Leveraging LinkedIn for Business Development # Webinomychat Recap

With over 433 million members and a $36.6 billion valuation, LinkedIn is the social media tool of choice for business professionals to network with their peers. In this chat we discussed how you can use LinkedIn as part of your marketing plan and how it can be used in tandem with other channels like Facebook advertising or website traffic optimization.

LinkedIn is a social media platform that allows users to create a professional profile. LinkedIn has been used for business development and marketing purposes. This blog post discusses the linkedin posting strategy.

Despite the fact that LinkedIn is the most popular professional networking site, it is often a wonderful source of untapped potential. Many individuals are unaware of how to effectively utilize LinkedIn to market themselves or their company, which is a huge missed opportunity.

Eve Mayer, CMO of Splash Media, joined us on last week’s #SEMrushchat to discuss how to use LinkedIn for company growth. Mayer, our experts, and discussion participants all shared their thoughts on LinkedIn and the best methods to use and measure your performance there. What they had to say was as follows:

Q1. What are the top three things you should focus on to get the most out of your LinkedIn time?

For both individuals and companies, Facebook, Instagram, and Twitter get the most attention of all the social media sites, putting LinkedIn to the side. People sometimes say that they’ve had an account for a long time but haven’t gotten any traction. If this is the case, it’s possible that you’re not taking the appropriate steps.

When we asked our audience what the greatest ways to get more out of LinkedIn were, they all offered specific responses that all came under the umbrella of “really utilize the site.” After all, LinkedIn is more than simply a place to post your CV. It’s time to dig your heels in once you’ve spent the necessary time refining your profile to rank high in searches.

This entails signing in and participating on a daily basis. Accept connection requests as soon as possible since the individuals who submitted them may be interested in you or your company, and you want to strike while the iron is hot (and before your competition does). You should also be very responsive, responding to communications as soon as they arrive. Even if someone sends you a generic welcome message, you may respond by thanking them for their message and letting them know that you are available to help them if they need it in your industry.

It’s critical to send out status updates on a frequent basis. Many individuals merely utilize LinkedIn postings to provide a brief update on a new business they’re launching or to highlight new services their firm provides. This doesn’t allow for relationship development, and to be honest, most of your contacts aren’t that interested in it. Post thought-provoking, industry-relevant information instead, which people are more likely to interact with. And if they engage you, engage them back. Start forming connections. To get a good notion of what your audience wants to see, look at what they’re posting and what gets the most likes and comments; this will offer you a solid starting point.

A1: Real-life situations. Comments that lead to offline discussions are crucial. Likes are significant, but they may also be rather inactive. #SEMrushchat

— January 17, 2018 — Netvantage Marketing (@netvantage)

A1. Creating good material, participating in relevant discussions, and paying attention to what your audience is sharing and commenting on. #SEMrushchat

January 17, 2018 — Doris Shadouh (@DShadouh)

You should also be active on the platform on a regular basis, as this will help you create contacts and increase the visibility of your profile. Share outstanding stuff and leave comments on other people’s articles. Join communities with the goal of providing value rather than taking it, sharing resources, information, and skills rather than outright selling. People will notice and come to you of their own own.

A1) Remember to be professional while being pleasant (this isn’t Facebook). 2. Make sure you give back to your network – if you want to keep these relationships alive, be generous with your time. 3. Don’t get lost in Linkedin; it’s easy to lose hours, if not days, there! #semrushchat

January 17, 2018 — Natasha Woodford (@TashaWoodford)

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It’s crucial to assess how successful your efforts on a platform are, just like it is with any other marketing campaign. When it comes to LinkedIn, you’ll want to look at the platform’s influence on both brand exposure and lead generation.

A2: that’s a good question. i have no experience with this aspect & looking forward to learning more. #semrushchat

January 17, 2018 — JP Sherman (@jpsherman)

One of the most effective tools for this is Google Analytics. If you set up goal-tracking on the platform, you can monitor how much traffic comes to your site and how much of that traffic translates into leads or customers. You may utilize trackable URLs in your posts, messages, and profile to be very precise and discover which posts and links sent people to your site.

