SEO FAQ: 23 Most Asked Basic Questions

SEO is a complicated beast. And, it’s not just about the technical aspect of SEO – you need to learn which keywords and what type of content will be most successful for your site. This article has 23 questions that every beginner needs answered ASAP!

The “common seo questions” is a list of 23 most asked basic SEO questions. The answers are provided in the form of an FAQ.

There’s a good possibility you have a lot of questions whether you’re new to SEO or a company owner trying to enhance the performance of their website and make it simpler to locate on search engines.

It’s difficult to know where to go for answers to even the most basic of questions, particularly since you’ll frequently find contradictory responses on the internet.

Much of this is due to the fact that Google’s algorithms change so regularly (500 to 600 times each year), and although not all of these modifications are substantial, the basic truth is that things change. The strategies that succeeded and best practices that were valid a few years ago may no longer be valid now. However, certain aspects of SEO stay fairly constant, and you may need to describe them in layman’s terms. 

To assist you, we’ve addressed 23 of the most often asked questions concerning SEO fundamentals, focusing on:

There’s a lot to learn about SEO – it covers a wide variety of issues, from general questions to more detailed strategies. We’ve picked together some of the most frequently asked questions in this section. 

The method of ranking a website on search engines to boost its exposure when consumers search for relevant keywords and queries is known as SEO.

As you improve a site’s position for a variety of keywords, you’ll see an increase in organic traffic. Organic traffic, as opposed to sponsored advertisements, originates from Google’s natural listings. This topic is further answered in our “What is SEO?” guide, which breaks down the steps required to get your website to appear in the SERPs (search engine results pages):

  • Ascertain that these search engines are aware of who you are and what you have to offer.
  • Persuade them that you’re the most trustworthy alternative for their customers.
  • Make sure your material can be delivered.

However, it’s vital to remember that Google ranks results depending on which are the best matches for the search query. 

In this SEO 101 video by Jason Barnard, you may learn more about what SEO is:


Yes, you should invest in SEO for your company. Search engine optimization allows you to improve traffic without having to pay for each every click. When you run PPC advertising, you’ll be paid for each and every click that comes via that channel to your website. This traffic, on the other hand, is virtually free if your website ranks organically in the search engines (at least in terms of a cost-per-click). Of course, ranking a website in the SERPs necessitates an investment in expertise and resources.


If you can get your website to the top of the search engines, you’ll get a steady stream of visitors that won’t cost you anything to click on and won’t stop even if the advertising are turned off. If you rank organically, you’ll have visibility 24 hours a day, seven days a week.

However, keep in mind that organic search accounts for around 53% of overall site traffic. Your rivals are benefiting from this traffic if you ignore SEO. The value of SEO cannot be overstated for most organizations. You need to pay attention to your SEO strategy no matter what sort of business you have, whether you’re a small firm, sell online, or are a multinational corporation. 

The practice of optimizing your website so that it ranks better in search engines is known as SEO. But, exactly, how does SEO work?

Google’s algorithms utilize over 200 ranking variables to rank websites depending on the relevance and authority of their pages. As Jason Barnard puts it,

Google strives to provide the most relevant response from the most reliable source in the most user-friendly style.

To be successful with SEO, you must make sure that your material is the most relevant result for a given search query and that your website is seen as a reliable source. If you’re a newbie, read our guide on SEO fundamentals to learn more about how to optimize your site.

You can’t get into an SEO plan without knowing what you’re doing. To optimize your site for these phrases, you need to know what people are looking for on Google to locate companies like yours.

This may be done using either Google’s Keyword Planner or SEMrush’s Keyword Magic Tool. Start the tool and type in a phrase you believe consumers might use to discover your company online. After that, you’ll be presented with a slew of similar keyword recommendations, along with their monthly search volume. 


These findings may then be used to guide your approach and get a better understanding of what consumers are looking for. 

There are many reasons why your website may not be ranking on Google. But first, go to Google and do a site search for your business.

“,” for example.


You’ll know your site is indexed if you see your web pages listed. There might be a number of reasons why your website isn’t ranking well:

  • In comparison to the sites that rank for the queries you’re looking at, your material doesn’t fit the searcher’s purpose or lacks in-depth research or quality. You must make sure that the sites you provide are at least as excellent as, if not better than, those that are currently ranking. 

If none of your website’s pages are mentioned, this indicates that it has not been indexed. This might be due to a variety of factors, including:

  • Your website either instructs search engines not to index it or blocks them from crawling it (typically in the robots.txt file) (generally using noindex tags). If you clear these barriers, your site should be indexed.

