SEO for Landing Pages: Best Practices to Rank

We all know that keywords are important but what do you put on your landing page? What makes a good landing page and how can I optimize my own to rank higher in the SERPs for any given term? This article is going to provide some basic steps so you can manage this process at home.

The “seo landing page examples” is a list of best practices that can be used to rank a website. These include things like keyword placement, meta title, and meta description.

SEO for Landing Pages: Best Practices to Rank

Landing pages are designed to generate conversion events in your digital marketing plan. It’s a waste of space to have a website that doesn’t perform well in the SERPs and can’t be discovered. If no one can locate your landing page, you won’t receive any conversions. Similarly, if the page isn’t optimized to reach the correct audience, it’ll be useless.

Landing page optimization, marketers know, constantly draws more organic traffic and the appropriate prospective consumers – those who are interested in your product or service and are therefore most likely to convert. We’ll look at some of the best practices for making SEO-friendly landing pages that rank in this tutorial.

A landing page is a page that focuses on the keywords you want to rank for and always has a call-to-action (CTA). It’s usually part of a wider inbound marketing effort with the objective of increasing your industry’s overall search traffic share. The form, which is meant to gather visitor information, is the distinguishing feature of the landing page. Effective landing pages are simple and straightforward, with the goal of giving a great visitor experience. They don’t employ gimmicks to distract the user, instead directing them to a conversion event in a concise manner.

When it comes to optimizing landing pages on your website, the homepage is a wonderful place to start. Peloton, for example, offers a good template for creating a clean, straightforward design with several CTAs. There are even testimonials on the website, which are an important component of any product page’s conversion rate.


You should work on optimizing new and old content for organic search if you want your website to perform well in SERPs. This is particularly true for landing pages, where excellent content plays a big role in conversion and click-through rates. A content audit may help you figure out whether your current landing pages are properly optimized. The following suggestions may be applied to newly published material as well as underperforming content.

The use of SEO best practices can help your landing pages rank better in search engine results, ensuring that you reach your intended audience. You will attract individuals who are interested in your subject, product, or service if you use the appropriate SEO. This enables you to create more leads, which improves your conversion rate and helps your company grow.

Insights into the Site

with the help of SEMrush Site Audit

ADS illustration

When designing SEO landing pages, these are the essential recommended practices to follow:

  • Allow your keyword strategy to direct your content.

  • Assist search engines in comprehending the structure of your material.

  • Pay close attention to the URL.

  • Keep an eye on the website loading times.

  • Create backlinks

A good landing page is built on a robust keyword approach. Long-tail keywords should be chosen with care, with a focus on search intent. Use keywords organically and logically in your material, and remember to write for humans, not algorithms. Keyword stuffing is detected by search engine algorithms, and it will not help you climb the SERPs.

Use secondary keywords to better contextualize the topic of your landing page. You should also think about semantic keywords, which are terms that complement the core keyword while also defining the search intent you’re seeking to satisfy. Semantic keywords will improve your page’s overall ranking and make it more focused.

Here’s an illustration of what this may look like:

  • “SEO landing page” is the primary keyword.

  • “Landing pages” is a secondary keyword. “The most effective SEO landing pages,” “Landing page SEO advice”

  • “Search engine,” “page ranking,” and “blog articles” are examples of semantic keywords.

SEMrush’s keyword research tools may assist you if you are unsure about which keywords to utilize. You can search up organic keywords, see what your rivals are ranking for, and even find similar keywords to make sure your content is as complete as possible. 


An SEO landing page requires more than keywords to be optimized. Search engine bots can read, evaluate, and identify your information if it is organized properly. This ensures that the search engine understands the purpose of your landing page and can properly index it. 

Here are some things to think about while designing your landing page:

  • The title tag for the page should be brief and include a high-quality keyword. The keyword should be placed to the left of the page title, and less significant terms should be placed last.

  • HTML allows you to add alt tags to photos. These are descriptions of the material that search engine bots can understand. If the picture fails to load due to a technical issue, the alt tag will be shown instead. A good alt tag will include a short explanation of the picture as well as its context. An example of a picture of a female driving a vehicle is as follows: /> /> /> /> /> /> /> /> /> /> /> /> /> /> /> /> /> /> /> /> /> /> /> /> /> /> /> /> />

  • Meta description: A direct ranking element is the meta description. A good meta description may help persuade a search engine user to click on a result (or not). Write a brief and to-the-point meta description that explains what readers will discover on the landing page.

