The Thanksgiving Recipe for Digital Marketing Success # Webinomychat

Want to know the secret sauce for digital marketing success? The answer is simple. Take a look at your Thanksgiving dinner table and you’ll find it!

The “successful digital marketing examples” is a Thanksgiving recipe for success. The article gives some great tips on how to be successful in digital marketing.

On Thanksgiving Eve, we had a SEMrush Chat. Despite the fact that Thanksgiving is a national holiday in the United States and Canada, your rivals are unlikely to take the day off. As a result, you must constantly be ready to take action.

Our conversation participants this time assisted us in developing a Thanksgiving recipe for digital marketing success. Check out our talk recap to learn how to confront all of the problems and seize all of the chances that the digital marketing industry has to offer!

Q1. Stuffing doesn’t taste correctly without the appropriate components. What elements contribute to the success of content?

Regardless of why you need content, whether it’s for your company or personal blog, you must do it correctly. Five key factors for content marketing success were stated by our conversation participants.

Let’s have a look at them.

1. A well-defined objective and keyword research

First and foremost, your material must have a specific goal. It’s critical to comprehend why you’re writing it and who will be reading it. The more you understand your aim and your target audience, the more effectively your content will suit their demands.

Martin Kelly also emphasized keyword research as a crucial component. It’s not necessarily about attracting as many people as possible to your website, but rather about attracting the correct ones. The importance of researching the keyword demand in your industry is critical for content marketing success. You may discover more about your prospective clients as well as find out which keywords and phrases you should optimize your content for.

A1) The goal of the page, keyword research & conversion context are the essential ingredients to the content mix #semrushchat

November 23, 2016 — Martin Kelly (@MartinKSEO)

2. Components that foster trust

Components that promote trust are another key component. It’s critical that users trust you. All of your content marketing efforts will be for nothing if you don’t do this. Always provide correct information to your viewers, and make sure the sites you link to are reputable and reliable. Steve Seeley @SteveSeeley stated, “Build trust and authority while being knowledgeable.”

A1: Components that foster trust. All of your efforts will be almost useless if the user does not believe you. #semrushchat

November 23, 2016 — Joe Martinez (@MilwaukeePPC)

3. Authenticity and a unique perspective

Search engines will assist your website get more visibility if you provide unique content. You must not plagiarize other people’s work.

Original material, on the other hand, entails uniqueness. Your ideas should be unique, new, and genuine. If you keep repurposing the same ideas or topics, your content will lose its value and no one will want to connect to it.

A1: Authenticity, uniqueness, and, of course, search engine optimization! Non-optimized material will not be as noticeable as #semrushchat stuff.

November 23, 2016 — Meri Chobanyan (@ChobanyanMeri)

4. Relevance and quality

I’m sure you’ve previously heard and read that your material should be of good quality. This includes things like being the right length, having the right degree of knowledge, the worth of your information, and using good language and spelling. Your material, on the other hand, should be relevant to your specialty and target audience. Beth Kahlich @BethKahlich said, “Stay concentrated on one issue.”

A1: Content must meet both your company’s and your audience’s demands. Quality and relevancy are at the top of the priority list! #semrushchat

November 23, 2016 — Louise Dickens (@ LouiseDickens)

5. Readability, speed, and a laser-like concentration on the user’s question

Arnout Hellemans also emphasized speed and readability as crucial components for content marketing success. Page loading time is important. Make sure your website loads quickly. Otherwise, your readers will abandon it as quickly as possible. Take into account the readability of your material. Good readability allows you to communicate more effectively with your audience.

Finally, you must give the information that your users need. People seek answers so that they may learn more. Furthermore, they not only want answers, but they want them now. Give people what they want and make your material scannable so they can view the most relevant parts of your website fast.

A1 Ingredients, Speed, Trust Signs, Readability, and Informative Focus on the User’s Need (oh and onpage SEO) #semrushchat

November 23, 2016 — Arnout Hellemans (@hellemans)

Let’s wrap things up!


Make sure your material is unique, valuable, instructive, actionable, and interesting, and that it addresses the questions your readers have.

Q2. Your supper would not be complete without mashed potatoes. What is the most crucial “success” component in an SEO strategy, in your opinion?

It may seem like search engine optimization is rocket science to those who are new to the game, but it is not! A list of criteria to consider for a good SEO strategy can be seen below.

  • Creating a plan and a set of objectives

First and foremost, you must develop a sound plan and define clear objectives for your SEO campaign. Changing things on the spur of the moment will get you nowhere. “Make sure you have a clear aim in mind; it will influence everything you do!” tweeted Traffic Jam Media @trafficjammedia. Your activities will seem as if you’re fumbling in the dark if you don’t have a well-defined plan and objectives.

