Mobile Marketing Lessons From 5 Smart Food Delivery Apps

Companies are scrambling to create mobile marketing strategies that will work for them. By studying the success of these apps, businesses can learn how to better engage with users on their preferred platform.

The “food delivery app marketing plan” is a mobile marketing lesson from 5 apps. The article discusses the best practices for mobile marketing and how to use them in your own app.

Mobile Marketing Lessons From 5 Smart Food Delivery Apps

Food delivery apps are one of the technology developments that has changed our everyday lives. These are apps that enable you to order your favorite foods from your smartphone and have them delivered to your home in a matter of minutes. Do you ever have those evenings when you’re exhausted and don’t feel like cooking or going out to eat? For example, what if you want sushi or burgers for lunch but your favorite takeout is on the opposite side of town? That is precisely why meal delivery apps exist.

The Success Formula

The rise in popularity of meal delivery apps in recent years is a strong indication of their success, as shown by data: over $1.55 billion was invested in 2015, with more predicted this year. Their secret is their capacity to fulfill one of the most ardent wishes of the current era: to save time and effort in many aspects of life by giving a convenient answer through cellphones. Food is ordered online by 26% of consumers at least once a week, and another 24% two or three times a week.

Mobile-Marketing-Lessons-From-5-Smart-Food-Delivery-AppsStatistics on Food App Delivery

However, if food delivery apps are in high demand, this indicates that the industry is getting more competitive, and not all applications will succeed.

So, what’s the difference between the two? It’s all about the plan. The success of an app is determined by the concept and the marketing approach used to promote it. The top mobile marketers in various industries have a lot to learn from the best. 

For Marketing, Here Are 5 Appetizing Food Delivery Apps

Is your mouth watering yet? Keep your hunger at away, because we’re not going to speak about the greatest app for tonight’s meal in this post. However, we promise that this article will pique your interest: we’ve compiled a list of five meal delivery apps that operate in different areas of the globe.

You may not be familiar with them, and you won’t be able to test them tonight since they aren’t available in your region. However, we will provide you something to attempt straight now to boost your mobile tactics via their tales.

1. Simply eat

1636526030_379_Mobile-Marketing-Lessons-From-5-Smart-Food-Delivery-AppsJust Eat

Denmark’s Just Eat Group works with around 13,000 restaurants in over 13 countries, including Canada, Brazil, the United Kingdom, Italy, and Spain. Its software aggregates multiple restaurant menus, mostly those intended for takeout. The customer places an order using this meal delivery app, which is immediately received by the restaurant, which produces the requested food, while the courier handles the delivery. 

Lessons:

The ordering platform, the preparation, and the delivery are all connected in any meal delivery business. Only the first of these three regions is managed by Just Eat. It has a service fee of 10-15%, which is lower than other meal delivery applications. This is an excellent marketing approach to follow in general, not just for mobile: concentrate on what your product does well and make that your competitive edge.

Users may give evaluations not just for restaurants but also for individual meals, which are instantly available on the app, allowing you to make an instant decision using Just Eat. These have a lot of influence on decision-making processes. In fact, 63% of customers prefer to shop on websites that provide product reviews. Encourage your consumers to share their thoughts if you offer your items online. Don’t be afraid of criticism; if it’s helpful, it’ll help you increase your sales.

2. Streamlined

1636526032_449_Mobile-Marketing-Lessons-From-5-Smart-Food-Delivery-AppsSeamless

There are nearly 7,000 active eateries in the app’s main US cities. There is no charge to make an order, and you may pick from hundreds of menus. You can even remember your preferences, address, and payment method for future orders. 

Lessons:

Seamless provides an instant discount on your first purchase, as well as regular deals on subsequent orders. Remember that coupons are incredibly appealing and are the ideal technique to persuade hesitant customers to make a purchase. Make your discounts visible when consumers visit your website or download your app, and make sure they’re simple to use on smartphones. Finally, for individuals who have previously made a purchase, generate tailored discounts depending on their past decisions.

The recipe for simplicity is as follows: Because of its simplicity, Seamless lives true to its name. Everything is straightforward, from browsing to selecting a meal type, from searching by price range to saving user information. Create intuitive routes and enable people to keep their data on your website or app. They’ll appreciate it when they place their next order. Purchasing things from their cellphones will be as simple as clicking a button. 

