Local video marketing is one of the fastest growing forms of digital advertising. It’s an affordable and efficient way to reach your target audience. Here are a few tips for creating successful videos that will help you get more views on YouTube, Facebook, and beyond!
Local video marketing tips and strategies are becoming more important. Local videos can be used to create a sense of community, build brand awareness, and increase engagement.
Local video marketing is a very efficient approach to communicate with a local audience, get your message out at a low cost, produce highly targeted and relevant leads, and, most importantly, increase sales or consumers.
If your company isn’t utilizing video as part of its marketing plan, you’re leaving a lot of money on the table for your rivals to take! Video’s importance cannot be overstated, and it should be included into your local SEO plan.
It is the most effective and cost-effective method of engaging your prospects and establishing confidence rapidly. Here are some statistics that demonstrate how significant and successful local video marketing can be.
Forbes reports that when a website has a video, people spend 88 percent more time on it.
According to Hubspot, 85 percent of firms utilize video as a marketing strategy.
With a video, people are 4x more likely to respond to a call to action.
According to some projections, video streaming and downloads will account for 82 percent of worldwide internet traffic by 2022. (Cisco, 2019)
When people watch a video, they recall 95% of the material, compared to just 10% when they read it in writing, according to Forbes.
According to Hubspot, 95% of consumers have watched an explainer film to understand more about a product or service.
As you can see from the examples above, video marketing is essential for every company of any size. So let’s get started and explore how you can use local video marketing to promote your brand.
You may advertise your films locally in two ways:
I’ll go through the many possibilities for both.
SEO Strategies for Organic Rankings in Local Video
According to what I’ve observed on YouTube, the majority of companies and channel owners are posting videos incorrectly. They may produce a high-quality production video, but if they do not properly upload it, it will not be discovered in search, and no one will watch it!
Google owns YouTube, the world’s second biggest search engine. When opposed to attempting to rank on Google page one for your keyword or key phrase, using YouTube to create views and traffic is rather simple.
There’s no use in making videos if no one sees them or watches them! Here are my top recommendations for properly uploading your film to your YouTube channel:
1. Begin by doing keyword research.
The first step is to do extensive keyword research. Using the YouTube Search Suggest tool is one of my favorite methods.
Simply write in ‘a’ after your term, which in this case is ‘dog training.’ A list of keywords/keywords will appear. You’ll see a plethora of keyword selections.
I recommend that you look at the videos that appear when you search for terms you’re interested in, and think about the following:
- What is the total number of times the videos have been viewed? Do folks seem to be interested or involved in what you’re saying?
- What about feedback? What is the total number of comments? Are they up to par? Bad? Do they provide you with any useful information?
- What is the video quality like that is available? Is it possible for you to do better? What topics aren’t addressed in those videos?
- Is it possible that there are too many videos to compete with?
While YouTube’s autosuggest feature might provide you with suggestions, it doesn’t indicate that people are looking for those specific terms in large numbers. You must go beyond these suggestions to understand what visitors want, desire, and find intriguing.
Following the YouTube Keyword Research
I would also suggest using the following sites to find and plan out popular keywords or phrases to optimize traffic to your video or website from search results after you have identified some terms on YouTube and in comments:
2. Look for keywords with less competition.
If you’re new to video marketing and don’t yet have enough channel authority to rank for highly competitive keywords, you may start by focusing on low-competition keywords to get your videos listed on YouTube and gradually build up your channel authority.
Pro Tip: You may utilize the free Tube Buddy Chrome Extension to identify keywords with a lot of search traffic but no competition.
3. Local Search Title, Description, and Tags
Make sure your keyword appears in the title, description, and tags. I would also suggest include the ‘area’ in where your company is located as part of the term. For example, if your firm is a dentistry office in North London, I would write the title as follows:
“The Best Dental Practice in North London”
Most local company owners who post videos to YouTube don’t do this, and as a result, their videos are never indexed in local searches – despite the fact that this is where you need to be. Users who are seeking for anything depending on their location are presented with information from Google.
Using keywords in your titles, descriptions, and tags may help visitors locate your movie quickly and simply.
4. Closed Captions & Subtitles
Those who are deaf or hard of hearing, those who speak a foreign language, those looking for information while cradling a sleeping infant, and even those sneaking a film into a conference or class can benefit greatly from subtitles and closed captions.
To make them, go to YouTube Studio and log in. The following are Google’s instructions:
- In the left menu, choose “Subtitles.”
- Select the video you want to modify from the drop-down menu.
- Select your language by clicking “ADD LANGUAGE.”
- Click “ADD” under subtitles. Play the video and fill in the blanks with your captions. Add text explaining additional noises in the video, such as [applause] or [thunder], so viewers can understand what’s going on.
- Step 5 is repeated for subsequent captions, after which you should click “PUBLISH.”
Here’s where you can learn how to add closed captions in a variety of languages. You may also use a service like Temi or Rev to transcribe your video and post the transcripts.
Local Marketing Video Types
If you’re not sure what sort of video material to start with and need some inspiration, here’s a list of video kinds to consider.
Meet the Team and About Us Videos are two examples of branding.
