how do we make sense of all these changes? We use technology like Artificial Intelligence (AI) and Machine Learning (ML) algorithms!

In 2021, SEO is going to be a lot different. It’s already changed in 2018 and 2019. The “seo guidelines 2021” is a guide that will teach you what to expect for the next year.

This is a handbook for you, whether you’re a total newbie or just need a refresher on SEO principles. If you’re not sure where to begin, navigating the ever-changing world of SEO may be frightening. This simple tutorial was created to inspire you to take the initial steps toward becoming an SEO enthusiast or professional.

We’ll start with a deep dive into how SEO works in 2021, then provide useful resources to assist you continue your education, as well as suggestions from ten industry professionals. Let’s get this party started!

What is Search Engine Optimization (SEO)?

The approach, strategies, and tactics required to move your website’s pages to the top of Google and other search engine results pages are known as search engine optimization (SEO) (SERPs). Getting your website at the top of the search results (also known as “ranking”) gets you free internet traffic and publicity.

It takes a lot of effort to get your website to rank, but the purpose isn’t to deceive Google. “SEO is about cooperating with Google to offer the greatest search results for Google’s users,” says expert Phil Frost. 

Google will only present webpages to its users that are relevant to them. It’s not about optimizing your website for Google; it’s about optimizing it for your consumers. 

Here’s one of our favorite quotations from SEO expert Wendy Piersall to help you remember: “If everyone else likes you first, Google will adore you.”

We explore the definition of SEO in-depth in our guide “What is Search Engine Optimization (SEO)?”

Types of Search Engine Optimization

Getting your pages to rank is a multifaceted effort. There are four common Types of Search Engine Optimization that you may encounter in the industry. Each type requires a different skill set, but does not work in isolation.

These four common Types of Search Engine Optimization are:

  • Search Engine Optimization (SEO) on the Page
  • SEO in a technical sense
  • Off-Page Search Engine Optimization
  • Local Search Engine Optimization

Search Engine Optimization (SEO) on the Page

Search Engine Optimization (SEO) on the Page is all about the content on your web pages, including text, keywords, and images. You’ll need to focus on optimizing your content for keywords that people are searching for. 

Google, on the other hand, now prioritizes sites that meet the searcher’s demands and provide answers to their inquiries. More than only the keyword should be considered while developing optimized content. For a more in-depth look at how it works, check out our search intent guide. 

You’ll find that Search Engine Optimization (SEO) on the Page optimization still involves Researching Keywords, mapping, and optimization. There are many Researching Keywords tools out there that can help you get started with the Researching Keywords phase, like the Keyword Magic Tool. 

Check out our Researching Keywords guide for 2021 for more information.

Get Suggestions for Keywords

utilizing the Keyword Magic Tool, the world’s largest keyword database

ADS illustration

SEO in a technical sense

SEO in a technical sense is not about the content a user sees on your webpage. Instead, it focuses on the technical aspects of that page, including its HTML code, page speed, and much more. 

SEO in a technical sense improves how your website functions so that search engines can crawl and index it easily. You’ll review website elements like site structure, internal linking, mobile responsiveness, page speed, and security. 

Page speed checkers like GTMetrix and page crawlers like our Site Audit tool may help you figure out which parts of your site need improvement.

“I got the developers to address one crawling problem, which resulted in approximately 50% higher organic traffic in little over a month,” Katherine Ong, owner of WO Strategies LLC, recalls working with a client.

Off-Page Search Engine Optimization

Off-Page Search Engine Optimization is about content that is not on your website. It involves content on other websites that reference or link back to your website. A good off-page “reputation” shows search engines that you are trustworthy and reliable. 

Working on your Off-Page Search Engine Optimization involves digital PR and outreach. You should identify websites related to your industry and link to your competitors and reach out to them. 

To find the sites to contact, you may utilize tools like the Backlink Gap tool. Inquire about collaborating, being featured, or developing a customized outreach strategy that works for you.

According to expert Scott Wyden Kivowitz, you need to think of Off-Page Search Engine Optimization work as “building relationships, not links.” That means that you gain more than just a link to your website from another site. 

