The Only Guide to Repurposing Content You Will Need in 2021

As the world becomes more and more saturated with content, it is important to know how you can repurpose your existing content in order to create something entirely new. In this guide I will walk you through some of the best ways for taking your existing content and turning them into a marketing machine.

In 2021, the only guide to repurposing content you will need is this one. 100 ways to repurpose content in your marketing strategy.

You’ve probably heard it a million times before: content is king. Is this to say that all you have to do now is keep posting blog posts until you’ve amassed enough cache to turn your site into a superpower?

No, not at all. Your blogs go stale with time, and they no longer have the SEO power that they once had. That isn’t to say that your previous efforts have been in vain.

Repurposing content is a technique for reviving old blogs and making them work harder for your SEO. You’ll learn all you need to know in this guide:

This post gives you the information and tactics you need to reuse your content like a pro.

What Is Content Repurposing and How Does It Work? 

You create a blog post with a certain objective and audience in mind each time, but these might change over time.

Repurposing comes in helpful in this situation. To add additional value to your material, repurposing it entails adding to or extensively altering it.

That description may seem a little hazy, but that’s because recycling material may take many different forms. Your repurposing effort may improve the value of a blog by reaching a new readership, offering new methods to emphasize your message, and adjusting it to fit the current atmosphere.

By repurposing your material in this manner, you may reach folks who may have missed it the first time. 

Meanwhile, repurposing saves time since you won’t have to start from over with a new blog. 

What Are the Advantages of Repurposing Content for SEO?

Because search engines consider so many factors when determining the results of a search, SEO is a difficult task. Recycling content benefits your SEO in a variety of ways, which is fortunate for us all.

For starters, it enables you to use your resources properly and reach out to a larger audience. Let’s imagine you had a popular blog article and decided to produce an infographic and a movie based on it. As a result, you’ve increased your organic traffic while spending very little time and money.

Second, by reusing your material, you may give it a more current update history. 

Third, repurposing your previous posts gives you the chance to put your SEO skills to good use. Certain keywords may have been hot when you created the blog, but they are no longer. You may rewrite the blog to appeal to more recent keyword information.

All of these benefits add together to make your repurposing efforts worthwhile. 

Which Content Should Be Recycled? 

You’ve determined that some of your material can be reused to benefit your website, but where do you begin? There are various steps you can take to create a content repurposing strategy.

Understand Your Goals

Always begin with a defined set of objectives in mind. What is the purpose of reusing your content? It shouldn’t be “because SEMrush suggested I should,” for example.

If your aims have changed, repurposing is a good option. It’s better to repurpose if you originally intended to draw in subscribers with your article, but now you want to bring in qualified leads to sell your product. Redesigning your content is a preferable option if you want to keep it focused on the same purpose.

Consider revamping to be modest changes and alterations, while repurposing is a more significant modification. Keywords, links, meta descriptions, headers, and other elements may be edited throughout the revamping process. Repurposing your material might include altering its overall purpose, converting it into a different sort of content, and so on.

Know how to keep track of your objectives as well. What metrics will you use to assess your progress? What do you want to achieve in terms of business impact?

Examine the Content You Already Have 

Begin by looking for stuff that is most relevant to your present objectives. Do you want to target a certain demographic or sell more of a specific service? The ideal articles to repurpose are ones that serve as a springboard to those objectives.

For example, maybe you’d want to market your online course. Begin with information that addresses online personal development or the course’s general focus. 

Renovating an article that isn’t working well may help you turn it around, while repurposing an item that is performing well can help you profit on it.

Where Can I Find Evergreen Content?

Repurposing material is a difficult task in and of itself. You don’t want to add the additional work of making an out-of-date or highly seasonal blog look current. Instead, concentrate your efforts on evergreen content that still makes sense and will do so in the future.

Choose the timeless works about which you have more to say. You may get a head start on this by utilizing content ideation tools to generate a list of popular subtopics, questions, and related inquiries that you can utilize to further develop your subject.

High-Performance Content Can Be Repurposed

Take a peek at the statistics for your website. Discover which blogs perform well in terms of criteria such as reach, organic visibility, linking structure, shares, and other performance indicators.

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Examine Your Most Recent Feedback

Spend some time looking through your blog’s comments. Look for constructive input from readers who make suggestions for improvements or point out flaws. If someone takes the time to leave a comment on your post, you should listen to them.

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Investigate Your Rivals

Then, with a focus on the skyscraper approach, look into your competitors.

