Product Page Optimization Tips # Webinomychat

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The “high-converting product pages” are the best way to increase conversions. This is because they give customers what they want, and provide detailed information about the product. With this in mind, it can be difficult to optimize your product page for conversion. Here are some tips that will help you out!

Why is it so vital to have high-quality product pages? Simply because it has an impact on whether or not visitors to your website convert into paying clients. You must properly build your website and offer your items or services in order for your visitors to be interested in purchasing them.

It’s simple to say! Even yet, some ecommerce sites have poor conversion rates, failing to attract and keep clients. So, what are they doing incorrectly? We welcomed Artur Kosch @ArturKosch, an online entrepreneur and SEO specialist, to our SEMrush Chat to figure this out and aid online shops. He and the other attendees spoke about frequent ecommerce website issues and gave some product page optimization recommendations.


A thorough website audit is required. You should pay special attention to your product pages while doing an in-depth study of your website. First and foremost, as previously said, these pages have a significant impact on your online performance and visitor behavior. Second, product pages are notorious for including several errors. That’s why we started with a query regarding indexing and crawling issues that ecommerce websites sometimes encounter.

A1: Due to a large crawling budget for search engines, there are a lot of sites to crawl. The crawler will benefit from paging and categorisation. #semrushchat

March 16, 2016 — Artur Kosch (@ArturKosch)

The navigation on your website should be straightforward. Create multiple categories to organize the structure of your product page, which will assist crawlers comprehend the material on this page and throughout your whole website. But, as Express Writers @ExpWriters pointed out, “duplicate material is obviously a problem for ecommerce websites, since goods may be featured in numerous categories, etc.” If you do this, keep in mind another essential point. You may, however, take the necessary precautions.

A1. Duplicate content — a large number of goods are identical or extremely comparable. Canonical tags, on the other hand, are useful for sorting this out. #semrushchat

March 16, 2016 — Ecreativeworks (@ECWseo)

That concludes our discussion. Remember to utilize canonical tags to tell crawlers which of your pages you wish to be indexed.

A1: Having several product pages for different variants of the same item is common. To fix #semrushchat, properly develop faceted search.

March 16, 2016 — Dario Zadro (@DarioZadro)

Faceted search, also known as faceted navigation, may be very beneficial to users since it gives them many visible alternatives for filtering a huge number of results. For ecommerce and product-related websites, this is the greatest option.

Multiple methods to sort and filter items are common on A1 ecommerce sites, which might lead to indexation concerns that need to be addressed #SemRushChat.

March 16, 2016 — Bill Slawski (@bill slawski)

As previously stated, there are various typical reasons that might cause insufficient indexing, including bad website design, crawl mistakes, and duplicate content. To begin, you must first determine how many of your sites should be indexed. You may use the following steps to resolve indexing issues: Use robot.txt files to tell web crawlers which parts of your site they shouldn’t look at, or canonical tags to tell them which pages they should look at.

A1: Using social media to promote items while ignoring what happens when the URLs for such products are taken off the site #semrushchat @semrush

March 16, 2016 Laurel Marcus (@ljmarcus)

This occurs often, and it may have a detrimental influence on your website’s and, ultimately, your product’s user experience. So, when you’ve removed the URLs from your sites, don’t forget to double-check them. WooRank @woorank has some sound advise for you: “Double-check all URLs for ‘dead links,’ and provide enough explanation to avoid page-to-page repetition.”


These are the most important aspects of product page optimization, therefore don’t overlook any of them if you want to avoid crawling and indexing issues with your website.


Duplicate material is a regular problem for website owners, according to several of our Chat participants, and it can be a major pain! So, what should they do to permanently resolve this issue?

A2: To eliminate duplicating information, keep all variants of a product, such as color and size, in a single url. #semrushchat

March 16, 2016 — Artur Kosch (@ArturKosch)

Making many pages with the same product but minor changes is a proven way to end up with duplicate material. It’s preferable to maintain all product variants in one location. Also, according to ThinkSEM @ThinkSEM, “proper rel=canonical for search/variations of product listings is a requirement in ecommerce.” Simply decide which of your pages will be the canonical version.

