The Definitive Guide to Content Marketing for Startups (Expert Roundup)

The definition of content marketing has changed over the years, as it has become more about producing compelling and engaging work to reach your audience. When everyone is talking about blockchain, startups need a way to stay relevant in this new world. This article will give you an expert-backed look at how you can use content marketing for your business.

Any company founder’s head will spin with content marketing strategy. There’s a lot to think about: 

What kind of material should you produce? What are the best networks to watch? Should you start with a blog or should you prioritize Enabling Sales content? Do you need the use of a Tik Tok? The options seem to be limitless. 

We all know how important it is to sell your startup’s product or service. However, focusing on your ideal consumers and developing content without a well-thought-out, long-term plan is a major error. Your efforts will be in vain if you don’t have goals, a plan, and a mechanism to track your progress. 

Content, on the other hand, is unquestionably the crown gem of any brand’s internet marketing plan. In fact, according to a Webinomy Twitter survey from early August, 68 percent of individuals believe that businesses should invest in content from the start. 

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That’s where our startup content strategy structure comes in. This step-by-step book will provide in-depth insights and content marketing techniques for startup teams, filled with important insights and guidance from 14 content marketing and SEO specialists. So that your marketing is as successful as possible, you’ll learn how to plan, create, and assess your progress.

For Your Startup, Create a Winning Content Marketing Workflow

The Webinomy Content Marketing Platform is a great place to start.

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Is Content Marketing Necessary for Your Startup, and Why? 

Content marketing is a cost-effective way for startups and businesses to raise brand recognition. Content marketing links your firm with prospective clients by delivering important information via search engine optimization (SEO). As a result, even if they’ve never heard of your firm before, it may be a very effective technique of generating website traffic and leads. 

Paid advertising tactics such as targeted search and social advertisements are great for reaching certain audiences and may have a big impact in the near term. Organic content, guides, Magnets made of lead, and video content marketing, on the other hand, have a much longer-term impact. They have the ability to drive traffic to your company for years. 

According to Austin Mullins of Conversion Media, “you can’t really do without content marketing.”

“It’s impossible to avoid content marketing,” he argues. “It’s quite doubtful that you’ll be able to develop a significant company without some form of content to lead them along their path and aid in turning them into customers, even if you’re bringing in traffic through (advertisements).”

Founder of Conversion Media, Austin Mullins

But what about startups in the pre-launch or early-stage stages? 

Is content marketing worthwhile if you’re a startup or haven’t yet launched? 

In a nutshell, content marketing may be really effective. Blogs, social media, videos, and other relevant information may all be used as a testing ground. By starting discussions with their target audiences and soliciting input, researchers and marketers may utilize content marketing to measure audience interest in their goods and services. At the same time, early-stage content marketing might concentrate on establishing benchmarks and establishing first milestones.

In such scenario, you may be wondering where to begin.

One method to start your content marketing efforts is to build your thought leadership via partnerships with industry professionals. Furthermore, lower-funnel material like as Study of Cases (particularly in B2B) is generally quite useful at this point, both for your marketing and sales teams.

Content marketing may assist both early-stage and later-stage firms in more conventional ways. They are in a wonderful position to grab new clients by building email lists, attracting frequent visitors, and establishing a community. 

You want to get acknowledged as a startup. Creating material that is similar to what others are doing will not get you there. Consider Angi, who commissioned children from all around the globe to create their ideal bedrooms and then brought their visions to reality.

Jitesh Patil SEO & Content Specialist at Toggl Plan

“If you’re on a budget, do original research using public data as Rave did with IMDB data for the ‘World’s Favorite TV Shows’ infographic,” Jitesh of Toggl Plan says.

Determining Whether or Not Your Startup Should Invest in Content Marketing

Being open is the key to persuading your CEO, investors, or board of directors to invest in content marketing for your firm. You must not only be very clear about the advantages of content marketing, but you must also illustrate how you will define and assess success. Simultaneously, you’ll need to create reasonable expectations.