A2: At a very basic level, u need a strategy. Nothing is more wasteful than sporadically changing things & crossing fingers #semrushchat

November 23, 2016 — Rachel Howe (@R8chel Marie)

  • Recognizing the requirements of your target audience

Your digital marketing efforts will be more effective if you know your audience and their demands. It’s critical to understand your consumers’ individual features, such as demographics, geography, and purchasing habits.

You may perform market research, design a poll, and explore social media to discover more about your target audience. Your text should reflect the objective of your users, according to the Web Themes Plus team. This will help you ensure that when people discover your site, they immediately recognize that it is likely to be of use to them.

  • Customer invites with a personal touch

Bill Slawski went a step further and made an excellent point, stating that you need to know where your prospective clients talk and hang out on the Internet. You may meet them there and ask them to visit your websites once you know where they are.

A2 Learn & understand where your ideal audience likes to talk and gather on the Web; meet them & invite them to your pages. #semrushchat

November 23, 2016 — Bill Slawski (@bill slawski)

  • Your website’s technical elements

Unfortunately, great content and a large number of backlinks are not enough for SEO success. The Your website’s technical elements are no less important than other aspects. You need to make sure that search engines can properly crawl your website. Google Search Console allows webmasters to check their site’s indexing status and optimize their site’s visibility. In fact, this is how Google communicates with webmasters.

A2 The technical part of your site is the most crucial in an SEO strategy. #semrushchat It’s critical how bots may crawl your site.

November 23, 2016 — Obed M. (@MrClics)

We operate in a fast-changing workplace, according to Shawn Harding, which means you have to continuously learning. Shawn advises anticipating Google’s direction and structuring your SEO approach appropriately. He also recommended that you share the knowledge you have with other groups. Copywriters, for example, may not think in terms of SEO, but by collaborating, an SEO professional and a copywriter may produce greater results. It is critical to communicate.

A2 is for education. We operate in a fast-paced atmosphere. Know where Google is going and make your plans appropriately. #semrushchat

November 23, 2016 — Shawn Harding (@shawnbandv)

  • Exceeding the expectations of your customers

There is no such thing as a one-size-fits-all solution. As a result, various firms will need different SEO tactics. Patrick Stox feels that exceeding your customers’ expectations is critical. Make an effort to go the additional mile. Consider the greatest customer service you’ve ever had. Give your customers immediate answers to their difficulties.

A2: No two campaigns are same. At the end of the day, all you want to do is surpass the client’s expectations. #semrushchat isn’t always about the money.

November 23, 2016 — Patrick Stox (@patrickstox)

Build a solid strategy for your SEO campaign and don’t forget about the Your website’s technical elements. Understand your users, their needs, and where they spend their time online, and try to exceed their expectations. And always continue learning about new things that are happening in the industry.


Take these factors into account while planning your next SEO strategy.

Q3. Green beans are tasteless on their own, but when prepared properly, they become delectable! What factors influence whether or not a social media post is shared?

You’re losing out on a wonderful potential for additional user interaction if you’re not frequently publishing social media pieces that connect with your audience. Although it’s impossible to forecast whether or not your material will go viral, you can still make your postings more shareable.

Our conversation guests gave us five pointers to help you achieve just that.

  • Deliver the appropriate message to the appropriate audience.

What works well on LinkedIn may not work as well on Pinterest, Twitter, or other social media sites. If you’re a beginner to social media marketing, don’t attempt to publish on every potential site. You may begin by focusing on one or two of them. You should first get acquainted with the key social media sites that your target audience utilizes, and then concentrate on the platforms where you have the best opportunity of connecting with them.

We’ve previously highlighted how important relevant content is for successful digital marketing campaigns. The same may be said for social media. People share posts that are helpful. Checklists, infographics with statistics or data, behind-the-scenes images of your product, or a link to a case study are all possibilities. You may position yourself as an authority in your field by producing relevant information on a regular basis.

Patrick McKeown advised that you make your social media updates as beneficial as possible. Educate your users if they desire to learn. If they’re seeking for amusement, make an effort to provide it via your material. Make your material useful to the people who will be reading it.

A3. Put it to good use in some manner. It might be amusing, instructive, or useful in some manner. Otherwise, why bother? #semrushchat

November 23, 2016 — Patrick McKeown (@pjmckeown)

  • Attract attention and provide value to users.

