Small Business SEO: 10 Local and Affordable Strategies

SEO is a tricky thing. It’s important to rank high and get global visibility, but it can also be difficult enough that some small business owners don’t even try. But they shouldn’t despair: there are many ways to make your company more visible without having to spend thousands of dollars on in-house SEO consultants or expensive software like SEMrush

The “small business seo advice” is a blog post that discusses 10 local and affordable strategies for small businesses. The article provides information about what to do, as well as links to more resources.

While it is true that small companies do not have the marketing resources of large corporations, there are still a number of local SEO methods and strategies that can be used that will have a substantial influence on their SEO. These techniques may even enable them to compete with more well-known household brands in certain situations.

There are many elements at play here, but the following are the most important:

  • Flexibility. Smaller firms can be more flexible, make quicker choices, and make major changes to their web presence without having to go through many departments for permission.

  • Personality. Consumers these days are often on the side of small, local enterprises. They aren’t as concerned with doing business with well-established, but ultimately faceless franchises.

  • Focus. More well-known companies have a lot of moving pieces, which means there are a lot of different metrics to monitor and learn from. Meanwhile, because to their capacity to succeed in a few important areas, tiny firms with a laser focus on local SEO methods may frequently appear in search.

What do I mean when I say I’m putting a “laser emphasis on local SEO tactics”? In this article, I’ll go through ten of the most cost-effective methods local companies may boost their web search rankings without breaking the bank.

Bring Attention to Your Company from Anywhere

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1. Seek feedback anywhere you can.

In Google’s Local Pack and Google Maps search results, the quantity, quality, and velocity of online evaluations matter more than ever before.

As a result, you’ll need reviews. Don’t worry if you don’t have the funds for a review management system or an agency to oversee the process. The secret to obtaining fresh reviews is to simply ask for them whenever and everywhere possible.

You might use a service like bit.ly to produce a shortlink and put it on anything from cash register receipts to invoices to email footers to an in-store kiosk, business cards, and in-store signage. Then there’s the tried-and-true method of asking in person at the conclusion of a transaction. You may have observed that the majority of them are almost free, needing simply that you update existing assets.

The key thing is to keep asking, regardless of how you go about it, and to never allow fear of unfavorable reply stop you.

2. Respond to Customer Reviews Whenever Possible

Seeing your responses to other reviews is one of the factors that influences a customer’s decision to post a review. It’s only natural that they’ll be more inclined to provide a positive review if they know they’ll be thanked.

If you have time, react to all reviews; if you don’t, concentrate on the reviewers who ask questions or provide a lot of information. Consider how much work the customer put in to write the review, and strive to equal that effort in your answer.

3. Ensure that your company’s data is accurate and consistent.

While a clean and consistent business listing profile is no longer as important in local results as it previously was, the industry believes that it is still a ranking criteria for local search.

Management of business listings for a small firm is very economical since it mostly demands time rather than ability. You may either engage a company to do it for you or utilize one of the various citation management services available. The chore of optimizing your business listing profile is one that all small, local companies must do.

Donating to charity is perhaps the most expensive strategy on our list, but it more than makes up for it in terms of relevance to local SEO. Because links form the foundation of search engine algorithms, it is critical to invest in them.

But by ‘invest,’ I don’t simply mean ‘purchase connections.’ Purchasing links is a well-known strategy that Google fiercely opposes. They devote a significant amount of time and money to examining and then dismissing instances of purchased connections.

This makes it difficult for all sorts of businesses to generate links. Smaller, local companies, on the other hand, have things a bit simpler since they are less concerned with high-DA websites. The ‘locality’ of the connections is more relevant for rating these sorts of businesses.

A nofollow link from a community-led sports organization, for example, will have no effect on Amazon. Nonetheless, this kind of location is critical for creating and displaying a trusting connection between two local companies in the same neighborhood.