Your audience should be introduced to you and your staff. This sort of movie is highly recommended since it begins the trust-building process. Keep it under 2 minutes if possible. These are great for sharing on social media and embedding on your website.
We utilized this method to generate and put up the team videos for one of our customers’ About Us website.
Here’s a film we made for Nikon as part of one of their global advertising campaigns, ‘I SEE LIFE.’
Product demonstrations or software walk-throughs are examples of explainer videos.
These films are one of the most effective methods to show your audience your knowledge. Below is an example of how I use YouTube to publish walk-through videos and have amassed a subscriber list of over 3,000 in under 7 months.
This video has received over 23,000 views and is one of our most popular on the channel.
More information on how to get started with video marketing can be found in my 90-day video marketing challenge.
Videos from Behind the Scenes
If you have the chance, I strongly advise you to film a BTS (behind the scenes) video. It intrigues people to receive a rare view into the creative and production process, whether it’s for a film, photo session, trade fair set up, or any other event.
The most effective video kinds have to be testimonials. It’s one thing to brag about yourself, but it’s quite another when one of your customers appears on camera and compliments you! Your website’s prospective audience or visitor will begin to trust you far more rapidly.
Top Tip: Don’t give your clients a script or tell them what to say. To keep the message genuine, keep it conversational and natural.
Asking a customer whether they would be willing to provide you a video testimonial is the simplest approach to produce a testimonial video. Don’t make it appear like a high-production video or stage it. Your customer may capture the video on their own smartphone and submit it to you. After that, you may add your branding and you’re ready to go.
Local Videos with Paid Ads
One of the finest and quickest methods to get your message out there is via video ads on YouTube and the Google Display Network (GDN) through Google Ads. In only a few hours, your video advertising might be in front of your target audience.
The nicest part of running video advertisements is that Google Ads only charges the advertiser if the viewer views your video ad for more than 30 seconds or interacts with it in some way, such as clicking on a call-to-action overlay, a card, or a companion banner.
My go-to approach for increasing interaction and getting my brand, message, service, or product in front of my target audience is to:
Make a high-quality instructional blog article that includes a video.
Connect your Google Ads account to your YouTube account.
Run Trueview search and in-stream advertisements.
Create a remarketing list of people who watched or saw your video.
Remarket to them on YouTube and GDN with image and other video adverts.
With this method, you may rapidly establish yourself as the “go-to expert” in your neighborhood. People don’t appreciate being sold all the time, therefore don’t only make sales videos.
Create a video that answers other people’s issues, and you’ll discover that when someone contacts you, they’re a warm or hot lead, with a high conversion rate to a paying customer.
You may make a variety of video advertisements. (I’m not referring about picture or display advertising, which may show on or beside the video as well.)
Google Ads provided this image.
Video Ads That Can Be Skipped
These are’skippable after 5 seconds’ video adverts that run before or during the main video for paid videos; this might be a video with a direct call to action, a product promotion, a process showcase, or a demonstration/presentation.
For these advertising, see Google’s Requirements & Specifications.
Video Ads That Can’t Be Skipped
These can’t be skipped, as the name implies. They show up either before or after the main video. Depending on regional norms, they can only be between 15-20 seconds long.
Before you create these advertisements, look at Google’s analysis.
These adverts must also be non-skippable and no more than 6 seconds. They appear before you can watch a video. If you choose this option, a series of skippable and bumper commercials will play back-to-back. These are excellent for branding efforts and go well with a video or display ad campaign.
Ads for Video Discovery
A thumbnail picture from your video is combined with some targeted text in video discovery advertising. The ad’s size and design change depending on where it appears, but they all attract visitors to watch the video by enticing them to click.
Additional information is available at the YouTube Creator Academy.
So now you know how to get started with local video marketing tactics. Check out my SEMrush Video Marketing Crash Course for much more information.
For whatever size organization, video must be part of the marketing mix. Please don’t believe that the video is solely for big businesses. Small companies may benefit as much as large corporations from this channel, and all you need to get started is a smartphone and $100 worth of equipment. I’ve included a video with some helpful hints below.
You are not alone if you are frightened in front of the camera! The key is to start shooting, and the more you do so, the more confident you’ll grow. Just get started with video marketing right now; you’ll be grateful to me for the rest of your life:)
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Frequently Asked Questions
How can I improve my video marketing strategy?
A: Its very important to watch your competitors, and find out what they are doing that youre not. There is no need for you to be the same as them; but its crucial that if you dont have a strategy in place then at least learn from their mistakes so that way when other people try something similar, your business can stand apart from theirs.
What are the keys to using video marketing successfully?
A: There are many ways to use video marketing, but these are a few tips for you. First off all, make sure your videos offer real value to decision makers in the market. Secondly, keep the length of each individual video under 5 minutes. That way if somebody is looking for more information about one particular topic, they can easily search through them instead of having to go through hours and hours worth of material that has no relevance towards their interests or problems at hand. Thirdly, always ask yourself what will be the outcome on this specific story? What do I want from it? And finally how long should this take me?
What is video marketing strategy?
A: Video marketing is a broad term that includes any video-based content created for the purpose of promoting and advertising an organization, product or service. In terms of digital marketing, it can also refer to paid advertisements on social media websites such as YouTube and Facebook, as well as traditional TV commercials.
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