Link Building: What Are Co

Link building doesn’t have to be a hard task. It’s an art, and it can take time to get the links you need for your content marketing strategy. Here are some tips on how to build relationships with influencers in order that they’ll share your post or article.

Link building is the process of acquiring links, or links to your website or blog. Co are a type of link that can be created by making an article about someone else’s blog post. Read more in detail here: link building strategies.

When Google was began in 1998, “link popularity” was the primary criterion for determining a website’s authority in order to provide visitors with better search results.

However, Google was pushed to delete these websites as spam when users began gaming the system and employing poor link-building tactics. Since then, Google has experimented with anti-spam algorithms and released various improvements such as EMD, PMD, LSI, Penguin, and Panda. They also started rating sites that didn’t have any relevant backlinks, according to Matt Cutts, which resulted in significantly poorer results.

Co-citation and co-occurrence are two terms that are often debated in the SEO field these days. Google’s spam-fighting upgrades continue to roll out, effectively halting conventional link-building strategies like as bookmarking, article submission, directory submission, and blog commenting.

Co-citation and co-occurrence have superseded these strategies and become highly popular, as Rand anticipated in late 2012. But what exactly do these phrases imply?

What is the definition of co-citation?

Co-citation occurs when two separate links, A and B, are present on the same website (C), implying that the value of C will be passed on to A and B. Co-citation goes even farther, stating that links A and B will create an interdependence and convey some value to one another via association. Co-citation provides a connection between the A and B websites, which aren’t directly connected but exist on web page C together.


What is the definition of co-occurrence?

The phrase “co-occurrence” refers to the frequency and closeness of keywords occurring on a website, as well as their connection. Co-occurrence is intimately tied to Latent Semantic Indexing. Matt Cutts explains it this way:

“…it enables for simpler annotation of information repositories with papers, and as a result, it has the ability to unleash the future possibility of improved ranking with those extra signals.”

Rather of linking two sites together, co-occurrence establishes connections based on keywords and phrases that are similar.

What Impact Will They Have on Future Link Building?

If you’re still employing obsolete link-building strategies, your website is likely to have dropped in search engine ranks and maybe been de-indexed. With today’s Google spam-fighting upgrades, it’s more important than ever to use sophisticated link-building strategies in order to get the highest potential ranking outcomes.

The concern now is how link building will be affected by co-citation and co-occurrence. The good news is that they are just going to improve it and provide greater outcomes. Co-citation and co-occurrence should be used to develop strategies for obtaining high-quality backlinks. I’ll teach you how to use co-citation and co-occurrence to improve your search engine visibility in the following advice.

1. Stay away from anchor text that is based on keywords.


Making anchor text that was a perfect match to the keywords was an old school approach that relied on the notion that the more connections you had, the higher your rating would be. However, it is no longer beneficial to utilize this method.

Stop using adjectives like “best,” “affordable,” “leading,” “top,” and so on in your anchor text. To prevent injuring yourself, toss this strategy out the window as it was in the ancient days. You should concentrate on your brand rather than your keywords. A natural connection is usually a direct link or a brand name.

Assume you’re an SEO blogger who enjoys using a program that evaluates links on the website So, how would you give it a backlink? You’ll definitely utilize the brand or any conversational content to build the anchor text since you don’t know what keywords the site targets. According to Google, this method creates the most natural connections. You should aim to include your keywords around the branded anchor text so that Google recognizes the term.

2. Include links to authoritative websites.

Consider how much time you’ve spent reading Wikipedia entries before I begin. Citations are the foundation of Wikipedia content’s trustworthiness for any fact, figure, or assertion that may be claimed to be false. You’ve probably read publications where the author didn’t include a reference and it was noted in a superscript as [citation needed]:


The reference points to a reliable source or website where authorized authors may double-check the veracity of the information in the article.

When writing an article or a blog post, you should include links to authoritative sites, similar to Wikipedia. You’ll be able to establish a link between the sources and your page this manner. This will be seen by Google, and it will give your website a higher rating as a result.

3. Write down what users are looking for.

Always try to write about things that people are looking for on the internet. Long-tail keywords are the most useful in most circumstances since Google operates on conversational queries. Although having a keyword in the title automatically elevates your content in the SERP, you’ve certainly seen that high-ranking sites get highlighted even if the title does not include the precise keyword. Do you have any idea why? Their high-quality link profile is the solution. High domain authority, citation value, trust value, and many other indicators characterize websites with an excellent link profile.

4. Make a Content Marketing Plan

With Google’s recent spam adjustments, content marketing has become an essential part of getting your website the traffic and visibility it need. Only material with natural inbound links may benefit from co-citation and co-occurrence. As a result, use interactive infographics and movies to provide as much fresh, compelling material as feasible. Maintain a consistent publishing schedule for fresh material on your website, but always prioritize quality over quantity.

5. Create an organic link profile

I’m included this tip since it’s something that few people think about, yet it’s the primary reason why major websites get penalized. Google can simply trace your website link profile if you don’t keep it up to date. Then, on the day Google releases a new algorithm update, you’ll see a shift in your ranks.

To avoid future modifications, make sure your link profile is natural by employing branded/diluted anchor texts, deep linking, quality backlinks, co-citation, co-occurrence, and lots of fresh material.



To recap the process, co-citation and co-occurrence are critical to developing a link-building strategy and achieving a high-quality link profile. Although anchor texts and links have lost their significance over time, they will continue to be the most important factor in evaluating websites for at least the next few years. The top dogs are now brand value, co-citation, co-occurrence, quality links, and excellent content.

Google is attempting to improve its results, particularly for conversational searches using long-tail terms. In order to do this, Google will most likely provide more powerful upgrades.

Use the aforementioned recommendations for co-citation and co-occurrence to keep your website ready to battle the current upgrade. These advanced link methods can help you build a natural link profile and improve your search engine rankings.

Link building is a marketing strategy that involves the process of earning links to improve your website’s ranking in search engines. These guidelines are meant to help you understand what link building is and how it can be done. Reference: link building guidelines.

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