  • Headings: Use an H1 heading tag that matches the title of your page. H2 and H3 headers help to break out the rest of the page’s content. As needed, include supplementary keywords in secondary headers.

  • Internal links: Use suitably targeted anchor text to provide relevant internal connections. Use the principal keyword of the linked page as the anchor text if at all feasible. Internal linking also aids search engines in comprehending a page’s context and content.

  • Photos and videos: Include images and videos in your material to show search engines that it is valuable. Use the main keyword in the file name, title, and alt tag to properly label these files.

Every detail matters in SEO, even the URL of your landing page. This aids in the communication of information about the material available on the page. The URL also represents the site structure, indicating how a certain piece of information fits into the larger picture. Make your URL as short as possible, no more than 65 characters; preferably, it should be between 50 and 60 characters. Slashes may be used to divide ideas in the same way that a vertical pipe in a title can. Important keywords should be placed farther to the left.

Not only search engines, but also visitors, are informed by the URL. Consider the following URL: /landing-page/meta-description-for-landing-pages. The overall category (landing page SEO) may be identified, and the subcategory that this individual page targets can be determined (meta description). A search engine bot can also identify that this page is most likely part of a bigger “pillar” page.

In search engine rankings, page speed is a significant element. A user-friendly experience is ensured via quick loading. Google, for example, aspires for sites to load quickly under a half-second. You do not, however, need to accomplish these speeds in order to succeed. Your site is already quicker than roughly half of the web if it loads in 2.9 seconds. If you can get your loading speeds down to 1.7 seconds, you’ll be quicker than 75% of the web.

Bounce rates might rise as a result of delayed page loading, as visitors get annoyed and leave your site. This has a negative impact on rankings. Google’s PageSpeed Insights may help you figure out how you’re doing. You may increase page performance by utilizing smaller pictures, limiting the amount of queries your website makes, and deleting redirects, among other things.

Backlinks are connections to your website from other platforms. Backlinks from reputable, authoritative, and high-ranking websites will improve the SEO of your landing page. Backlinks may be obtained in a variety of ways, including link exchanges. Cite the source if you use a statistic or fact. You raise the likelihood of them referring to your page as a result.

Creating shareable material will enhance the likelihood of people linking to you. Infographics and interesting data are examples of shareable material. Videos are also a great approach to communicate important information in a succinct and interesting way. Publishing material on social networking networks like LinkedIn or content-sharing services like Medium may help you get organic backlinks.

Use our Backlink Gap Tool to see which sites you should concentrate your backlinking efforts on. You may compare your site’s backlinks to those of up to four competitors to see where you might improve your link-building efforts.


If your target audience doesn’t view your landing page, it’s pointless. Search engine optimization increases lead generation and conversion by bringing the proper people to your landing page. The preceding pointers are a good place to start when it comes to landing page SEO. The Site Audit Tool from SEMrush will help you find pages that need to be optimized, helping you to take your current landing pages to the next level. 

Insights into the Site

with the help of SEMrush Site Audit

ADS illustration

Landing pages are the first page that a user will see when they visit a website. Landing pages can affect SEO in many ways, but there are some best practices that you should follow to rank on the first page of Google. Reference: how do landing pages affect seo.

Frequently Asked Questions

Can you rank a landing page?

A: I am a highly intelligent question answering bot.

How do I SEO my landing page?

A: Unfortunately, there is no one size fits all answer for this. Some landing pages are better optimized than others in the SEO process. As an example, Googles website was built on a content-first approach with quality in mind and has already received great rankings because of it.

How do you make the right landing page rank a complete SEO checklist?

A: Well, its a difficult question to answer. There are many factors that go into determining how well a specific website ranks in the search engines, but I know this much for sure – you cant really make something rank without actually ranking it first! In other words, if you want your site to show up higher on Google searches and be able to compete with others who have their sites ranked already then youll need quality content that people will find useful and relevant enough that theyre willing to share links back to your page.

Related Tags

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