A2: Make use of your data! For starters, examine how much traffic your site receives from LinkedIn. #semrushchat

January 17, 2018 — Express Writers (@ExpWriters)

A2: In a broader sense, “tools” — You should be able to monitor leads from LinkedIn in analytics if you’re promoting an ebook or webinar. #SEMrushchat

January 17, 2018 — Kathleen Garvin (@itskgarvin)

A2: Does LinkedIn offer any built-in or proprietary tools to assist content marketers and lead generation experts in optimizing and measuring their material? #semrushchat

January 17, 2018 — JP Sherman (@jpsherman)

A2: In Google Analytics, look at the’referrers’ tab. Examine how many Linkedin visits you received and if any of them resulted in conversions. Leads or sales, for example. #semrushchat

January 17, 2018 — Peak District SEO (@PeakDistrictSEO)

A2 It’s incredibly good to use Slideshare and properly identify all of the links using a links shortener and correct UTM labeling. Oh, and #semrushchat sync your CRM.

January 17, 2018 — Arnout Hellemans (@hellemans)

A2: Create and distribute material that is relevant to your LinkedIn audience and network. Add utm’s to the material you post and create a list to run Linkedin follow marketing campaigns. #semrushchat

Danny Ray Lima (Danny Ray Lima) January 17, 2018 (@dannyraylima)

To keep track of the sales you’ve made owing to the platform, Eve Mayer suggests utilizing CRM solutions like Insightly. Because CRM systems make it simpler to keep track of prospects and follow up with them in order to increase conversions, adopting this software might help you progress your LinkedIn lead generation rather than merely monitor it.

A2. I’m not aware of any particular tools. To track the effect of the material I publish, I utilize Google Analytics and UTMs. I also keep track of everything our sales staff enters into CRM after contacting a lead. #SEMrushchat

January 17, 2018 — Doris Shadouh (@DShadouh)

Other useful tools that may assist include social listening tools like Social Mention and SEMrush’s Brand monitoring tool. They can quickly assess how many people are discussing your brand and the material you’ve provided on LinkedIn. Meet Leonard is a LinkedIn marketing tool that sends out a large number of connection requests and messages, and you can track their performance on a large scale.

a2) Analytics: Use a trackable URL and a service like Social Mention #semrushchat to track visits/conversions from LI.

January 17, 2018 — Ryan Johnson (@rsj8000)

Certain acts taken on-site might also be a useful indication. You may track how many messages you send out advertising your services and compare them to the number of leads or new customers you were able to bring in. A smart approach to assess engagement is to see how many customers write a public, on-platform recommendation for you, since these evaluations are quite valuable.

a2) Analytics: Use a trackable URL and a service like Social Mention #semrushchat to track visits/conversions from LI.

January 17, 2018 — Ryan Johnson (@rsj8000)

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Q3. When utilizing LinkedIn for business, what has been the most successful strategy to boost lead acquisition?

It is not enough to just be on the site and hope that people discover you; you must actively pursue new leads.

It’s a good idea to maintain a solid, professional presence while building your specialty. Sharing exceptional industry material, particularly content that provides value to your readers in the form of news, tactics, or insight, is a terrific way to achieve this. Do this on your own profile as well as in the groups to which you belong. It exhibits your competence in your field by demonstrating that you can perform precisely what you claim. Even more crucially, this information has the potential to assist someone in solving their difficulties or providing insight into how to do so, which is something that people will remember for a long time.

a3 Creating an engaging piece that speaks directly to your readers, followed by an offer and a clear call to action – I saw this in action last month with a client blog. #SEMrushchat

— Debi Norton (@BRAVOMedia1) on the 17th of January, 2018.

a3) Repost fantastic blog posts on the LinkedIn blog whenever you create them. #semrushchat

January 17, 2018 — Ryan Johnson (@rsj8000)

A3. Sharing useful & engaging blog posts that include clear CTAs, these could be written directly onto LinkedIn or reposted on the site #semrushchat

— clockworkTalent, January 17, 2018 (@clockworkTalent)

In addition to providing amazing material from your personal profile, you should also offer your company’s page the same love and care. Make sure it’s fully filled out, and at least once a day, share industry-relevant content from the profile. This will increase brand exposure, and if you can generate and sustain engagement, you’ll be able to establish a community while also providing social proof.