For example, investors in businesses operating in a very limited niche can see that the traffic for their main (transactional) term is just insufficient. So why bother, they reason. 

The truth is that sometimes you have to generate awareness and demand for your product from the ground up. And content marketing may assist you in this endeavor.

This is where TOFU (top-of-funnel) content and SEO come into play. With this difficulty, startups discover that their content attracts hyper-targeted attention, allowing them to quickly dominate their niche.

At the same time, don’t expect content marketing to make your firm a success overnight. It needs forethought, time, patience, and perseverance. 

“You must be functioning on the appropriate time horizon. You’ll lose money when you initially start focusing on increasing organic traffic, but it’s a channel that accumulates,” Mullins adds. 

“As you gain authority, ranking new things becomes simpler, and your client acquisition cost via the channel decreases.” While advertisements may perform better in the near term, organic is likely to be a superior long-term investment if you’re focused on decreasing your customer acquisition cost, establishing a more defensible (and sellable) company, and so on.”

What Should Your Startup’s First Step Be? 

The content you develop is influenced by a variety of variables, including your company’s goals, your audience’s demands (discussed later in this book), and your team’s skill set. 

The main thing to remember is that you may begin with any form of content as long as it provides value to your clients and helps you reach your business objectives. According to Essential Hub’s Marketing Director, RaShea Drake:

When you’re working at a startup, you have a unique chance to structure your content in such a way that it has a large effect. This is something I prefer to accomplish by balancing awareness-level and high-intent information.

Essential Hub’s Marketing Director, RaShea Drake

“Awareness-level material establishes your authority (and often has a bigger volume), while high-intent content assists people who are closer to making a purchase choice. “You have fantastic material for landing sites, blogs, videos, social media postings, and so on,” she continues. “While starting a business might be intimidating, start where there is the greatest possibility and work your way down.”

You may then vary your material and distribute it across several channels. Later in this tutorial, we’ll go through each step in more depth.

What Kind of Content Can a Startup Produce?

The global wide web is your oyster. You are only limited by your money and ingenuity in terms of the sorts of material you may develop. Most conventional content marketing strategies, on the other hand, concentrate on the following sorts of content:

Articles for the Blog

Articles are useful for a variety of purposes, including starting a conversation, positioning a company executive as a thought leader, sharing information with a receptive audience, announcing product launches and updates, answering questions, highlighting company culture and team members, and so on. To get your team started, go over these top 5 blog post templates. 

Enabling Sales 

Bottom-of-the-funnel material may help your sales staff answer commonly asked questions, show product expertise and procedures, and make client onboarding easier, among other things. Creating material like this is also a wonderful approach to better connect sales and marketing efforts and create a closer tie between these two connected but different sectors.

Study of Cases

Study of Cases are always useful and are often the make-or-break assets that help your leads decide whether or not to work with you. They are especially impactful in B2B content marketing where corporate teams need to see a track record and understand how your product or service has served others in a similar position. 

Magnets made of lead

Gated content — that is content that requires an email address (or/and other contact details) before it can be downloaded — can be used to grow segmented email lists. High-performing Magnets made of lead (think guides, Study of Cases, infographics, gated videos, whitepapers, etc.) are a valuable asset for startup up content marketers looking to build a mailing list. 

Marketing through email

It’s critical to nurture your audience and convert them into leads once you’ve developed your lists with gated content, well-placed calls to action, and adverts. You can send your news, opinions, and value directly to the inboxes of your followers, which is a great way to develop diverse content for different target groups at different phases of the marketing funnel. Your goal is to guide them through each level until they become paying clients.

Remember that folks who care enough about your material to provide you with their email address are already involved in your company, so take advantage of this opportunity. 

For a more in-depth look at this approach, download our definitive guide on creating a content marketing funnel. 

Content for social media

The use of social media in content marketing is a proven strategy. It’s a terrific location to share material, receive comments, and speak directly with customers.

