The 15 Best Link Building Tools

Link building is an essential step in the SEO process, and there are so many tools available to help you get more links. These 15 link-building resources will find you helpful information and expert advice every time a topic comes up.

The “best link building tools and software in 2020” is a list of 15 different tools that can help you build links.

Using the correct tools to manage a link-building campaign may make your life a lot simpler.

While there are hundreds of link building tools available to SEOs, the most successful ones assist you automate the process and eliminate the need for manual work.

In this tutorial, we’ll go over ten link-building tools that you should be aware of, as well as a bonus list of five Chrome extensions that you should install. We’ll be looking at the top 15 link-building tools in particular:

Every SEO should be using these 10 best link-building tools.

Designing a proven method to locate link possibilities and reaching out to convince a webmaster or journalist to link out to your material is the key to successful link building. While it is feasible to create backlinks without using any tools, they may aid in the efficiency of your efforts. We’ve compiled a list of ten of the greatest tools for building better connections… 

Given that you’re utilizing competitor insights to uncover chances based on sites that are publicly connecting out to others that compete in the same area as you, doing a backlink gap analysis is one of the greatest beginning places for any link building effort.

Compare your own link profile to those of your rivals using SEMrush’s Backlink Gap Tool to find untapped link-building possibilities.

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When you enter your domain and up to four rivals and click ‘discover prospects,’ you’ll notice potential based on domains that connect to other sites but not your own.

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If your rivals’ link profiles are stronger than yours, one of the most effective things you can do is attempt to reduce the “gap” by shifting your approach to gain links that they don’t have. You can, however, examine what backlinks they have in common so you may pick targets to work on.

The results from the ‘best’ tab, which are domains that point to all of the rivals you entered but not to you, will be shown by default. You can also look at the link gap possibilities depending on the following criteria:

  • Domains that point to you less than rivals are considered weak.
  • Domains that point to you but not to any of your rivals are strong.
  • Domains that connect to all other domains entered are referred to as shared domains.
  • Domains that only connect to one other domain are considered unique.

2. Perform a Google search (Search Operators)

When it comes to locating link chances, Google, together with a helpful list of search operators, is one of the greatest tools at your disposal.

If you’re not acquainted with search operators, they’re a powerful method to refine the results of a standard search query, allowing you to locate what you’re searching for quicker.

They’re an effective tool for link builders to employ when looking for certain chances, such as:

  • Pages of information
  • Roundups of links
  • Posts by visitors
  • Journalists
  • plus a lot more!

To produce specific results when using search operators, you must conduct a search in a specified manner, including the addition of specific instructions to your search query. Listed below are a few examples:

Look for possibilities to write guest posts:

Keyword 1 intitle:”write for us” inurl:”write-for-us”

Search for a term or query in the title or URL of a page.

In this case, we’re searching for sites that have the phrase “write for us” in both the title tag and the URL.

The returned results will show you web sites that are related to your keyword and include it in one of these two components, which you can utilize to expand your outreach list.

Opportunities for resource pages may be found here:

Keyword 1(intitle:”resource” | intitle:”resources” | inurl:”resources”)

Similarly to the last example, we’re looking for sites with “resource” or “resources” in the page title or URL that are linked to our target term. 

This will look something like this in practice:

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Check out our Google Search Operators Cheat Sheet to learn more about the different Google Search Operators you may utilize as a link builder (and keep returning back to it as required).

Obtain backlinks from reputable websites.

Link Building using SEMrush

ADS illustration

Scrapebox is number three.

When used with appropriate Google Search Operators, Scrapebox may be a very effective tool.

This tool was formerly a favorite of black hat SEOs (it was often used to automate blog comments at scale), but it may now help you collect SERP results in seconds.

Scrapebox can scrape these results and export them for you instead of manually constructing a list of prospect URLs. This saves you time when it comes to sorting through the results. You may now use part of the time you’ve gained to contact prospects and persuade them to connect to your material.

Google Alerts is number four.

When we think about link-building tools, Google Alerts is usually the last thing on our thoughts.

This free platform, on the other hand, is a highly strong tool that every link builder should be aware of, as it may enable you to:

  • You’ll get notified whenever someone discusses you online, giving you the opportunity to contact out and attempt to convert any brand mentions into links.
  • See when material relating to your major keywords is published online, making it simple to locate new journalists or bloggers to contact as well as hot subjects.
  • You’ll be able to see when your rivals are referenced online, allowing you to dig further into who is talking about them and, maybe more importantly, why. 