Doing Off-Page Search Engine Optimization with this in mind will help to boost your EAT (Expertise, Authority, and Trust) signals. Read more about these signals and why they became a significant factor in Google’s EAT update in our algorithm guide. 

Local Search Engine Optimization

Local Search Engine Optimization focuses on getting your website to rank for location-specific terms. Local Search Engine Optimization can involve a mix of on-page, off-page, and SEO in a technical sense strategies, as well as optimizations in external directories and maps.

This sort of SEO is only applicable to firms that provide services or have physical locations. You should maintain track of your reviews, update and standardize any directory entries, and optimize your location pages. 

Read more in our guide on Local Search Engine Optimization and how to rank for local searches. 

What is SEO and what does it entail?

Regardless of the SEO strategies or plan you choose, you’ll almost always need certain unique talents. 

There are three fundamental tasks that are involved in all Types of Search Engine Optimization, from off-page to technical.

  • Researching Keywords
  • Analysis of Competitors
  • Analytics and Reporting

In our beginner’s guide to SEO, you can learn more about each of these duties and how they function.

Expert Advice on How to Perform SEO

What are the most effective strategies to study SEO today?

Slawski, Bill:

Create a successful website by utilizing a content management system (CMS) such as WordPress. Read and learn from Google blog articles, tweets, and other SEO stuff. Work for an SEO firm or Internal SEO business while learning about relevant subjects.

Kevin Gibbons (Kevin):

Create your own website about something you care about, then test, learn, and improve it as you go. It doesn’t have to be flawless, but putting the theory behind the learning into practice might help you find out what works and what doesn’t.

Sanders, Harry:

If at all possible, I believe that combining the two is the best option. Reading papers, blogs, and forums may help you get a theoretical grasp as well as a better understanding of many of the practical aspects of your profession.

Andy Crestodina: I’m Andy Crestodina, and I’m I’m Andy Crestodina, and I’m I’m Andy Crestodina, and I’m

As you consider blogs, books, webinars, social media accounts, look for content that meets two criteria: It shows specific actions and real data: A lot of advice is simply too general and not supported by evidence. Skip it. Look for the examples or datasets that are relevant to you: You’re looking for recommendations from the same industry, with examples from websites of similar size. If you’re a small business, SEO in a technical sense tips that worked for big websites just aren’t relevant to the little guys.

What would you tell someone who is just getting started in SEO today?

Sanders, Harry:

Everything should be tested! There’s a lot of contradictory material online that doesn’t make sense or work, and a lot of the advise offered by individuals who don’t have any practical SEO expertise, so try it out for yourself.

  Suganthan Mohanadasan: I’m Suganthan Mohanadasan, and I’m I’m Suganthan Mohanadasan, and I’m

Learn the fundamentals. This is something I can’t emphasize enough. You’ll never comprehend how to rank a piece of information if you don’t understand how a search engine works. I’m not suggesting you need to be an expert in theory, but having a wide understanding of topics like information retrieval may be really beneficial. Start reading today if you’re just getting started.

Gerry White (Gerry White):

As many people as possible should be heard. The previous several years have been unusual, but I would advise you to surround yourself with really intelligent people. […] It’s also a good idea to meet and listen to as many people as possible, since you’ll discover that some individuals, even industry leaders, have strong opinions on certain topics. Going to conferences and listening to professionals argue anything from how to start a technical audit to the merits and limits of the tools was one of my favorite things to do.

Ghergich, AJ:

You are not an SEO unless you can perform these three things. Understand how to determine the keyword phrase’s search intent. Learn how to connect users’ search intent to the results they desire or need. Demonstrate steps one and two by assisting users in achieving or progressing toward their goals.

Aleyda Solis (Aleyda Solis):

1. Don’t assume that everything you read online is legitimate SEO advice; unfortunately, there is a lot of misinformation and outdated advice out there. Always put yourself to the test and build critical thinking skills based on how search works. 2. Be inquisitive at all times and never stop learning. Because SEO is continually evolving, you should be up to date and knowledgeable. To that end, I produced the #SEOFOMO weekly SEO email, which contains the most up-to-date news, updates, and tools. 3. Your brain is the greatest SEO tool: Before attempting to automate things, it’s crucial to understand the “why” behind them so you can correctly utilize the data in your SEO process to help you accomplish your results/goals. 4. Keep in mind that SEO is a means to an end: a good business ROI as a consequence of increased conversions/sales/ads seen/etc., and there are many methods to get there. Make sure you know what your Website’s business objectives are so you can develop a suitable SEO strategy to help you reach them, and keep in mind that strategies aren’t techniques.”