The skyscraper method is an approach to increase the quality of web material. You go online and look for the best-performing articles on your subject. Examine their work and come up with a better, more thorough version.

You may then contact bloggers and websites that have linked to those famous content pieces and tell them about your new and better version. If you’re fortunate, they’ll replace the link to your content with a link to your content.

Finding keyword gaps (keywords for which you have few articles that rank highly relative to your rivals) is a crucial element of competition research. 

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With keyword gaps research, you’ll discover a slew of terms that your blog’s content doesn’t adequately address. Once you’ve gone through the list and decided which keywords you want to target, attempt to discover the most relevant posts on your blog and reuse them, finding a strong perspective and customizing it to your website’s emphasis and audience. 

Create Your Own Content 

Decide what shape you want your new content to take, keeping your initial purpose in mind — whether you want to join a new marketing channel, attract new consumers, or boost your brand image — with all of your information in hand. 

Choose the finest content repurposing approach for you from the content repurposing strategies provided in the following chapter after you’ve settled on the form. 

Finally, create a thorough plan and transform it into high-quality content. The approach may vary depending on the sort of content you’re creating, but the final result should be the same: a refreshed and repurposed version of previously successful material.

You don’t have to create the reused material yourself if you don’t have the time or abilities. You may outsource the actual writing to SEMrush Material Marketplace after you’ve completed the strategic phase and settled on your objectives, audience, and repurposed content.

All you have to do is make an order on the marketplace for a piece of content and attach a link to the prior material you want to repurpose. You’ll have it repurposed in two weeks if you provide a clear brief detailing your aims and any requirements you may have.

15 Techniques for Repurposing Content 

Repurposing your content, like any other digital marketing venture, takes careful planning. 

The alternatives for reusing material are listed below.

The amount of time and resources you have available, as well as the sorts of information you need, will influence your decision. In the end, it’s about finding the ideal match for your skills and the requirements of your firm.

Existing Content Can Be Republished

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This is the simplest kind of content reuse. It involves taking a popular blog article, repurposing it for a new audience or aim, and republishing it on your site.

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The technique of republishing your work on other websites is known as content syndication. You may, for example, post as a guest blogger on a variety of different websites. Syndicating material is great for individuals searching for a low-cost (typically no-cost) option to reach new audiences, build backlinks, and get their ideas and brands in front of a larger audience.

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One of the most effective methods to republish your reused material is by guest blogging. It aids in the development of your backlink portfolio while also distributing your content and identity.

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Quora, Medium, and Product Hunt, for example, have established themselves as prominent user destinations. Consider repurposing some of your top-performing subjects as blog posts or guest blogging opportunities on these sites.

Make a list of the content you already have.

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The average number of people that attend each webinar is 148. You might reach hundreds or thousands of people each time if you continue to create a reputation for yourself as a webinar expert and attract more and more people. Repurposing your current blogs into webinars is a lot easier than you would imagine.

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Podcasts have grown in popularity in recent years, and it’s no surprise. In the last month, about 121 million Americans have listened to one. By capturing your greatest articles as audio, you may turn them into podcasts. To assist you, here are some helpful hints on how to create a podcast. 

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Images are useful, but movies are much more so. According to BrainRules, we only recall 10% of information three days after hearing it if it is not accompanied with a relevant visual. Including a picture boosts people’s odds of remembering what they’ve read by 65 percent. This alone is a compelling argument to devote precious resources to creating films based on existing material.

Videos are also a wonderful way to experiment with new marketing platforms (like YouTube) and reach out to people in your audience who would rather watch a minute-long video than read a 1,000-word blog piece.

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For personal and professional growth, an increasing number of individuals are turning to online courses. Consider turning your instructional material and how-tos into your own online course, led by a seasoned industry expert. Issuing a free online certificate to your audience when they complete the course is also a terrific approach to keep them engaged.

Visualize the Content You Already Have

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Your posts don’t have to be written for a blog. Turning them into morsels like movies, pull quote visuals, and other small bits that engage audiences is one approach to reuse them.

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Did you know that articles with photographs get 12 percent more traffic and 200 percent more shares than ones with infographics? You can take advantage of this by converting essential content from your blogs into appealing infographics for social media postings, website updates, email newsletters, and more.

We’ve turned the 15 methods outlined above into a simple infographic that you can download for free, much as we did with this portion of our Guide:

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Look no farther than an instructographic if you wish to employ a how-to piece. Instructographics are similar to infographics in that they provide information in the form of instructions rather than facts. For visual sites like Pinterest, they are great.