  • Your site was just launched (a few days ago), and you haven’t submitted it to Google or linked to it from elsewhere, so it hasn’t been indexed yet. Create a Google Search Console account and submit a request for indexing.

  • For breaking Google’s Webmaster Guidelines, your site has earned a site-wide manual penalty. This is very unusual and improbable. For this to happen, you’d have to have been utilizing some extremely black-hat SEO practices.

You must establish if organic traffic to your website has decreased abruptly or steadily over time.

If this has occurred unexpectedly…

  • Check to see whether noindex tags were introduced by mistake to your website. This may happen when developers neglect to delete them while moving a site from a test environment to a live one. These will lead your website to be de-indexed if they are left in place. Check Settings > Reading > Search Engine Visibility if you’re using WordPress. This box should be left unchecked.


  • To discover whether your site has been removed from the SERPs due to malware, go to Google Search Console. If Google believes your site is potentially detrimental to visitors, you may get a warning. This is most often the case if your site has been hacked. You may learn more about how to seek a review once you’ve resolved the problems by clicking here.
  • A manual action may have had an influence on your site, however this is improbable. In Google Search Console, go to Security & Manual Actions > Manual actions to get the manual actions report. If you find a problem identified, it’s possible that it’s the cause of your site’s traffic decline. If there isn’t an issue identified, you may be certain that this isn’t the issue. 

If this has occurred over time…

  • Google may have implemented a major algorithm change that has resulted in other sites gaining traffic and ranking higher than yours. As Google puts it, “There’s nothing wrong with sites that don’t function as well as others after a core upgrade. They haven’t broken any of our webmaster standards, nor have they been exposed to human or algorithmic action, as may be the case with sites that do. There’s nothing in a core update that specifically targets certain pages or sites. Rather, the adjustments are aimed at enhancing how our algorithms evaluate material as a whole. These improvements may improve the performance of certain previously under-rewarded sites.” Here’s some advice: look at what the top-ranked sites are doing that you aren’t.
  • More than likely, your rivals are using a more active SEO plan than you are, and they’ve surpassed your organic exposure. In other words, they’ve earned some of the positions you formerly had. In this instance, a thorough examination of your competitors’ techniques is necessary to see where you might improve. You may accomplish this with the aid of the SEMrush Keyword Gap Tool and Backlink Gap Tool. 

You may have heard that websites that breach Google’s webmaster rules face penalties. At least in terms of webmasters, there are two sorts of penalties:

  • Penalties for manual action
  • Penalties based on algorithms (adjustments)

Algorithmic penalties (or modifications) aren’t technically punishments. They’re the outcome of a site’s rankings shifting as a result of an algorithm (such as the Panda and Penguin algorithms) screening a site for possible tampering.

Olivier Andrieu discusses this as follows in our Essential Expert Tips on Fixing and Avoiding Google Penalties guide:

Manual Procedures “Google Penalties are manual acts, which means they are carried out by humans. When a site earns a penalty, it is the result of an actual person assessing the case for Google.”

Algorithmic Modifications “On the other hand, algorithmic filtering is a totally automated component of Google’s ranking algorithm. Google’s algorithms and software can identify a specific amount of manipulations, or what they assume to be manipulations, on any area of a page and “filter” it appropriately. If your site loses positions as a consequence of algorithmic filtration, you will not get any warnings or alerts.”

If your site does get a penalty, you may utilize the following flowchart to assist you recover:


As is the case with many SEOs, the answer is: it depends. The days of building a website, tweaking title tags, and ranking in a few weeks are long gone. You can’t expect a website to rank for competitive search queries the moment it goes live. Google ranks relevant sites that have built up authority over time, thus it takes time for a website to perform organically.

You must earn your way to the top of Google and prove that you are deserving of that position. 

A decent response is six to one year, although this is very dependent on the amount of resources you devote to your plan, the degree of competition, and what others who compete for the same inquiries are doing.

Ranking for a local phrase (e.g., plumber in [place]) may take months, but ranking a new website for, example, the term “laptops” could take years.

And Google’s John Mueller recently said that determining where a new site should rank might take up to a year, with swings anticipated throughout that period. 


In 2016, Google revealed that links, content, and RankBrain are the top three ranking criteria.

In actuality, optimizing for these characteristics entails producing excellent content that other websites will want to link to, as well as material that Google will recognize as the top result for any particular search query. 