Google Alerts is also very easy to set up:

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You’ll get notifications about them right in your email, and you’ll have to act on them. 

Consider Google Alerts as a platform for finding link chances. While it isn’t a specific link-building tool, it may certainly assist you in identifying new prospects and gathering competition information through email.

5. HARO

Journalists hunt for great companies like yours to cite in their pieces every day (well, every weekday, at least). Publications must cite their sources for any remarks, opinions, or recommendations they make.

HARO is one of the sites where journalists look for sources. HARO is a platform that links them every weekday via a sequence of three emails. If you sign up as a source, you’ll have requests from journalists sent directly to your email.

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When you click on one of them, you’ll see the journalist’s exact request for the story.

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If there’s a request that corresponds with your knowledge or experience, respond to the email address provided, clearly answering all of the questions, and demonstrating why you (or your customer) should be considered as a source.

Just be cautious not to pitch for themes that aren’t related to your company and instead concentrate your efforts on replying to issues in which you are really an expert. 

The SEMrush Link Building Tool is an excellent tool for starting and managing an outreach effort.

The Link Building tool was created to assist you in locating and acquiring high-quality backlinks in your field. In the Prospects tab, you’ll see hundreds of backlink chances. For your outreach initiatives, use customisable email templates. Begin monitoring the status of any backlinks you’ve gained.

But first, let’s see what the tool can do and how to set it up to aid you with your process.

If you haven’t already done so, go to the tool and either ‘add new project’ or’set up’ if you already have projects loaded.

For this, we’ll assume you already have a project in place and are just getting started using the link building tool.

When you click the’set up’ button next to your project, you’ll be able to enter your target keywords.

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After you’ve done that, go to the ‘competitors’ option and add your site’s primary rivals.

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When you click’start link building,’ the program will locate a variety of link-building chances for you to consider.

Most of the time, the ‘All Prospects’ option is the greatest place to start since it displays the most opportunities.

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You may open the ‘ratings’ menu under each prospect provided to you to learn more about the opportunity’s quality, and you’ll also see the domain’s Authority Score.

Select any prospects you’d want to pursue in the left-hand column and click the ‘To in Progress’ button. You’ll be able to classify your outreach plan in this section.

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These will be transferred to the ‘In Progress’ page, where you may send your outreach email, monitor the progress of your efforts, and get reminders for any chances you need to pursue.

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The link building tool is an excellent approach to rapidly locate new backlink chances while also assisting you in sending and tracking the results of your efforts. 

7. Hunter

Have you ever had trouble locating an email address for a link-building opportunity? We’ve all been in that situation.

It’s frustrating when you’re convinced that the prospect would like your material but you can’t locate their email address no matter how hard you check on their website or Google.

Hunter is the ideal tool for assisting you in this predicament.

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To get a list of emails for persons at a website or magazine, enter a domain name or corporation and click ‘Find email addresses.’ 

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Even if you don’t have an account, you’ll be able to observe the domain’s most prevalent pattern, making it simple to make an informed estimate if all you know is the name of a journalist. However, alongside the returned results, you’ll get a list of sources, which will assist you check the proper email address or format. 

You may join up for a free account to obtain 50 searches per month, filter results, and download CSVs if you wish to utilize the tool to its full potential. Hunter can help you save time by reducing the time it takes to discover someone’s email address, giving you more time to identify new possibilities to contact. 

8. High-level group

Great content needs to be shared, and savvy link builders understand that the more people who are aware of a new article, the better the possibilities of it automatically gaining links. 

One of the fastest ways to success is to know who you can rely on to assist you spread your material.

GroupHigh has amassed the world’s biggest, most comprehensive, and up-to-date database of blogs. You may use it to acquire new leads, identify influencers, and find other people who can help your content go viral.

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In fact, they presently have more than 15 million bloggers in their database.

“GroupHigh makes it simple to identify blog entries, tweets, Instagram posts, and YouTube videos linked to your campaign, saving you heaps of time to assess the results,” according to the company.

Google Sheets (nine)

Any link-best builder’s buddy is Google Sheets. 

While it isn’t a link-building tool in and of itself, it is an excellent method to organize and manage your whole process. Google Sheets may be used for a variety of tasks, including:

  • Analyze web scrapes to aid in prospect identification.
  • Organize your prospect lists and keep tabs on their development.
  • Keep track of the connections you’ve successfully collected.