Podcasts

It’s impossible to ignore a devoted podcast listener. Growing a following of people who want to hear from you (quite literally) is a tremendous thing. You may discuss items and ideas with this group of prospective customers, and your themes can be as wide as your creativity allows. But keep in mind that you have their trust and loyalty, so treat them properly. Make sure to conduct some research on different podcast formats and marketing strategies, as well as the finest podcast recording software, to ensure that your material is of the highest quality and provides value to your audience. 

Videos

Videos are a terrific source of traffic for businesses and are ideal for explainers, product walkthroughs, and feature updates. After Google, YouTube is the second most popular search engine on the internet. As a result, video content may help you improve your SEO efforts and increase organic visitors. 

We’ll probably see more virtual reality, augmented reality, and mixed reality kinds of content marketing as technology develops. 

Content Marketing for Startups in B2B and B2C

Whether you’re producing content for a B2B or B2C audience, you should try to be interesting, educational, and amusing.

Andrea Schenk, Commsignia’s Marketing Director

“You are seeking to engage people, even in B2B,” she explains, “so you need to deliver something they will love reading or consuming and will do it again next time.”

StreamGo’s Emma Hardy also adds:

Bring your own individuality to the table. People connect with other people, therefore B2B businesses shouldn’t be hesitant to allow individual voices, not just the brand voice, show through their content.

StreamGo’s Content Marketing Manager, Emma Hardy

While the basics of content marketing for B2B and B2C are basically the same, audience characteristics and preferred channels may vary. There are no hard and fast rules, but here are some things to think about:

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You must carefully consider your primary subjects whether you’re writing for B2B or B2C readers. According to Wesley Ferguson of WesWorx Digital:

Strategically plan pillar content parts (SEO Insights) so that it’s simple to maintain supporting those pillars with the different content pieces you develop, regardless of whatever area of the funnel you’re aiming for.

Wesley Ferguson, owner of WesWorx Digital, is a digital marketer.

Building a Content Strategy Framework for Your Startup in 9 Easy Steps

Developing a plan should not be a source of anxiety. In reality, brainstorming gives your total company strategy clarity and a laser-like focus. 

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Here are the actions we suggest you take:

1. Make sure your content is in sync with your business approach.

Nothing is more crucial than developing a digital marketing plan that is compatible with a startup’s business model. Mark Rogers of Animalz informed us in a recent conversation:

“Content strategy,” according to Rogers, “must be related to the business model.” “If your material isn’t helping you grow your company, you’re wasting your time.”

Mark Rogers, Animalz’s Content Strategist

As a startup, your content marketing plan must also act as a business blueprint. You should start by considering:

Where Are You Right Now?

The first thing you should do is assess your existing situation:

  • Team: With whom are you collaborating? Do you have any skill gaps? Are you going to need to recruit or outsource?
  • Monthly Recurring Revenue (MRR): What is your MRR? 
  • Budget: How much money do you have set out for marketing in the next quarter? 
  • Who are you up against in terms of competition? What can they provide that you can’t, and what can you offer that they can’t? What distinguishes your offer from the competition for your target market?
  • Are you pricing in accordance with market expectations? Are you underpriced or overpriced? 
  • What’s in place in terms of marketing? So far, what has shown to be effective? What should be improved or eliminated? What goals have you established for yourself? 

Take a hard look at your company to see where it stands. This is the only way to have reasonable future expectations.

What do you want to be when you grow up?

You may create achievable objectives now that you have a clear grasp on your company’s performance and position. Your content marketing strategy will be built around your company goals. You’ll be sailing a boat without a rudder if you don’t have them. 

Your goals should be as follows: 

  • Spectacular: What do you want to accomplish?
  • Can you attain them based on your present standards, resources, and skill set?
  • Limited: What are the dates of your deadlines? How much resources should you dedicate to the task?
  • What are your key performance indicators and metrics? Measurable: What are your key performance indicators and metrics?

On the final point, you should begin by determining what success entails. A large number of likes on a blog article will not help you grow income by 30%. However, social media traffic to a high-performing sales page will. Set your metrics properly, and make sure your staff understands what they must do.