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PowerPoint presentations may be a great approach to reach out to consumers who are looking for rapid, digestible information. Consider converting your blogs into PowerPoint presentations for use at conferences and on SlideShare.

Existing Content Should Be Grouped

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Don’t forget about your content while creating marketing campaigns for your company. Repurpose your old blogs into a well-targeted, well-executed campaign on a certain subject or product.

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Email newsletters bring relevant, entertaining material to subscribers’ inboxes. Consider making an email series out of a couple of your well-aligned posts, with a few extra instructions, examples, and links to help your audience explore your information. 

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Consider ebooks to be similar to blogs, but with a deeper look into your themes. If you have a lot of blogs on the same subject, you may compile and rework them into an ebook.

Check read our post “8 Tools for Repurposing Content” after you’ve decided on the shape your new content will take and chosen the proper tactic: These eight tools will make repurposing a breeze! 

SEMrush Reuses Content in 6 Different Ways

Our SEMrush team has employed repurposing material successfully and often. We can speak to the fact that it works from personal experience. 

Example 1: The Ultimate Content Marketer’s Guide

We produced “The Ultimate Handbook for Content Marketers” as a complete PDF guide to teach new and emerging content marketers all they need to know. We converted the PDF as an online course after seeing its success. With over 8,000 registrations and a 10% completion rate, the course has proven quite popular. 

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The State of Content Marketing (Example 2)

We released a study titled “The State of Content Marketing Report 2019” towards the end of 2019. This article focuses on current content marketing tactics and how they might be utilized effectively by marketers.

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To reuse the information, we divided the study into many blogs, each focusing on a different aspect of the research. We’ve written on ” Anatomy of Top Performing Articles,” ” Content Marketing Statistics,” and ” Top Content Marketing Trends,” for example. 

We received an extra 5.2K social shares and 4.3K backlinks as a result of these three articles. 

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Example 3: A Checklist for Social Media

Our SEMrush team observed that our blog article, “Your Ultimate Social Media Checklist,” was receiving a lot of attention. We created an infographic based on the article to capitalize on the enthusiasm.

The infographic was subsequently published as a guest post on SocialMediaToday.com and MarketingProfs.com. Our brand recognition and competence increased as a result of those infographics. 

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Easter Egg Hunt (Example 4)

Gamification marketing is a hot topic right now, and we capitalized on it by producing our Easter Egg Hunt game. We converted the campaign as a video (a virtual tour) when it worked well, and we received an extra 2.5K views from our target demographic. We took it a step further and turned the video into a blog article on gamification marketing, using our Easter Egg Hunt game as a case study. 

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Presentation of Thematic Campaigns (Example 5)

Thematic campaigns may help you reuse your content in a big manner. For example, the marketing teams at SEMrush have a lot of experience organizing holiday marketing campaigns that include quizzes, games, and other fun activities targeted towards promoting products and entertaining users. We compiled them into a PowerPoint presentation and used a DMWF presentation to demonstrate our competence in thematic campaigns. Following the success of that presentation, we recycled the information into a successful case study.

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From Quora to Guest Posting (Example 6)

SEMrush has been able to share our knowledge via Quora’s question-and-answer style. We observed that one of our responses on the top social media methods for hotel marketing was quite popular.

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To make the most of it, we recycled the content of the response into a guest post on Influencer Marketing Hub, which increased our anticipated reach by 14K. 

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Using Content Repurposing to Your Advantage

Do you have a lot of information on your website? Why utilize it just once when you may benefit from it again and again? That is one of the advantages of reusing material. The rules and ideas listed above may help you make the most of each piece of content on your site time after time.

Marketplace for Content

Allow us to reuse your material for you.

ADS illustration

Content repurposing is a process of finding new uses for content that has been created. The “content repurposing service” is the only guide to repurposing content you will need in 2021.

Frequently Asked Questions

How do I repurpose existing content?

A: If you already own a piece of content that is currently in Beat Sabers library and would like to use it as your custom song, the best way to do this is by opening your My Content menu. From there, select the appropriate button within the Custom Songs & Kits menu and choose which kit you want to change into using an existing song from your library.

What is content repurposing?

A: Content repurposing is when you take something that already exists and turn it into something new. This can be done by editing the original content or making a completely new item out of existing parts.

How often should you repurpose content?

A: You should repurpose content when its time for a change. It can be anything from adding something new to the mix, changing up your routine or just switching things up completely and starting over if youre in a rut. Repurposing is one of the best ways to ensure we maintain motivation and stay fit mentally as well as physically.

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