Various ranking factor studies, on the other hand, have looked deeper into Google’s algorithm to shed light on the regions that have the most influence on organic performance.

Consider the SEMrush Ranking Criteria 2.0 research, which identified more factors like:

  • Time spent on the job
  • Total number of referring domains
  • Length of content
  • Backlinks that have been followed
  • And more


Another great resource on this issue is Zyppy’s Google SEO Success Factors.

The subject of whether a company should spend in SEO, PPC, or both is often discussed. It’s the age-old conflict between SEO and PPC.

In an ideal scenario, a company’s marketing channels should be balanced to prevent relying on a single source of traffic (and conversions). Budgeting may be difficult, particularly for small firms, and resources must be distributed properly. Money isn’t limitless.

Even in this case, a long-term SEO strategy must be balanced with a modest but focused PPC effort.

It’s a popular fallacy that using social media to promote your website would help it rank higher in search engines. In our article to 7 Ways Social Media Can Improve Your SEO Results, Moss Clement says:

Although social media does not directly affect SEO rankings, the links you distribute across social media platforms help to boost brand awareness. Your social media shares have no impact on your SEO results. Even so, more individuals sharing your material on social media sends social signals that your postings are relevant to your target market.

While social media does not directly influence your search engine results, it does have an indirect effect and aids in the development of your brand. 

Google will struggle to crawl, index, and rank your website if it has robust technological underpinnings. While technical SEO may rapidly get confusing, here are some of the most often asked questions on the subject.

On-page SEO and technical SEO are not the same thing, despite the fact that they are sometimes used interchangeably.

To compare these two locations, we may look at the table below:


Finally, on-page SEO refers to the text, meta tags, photos, and other elements of your website. Consider these the components of the page that are visible to users.

On the other side, technical SEO is concerned with how Google crawls and indexes your website. Consider site performance, structured data, canonicalization, XML sitemaps, and hreflang, among other things. 

PageSpeed is Google’s measurement of your site’s speed, and it’s worth noting that it’s been a ranking component for a while now. However, a popular question is: what should your page speed be? The truth is that you should strive for as fast a page speed as possible while making sure you understand what you’re up against. Improving your PageSpeed score beyond a certain degree may be incredibly resource-intensive, and you may discover that your site already performs better than your competition.

If your PageSpeed score is 85/100, getting to 90/100 may be difficult, expensive, or time-consuming. There are obviously more critical topics to concentrate on if all of your rivals are below 80/100.

Run the PageSpeed Insights tool on your competition and make choices based on the results.

Technical SEO mistakes might hold your site back and hinder it from performing as effectively as it could in organic search results. You must be able to quickly detect and resolve problems, as well as stay on top of them.

The SEMrush Site Audit Tool may be used to track technical issues and discover problems and opportunities. Crawlability, HTTPS, site speed, and other topics are covered in a variety of themed reports, as well as errors, warnings, and alerts from over 130 locations.


Work through these concerns, beginning with the most serious faults, and use the audit report’s recommendations to help you improve your site’s overall health score.

Investigate Technical SEO Issues

and Perform a Site Audit Right Now!

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The importance of content in achieving high rankings has not changed. The days of making ‘SEO’ material are long gone, and the only way to succeed now is to generate the finest information on the internet about a certain subject.

Here are some of the most often asked questions about content:

What is the length of a piece of string? To be honest, there is no correct answer to this question, yet it is one that is often asked. Content should be as lengthy as necessary to adequately cover a subject in order to rank.

But isn’t it not very helpful? 

When generating content, it’s important to consider what’s already popular. Analyze at least the top 10 pages to determine the page’s goal and approximate duration in order to determine how lengthy your content should be—looking for a simple approach to do so? The SEO Content Template may assist you in determining this duration. 

Enter your page’s target keywords, and the tool will assess and propose the top-ranked sites. 


But don’t get too caught up with the length of your material! You should concentrate your efforts on providing material that provides the greatest possible responses to enquiries.

SEO-friendly content isn’t synonymous with keyword-stuffed material.

The truth is that if you want your content to perform well organically, SEO must be an integral part of the content generation process. So, how can you create content that is SEO-friendly?

You begin with keyword research to learn about the phrases people are looking for, establish search intent, choose the best format, and optimize your on-page SEO.

Our How to Create SEO-Friendly Content guide will walk you through the whole process step-by-step.


Duplicate material is definitely something you’ve heard horror tales about. Many SEO newbies are perplexed and worried about what this entails. Duplicate content, to put it simply, is when material is replicated across two or more websites or internal pages.