What is the most common misconception about what you need to succeed in SEO and/or how SEO works?

Sanders, Harry:

“The greatest fallacy about SEO success is manipulating the algorithms; it’s always a losing struggle, and just because you defeat them today doesn’t imply you’ll overcome them in 6 or 12 months.” Focus on offering a positive user and search engine experience via solid technical, content, and credibility-building backlinks.”

Kevin Indig (Kevin): 

The most common misconception is that to be a successful SEO, you must know how to code. It’s beneficial to be able to communicate with engineers face to face, but you don’t have to fix their issues for them. Instead, effectively phrasing an issue is a talent!

Aleyda Solis (Aleyda Solis):

I suppose that has something to do with ranking considerations. On the one hand, I prefer to think about “success factors,” as Cyrus Shepard put it, which are those areas, configurations, and so on that may or may not be taken into account by Google as ranking factors at the moment, but that we know will impact users’ search experience and journey and will make a difference in achieving results, whether directly or indirectly. The value of regions or configurations, on the other hand, will be heavily influenced by the context of your own website: current optimization state, rankings for relevant searches vs. rivals, projected objectives, limitations, search results features, and so on.

Kevin Gibbons (Kevin): 

Probably in an area where you have prior expertise. I have a background in web development, which has proven to be quite valuable, as well as a business background (again very helpful). However, there is no one correct answer; there are many paths that may lead to success in SEO, so don’t feel that you can’t do it because you don’t have a certain background.

Eli Schwartz (Eli Schwartz):

In general, I believe there are two major SEO misconceptions. 1. It’s all about the rankings. 2. Getting links is the only purpose of SEO. These statements are completely false. When these are the yardsticks for success, SEO abilities are misjudged. You might be an expert in SEO but a dummy when it comes to obtaining certain ranks and having no clue how to construct a link.”

Slawski, Bill:

“There are individuals who pretend to be SEO experts and produce clickbait on issues like RankBrain and Hummingbird, as well as ranking criteria, and who may have skill in sectors like copywriting and publish false material.” When reading about SEO, use critical thinking and be suspicious. When someone says they have a “gut sense” about how Google is utilizing something like machine learning, it’s best to disregard them, no matter how educated or accomplished they are, particularly if they start asking for money so you can learn more from them.”

What are the essential abilities for working in SEO?

Kevin Gibbons (Kevin):

Curiosity. We work in an industry where change is the only constant. You must strive for perfection, be willing to fail, and constantly be on the lookout for new ideas. I believe it frequently begins with a desire to learn and better.

Eli Schwartz (Eli Schwartz):

When it comes to SEO, there are no hard and fast rules. It’s all about exploration and ongoing learning, in my view. Creativity and curiosity, in my opinion, are the most significant talents in SEO. Someone who operates strictly by the book may find it difficult to succeed in the uncertain realm of search.

Sanders, Harry:

Soft skills, in my opinion, are frequently the most vital talent to have while working in an SEO workplace. Being able to explain what you’re doing to senior stakeholders, engineers, or even coworkers.

Ghergich, AJ: 

1. Research and experimentation skills – Spends time researching and experimenting. 2. Curiosity – Have a mind that is never content with a solution to a problem. 3. Empathy – Demonstrates a great desire to understand an issue from the point of view of the user. Consider the most successful SEOs you know or follow. I promise that the majority of them will possess all three of these abilities.

Gerry White (Gerry White):

Being a successful SEO requires a wide range of abilities. The most crucial thing is to comprehend what the company needs to accomplish – specifically, what is necessary to deliver more relevant, conversion-oriented traffic to the customer. To design a plan, it involves a depth of expertise across many areas, and far too many SEOs don’t take the time to look at existing rankings, possibilities, or listen when the company tells them the KPIs that are required to deliver.

What is the most difficult aspect of SEO today?