A2: Don’t be afraid to utilize the factory descriptions, but put your own spin to the description and get feedback. #semrushchat

March 16, 2016 — Patrick Stox (@patrickstox)

Some of our Chat members believe you should only use your own descriptions, as recommended by Rohan Ayyar @searchhook: “Write your own descriptions — for each product.” Solicit feedback and put it all on one page.” The substance of a product description is its description. And what do we do on a daily basis? That we should create information that is both distinctive and useful. Nonetheless, Patrick Stox @patrickstox and other experts believe that we may combine pre-made descriptions with your own interpretations. In terms of reviews, we’ll get back to it later.

A2 Minimize the amount of boilerplate language you use on product pages to reduce page duplication. #SemRushChat

March 16, 2016 — Bill Slawski (@bill slawski)

Another vote for original stuff. At the very least, avoid using apparent examples and a slew of clichés that will detract from the overall quality of your website. Bill Slawski @bill slawski also recommends “On every page, use Schema language that clearly identifies and disambiguates the goods on those sites.” “Schema markup helps assist Google’s comprehension of our product pages,” Sergio Redondo stated, adding that utilizing schema can help Google better grasp the material on your website. Chris Desadoy @EliteYouTubePro supplied the following sources of information:

The problem is that Google is constantly improving its ability to detect duplicate material and, as a consequence, penalizes websites that do so. As a result, make sure you’re doing all you can to keep your rankings from plummeting.


Thanks to our participation, we were able to compile a comprehensive list of steps to prevent duplication content on your product pages! We also chose to go through what a nice product page should look like in depth.


SEO is critical, particularly for ecommerce sites, but it is also more difficult. Many factors may influence your online performance and, as a result, the behavior of your visitors. You should make every effort to turn them into paying clients. We hope the following suggestions will assist you in properly optimizing and organizing your product pages.

A3: Product name (h1 tag), image/video, unique selling features, price, call to action, unique description, testimonials… #semrushchat

March 16, 2016 — Artur Kosch (@ArturKosch)

These, in my opinion, are the bare minimums that should be adhered to all websites without exception. “Use Schema for SEO,” Artur Kosch @ArturKosch added two new items to the list. markups for rich snippets” Patrick Stox @patrickstox has compiled a list of essential items for your product page: “Name of the product, features, advantages, information, pricing, a means to purchase, answers to their inquiries, social proof, and added value.”

A3. I like it when individuals provide reviews and FAQs, but the most critical information must be accessible. #semrushchat

March 16, 2016 — Reva Minkoff (@revaminkoff)

Some people completely disregard FAQs, although they may be quite beneficial to both your visitors and your SEO efforts. However, you should only consider incorporating a FAQs section if your product page already has more significant information, such as descriptions, testimonials, selling points, and pricing.

A3: Easy to use. The ideal website is set up to provide your consumers with the information they want while also making it simple to purchase. #semrushchat

— March 16, 2016 — Netvantage Marketing (@netvantage)

If the shopping procedure is onerous, your visitors will simply not want to buy and will quit your website. Make the procedure simple and painless for your visitors to enjoy their time on your website. Also, as Devin @DevDawg said, make it easy for consumers to post ratings and comments: “Enabling user reviews and feedback is vital.”

A3: A ideal product page should have product ratings and reviews, excellent photography, an easy-to-use payment method, a rich video, and detailed information. #semrushchat

March 16, 2016 — WooRank (@woorank)

I observed that product ratings are not available in every online shop. Users, on the other hand, want to know which product is superior. This may influence their decision to purchase your goods. “Signposts to other relevant items — increases internal linking and demonstrates the connection between sites,” Jurga @jurga said. This isn’t absolutely necessary, but it’s also not extraneous!


The number of people who buy things using their cellphones is rapidly growing these days. As a result, online businesses are compelled to optimize their sites for both desktop and mobile visitors. And this was the topic of our following inquiry.


Thank you to everyone who took part in the chat! For mobile users, we created a detailed checklist of product page optimization guidelines!


If you’re an online merchant, you’re undoubtedly hoping for your site to appear high in local search results. Local SEO should not be used for this purpose. We decided to approach our visitors for local SEO advice.


First and foremost, your material should be relevant to local clients, and it may need to be customized for a particular nation. So, where do we go from here?