A3. You should also make a company page on there and post articles relating to your sector once a day to start building a community. #semrushchat

January 17, 2018 — Cheval John (@chevd80)

A3. Every week, I write on @LinkedIn’s publishing platform, which is essentially a syndication of my business blog posts to highlight expertise #semrushchat

January 17, 2018 — Cheval John (@chevd80)

Keep in mind that both your personal and corporate profiles should be viewed as if they were a résumé for a job application. You must keep it up to date and polished on a regular basis. This entails adding new publications, accolades, and achievements, as well as soliciting fresh customer evaluations. You should also examine your profile on a regular basis to see if there are any areas where you can enhance your optimization to appear in more searches for certain types of jobs. While you may do a lot to attract new leads (and should be doing so yourself), it doesn’t hurt to make sure you’re simple to locate when they’re searching.

A3. Your LinkedIn profile is eclipsing your resume. Check to see whether it’s up to date and polished. #SEMrushchat

January 17, 2018 — Reva Minkoff (@revaminkoff)

On that topic, your LinkedIn marketing may need some assistance in the shape of PPC ads from time to time. LinkedIn Advertisements are a powerful tool for B2B companies, and employing text and newsfeed ads may help you introduce new leads to your company while also providing them with an enticing offer.

A3 It depends on the industry, but for me, publishing presentations on Slideshare is a great way to create leads. On the other side, because of the targeting options, I’m also utilizing text advertisements and slideshares to market high-end vacation houses. #semrushchat

January 17, 2018 — Arnout Hellemans (@hellemans)

A3: Creating “little micro-conversions” and aligning my CTA to the user’s purpose have been two of the most successful methods. Toolkits, infographics, and white papers are examples of cold traffic, whereas demos, trials, and consultations are examples of hot traffic. #semrushchat

Danny Ray Lima (Danny Ray Lima) January 17, 2018 (@dannyraylima)

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Q4. How do you figure out which LinkedIn groups are the most beneficial to your company?

LinkedIn groups may help you connect with your target audience and create connections organically, resulting in clients that have a higher level of confidence in you from the start. However, not all groups will be equally valuable to your organization, so you’ll want to figure out which ones are the most beneficial so you can spend more time there. If you don’t, you’re not going to receive fantastic results—a number of our discussion participants voiced dissatisfaction with them.

I’ve given up on LinkedIn Groups, to be honest. Is there anybody who has had a good experience with one? #SEMRushChat

January 17, 2018 — Reva Minkoff (@revaminkoff)

A4 – To be honest, I’ve never been a huge admirer of bands (unless they are very small closed ones). It seems that your time would be better spent attempting to be a valuable resource for both existing and new relationships. #SEMrushchat

January 17, 2018 — lchasse (@lchasse)

You may use Google to conduct some preliminary research before looking for groups, or you can search straight on LinkedIn. There’s also the option of asking other industry professionals or peers whether they know of any organisations they suggest.

A4 #SEMRushChat

1. Look for the finest LinkedIn groups for your sector. 2. Examine their level of involvement. 3. Check to see whether it’s still operational.

January 17, 2018 — Krishna Rg (@krishnarg22)

Joining organizations relating to your field of expertise — particularly ones where people come to seek for assistance on a regular basis — is one way to locate a big number of your ideal target audience. That being said, you’ll need to join a few groups, participate for a few weeks, and then assess how each group responds. You’ll be able to see what kinds of material people publish and if it’s a good match for you; some groups are simply full of “experts” attempting to show off their newest case study without participating, and those are the groups to avoid.