2. Gain a better understanding of your target demographic.

To be honest, all the excellent material in the world won’t assist you if you don’t know who you’re talking to. As a result, it’s critical that you comprehend your consumers’ goals, pain spots, and objections. 

It’s natural to want to boil the ocean right away. Instead, spend some time learning about your clients, the kind of material that will excite and inspire them, and where they will be when they read it.

Lisa Sherwood, Perficient’s Lead Content Strategist

“Decide what you want them to accomplish and how you’ll evaluate their performance. Then, using excellent SEO strategy and clever amplification, develop the finest damn content out there and make sure people see it,” Lisa Sherwood of Perficient explains. 

Begin conversing with your audience.

Even (or maybe — particularly) content marketers can benefit from consumer development and research since it helps them figure out what kind of content to generate. It’s time to do research and compile a balanced set of quantitative and qualitative data. You should speak with your customers (or prospective clients) personally in addition to conducting surveys and studying data. Interviews, focus groups, and surveys are all effective in this situation.

Ryan Startups should also communicate to their consumers, according to Paul Gibson of Content Lift, in order to create a successful content strategy.

He adds, “Here’s a simple method to identify related things.” “Interview some customers or prospects and create a buyer’s journey for them.” Turn roadblocks and aches at each step of their purchase process into content. This enables you to influence and educate customers at each stage of the buying process, ultimately leading to your product being seen as a solution.

Ryan Paul Gibson, Founder of Content Lift and Investigative Interviewer

Wherever Your Audience Is, Go!

You should also be present in all of the places where your target audience congregates, both online and offline. Stuart Balcombe of Procket explains: “Your aim is to understand how they speak.”

Original content creation is just half of the equation. Spend just as much, if not more, time discovering, connecting, and sharing in forums and locations where your target audience congregates to steal their language and create content possibilities that keyword data won’t reveal.

Stuart Balcombe, Procket’s CEO and Co-Founder

Identifying someone’s pain areas just requires a little thinking and time, as this article on how to explore content themes explains. According to Balcombe, the pain spots you find will generate inspiration to help you start your content mill spinning. 

You may then utilize this information to construct buyer personas, which will help you target your content marketing efforts in the future. Anita Toth has the following to say about it:

As someone who works in customer retention, I strive to emphasize to companies that all of their material should be geared toward the appropriate consumers – those who will purchase and remain. When developing a content strategy, concentrate your efforts on your top clients, interact with them, and assist them in solving their issues. You may concentrate on spreading your content strategy to additional client segments later on, when you’re in the growth stage.

Anita Toth, Strategist and Independent Consultant

3. Pick your keywords carefully and make good use of them. 

According to a recent Webinomy Twitter survey, the majority of respondents believed that early-stage firms should prioritize SEO above everything else. The good news is that if you understand your potential customers’ pain problems and what language they use, you’ll be able to make the most of authoring SEO content. 

Webinomy’s SEO Writing Assistant data displays how well your content conforms with SEO suggestions based on the top 10 ranking sites for your provided keywords in a specific area. According to a recent Webinomy study based on this data, 44 percent of articles with bad SEO scores either didn’t have specified keywords or didn’t bother to include them in the first place. Worse, the titles of almost three-quarters of the low-scoring articles lacked a keyword. 

Performing Keyword Research

As a result, you should sit down and study your keywords before writing your next piece of content. These may be broken down into the following categories: 

Keywords of importance

Your Keywords of importance should strike a balance between reasonably high search volume and lower keyword difficulty in your target region. This will give you the best chance of ranking for valuable keywords. Remember that as a startup, you might find it more difficult to compete against well-established websites. So, focus on those low-hanging fruits and leverage your expertise through niche content and keywords.

Long-tail and mid-tail keywords (keyword phrases) are preferable over generic head terms (single or double-word keywords) if they aren’t excessively competitive (hard to rank for according to the data). This is due to the fact that long-tail keywords better reflect what a person is looking for. Consider the following scenario:

“Barcelona” will have a high search volume as a term, but individuals searching for it may be seeking for a range of topics, including history, cuisine, the soccer team, places to stay, and so on. As a result, it’s not a good term to target by itself since it doesn’t reveal what your audience actually wants.