Slawski, Bill:

The most difficult aspect of SEO nowadays is the abundance of information and disinformation regarding SEO that is being disseminated by a variety of sources. Learn how to get relevant information, dismiss false information, and critically evaluate what you’ve learned.

Eli Schwartz (Eli Schwartz): 

There is no set road to success in SEO since there are no rules. It was a lot simpler to follow some fundamental rules and achieve results when I first began in SEO. Even if you do everything correctly, you will never be successful. You must be significantly more inventive, and you must never give up.

Sanders, Harry:

For me, the most difficult aspect of SEO is now the breadth of what is required, which is a lot of effort to deliver even with a staff of 30+ SEO professionals. Page speed, title tags, user experience optimizations, information architecture rearrangement, content generation, digital PR, and backlink acquisition are all parts and subsections that would drive anybody who isn’t enthusiastic about it mad.

Andy Crestodina: I’m Andy Crestodina, and I’m I’m Andy Crestodina, and I’m I’m Andy Crestodina, and I’m

Prioritization. SEOs get a lot of advise from a variety of places. Tools provide us alerts, and professionals do audits. Some of the recommendations are beneficial. The most of them are unimportant. Knowing what to overlook and focusing on what actually important is the key. Filter all of the data and take the steps that are most likely to succeed. Is it necessary to update older posts? Or do you want to make your own? Which of the cautions in this report is genuinely irrelevant? Do you want to spend ten hours removing outdated content? Internal connecting for ten hours? Which would be most beneficial? […] It’s possible that your priorities are unique to your circumstance. It’s possible that best practices aren’t applicable. Knowing where to spend your time, attention, and money is 90% of the task. Tomorrow, there are a hundred things you can do. However, only 3-5 of these are likely to make a significant influence.

Suganthan Mohanadasan: I’m Suganthan Mohanadasan, and I’m I’m Suganthan Mohanadasan, and I’m

Artificial intelligence’s increase in search. We’re seeing search engines use newer, quicker AIs to address issues. It’s fantastic for end-users. It’s more difficult for SEOs, however, since optimizing for AI is frequently impossible.

What does SEO’s future hold?

Aleyda Solis (Aleyda Solis):

Whatever the search algorithm, search results format, and paradigm shifts, we will need to evolve accordingly, whether with an improved capacity of search engines to understand content meaning and matching it with users intent, a higher reliance on visual search as an input or output, and the emergence of query less, predictive s… whatever the search algorithm, search results format, and paradigm shifts, we will need to evolve accordingly, whether with an improved capacity of search engines to understand content meaning and matching it with users intent, a higher reliance on visual

Kevin Indig (Kevin): 

Product Managers for SEO. It will be really beneficial to have someone dig deep with engineers, designers, and writers in order to ship swiftly.

Eli Schwartz (Eli Schwartz):

SEO’s future, in my view, has never been better. SEO is more important than ever before, with so many more websites vying for the attention of an ever-growing pie of people. Even with Google’s superior AI for website ranking, a firm still needs someone to convert best practices into action and control the SEO channel. Assuming that search engines are looking out for your best interests is a dangerous assumption to make.

Sanders, Harry:

I believe that the future of SEO will continue to follow the current trends, which include excellent technological basics with content produced for end-users, as well as eye-catching and competence in developing digital PR campaigns, all of which are founded on a core of good product-market fit.

Gerry White (Gerry White):

Smart SEO is growing more reliant on data. One of the primary pillars of the SEO equation will be this, when paired with automation and intelligence. The winning combination will have innovation and inventiveness, as well as a technical understanding of how search engines function. The next generation of SEOs will not have grown up with Google as 10 blue links, but rather as a results page with video, photos, and knowledge graphs, which is what you’ll need to optimize for on whatever device your target audience uses.

Over the next several years, what SEO responsibilities and abilities will grow more significant / emerge?

Kevin Gibbons (Kevin):

I believe that business abilities are often the missing link. As SEO has progressed, I believe there is a place to bridge the gap between marketing and product, strategic versus tactical, and communicating and gaining buy-in so that SEO is on the board agenda.