A4 You’ll need time and patience to read what’s going on in the Group and determine whether your presence will contribute to the discourse – you can’t simply spam a bunch of Groups with advertising. #SEMRushChat

January 17, 2018 — Simon Cox (@simoncox)

a4 In my opinion, it’s a mix of joining groups connected to your sector and joining groups where your ideal target audience hangs out. #SEMrushchat

— Debi Norton (@BRAVOMedia1) on the 17th of January, 2018.

A4: If your content is receiving positive feedback and shares. That’s a strong indication of how important that group is to your company. #SEMRushChat

January 17, 2018 — Saad AK (@SaadAlikhan1994)

A4: Choose organizations that have a related issue to your company and where your target audience may congregate. #semrushchat

January 17, 2018 — Express Writers (@ExpWriters)

A4: First, locate ones with which you meet the bill, and the ones with which you see the greatest involvement with #semrushchat will be the most useful.

January 17, 2018 — Rachel Howe (@rachelmhowe)

You may read some of the posts and discussions when you first join a group. You’ll almost certainly be able to tell right away whether or not you can contribute to the discussion. If you’re able, hop right in and begin! If not, there’s no use in spending time in a group you suspect will fail, so return to the search board and seek for others who could be more useful. Most essential, consider if you can contribute anything useful to the discourse.

A4: I ask myself a few questions before joining a LinkedIn group: Does this subject seem interesting? Is it possible for me to use what I’ve learned in this group to my profession? Finally, does it seem to be a real community of individuals eager to share their knowledge? #semrushchat

Danny Ray Lima (Danny Ray Lima) January 17, 2018 (@dannyraylima)

Eve Mayer chimed up with a pro tip that we should all keep in mind while participating in groups: after you’ve established yourself inside a group, you can search for individuals who aren’t linked to you yet and send them free direct messages. This is something you can do for free up to fifteen times each month, and it enables you to connect with a warmer lead who is already acquainted with you.

A4. Then I looked for group members with whom I was not linked and sent them a free message. This may be done up to 15 times each month. #SEMrushchat

January 17, 2018 — Eve Mayer (@LinkedInQueen)

A4 I’m not a huge fan of groups and don’t see how they might be useful. However, if you develop a solid network of individuals you can trust, looking at relationships inside that group is a good approach to find out. #SEMrushchat

January 17, 2018 — Arnout Hellemans (@hellemans)

A4: I’ve never found any LinkedIn groups to be really useful. Having your network amplify your material and expose it to their network, for example, is really important. The reverberation effect #SEMrushchat

January 17, 2018 — Kathleen Garvin (@itskgarvin)

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Q5. What are your top three suggestions for success when it comes to status updates?

Because the status updates you provide on your profile may help you develop expertise, create connections, and generate leads, it’s critical that you follow all best practices. When we asked our experts and conversation participants what strategies they used to get the greatest outcomes with LinkedIn status updates, they had a lot of helpful advise to offer.

The most popular piece of advise we read was to share what your audience cares about. This will get the maximum interest and participation. This entails distributing stuff that they are interested in and will benefit them directly. Look at what they’re reacting to on your profile and on other people’s profiles, and attempt to create additional stuff that’s comparable.

A5: 1. Keep track of your changes to observe what works and what doesn’t over time. 2. Improve your narrative skills. I’ve discovered that our followers react to this more than our material with a catchy slogan. 3. Play around with it. #SEMrushchat

January 17, 2018 — Kathleen Garvin (@itskgarvin)

A5. Make sure your current employment status is listed on your biography page, share other people’s stuff, and just be yourself during #semrushchat.

January 17, 2018 — Cheval John (@chevd80)

A5: Share stuff that your viewers will find useful. It should be something that is useful to them in some manner. #semrushchat

January 17, 2018 — Express Writers (@ExpWriters)

A5: Share stuff that your viewers will find useful. It should be something that is useful to them in some manner. #semrushchat

January 17, 2018 — Express Writers (@ExpWriters)

A5 – Adding value to those on your mailing list. I’m constantly thinking, “Is this something that someone can do?” #SEMrushchat

January 17, 2018 — lchasse (@lchasse)

This may be sharing an article you think your followers would find useful or intriguing (or, in a best-case scenario, both). This might be an article you’ve authored or one you’ve discovered on the internet. You may also share pieces that link to other articles published by your contacts, which can help develop goodwill. It may also mean sharing amazing material and intelligent words written with wit or a dash of humour — all while being professional — to make it more attractive. Please, no one-sentence paragraphs; some conversation participants have voiced significant opposition to these.