  • Barcelona hotels for families (long tail)

It’s more evident what the person searching plans to accomplish as a long-tail term. By optimizing your content for this term, you’ll guarantee that you’re reaching the right people. 

Keywords that are semantically linked

These terms and phrases assist search engines in determining the topic of your post. Consider phrases like “pleasant beds,” “breakfast included,” “all-inclusive,” and so on. Webinomy’s SEO Writing Assistant, for example, may assist you by recommending semantically relevant keywords to add in your text and content.

Choosing the Best Keywords 

If you’re having trouble deciding which keywords to start with, WebFX’s Dan Shaffer suggests starting with some of the simpler alternatives. 

Develop your content strategy around some low-hanging fruit, such as long-tail keywords that are easier to rank for in your field. You’ll be able to verify your ideas much more quickly, attract the proper individuals, and even rank higher on Google!

WebFX Marketing Team Lead Dan Shaffer

Making Use of Keyword Research Software

To assist you figure out what to target, you may utilize a variety of keyword and subject research tools. 

  • The Topic Research tool on Webinomy is a wonderful place to start. To get started, just input a subject and the program will produce cards with relevant subtopics. It will show you questions, mind maps, various headlines, and linked searches that are full of useful information. You may use it to research individual rival websites as well.
  • The Term Magic Tool from Webinomy can help you figure out how much traffic a keyword receives, how tough it is to rank for, and what alternative keywords are connected to it. Create long-tail keywords for your content strategy using this tool.

Looking at our previous examples, “Barcelona hotels” receives 3,600 monthly searches in the United States alone, but is challenging to rank for with a keyword difficulty of 72 dollars. Unless you’re a massive hotel chain with a massive web presence, you may want to strive for something more realistic.

1636642037_857_The-Definitive-Guide-to-Content-Marketing-for-Startups-Expert-RoundupSource: Webinomy Term Overview tool, which you may use to investigate any keyword discovered in the Magic Keyword tool in further depth.

In the United States, meanwhile, “Barcelona beach hotels” receives 480 searches per month but is significantly simpler to rank for, with a keyword difficulty of 37%. 

1636642040_516_The-Definitive-Guide-to-Content-Marketing-for-Startups-Expert-RoundupSource: Webinomy Term Overview tool, which you may use to investigate any keyword discovered in the Magic Keyword tool in further depth.

When you’re starting from scratch, how do you get SEO results?

Austin Mullins of Conversion Media advises that you should stroll before you run when deciding which keywords to employ. 

While high-traffic phrases may seem appealing, they are typically too competitive for younger websites and do not convert as well. Prioritize terms with high intent first, then work your way up the funnel. 

Mullins said, “Focus on practical keywords.” “While high-traffic phrases may seem appealing, they are sometimes too competitive for younger sites and don’t convert as well. Working your way up the funnel, start with realistic, high-intent terms.”

He advises that chasing big keywords as a startup might lead to burnout as firms strive to compete in industries where they can’t acquire momentum or get high search engine ranks.

4. Assist Your Audience in Achieving Their Objectives

Even as early as 2007, the Pew Research Center stated that individuals used the internet to solve issues and conquer hurdles they encountered on a daily basis. Consider how many more individuals are using the internet to solve problems now, more than 13 years later. 

As a result, offering problem-solving for the pain issues your target audience is seeking to overcome is one of the most effective methods to get your content in front of them. 

Stuart Balcombe advises, “Treat content like a commodity.” “Each article should address a particular pain point for its intended audience and be simple to distribute and share.” Look for ways to set yourself apart by include videos, tools, and templates in your work.”

The following are some of the main questions you should be asking yourself: 

  • What are the difficulties that individuals in my business face? 
  • What is it that keeps them up at night? 
  • What are they attempting to do, despite these difficulties? 

