The 10 Most Important SEO Metrics. Are You Tracking of All These?

SEO is the backbone for most of today’s digital marketing, so it should come as no surprise that SEO metrics are some of the most important. But what exactly are these metrics? And how can you improve them if your website isn’t optimized yet?

The “what is seo metrics” is a question that many marketers are asking themselves. This article will go over 10 important SEO metrics that you should be tracking of all these.

Reporting and search engine optimization go hand in hand. Clients want detailed data that show them the return on investment (ROI) from SEO. In the past, a statistic like keyword rankings might have been sufficient to satisfy a customer, but times have changed, and they have changed for the better.

So, what are the most critical SEO indicators to examine in 2018? The ones stated below, in my view, are the most important:

Total number of organic clicks

Navigate to Search Traffic -> Search Analytics in the Search Console, and you’ll get a report that shows you the amount of hits your site received and from which search queries.

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You can immediately discover which inquiries are producing direct clicks by comparing the date range for the latest 28 days to the preceding period.

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You can also see which landing pages are producing the most hits, as well as which devices are bringing organic traffic.

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Tip: Make sure the data is filtered by search type -> web, else you’ll end up with a lot of inquiries based on picture search results.

Number of Goals Achieved Through Organic Traffic

If goals aren’t met, no campaign is ever successful. In Google Analytics, go to the Goals -> Overview section under the Conversions tab.

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Now, go to “add segment” and choose “organic traffic” from the drop-down menu.

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When you click Apply, you’ll get a report similar to the one seen in the picture below:

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You can immediately uncover critical SEO indicators like goal completions, goal value, and goal conversion rate from the report. Because we’ve already filtered out inorganic traffic, the value and metrics you’ll see here will offer you a good estimate of the ROI you’ll get from organic visitors.

Top Landing Page Bounce Rate

It’s pointless to use SEO tactics if users are jumping off of the sites that are currently getting the most organic traffic.

Go to Behavior -> Site Content – > Landing Pages for more information.

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The analysis below will assist you in determining one of the most crucial SEO metrics of all time, the bounce rate. (If you’re looking at the target completions report, make sure you’ve previously applied the Organic traffic segment.)

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Exit Pages at the Top

As an SEO specialist, you must be aware of the most popular landing pages from which visitors depart the site.

If you want to keep the organic traffic segmentation turned on, go to:

Exit Pages -> Behavior -> Site Content

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The top exit pages of your target website will be shown here.

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Once you have the information, it will be much simpler to address the issues that are causing visitors to abandon the site.

Keywords to Target and Their Organic Ranking

This is perhaps one of the most widely utilized SEO KPIs in the business. Continue to utilize Google’s Organic keyword ranking and a keyword tracker to track which keywords are driving the most traffic to the page.

Position monitoring in SEMrush is a fantastic technique to keep track of any keyword’s position. The data is updated on a regular basis, allowing you to track improvements over time. Furthermore, a side-by-side comparison of your keyword ranks with those of your rivals is feasible, giving you a better indication of the success of your SEO efforts.

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Under Search Console, there’s a report on mobile usability.

Because mobile traffic has already overtaken desktop traffic, it is critical to monitor your website’s mobile usability and ensure that consumers do not encounter any issues when surfing it.

To get the report, go to Search Traffic -> Mobile Usability in Search Console.

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The report will clearly identify the problem that individuals are facing, as well as the URLs that aren’t displaying properly on mobile devices. Fixing the problems will assist to enhance your website’s user experience.

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Users’ Long-Term Value

The Lifetime Worth report in Google Analytics allows you to determine the true value of a user for your company based on their lifetime performance.

To access the data for Lifetime Value, go to Audience -> Lifetime Value, as illustrated in the picture below:

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There are three columns in this section: acquisition channel, users, revenue per user (LTV), and revenue (LTV).

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The data is presented in this report as the cumulative average value per user for the time period you selected (day, week, month). The primary metric, Lifetime value, is determined by dividing the total number of users gained over the acquisition date period by the cumulative sum of the metric value. If you gained 200 users during the acquisition period, for example, Sessions Per User is determined as follows:

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The report includes the following SEO metrics:

  • Per User App Views (LTV)
  • Per-User Goal Completions (LTV)
  • Per User Pageviews (LTV)
  • Per-user revenue (LTV)
  • Per User Session Duration (LTV)
  • Per User Session (LTV)
  • Per User Transactions (LTV)

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This report provides a realistic picture of each customer’s true income potential earned via organic search.

Under Search Console, Crawl Errors

Many webmasters overlook this parameter, yet it is one of the most important to monitor. The crawl error report will assist you in identifying URLs that Googlebot is unable to visit.

Under the search console, go to Crawl -> Crawl Errors. 

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You’ll notice a report similar to the one seen in the image below:

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Maintain a close eye on this report on a regular basis and correct any inaccuracies that arise. Keeping this report error-free ensures that Google can correctly cache the pages of your website, improving the likelihood of more of your webpages being ranked in Google and boosting organic search traffic.

Under Search Console, go to the Accelerated Mobile Pages section.

If you haven’t already done so, now is the time to do it since AMP pages are one of the most significant KPIs to watch in 2018.

Go to Appearance -> Accelerated Mobile Pages in Search.

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This section will provide a list of AMP URLs that aren’t working. Monitor and correct important issues on your AMP pages on a regular basis.

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SEMrush Trust Score and Quality Inbound Link Count

Links are still an essential aspect of any SEO plan since they are one of Google’s most critical ranking criteria. Thankfully, SEMrush delivers reliable ratings for evaluating a domain’s reputation.

Check SEMrush’s backlink overview report under Domain Analytics to see how many incoming links there are.

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Examine the quantity of backlinks developed over time, as well as the Trust score.

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The Trust Score is a 100-point scale that measures the domain’s trustworthiness, with 0 being the lowest and 100 being the best.

With customers becoming more aware than ever before, SEO reporting in 2018 will confront various problems. Pageviews and other fancy SEO indicators are no longer relevant. Begin compiling useful SEO reports utilizing the indicators listed above, and strive to enhance your present SEO approach on a regular basis.

Essential Marketing Metrics for Agencies and Businesses is a good place to start.

Watch This Video-

Google search console is a tool that allows users to track their website’s performance and rank. It provides a variety of metrics, including the number of clicks on your site. Reference: google search console.

Frequently Asked Questions

What are the most important SEO metrics to track?

A: Keywords, Quality Score, Domain Authority.

What are SEO metrics?

A: The term SEO metrics refers to the various measurements of its success in terms of organic search engine optimization. It is a process that involves using analytics tools and tracking ones website traffic, user interactions, rankings on Google Search Engine Result Page (SERP), etcetera.

What is the best way to track progress with SEO?

A: There is no single best way. It depends on what youre trying to optimize for, and the keywords that are most important to your business.

Related Tags

  • google analytics
  • seo metrics checker
  • seo metrics tool
  • semrush
  • which of the following is not a factor that makes tracking seo metrics difficult

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