Written content, title tags, meta descriptions, and H1 tags are all examples of content. In our latest analysis, we discovered that this is one of the most common SEO blunders made by marketers.


In this case, our recommendation is as follows:

You should avoid copying material from any website, whether it is a direct rival or not. Duplication descriptions, paragraphs, and full sections of material should be avoided, as should duplicate H1 tags across several pages and URL problems, such as www and non-www versions of the same page. Pay close attention to the distinctiveness of each detail to ensure that a page is not only rankable but also clickable in Google’s eyes. 

Don’t duplicate significant portions of material from other pages on your site or elsewhere on the web as a general guideline, and you won’t go wrong.

Backlinks are still one of the most contentious issues in SEO. However, links are still an important aspect of an SEO strategy, and we’ve compiled answers to some of the most often asked issues. 

The practice of obtaining other websites to connect to yours is known as link building.

Links, as one of Google’s top three ranking indicators, operate as a vote of confidence from one website to another.

“If five people who didn’t know each other all suggested a certain restaurant as the greatest in your area, you would likely believe that you would be able to enjoy a decent meal there, since numerous individuals would all be vouching for it,” we said in our “What are Backlinks?” guide.

When you consider connections like these, it’s clear to see why they’re such a significant ranking element. However, not all links are created equal, and not all of them are of good quality. Some connections are seen to be manipulative and artificial. Concentrate your efforts on obtaining connections from authoritative websites that are thematically similar to yours. 

You can naturally get other websites to connect to yours in a variety of methods.

And Tristam Jarman’s SEMrush video is a wonderful place to start learning about your options:


After that, we suggest reading our SEO Link Building: Which Strategies Work in 2020 (and Which Don’t) guide. Here are some good strategies you may use to gain quality links to your site if you’re seeking for some fast tips:

Focus on earning quality links and developing a plan that balances several tactics to help you develop a diverse link profile that seeks connections from a variety of sources.

It’s more about quality than number when it comes to link building. You should never focus only on increasing the number of connections you have. You’ll only be unhappy with the consequences if you do this. When you just look at the numbers, the quality of your connections will definitely suffer. And that’s the incorrect method to go about creating links.

You should focus on obtaining high-quality connections at a large scale, never sacrificing quality for number. Scalable strategies like digital PR may help you obtain links from high-quality, reputable sources at a large scale. However, you must also be aware of the connection gap between you and your competition. 

The Backlink Gap Tool may help you figure this out:



Purchasing links is a serious violation of Google’s Webmaster Guidelines, and it might lead to a penalty for your website. The following links are examples of those that might adversely effect a site’s ranking in search results, according to the link scheme guidelines:

Purchasing or selling PageRank-passing links. Trading money for links, or postings with links; exchanging products or services for links; or offering someone a “free” product in return for their writing about it and adding a link are all examples of this.

Links should never be purchased; instead, they should be earned. 

It’s likely that you’ve heard that links convey PageRank. But what is this, exactly?

PageRank is a rating algorithm for websites “Google’s founders Larry Page and Sergey Brin created a technique for ranking web pages at Stanford University. It’s also vital to remember that PageRank is all about links.”

A web page’s PageRank may be thought of as a vote of authority, which can then be passed on to other pages or websites through links (both internal and external). In basic words, it’s a metric for determining the relevance of a web page based on the number and quality of links pointing to it. 

While Google’s algorithm still includes PageRank, the fact is that you should concentrate your efforts on obtaining topically relevant connections from credible websites.

Building links to your site is all well and good, but if you want to compete for competitive phrases, you’ll need to know what you’re up against. This entails looking at the link profiles of your competitors.

The Backlink Analytics tool may help you with this.


If you run your competitor’s domain through the program, you’ll get information into:

  • The total number of backlinks a website has.
  • The total number of domains that relate to you.
  • Referring domains’ subject categories
  • Domains referred to based on their authority score
  • Pages with the most links

You’ll also be able to view the sites that link to their site, so you can start thinking about if any of them may connect to you.

While the above aren’t all of the SEO questions we get, they are some of the most common. As a result, one of the finest methods to improve your SEO abilities is to ask questions. 

Continue to study and don’t be hesitant to ask questions! Someone will always be willing to assist you. 

Investigate Technical SEO Issues

and Perform a Site Audit Right Now!

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The “SEO FAQ: 23 Most Asked Basic Questions” is a list of the most commonly asked questions about SEO. The article provides answers to these questions and more, as well as links to other helpful resources. Reference: faq keywords.

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