Simultaneously, you should be discussing what you know. 

“Avoid’me too’ stuff,” Balcome adds. “Rather than curating top 10 search results, identify the issues you and your team are uniquely prepared to speak about because you have extensive knowledge, access to private data, or can interview inaccessible individuals.”

You should also think about which issues to leave out. 

Jitesh Patil advises, “Shelve pre-awareness material.” “Instead, concentrate on themes where you can demonstrate how your product/service solves issues for clients.” Look at how Hotjar incorporates product features and use cases into their blog articles for ideas.”

You’ll have a good starting point for creating some genuinely important content after you’ve hammered down those fundamental concepts.

5. Use your imagination while coming up with content ideas. 

While keyword research is crucial, it isn’t the only way to generate content ideas. Customer interviews, feedback, product upgrades, and internal expertise are all crucial. 

Some of these content ideas may be found at:

  • Observations from your sales, customer service, and account management teams
  • Customer service requests and reviews
  • Trends in the industry and important publications
  • Analyze your competitors
  • Industry gatherings
  • Forums, chat rooms, and other community gathering places
  • Releases and product updates
  • Leaders in your field of expertise
  • News organizations

“To reduce production costs and create unique content aligned with the company USP, piggyback off a core, periodically recurring business operation (feature launches, new major clients, in-platform content releases, product announcements, new major partnerships, new market entries, etc.),” says Matthew Elsner, Analytics Lead at NTT DATA UK.

It’s also about being unpredictably creative: 

“Leave space in your planning for ad-hoc ideas that can come across you any time, that you and your team can get excited about — this is not only of motivational power to yourselves but will make your content output really enjoyable,” says Andrea Schenk, Commsignia’s Marketing Director.

Also, you’re generous! Emma Hardy, Content Marketing Manager at streamGo, says:

“Everyone loves a freebie!” Try to set your material apart from the rest of the pack by including a pleasant little ‘extra’ that the consumer doesn’t already have. This might be a pre-made template, a checklist, or your own personal information.”

The Ultimate Webinomy Content Writing Workbook is available for download. 

6. Make a decision on your distribution channels.

There are a slew of options for reaching out to prospective clients, increasing brand recognition, and disseminating your information. Many companies concentrate on one or two of the following content types:

  • Creating an email list of subscribers
  • Creating useful social media postings
  • Blogging
  • Marketing through video
  • Influencer marketing is a kind of marketing that involves using people who have a lot of
  • Podcasting
  • Creating Magnets made of lead like guides, white papers and infographics
  • And there are many more.

However, while creating a content strategy framework for your business, you must be judicious. The minimal resources you have should be directed toward the channels where your target audience currently spends the majority of their time. 

Fortunately, there are several resources available online that may assist you in determining which channels are most likely to assist you in developing a successful content marketing plan that is closely connected to the objectives of your company and your target audience. 

As we’ve previously said, the way you promote and distribute your material will determine whether it lives or dies. Consider the following items as part of your strategy:

  • Channels that are only available to employees. Owned content distribution methods, such as social media pages, websites, and email lists, will be critical to your brand and message. 
  • A channel run by a third party. It’s also crucial to keep in mind your other channel options:
  • ‘Earned media’ is a term that refers to Posts shared by your audience, journalistic publications, review sites, and other non-paid material produced by third parties are examples of this kind of content.
  • Paid advertising. Influencer articles, guest pieces, and sponsored material are all examples of paid choices.

Delivery and Timing

However, it’s not only about where you publish your material; it’s also about when and how you publish, as well as being trustworthy. The following are some questions to think about:

  • Is your target audience watching their favorite channels before, during, or after work? 
  • Is it more receptive to some types of material than others? 

Maintaining Consistency

For companies, consistency is crucial, according to Alexandra Suarez Ross, Unsupervised’s Content Marketing Manager:

It’s all about consistency when it comes to content marketing for startups. Keep going after you’ve found something that works! Consistency helps you create trust with your audience, and trust is crucial for new businesses.