Eli Schwartz (Eli Schwartz):

Instead of being a specialized function on a marketing team, I believe SEO roles will become more product-centric and interwoven into the heart of a firm. (I go into a lot more depth about this in my book!) With SEO getting more sophisticated, cross-functional involvement is required, and the days of just “doing SEO” after launch are numbered.

Slawski, Bill:

Understanding how search engines and SEO function, as well as how to build efficient SEO tactics for websites, are valuable abilities that will continue to be valued.

Aleyda Solis (Aleyda Solis):

I anticipate more specialized positions and the need for better developed hard and soft skills as the sector matures: Roles involving strategic thinking and a grasp of SEO in relation to marketing/product growth, as well as a greater ability to communicate, influence, and lead Roles needing technical skills/capacity to not just evaluate but also automate time-consuming, difficult processes Roles that need knowledge and expertise in content/creativity/promotion, rather than just “solving” tech/content debt, to distinguish and develop.

Andy Crestodina: I’m Andy Crestodina, and I’m I’m Andy Crestodina, and I’m I’m Andy Crestodina, and I’m

One of the SEO jobs that will be in high demand in the next years is content strategist. Because SEO is a component of content marketing, the content strategist is essential. The content strategist understands which material is SEO-friendly and which isn’t. When search isn’t an option, they use other channels (social and email) to reach out to out-of-reach terms. The content strategist understands where a piece of material will have the most impact, and if it’s on another website, they’re prepared to propose. But, like any PR expert, they understand the importance of a connection. The content strategy recognizes which articles have the best chance of being much more visible in search, as well as which material has the best chance of becoming much more visible. They recognize when it’s time to focus on upgrades and rewrites. The content strategist understands the impact of headlines on click-through rate and how to alter them for title tags. They know which influencers are most likely to reciprocate after working together. Most crucial, they are familiar with the target audience. They understand that quantity does not always trump quality. It’s not about the rankings; it’s about the cash flow. They never lose sight of the big prize: a consistent flow of qualified leads.

SEO positions are available.

When on the hunt for an SEO job, you can choose to specialize in one particular type of SEO (like SEO in a technical sense or link building) or you can be a general SEO professional with skills and knowledge of all 4 types. 

Regardless, you should have a broad understanding of on-page, off-page, technical, and Local Search Engine Optimization. It could also help your career if you have an understanding of digital marketing practices and how SEO fits into an overall strategy. 

There are several online and free digital marketing courses available to help you obtain certifications or enhance your general expertise. 

Most jobs in the market will fall into at least one of three Types of Search Engine Optimization jobs:

  • Internal SEO
  • SEO for businesses
  • SEO consultant on a freelance basis

The kind you choose will be determined by your skill set, specializations, and preferred working style. Find tips, ask questions, and join SEO forums online to begin networking if you want to pursue a career in SEO. 

Typical SEO Functions

There are numerous responsibilities to be aware of if you decide to pursue a career in SEO. SEO jobs are often found in agencies or in-house settings, although they may also be freelancing.

As a newbie in SEO, you will most likely be assigned to a more junior position. You may advance up the professional ladder to more senior positions as you acquire experience and polish your talents. 

When it comes to advancement, results speak for themselves. To demonstrate your ability to improve website ranking and traffic, you’ll need to provide statistics. 

Types of Search Engine Optimization Job Positions

  • Head of SEO: This management SEO position is generally in charge of monitoring the SEO department’s performance and structure. The Head of SEO ensures that the client’s or brand’s vision is maintained, and that SEO activities are coordinated and directed toward the same business objectives.
  • SEO Manager: This SEO position, which is normally in-house, is in charge of overseeing SEO initiatives and strategy. An SEO Manager assists or leads digital marketing activities while optimizing and enhancing website rankings for the rest of the SEO team. 
  • Client communication and reporting are the responsibilities of the SEO account manager at an agency. Internal teams and external stakeholders are linked by an SEO account manager.
  • SEO Strategist: In this position, you’d be in charge of assessing and establishing a plan that fits into the bigger digital marketing strategy of the company or client. To implement their approach, an SEO strategist generally works with a team of SEO executives or junior SEOs.
  • SEO Analyst: This is a data-driven position that entails analyzing data from a variety of sources. Across several clients or websites, an SEO analyzes and analyses ranking data, on-site analytics, CTR, and other metrics. They assist the SEO strategist and junior SEO teams with their tasks. 
  • Junior SEO/SEO Executive: Junior SEO team members are usually responsible for implementing changes based on an SEO strategy. A Junior SEO or SEO executive is usually a less experienced role that assists with all aspects including Researching Keywords, on-page, and Off-Page Search Engine Optimization, and technical optimizations. 
  • Content Writer: Content writers work with SEO teams to produce content that supports both SEO and general marketing strategy. A content writer should work with and understand Researching Keywords and how to produce SEO-optimized content. 