3. Maple

1636526033_204_Mobile-Marketing-Lessons-From-5-Smart-Food-Delivery-AppsMaple

The newly released app Maple offers a different approach to the meal delivery app market: it not only connects clients with eateries, but it also handles the food preparation. This is made feasible by combining the top chefs in New York, gourmet ingredients, and daily shifting menus. On Maple’s app, users have a restricted menu selection, but all meals are prepared with high-quality ingredients and delivered to the user’s door. The delivery stage is also novel: owing to the courier’s preparation, the food boxes are kept at the ideal temperature. 

Lesson:

Because Maple handles all of the meal preparation, orders may be delivered in as little as 15 minutes. Furthermore, Maple has been able to please the most demanding consumers, those who were hesitant to utilize meal delivery apps, thanks to the hiring of expert chefs, the use of high-quality organic products, and quick delivery.

Maple instills this in us. Every day, hundreds of new applications are released throughout the globe, many of which are similar to what you’re looking for. Look at the market, your rivals, and what they can’t currently give if you want to be successful. Make an effort to accomplish something different, better, or to specialize in a certain area. Restricting your offer doesn’t necessarily imply limiting your business, as Maple shows. In reality, mobile offers should be segregated since it is only this manner that you can carve out a niche in a congested market full of more competing offers.

Deliveroo is number four.

1636526035_497_Mobile-Marketing-Lessons-From-5-Smart-Food-Delivery-AppsDeliveroo

This meal delivery service operates in 12 countries and over 68 cities, with a total fund of over $ 200 billion. The service includes both the ordering and delivery phases. Customers place orders using the app, and the closest courier to the restaurant gets the request, which he or she may accept or deny.

Customers can track their location and delivery status in real time since couriers are always linked to the smartphone app. This enables you to save a vast quantity of information, such as delivery times and ideal routes, which may be used to enhance your service over time. It’s a huge competitive edge that a lot of meal delivery apps don’t have.

Lessons:

Promoting the brand: When Deliveroo’s service is launched in a new city, it’s difficult to ignore it. Its kangaroo may be seen on posters, billboards, and brochures all around Australia. The same couriers are also promoting two-wheeled tools.

Its exposure has expanded thanks to special clothes and cars with the brand’s emblem and colors. They serve as a refresher for those who have previously seen the brand on the internet. They’re also a terrific method to get the word out about Deliveroo to those who haven’t heard of it before. Does your logo have the same effect?

Even if you have an app and a web-based company, don’t forget to promote it in the real world. Use offline resources, such as billboards and posters, as well as more imaginative ones that personify your brand or, if you have one, your mascot. Take Deliveroo’s lead: its plush kangaroos prowling the streets are sure to draw attention.

Deliveroo enables users to geolocate the courier’s location in real time, allowing for continuous engagement with the user. From order to delivery, consumers can keep track of everything on their smartphone. Consider this in your strategy: keeping direct touch with your consumers and allowing for engagement at any time enhances customer satisfaction tremendously.

Foodora is number six.

1636526036_344_Mobile-Marketing-Lessons-From-5-Smart-Food-Delivery-AppsFoodora

Foodora is a firm that started in Monaco in 2014 and already has a presence in over 10 European countries. Its app has a list of the top restaurants in each of the cities where it operates. The delivery system is similar to Deliveroo’s: the user picks the meal they want, and the order is forwarded to the restaurant’s closest courier.

Lessons:

Targeting: The partner restaurants for each zone should be chosen based on the major target in that region. For example, the sort of food available in a given place differs depending on whether the population is youthful or ethnically varied.

When establishing their service, online enterprises should do the same or take people’s geography into consideration. People are used to surfing on their smartphones and expect rapid responses while seeking information. They don’t want to spend time browsing through hundreds of items or services when they arrive at your site. However, if you can predict what would pique their attention right away, you’ll have a better chance of getting them to click the “Order” button.

Have we provided you with some useful ideas for your mobile approach, as well as maybe anything else? We certainly hope so. So, from a marketing standpoint, which Food Delivery App do you think is the best?

Let us know in the comments section below. We’re eager to hear your thoughts.

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