Alexandra Suarez Ross, Unsupervised’s Content Marketing Manager

Working Wisely, Not Hardly

While we’re on the topic, don’t forget to take advantage of scheduling choices. To dependably publish material, you don’t have to sit in front of a computer for hours on end on weekends. 

Publications may be scheduled ahead of time. If answers start to pile up, be sure to check in with them to promote community development. 

7. Make Your Content Goods Multi-Purpose

Producing content for startups will be difficult, not least because there is so much to do when operating a new firm and so little time to do it. 

While your ultimate goal should be to one day assemble a strong content staff to provide the goods, the fact is that few businesses can afford such an organization when they are just getting started. 

As a consequence, you must squeeze every drop of juice out of every piece of content you create in order to make it as cost-effective as possible. That’s where content repurposing comes in. Here’s what CCNY’s Director of Business Development, Tristan Keelan, has to say about it:

All the way, 10 times your content. As a solopreneur, there just isn’t enough time to produce piece after piece. However, the greatest return on investment for time invested is creating long-form content that you can share in a variety of venues.

Director of Business Development at CCNY, Tristan Keelan

Making material local to each of the platforms you wish to distribute it on is another important aspect of reusing content. Some of this will be simple, such as adjusting the tone of voice of information you previously published on LinkedIn before republishing it on Facebook. 

Repurposing a text article for a visual-led network like Pinterest or a long-form blog site like Medium, on the other hand, will need additional effort to ensure that engagement and shares stay strong. 

Quality of Thought

One aspect of content creation that should not be overlooked is professionalism. Not acting like a startup at the cost of your developing reputation is an important aspect of a successful company trajectory. While programs like Silicon Valley highlight the infancy of a startup, your material should always be mature and of excellent quality. 

“Don’t get too caught up in your’startup-ness,’” Andrea Schenk advises. “Aim for the same degree of professionalism and confidence as any established organization or where you envision the company heading in the future.”

8. Build an arsenal to help you boost your blog posts. 

With so much to accomplish and limited time and marketing resources, you’ll need all the assistance you can get to make it worthwhile and as simple as possible. You’ll want to equip yourself with as many tools as possible for this. 

  • Google is a good place to start. Google Drive is jam-packed with useful tools to assist you in creating high-quality material (think Google Docs and Google Sheets). You can also use Google Trends to check how your main pillar subjects are trending and to uncover similar questions for which you may write content. 
  • Another tool for finding popular topics and content ideas to include in your strategy is Topic Research. 
  • Keyword Gap will assist you in identifying the keywords that your rivals’ blogs rank for but that yours do not, and Keyword Magic Tool will assist you in compiling comprehensive keyword lists.
  • By automating the content optimization process, SEO Writing Assistant may make your life simpler. It will evaluate your material and give suggestions for improvements in SEO, readability, tone voice, and originality.
  • Grammarly might be handy for swiftly verifying your spelling and punctuation – things move quickly with startups, but you still need to proofread everything before it goes public.
  • For every company aiming to establish a data-driven approach to content, Google Analytics and HotJar are must-have tools. Use them to evaluate the success of your material, as well as to better understand your audience and identify any holes in your plan.
  • When it comes to sharing and managing information, your CMS is yet another crucial tool. WordPress, WebFlow, and other platforms are among the alternatives. 

It’s time to go for the gold when it comes to content.

Now you’re ready to start creating content to boost sales and attract new clients to your fledgling company. 

It may not have been something you had planned to do, but with this guidance, you’ll be well on your way to generating significant blogs, films, or infographics — or whatever sort of material best matches your audience.

Remember that your material should appeal to your audience where they hang out, in a tone they understand, and on subjects that are important to them. Try the Webinomy Content Marketing Platform to ensure you identify the greatest and most relevant content ideas, optimize your text for success, and continuously enhance performance. 

For Your Startup, Create a Winning Content Marketing Workflow

The Webinomy Content Marketing Platform is a great place to start.

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