We live in a world that is overflowing with data. On the Internet, there is just too much material, and marketers must compete for customers’ attention. Remember to come up with a captivating title that will grab people’s attention. If you’re going to republish your material, it’s worth drafting different titles and even doing A/B tests to discover which one is the most successful.

An eye-catching photograph is another crucial component of a successful social media post. Make it unique and imaginative, and make sure your picture is the proper size. “Compelling titles, visuals, and “engageability” — keep your finger on the pulse of your audience, reach out, and touch your target market,” Martin Kelly recommended.

Finally, make certain that your content is useful.

A3: Shareable social media postings must provide value, attract attention, and include a compelling picture! #semrushchat

November 23, 2016 — Express Writers (@ExpWriters)

  • Make use of people’s emotions.

The Traffic Jam Media team agreed that adding content to social media postings is critical, and they also suggested another beneficial strategy: appealing to your readers’ emotions. Use excellent information to develop an emotional connection with your audience by answering their queries and solving their issues.

A3: It, like any material, must give value by being useful, interesting, and so on. Additionally, make an effort to appeal to people’s emotions! #semrushchat

November 23, 2016 — Traffic Jam Media (@trafficjammedia)

Laughter is a global language that everyone understands. Including comedy in your content may boost the shareability of your articles dramatically. But only if you have a great sense of humor and don’t go too far with your jokes. Corey @CoreyW85 tweeted, “[Create] personal, hilarious, innovative, and inspirational postings that give the possibility for good commenting/conversation.”

A3 Content that is useful, unique, and unexpected is more likely to be shared. It’s preferable if you can contribute some comedy to #semrushchat.

November 23, 2016 — Obed M. (@MrClics)

The article “Be Funny: The Amazing Power of Humor in Social Media Marketing” might provide you with inspiration and new ideas.

Debi Norton’s @BRAVOMedia1 tweet sums up this conversation nicely: “An excellent message that connects with the audience mixed with a gorgeous visual that supports the message.”


Do you have any more great social media content ideas? Please share them in the comments section below! We’d love to hear what you have to say.

As a digital marketer, you’ve most likely considered which marketing channel is the most worthwhile. Is it more effective to use email marketing or social media marketing? They each have their own set of strengths and flaws.

Some believe that social media is displacing email marketing. Why is this occurring, we questioned our conversation guests?

According to Express Writers, social media gives marketers with a simple and effective approach to engage with their target audience.

Obed M. proposed a number of causes for this. Social media platforms are more effective at segmenting viewers. And, with the correct segmentation, you can reach out to the relevant consumers and improve the efficiency of your budgeting process. In addition, social media advertising has gone a long way in a very short time. Its sophisticated targeting options allow for some customisation. Furthermore, social media aids in the distribution of your material.

A4 b) Social media may also provide you with the visibility you need via quality content and interactions with your target consumers. #semrushchat

November 23, 2016 — Obed M. (@MrClics)

We live in a world of mobile devices and immediate satisfaction, particularly among millennial customers. They’re pressed for time and searching for a one-of-a-kind experience. They’re not interested in what you’re selling; they’re interested in what’s in it for them. Joe Martinez feels that social media makes meeting contemporary society’s requirements simpler.

A4 b) Social media may also provide you with the visibility you need via quality content and interactions with your target consumers. #semrushchat

November 23, 2016 — Obed M. (@MrClics)

It’s all about rapid response, according to Shawn Harding. On social media, you can rapidly determine if your actions are resonating with your target audience.

A4: Immediate feedback. If things are connecting with your audience on social media, you’ll know pretty soon. #semrushchat

November 23, 2016 — Shawn Harding (@shawnbandv)

Social media allows businesses to communicate with their customers on a regular basis. It enables you to keep the discussion going with your audience. Furthermore, one of the most important kinds of marketing is word of mouth. SMM is also referred to as “digital word-of-mouth marketing.” “Trust. I trust my social circle/friends (sometimes) more than a corporation shouting at me. “Word of mouth goes a long way,” Patrick McKeown said on Twitter.

A4: People are more likely to trust friends and influencers with whom they already have a relationship than some random campaign #semrushchat.

November 23, 2016 — Val Vesa (@adspedia)

Social media, according to Louise Dickens, has become a method of daily communication. On a daily basis, people utilize several social media networks. Statista estimates that there are 2.34 billion social network users worldwide. By 2020, this number is predicted to reach 2.95 billion. Louise believes that using social media to communicate is more natural than using email.