A5 Be a slacker. Copy and paste links to outstanding articles and leave a comment. The performance of pictures published to LinkedIn is quite dismal. In certain cases, instead of the post itself, provide a link in the first comment. #semrushchat

January 17, 2018 — Eve Mayer (@LinkedInQueen)

A5 for status updates on @LinkedIn Use my patented Social Media Business Equation: Put material in these sections: 20% educates, 20% entertains, 20% engages, 40% interacts, and 20% converts to business. #SEMrushchat

January 17, 2018 — Eve Mayer (@LinkedInQueen)

A5) Status updates should be relevant; most people use Linkedin as a “professional” platform, thus I don’t believe “amusing” your audience is on the Linkedin agenda…. I believe it should be concise, interesting, newsworthy, and engaging. #semrushchat

January 17, 2018 — Natasha Woodford (@TashaWoodford)

A5. LinkedIn status update tips 1-3… avoid writing paragraphs of one phrase. #semrushchat No one wants to see this on LinkedIn anymore.

January 17, 2018 — David Cohen (@explorionary)

A5: A captivating headline, followed by a tale and a meaningful lesson or call to action for the reader. #semrushchat

January 17, 2018 — Rachel Howe (@rachelmhowe)

A5. Hopefully, 1 sentence articles will become obsolete this year, and more individuals will take use of LinkedIn video! #semrushchat

— clockworkTalent, January 17, 2018 (@clockworkTalent)

A5 #SEMrushchat 1. The concept of time and timing 2. Thoughtful phrases sprinkled with a sense of humour. 3. Using comments to interact with the audience.

January 17, 2018 — Krishna Rg (@krishnarg22)

Images and videos, like all other platforms, are a bonus on LinkedIn. Visual elements in your post assist to capture viewers’ attention quickly and direct their gaze to your topic. Use the fact that LinkedIn video is still relatively new on the site to your advantage.

A5: I’m guessing LinkedIn video will be quite effective in 2018 – I haven’t utilized it much yet. #semrushchat

January 17, 2018 — Rachel Howe (@rachelmhowe)

A5: Utilize video postings, use the mention/tagging function, and join up for @feedly, which is a terrific tool for curating and sharing material on LinkedIn #semrushchat

Danny Ray Lima (Danny Ray Lima) January 17, 2018 (@dannyraylima)

Above all, become involved. Start a dialogue with folks whose material you’re sharing by tagging them. Engage with people who interact with your material by responding to comments and asking follow-up questions to demonstrate that you care about their feedback. This is critical for LinkedIn success, so don’t miss it.

A5 Depends on what i’m trying to achieve. But say I’d like my @slideshare to be seen? > timing > friday afternoon or an evening, then interact on some updates / change your profile or endorse some people. That will trigger a mail / more eyes for your update 😉 #SEMrushchat

January 17, 2018 — Arnout Hellemans (@hellemans)

A5.1 a. Be consistent B. Ask questions, aim for engagement C. Always reciprocate, respond to every remark #SEMrushchat

? — Malhar Barai (@MalharBarai) 17th of January, 2018

a5 When you’re available – STAY GREEN. Respond to inquiries & Sincerely engage with your follower’s accomplishments, New Job, Work Anniversary or Happy Birthday – people appreciate it. I know I do. #SEMrushchat

— Debi Norton (@BRAVOMedia1) on the 17th of January, 2018.

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I hope you found this recap interesting and informative, and please feel free to engage in the discussion again next time!

The “good linkedin profile examples” is a webinar that was hosted by Webinomy. The presenter, Matt Schlesinger, discussed the importance of LinkedIn for business development.

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