If you are a SEO consultant on a freelance basis professional or looking to hire an SEO professional, you will usually interact with:

  • SEO Specialists are in charge of developing and implementing your SEO strategy. In most cases, an SEO expert will do a site assessment and provide recommendations for changes. 
  • SEO Consultants: This is an advising job that helps you improve your organic performance by providing assistance and guidance. An SEO expert will generally do a site evaluation and recommend a set of measures for you to take. They’ll help you by guiding, advising, and supporting you.

Get Suggestions for Keywords

utilizing the Keyword Magic Tool, the world’s largest keyword database

ADS illustration

How to Become an SEO Expert

All SEO jobs need the acquisition of skills that take time to master. Because SEO is continually expanding and improving due to technical breakthroughs and algorithm adjustments, even a senior SEO practitioner is likely to be learning and polishing their abilities.

In truth, the most effective SEOs are always studying and keeping up with the latest trends. They attend conferences, network, read SEO blogs, participate in the community, and network. 

When it comes to SEO, how long does it take to learn?

SEO isn’t a talent that can be learned completely. However, depending on your learning techniques and resources, mastering the fundamentals of SEO might take anywhere from a few months to a few years. 

The Best Ways To Learn SEO

People commonly learn how to perform SEO in a variety of methods. There is no such thing as a one-size-fits-all strategy to SEO. 

Academic degrees: Some colleges provide official SEO degrees. As part of a marketing degree program, universities often provide a module or course. Other colleges that offer SEO degrees include:

Online Courses: If formal schooling isn’t for you or isn’t financially feasible, there are several free and low-cost online SEO courses available. The majority of them are comprehensive, created by specialists, and provide some type of recognition or certification at the conclusion. 

Find Out More About SEO online courses.

Web Resources: There is a sizable SEO community that creates a wide range of online information. Because providing great content is such an important element of SEO, it’s no surprise that many SEO specialists have their own blogs and channels. 

You may also study SEO by participating in online groups. There are free online communities to join in addition to Facebook, Slack, and Clubhouse groups:

On the Job: You’ll learn about SEO on the job, of course. There are no knowledge requirements for all SEO positions. A basic grasp of SEO and a desire to learn are the most important requirements for a junior SEO position. 

Proven experience and performance data will be required for a more senior SEO position.

How SEO Experts Acquired Their Knowledge

Here are a few examples of how industry-leading SEO gurus began their SEO careers to show that there is no one-size-fits-all approach to studying SEO:

Natalie Arney, SEO Consultant & Speaker – “I started working in SEO after a 7-year teaching career! I taught Business Studies and ICT, and was looking for something I could transfer my skills and knowledge over to.”

Rebecca Todd, Speaker & Owner of Honeypot Marketing UK– “ An algorithm update changed my life. Literally. I was just a junior brand exec, but it became my job to recover organic visibility. So I learned fast, using blogs, conferences, and networking.”

Brian Dean, Entrepreneur & Owner of Backlino – “I remember when I first tried to learn SEO on my own…It was REALLY frustrating. Conflicting information. Confusing terms. And techniques that didn’t work.”