Best of all, it’s a great method for numerous individuals on your link-building team to cooperate, and each project only requires one sheet. One central location for collaboration helps expedite procedures, and Google Sheets is adaptable and sturdy enough to support your workflow. 

If your brand is referenced online but no links are provided, you have the ability to contact the journalist or website and persuade them to provide one.

A campaign to target unrelated brand mentions is frequently a quick-win strategy to make your PR efforts perform more for any firm talked online.

You can identify mentions of your brand online using the SEMrush Brand Monitoring Tool, then use the tool’s ‘link to website’ filter to see which ones don’t connect.

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Choose a period range, and you’ll get a list of mentions that you should target, along with a reason to assist demonstrate the worth of a link.

After all, you’ve already put in the effort to get the coverage. Now all you have to do is convince the journalist or webmaster to include a link.

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You may submit any prospects you wish to investigate directly to the link building tool, which will let you track your progress and contact the website or journalist directly. 

Bonus: 5 Chrome Extensions That Every Link Builder Should Be Aware Of

You’ll discover that Chrome extensions may assist make some jobs simpler or quicker, in addition to employing the correct collection of link-building tools. Here are five Chrome extensions that every link builder should be aware of as a bonus:

11. Look at My Links

Check My Links is a simple yet effective plugin that searches a website and checks for broken links.

This was created as a tool for web developers to double-check that their sites do not include any broken links. It may, however, assist SEOs in identifying chances for broken link building operations.

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You may quickly check for broken links on web pages and sites where you want to connect, as well as use the extension to make sure your own site isn’t linked to dead pages (internally or externally).

Nofollow 12

Nofollow can highlight nofollow links on a website for you, so you don’t have to look at the page’s source code or examine elements to verify whether the rel=”nofollow” tag has been added to the most recent link you clicked.

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This may help you save time and get your link reporting done faster.

Scraper (#13)

Scraper is a tool that allows you to scrape data from web pages and save it as a spreadsheet. When it comes to utilizing this as a link-building tool, it’s a quick and easy approach to scan the SERPs for link chances or gather data studies for digital PR.

You may use the tool in the same manner that we looked at Scrapebox above, but with the added benefit of having it as a Chrome extension. 

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Chrome Web Store is the source of this image.

Note: To use the Scraper plugin, you’ll need to know how to utilize XPath.

Linkclump #14

Opening web sites in a new tab by right-clicking and choosing this is one of the most inconvenient things to do when looking for prospective link building possibilities directly from the SERPs.

By enabling you to open or copy numerous links concurrently, Linkclump may help you save a few seconds on each page while prospecting for link chances. It’s as simple as dragging a selection box around the desired links.

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It may not seem like much, but even a fraction of a second saved on each prospect may rapidly mount up over the course of a week, month, or year. 

15. Search Engine Quake

SEOquake is a “Powerful SEO Toolbox for Your Browser” that allows you to do a variety of SEO chores directly from your browser.

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Chrome Web Store is the source of this image.

Here are a few examples of how the extension may assist you:

  • All key SEO stats may be seen quickly. 
  • Using SERPs to analyze and export as a CSV
  • Calculate the complexity of a search query’s keywords.
  • Perform a full SEO assessment on a website.
  • Take a look at both internal and external connections.

It’s a very adaptable and handy plugin that we’re certain you’ll like, allowing you to undertake actions in real-time to improve your site’s performance.


Link-building tools aren’t there to perform your work for you; rather, they assist you improve the efficiency of your workflow. When you combine the correct tools with the ability to craft persuasive outreach letters, you’ll be in prime position to create links that will help you compete on even the most competitive SERPs. 

Good luck with your link-building!

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The “link building tool semrush” is a great link building tool that can be used to find the best links. It is also a cheap option, as it only costs $99 per month.

Frequently Asked Questions

What is link building tools?

A: Link building tools are programs or websites that help you find and create links to your website. This is typically used for search engine optimization, which means it helps increase the amount of traffic on a website by getting more people to link back to it from their own websites.

Which is the best link building type?

A: That is an extremely difficult question to answer in a general sense. In order for any link building strategy to be successful, it must be tailored according to the unique needs of your website and audience.

What is the best backlink tool?

A: A backlink tool is a software program that allows users to easily create, manage and track links between websites.

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