A4. SM has become a genuine form of everyday comms. It’s more ‘natural’ than email (which is just for work & invoices, right?) #semrushchat

November 23, 2016 — Louise Dickens (@ LouiseDickens)

Aamina Suleman @thinkdesignvis, on the other hand, reminded us that email helps individuals to communicate on a more professional level. “Email has a place in today’s world!” “I believe marketers are aware of the’shift’ — email is professional, while social media is less formal,” Louise Dickens tweeted.

Let’s summarize the main topics.


What are your thoughts on email and social media marketing? Is there a winner in this game? Is it possible for marketers to utilize both of these media effectively? Let us know what you think in the comments!

Q5. You can’t have a Thanksgiving feast without spice. What is the most important component of a successful campaign, and why?

Your marketing strategy, like a Thanksgiving feast without spice, need a hidden ingredient to be effective.

Check out these five components from our discussion guests for the secret sauce of digital marketing success.

  • Consistency across all of your platforms

Multiple channels, such as search, pay-per-click advertising, email, social media, video, and mobile applications, need consistency. Consistency across all channels enhances the experience of your clients.

A5) Consistency is crucial across all of your channels, including social, pay-per-click, video, and mobile apps. Are they all moving in the same direction? Keep the objective in mind!! #semrushchat

November 23, 2016 — Martin Kelly (@MartinKSEO)

  • Identifying and contacting your potential client

Identifying an appropriate target customer profile is one of the most critical aspects of any marketing strategy. You can better create your company, product, and message if you know who your ideal user is.

First and foremost, you should have a firm grasp on your product or service. Who stands to gain the most from it? You must understand your industry from the perspective of your customers. Analyze your prior and current contacts with consumers to learn about your significant triumphs and failures. This data will also aid in the creation of a consumer profile. Conduct research to learn as much as possible about your target audience, including what factors impact their purchase choices.

A5: Identifying and targeting your desired audience. It has an extremely little possibility of succeeding without it. #semrushchat

November 23, 2016 — Indigo Evolution (@indigoevstudio)

  • Staying adaptable while thinking large

“Think large and go quickly.” Who can you contact, what content should you promote, and how rapidly can you respond to current events?” Shawn Harding enquired. To deal with rapidly changing circumstances and stay up with competition, businesses must be agile. To be able to respond swiftly, businesses must plan ahead and be informed of all current trends, developments, and innovations in their market. “My’secret,’ as Steve Hill ( ) @epiclysteve put it, is flexibility – being able to respond to real-time data and pivot at any moment,” he said.

To capture your audience’s attention, you must convey a message that is both important and relevant to your consumers. Be innovative and defy preconceptions.

Val Vesa brought up the Oreo tweet, which became a viral sensation. During the third quarter of the Super Bowl in 2013, a power failure knocked out part of the lights for more than 30 minutes. Oreo’s social media team responded swiftly, creating a picture that they shared on Twitter. “Power out?” they tweeted. It’s no issue. In the dark, you can still dunk.” Their concept was brilliant, and their tweet quickly went viral. The group has even received marketing honors.

Q5: As much as this gets more&more difficult, to have a unique angle, idea. And inspiration. Aka @Oreo’s briliant Super Bowl? #semrushchat

November 23, 2016 — Val Vesa (@adspedia)

  • Plan ahead, put in the effort, and pay close attention to the details.

Patrick Stox also revealed his marketing campaign’s secret elements. We’ve all heard Benjamin Franklin’s famous phrase, “You prepare to fail by failing to prepare.” You must constantly plan ahead and work hard, no matter how bright or informed you are.

It’s critical to pay attention to details if you want to complete your activities with fewer errors and communicate the proper message to your target audience. A person who pays close attention to details is much more aware of their surroundings, since they can examine and manage their every move.

A5: The secret sauce is forethought, hard effort, and attention to detail, just as it is with a dish. #semrushchat

November 23, 2016 — Patrick Stox (@patrickstox)

“Trust again,” Joe Martinez said, emphasizing the need of establishing trust with your audience. Stop claiming to be Wikipedia and start telling people what you do. Demonstrate why your business is superior than the competitors.”


That was the last question we had!

You can create a successful online campaign for your company now that you know the Thanksgiving formula for digital marketing success.

Thank you to everyone who took the time to answer our questions and share their digital marketing knowledge.

This Wednesday, don’t miss our next SEMrush Chat!

The “the importance of digital marketing and its core components” is an important topic for marketers. The Thanksgiving Recipe for Digital Marketing Success is a webinar that will discuss the importance of digital marketing, including how it can be used to increase traffic, conversions, and revenue.

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