Amy Leach, SEO Manager, MAGO – “I was going to work in TV & Film. Although when I arrived and learned a little more about SEO, I was in fact joining a marketing agency as a search executive, as part of an apprenticeship. I’ve never looked back”

Find Out More About SEO

SEO is a journey; you should never stop learning and experimenting with new concepts or tactics. Here are some great internet sites for inspiration, knowledge, and motivation: 

The 5 Best SEO Podcasts

  1. Webcology is a podcast hosted by Jim Hedger and Dave Davies that discusses the latest news and advancements in the field of SEO. They also have some noteworthy visitors who provide their thoughts and advice. 
  2. SEO 101 is a podcast hosted by Ross Dunn and John Carcutt that focuses on the realm of search. They begin with basic facts and then provide some quite valuable SEO techniques for you to attempt.
  3. Benjamin Shapiro’s podcast, Voice Of Search, provides strategic insights and practical advice. He also discusses how to get and utilize SEO data.
  4. Greg Finn, Jessica Budde, Christine ‘Shep’ Zirnheld, and Mark Saltarelli host the podcast Marketing O’Clock, which focuses on digital marketing. Their witty take on significant marketing news and trends includes SEO, PPC, email marketing, and more.
  5. Edge of the Web: Erin Spark’s podcast, Edge Of The Web, focuses on the more serious aspects of SEO. Google’s John Mueller and Will Critchlow have both been guests in the past.

The Top 10 SEO Experts You Should Follow

  1. Mueller, John: Google’s Webmaster Trends Analyst is John Mueller. On Twitter, he shares practical advice and participates with the SEO community on a daily basis. 
  2. Barry Schwartz: Barry is a seasoned SEO and self-proclaimed search geek. He regularly tweets about industry news as the executive editor of Search Engine Roundtable.
  3. Aleyda Solis (Aleyda Solis): Aleyda Solis is an international, award-winning SEO specialist. She writes for lots of big SEO blogs including Search Engine Land and gives lots of free advice and resources in her tweets.
  4. Orit Mutznik: Orit is a key figure in the SEO world. She is the Head of SEO at Silk Fred and tweets useful research, news, tools, and future experts to follow on a daily basis.
  5. Danny Sullivan (Danny): Danny serves as Google’s public search liaison, listening to the SEO community and assisting individuals with their search efforts. He tweets Google updates that you should be aware of on a daily basis.
  6. Areej AbuAli is the creator of Women In Tech SEO and a self-proclaimed SEO guru. She travels the globe giving talks and tweeting information, advice, and events. 
  7. Suganthan Mohanadasan: I’m Suganthan Mohanadasan, and I’m I’m Suganthan Mohanadasan, and I’m Suganthan is co-founder of Snippet Digital. He tweets about SEO in a technical sense, structured data, and sometimes free SEO tools!
  8. Mordy Oberstein: Mordy Oberstein is the SEO Liaison at Wix. He engages with the SEO community and shares useful information on SEO strategy and implementation through Twitter.
  9. Maret Reutelingsperger: Maret Reutelingsperger works for Mobe Digital as a Marketing Consultant. She lectures at major SEO conferences and tweets SEO strategy tips, methods, and ideas. 
  10. Ruth Everett: Ruth Everett is the SEO in a technical sense at Deepcrawl and instructor at Code First Girls. She is an advocate of women in more technical roles and has created a beginners SEO guide told by dogs. 

The 5 Best SEO Blogs

  1. Search Engine Journal (SEJ) is one of the most prominent SEO blogs, providing the most up-to-date SEO news, tips, webinars, and how-tos. 
  2. Aleyda Solis (Aleyda Solis): Avoid FOMO with Aleyda’s SEO blog and highly popular email newsletter. Aleyda Solis has in-depth discussions and case studies about both complex and basic SEO techniques. Her weekly emails are also a great way to keep on top of the SEO industry and what’s going on in the community. 
  3. Search Engine Land: In addition to SEO, PPC, and SEM, Search Engine Land offers how-to instructions on a variety of topics. Their newsletters also serve as helpful summaries of recent industry developments.
  4. Search Engine Roundtable is one of the greatest SEO sites, publishing news and information on all things SEM. They cover the most recent algorithm upgrades, technology, and industry news.
  5. Webinomy: The Webinomy blog also keeps you up to speed on the newest SEO, PPC, and SEM news, industry advancements, and strategy techniques. Continue reading to learn more about Webinomy’s tools and how to use them in your SEO campaign. 

The “how to learn seo at home” is a guide that will teach you the basics of SEO. It will also give tips on how to get started and what you should do in order to become an expert in this field.

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