So You Want To Appear in Google’s Local Travel Guide?

Local businesses have to compete with many other options for Google’s organic listings, meaning that no matter what your budget might be, you need a strategy. Here are some tips from leaders in the industry on how to keep up with the competition and make sure you appear where customers want you at.

The “local guide google rewards” is a service that allows users to potentially appear in Google’s local travel guide. However, the service is only available to those who are not currently registered with any other local guides.

I’m getting a lot of queries on how to be included in Google’s local tourism directory, so let’s get started.

The first thing you’ll notice is that the trip guide isn’t accessible in every town. This is because the travel guides are data-driven, and Google adds the travel guide when data accumulates for a certain town.

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Local Travel Guides on Google

Currently, the region travel guide is divided into three to four sections:

  • Overview of the Area

  • Actions to Take

  • Day Plans

  • Make a Travel Plan

Day Plans are included in the main overview in some smaller areas, whereas bigger cities have their own day plan page.

Overview of the Area

Overview of the Area pulls in location pages for the area, museums, point of interest, monuments, some suggested day plans (based on actual visits), Make a Travel Plan (pulls in hotel listings) travel articles and travel videos.

Articles about Travel:

The two organic placements in the travel guide overview are Travel Articles and Travel Videos. We’ll look at data options later.

The first thing you’ll notice about the travel articles is that Google utilizes well-known and published websites; I have yet to come across an area that shows a random hotel or local business blog page. In the United Kingdom, Google favors major magazines with extensive travel sections and specialist travel websites. They also include a best of list, cuisine, activities, hotels, and places of interest in their articles.

They can show up to 14 items in big cities, and roughly 10 travel articles in rural cities.

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The articles are cycled on a regular basis. The food item vanished a week after I took the above screenshot, and was replaced with a Cathedral piece.

The articles themselves don’t seem to need to be well-placed naturally. They do, however, provide the reader with a selection of supplementary information about hotels, restaurants, and activities in the region or close by.

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Here, you have the option of approaching certain writers and publications to explore their inclusion in your area. Please do not contact them about a new restaurant that has just opened or is experiencing a reputation problem; a writer will not change their piece to add anything like this.

Could one of these articles be replaced with one of yours?

Never say never, but make sure your post is well-written. Simply said, it must be exceptional, and it must also provide extra local resources for the reader.

If you’re dead set on having your own material appear, your first step should be to create a repository of location-based content, which will bring you organic traffic and help you increase brand recognition for your place. You’re already ahead with this plan.

Videos of Travel:

Again, this region often has 10 to 14 presented videos, and it seems to be a really excellent prospect.

When looking at the films on show, you’ll see that they vary in length from 1 minute to 40 minutes and have between 13,000 and 500,000 views. The catch is that each of the channels has over 50 videos.

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One thing I noticed is that video quality does not seem to be a priority; some of the films are just picture carousel videos.

Combining your local article collection with videos is a good idea. Not only will your site’s user experience improve as a result of this, but you’ll also be targeting two selections inside the travel guide.

I never claimed it would be simple, and there is no way to predict how much traffic an article or video would generate if it appears in the travel guide. I’m also certain that by the time you’ve built up your article library on the site, along with videos, for inclusion in the trip guide, your own site will be well-positioned in search results, attracting well-deserved organic traffic.

Actions to Take Section

This portion is mostly beyond your control. Google calculates the location’s centroid and then adds points of interest to all regions.

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Apart from the centroid, there does not seem to be any placement criterion when looking at a cross-section of cities.

Unverified postings and unresolved queries abound. They all, however, have a Wikipedia excerpt, indicating that they are well-known entities.

Section on Day Plans

The day plan area piqued my interest since it is made out of data collected from actual human visitors and used by Google to construct several sorts of day plans, spanning from one to three days, using the Maps app on phones.

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These are generated by Google using real visitor statistics. If you want your area to feature in one of these, you’ll have to persuade actual people who are already there.

How would you go about doing this?

The obvious solution is to write your own day plan articles in the same location resource that you use for trip articles. It’s possible that the resource is both on your site and on other sites.

I also suggest creating “Actions to Take” type articles near the other locations mentioned in the surrounding day plans, so you are targeting people planning one to three-day travel itineraries as well as day trippers going to a single location. This strategy can influence travelers to visit you as well.

I’d also contact tour and bus companies that visit these places to see if they’d be interested in include your location in their plans, which would provide you with a great amount of data.

Is it Beneficial to Target Google Travel?

Are you perplexed by the words “no” and “yes”?

Why NO:

Travel articles, followed by videos, are the most straightforward ways to appear in Google Travel. The articles, on the other hand, are updated on a regular basis. There is no information available from Google about how busy Google Travel is or what kind of return you can anticipate for the period your content is published.

We also have no clue how many people watch the films straight from Google Travel, and you’d need around 50 videos to fill the channel; that’s a lot of labor for no assurance of a significant payoff. 

The day plans are accessible via Google Travel and Google Maps, providing a double chance; however, we have no indication of their usage, and as previously indicated, this can only be affected by real guests visiting your region.

Why YES:

If your company or marketing team took the necessary measures to appear in Google Travel, you would be providing material that Google would naturally want to present to consumers, resulting in increased traffic and visits to your area without actually appearing in Google Travel.

The icing on the cake would be to appear in Google Travel, by which time you would have already established yourself as a tourist destination in your own right.

“Google Local Guide Benefits” is a new feature that will soon be available to the public. This feature will allow people to appear in Google’s local travel guide. Reference: google local guide benefits 2021.

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