Measure the Impact of Your YouTube Campaigns with Google Ads Audiences

YouTube is one of the most popular social media platforms for marketers. The platform has been established as a place where people can make money from their videos by using adverts. However, it’s not always easy to measure how successful your campaign was and what impact you had on traffic if you didn’t use analytics software

The “do youtube ads count as views” is a question that has been asked by many YouTube marketers. The answer to this question is yes, but you need to know how to measure the impact of your YouTube campaigns with Google Ads Audiences.

I’d be ecstatic if someone informed me that for the rest of my PPC career, I’d only have to execute video campaigns. YouTube has quickly become my go-to tool for reaching out to a targeted audience that could be interested in what my company has to offer. But one complaint I often hear from customers is that they aren’t seeing a return on their video initiatives. While I will argue that the aim of video advertisements should not be direct conversions, there are still methods to demonstrate campaign ROI. In this article, I’ll show you a simple method for demonstrating the influence of your video advertisements on your other campaigns.

Where Can I Find Audiences for My Video Campaigns?

You’ll still need a Google Ads account for this step, whether you’re conducting organic or sponsored video ads on YouTube. When you’re in Google Ads, go to the Tools menu and choose the wrench symbol. Then go to the Shared Library and look for the Audience Manager.

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Then, on the Google Ads interface, click the plus (+) symbol in the blue circle to create a new audience. Advertisers have various possibilities at first, but this essay focuses on YouTube videos. “YouTube Users” is the audience selection we wish to choose.

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When we come to the page where we’ll build our YouTube audience, the first thing we’ll do is give it a name. Now that it’s out of the way, we can move on to the crucial stuff. Following that, we get to pick who we want to include in our YouTube video audience. Take a look at all of the ways we may use our video marketing to reach a wide range of people.

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The first option is to build an audience out of anybody who has seen any video on your YouTube channel; we can then narrow it down even further. You can build an audience from the views of certain videos you chose, but only if the video was an ad. If you want to be even more particular, you may make videos depending on engagement activities like like, sharing, adding to a playlist, subscribing to your channel, or even putting any video to a playlist.

There is no right or incorrect answer in this case. Create as many video audiences as you wish, depending on how important they are to your company objectives. Let’s return to the main Google Ads screen after you’ve generated all of your audiences.

Using the AdWords Editor is the simplest method to add your video viewers to all of your ads. (I realize AdWords is now known as Google Ads, but the name Editor hasn’t changed yet.) Bring up all of your Search and Shopping campaigns in Editor. Then choose Audiences from the “Keywords and targeting” box. You may then pick all of the campaigns to which you wish to add audiences.

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Keep the Targeting Setting as “Observation” when adding the audiences; this means your advertising will not be presented to only the audiences we’ve added. We’re just adding audiences to each campaign in order to gather data and perhaps make bid modifications later.

If you’d rather utilize the Google Ads interface than the Editor tool, remain in the Audience Manager, where we built the audiences in the first place.

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Choose from the video audiences you just made. You can then add your viewers to any campaigns or ad groups you want using the “Add to” drop-down menu. You’ll also be asked to choose a targeting option during the interface configuration. Make sure to choose Observation once more to ensure that we’re just gathering data on this audience’s users.

In Google Ads, look at the performance of video audiences.

The audience report in the Google Ads interface will show you how your audiences are doing across all of your campaigns or ad groups. I can observe how individuals returned to Google and searched for my keywords or items after watching one of my films by include my video audience in all of my search and shopping ads. Here’s an example of what I’m talking about.  

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I can see how visitors who watched any video on my channel came back to search for keywords in a certain campaign in the screenshot above. So far, this audience has a very high CTR, cost per conversion, and return on investment (ROI). My basic, high-level conclusion is that my films are assisting in brand recognition or, at the very least, keeping the brand in the user’s mind so that they remember to look for my brand later. This is the kind of effect I want to demonstrate to my clients and utilize to encourage them to increase their top-of-funnel efforts.

Important: To utilize any Search Network audience, you must have at least 1,000 users in that audience during the last thirty days. The beauty of video campaigns is that getting 1,000 views from YouTube advertising every thirty days is not difficult at all, thus at the absolute least, a “All Viewers” audience should work most of the time.

The Last Word

The important thing to note is that the technique outlined above will only show you the effect of your YouTube advertising on your Google Ads PPC campaigns. This method will not reveal the influence of your YouTube videos on organic, direct, or even Bing Ads results. It’s critical to realize that your video advertising may have a far greater effect than what we can demonstrate, but at the very least, we now have some evidence of that influence. See for yourself by incorporating video viewers into your advertising.

The “google ads metrics list” is a tool that allows users to measure the impact of their YouTube campaigns with Google Ads. It gives you a list of all your current and past campaigns, along with how many impressions they received, clicks they received, and the cost per click.

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