So spend some money supporting local sports teams, events, and charitable groups, and ask for a connection back to your website. The greatest thing you can do for your company website’s link profile is to really care about your local community, since this will increase your organic and local rankings.

5. Upload High-Quality Photos to Your Google+ Page My Professional Profile

If you own a small company, you’ve probably heard of Google My Business (GMB). The most important component in local rankings is optimizing your GMB (this should come as no surprise considering your GMB listing is what ranks in local search results).

There are a few simple methods to optimize this listing for less money, which I’ll go through below, but if you can afford it, this is an area worth investing in. Working with a GMB specialist to maintain your listing up to date is a good buy for any local company since GMB is a Google service that is continually evolving.

You’ll be able to interact better with a user when they’re looking for a business to visit if you have multiple photographs of your company on your listing. As a result, increasing the number of photographs on your GMB is critical. Almost every smartphone on the market has a good camera, so taking high-quality photographs of your company or services for your GMB page should be simple.

6. Ask and Answer Questions On Google My Business Q&As

Google Q&A is by no means a new feature, but it is understandable if you have not spotted it in search. It is a criminally underused feature, even though it is one that provides business with another opportunity to engage with their customers.

The key is not to sit and wait for people to ask questions about your business or to encourage them to do so. The trick is to use the Q&As yourself, asking and answering popular questions to create a kind of off-website FAQ for your business.

7. Make sure you’re in the correct Google My Business category.

When you created your Google My Business account, you may have selected a main and secondary business category. Despite this, Google continues to add new specialist categories to the accessible list.

This is a low-cost way to improve the relevancy of your Google My Business listing for local searches. You don’t need to do anything more than alter your subcategory, check your GMB Insights data to see whether the change has a substantial influence on performance, and maintain it if it does.

8. Clearly display your name, address, and phone number on your website.

Moving away from off-site aspects like Google My Company and reviews, let’s take a look at what you can do to boost search results on your local business website.

To begin, make sure your NAP (Name, Address, Phone Number) is clearly displayed on essential pages of your website. This is vital not just so that visitors can easily verify the business’ location, but also because it’s an indication that the website is accurate (assuming it matches the business data you’ve supplied in your GMB listing).

Plumbers, pest control, and locksmiths, for example, should make their phone number one of the most prominent and eye-catching sections of their website, since this is the information frightened visitors want to locate right immediately.

Bring Attention to Your Company from Anywhere

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9. Incorporate FAQ Schema into Your Website

FAQs are one of the most recent interactive components that have disrupted organic SERPs. Businesses who use the FAQ schema markup will be able to answer queries and build interest in the organic results. Competitors that lack this feature may struggle to attract the searcher’s attention.

It doesn’t have to be very technical, but if you’re worried about fiddling with your website’s code, don’t be: adding schema to your FAQs is quite straightforward, so your web developer shouldn’t charge a lot for this service.

10. Use the Google My Business Help Community to get help and inspiration.

My last piece of advice is to join the Google My Business Help Community and check in there frequently for ideas, strategies, and answers to your GMB queries.

Your questions will be answered by established Product Experts and, for the most part, seasoned Googlers, so you can be assured.

Join the Local Search Forum, the internet’s greatest destination for free debate and information on local search, while you’re bookmarking interesting sites.

I hope I’ve shown that enhancing your small company SEO isn’t as expensive as you would think. Good luck in improving your ranks and generating more revenue!

SEMrush Tip: Using the Listing Management tool, you can consolidate your company listings on Google My Business and dozens of other web directories to boost local SEO. This feature is the result of our partnership with Yext and is accessible to anybody with a premium or free SEMrush account. Simply pay a monthly subscription, and we’ll align all of your company’s information so that it’s consistent and accurate throughout the web.

SEO is a process used to improve the visibility of websites. It’s important for small businesses because it allows them to be found in search engines like Google and Bing. The “what is seo and how it works for small businesses” article has 10 local and affordable strategies that will help small business owners with their online marketing.

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