A5: Each location should have a distinct page on your website with additional retail information. #semrushchat

March 16, 2016 — Artur Kosch (@ArturKosch)

“Use a simple structure for the location pages, like the title tag, for example: brand — sector — location,” Artur Kosch @ArturKosch said. Add all of your locations to your Google My Business account, along with all of the necessary information. Make the same adjustments to your Facebook pages.” Clean architecture is vital for any site, but it’s especially critical for businesses with several locations. So, instead of allowing anarchy to reign on your website, arrange and systemize it.

A5:(1) Correcting Google+ listings Even though it might seem like herding cats when there are several owners, Google My Business is the first priority. #semrushchat

— March 16, 2016 — Netvantage Marketing (@netvantage)

Google My Business is a user interface that is tailored to local companies. It enables online shops to deliver up-to-date information to their customers at the proper moment. “International SEO done appropriately (proper use of hreflang tags), and decent setting of Google+ My Business Pages,” says Sergio Redondo @sergio redondo. He also advises you to create links in relevant directories:

A5: It’s critical to gain ‘local backlinks’ for each geographic version of our site while undertaking linkbuilding #semrushchat

March 16, 2016 — Sergio Redondo (@sergio redondo)

On your website, provide the following local details: firm address, phone numbers, and pricing in local currencies. Also, remember to localize your URLs, meta tags, picture alt texts, and other elements.

A5: To improve SEO, they should build a folder for each location and treat them as subdirectories rather than subdomains. #semrushchat

March 16, 2016 — Amel Mehenaoui (@amelm)

Let’s summarize the local SEO advice we received before moving on to the last question.


Always double-check that you’ve provided all of the relevant details.


A product review page is essential for every ecommerce website; unbiased comments assist develop trust with your consumers and demonstrate that your service or product is genuinely worth trying.

So, what’s the greatest technique to get your customers to write a few comments about your product? Well, it may seem self-evident, but you must first ask for it! And there are several options for doing so. The first is as follows:

A6: Call your consumers and inquire about their product feedback. Request permission to use this feedback in a public forum. #semrushchat

March 16, 2016 — Artur Kosch (@ArturKosch)

But, as Daljeet Kaur @DaljeetkKaur points out, you may utilize a variety of marketing platforms, including “email marketing, social networking, and posting existing product evaluations.”

Set up a system for gathering feedback and, if necessary, make adjustments to your customer service:

A6: Have a robust onboarding procedure in place, as well as easy and clean follow-up emails, outstanding customer care, and quick response times. # semrushchat

March 16, 2016 — Dario Zadro (@DarioZadro)

A6. I don’t believe in paying for reviews. Make the greatest product possible and make it simple for your followers to share and interact with it. #semrushchat

March 16, 2016 — Chris Desadoy (@EliteYouTubePro)

Providing users with some surprises or prizes is a great method to motivate them to submit feedback.

A6: Include a complimentary gift that the buyer may utilize in conjunction with the purchase. The wow effect is when you provide more than the consumer expects. #semrushchat

March 16, 2016 — Artur Kosch (@ArturKosch)

But tread carefully here: don’t misuse this method, because your audience may become used to it and refuse to do anything (write a review or make a buy) without being rewarded.

Q6. At my previous employment, we used to offer coupons to entice clients to do so. People, after all, don’t usually do things for free. #semrushchat

March 16, 2016 — Cat Goulbourne (@catgoulbourne)

Another strategy to encourage clients to offer feedback is to make them feel like they are a part of the effort. ‘This new feature is owed to our buddy NAME,’ for example, is a nice suggestion.” Sergio Redondo is a Twitter user who goes by the handle @sergio redondo.


Thank you to our special guest, Artur Kosch @ArturKosch, as well as the other Chat participants. We got a great deal of helpful advise! So, I think it will be much simpler for you to properly optimize your product pages from now on.

This Wednesday, don’t miss our SEMrush Chat!

The “product page conversion rate” is a metric that can help marketers to optimize their product pages. This article will provide you with some tips on how to improve your product page conversion rate.

Frequently Asked Questions

How do you optimize product pages for SEO?


What makes a high converting product page?

A: A high converting product page is one that has a lot of conversion rate. This means people are getting converted to buying your products in the website, not just leaving it on the site without purchasing anything.

Related Tags

  • product page design tips
  • product optimization examples
  • product detail page statistics
  • seo for ecommerce product pages
  • product page anatomy

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