Google My Business, also known as GMB, is a free online tool to help you create and manage your business or brand’s presence on the internet. It helps with such tasks as: -Building an online profile of yourself and your company -Creating a website dedicated to displaying your brand footprint -Optimizing Google Search Engine Optimization for search engine optimization purposes -Installing Google Maps at no cost in order to learn more about local traffic patterns and provide directions.
The “google my business tutorial pdf” is a guide that will teach you everything you need to know about Google My Business. This guide has been updated for 2017 and includes new information on how to use Google Maps, YouTube, and more.
This tutorial will address questions about Google My Business and offer answers to a variety of frequently asked concerns about how to use the platform.
As a local company, achieving high exposure on Google has never been more vital for long-term development and success. In fact, 46% of all Google searches are for local information, and 4 in 5 customers use search engines to locate local information, implying that if your company isn’t showing up, it’s one of your rivals. As a result, it’s vital that you have a robust local SEO plan.
Local search results aren’t the same as organic search results, as we’re all familiar with. They also feature a Google My Business-powered local bundle (GMB).
As a local company, you need strong exposure on Google My Business to experience success via SEO, and I’m going to teach you everything you’ve always wanted to know about it but were scared to ask – including addressing a slew of frequently asked questions.
I’ll start with the following Google My Business topics:
Then I’ll respond to some often asked GMB questions:
What is Google My Business, and how does it work?
Google My Business (formerly Google Local and Google Places) is the platform that supports Google’s business listings and allows your company to appear in the local pack, as well as appear in a variety of other results and choose how their information is shown on each.
Because the information you contribute to your listing may display in a variety of places on the search engine, including the knowledge panel, the local pack, and maps, it is a platform that every local business owner should be aware of and use. Let’s take a look at each of them.
Panel of Google’s Expertise
When someone searches for your company, this is the information box that shows in the upper-right corner of the search results (desktop) or towards the top of the page (mobile).
The knowledge panel is named after the fact that it shows crucial information such as your location, hours of operation, phone number, website, directions link, and other pertinent information, depending on your business.
Local Pack by Google
When a user does a localized search, these are the three business listing results that display underneath the map.
Google Maps is a mapping service provided by Google.
Google Maps (both the app and the desktop and mobile web versions) is designed to assist users in finding routes and discovering businesses and destinations.
What Are Google My Business’s Advantages?
Google My Business comes with a slew of advantages that local companies should be aware of, including the ability to attract new consumers, boost overall exposure, and guarantee that clients can locate information as simply and fast as possible.
Keep in mind that local searches aren’t only for finding new companies. Directions, contact information, the bustle of venues, reviews, and other information are often sought.
Let’s take a look at the advantages Google My Business provides to small enterprises.
An Opportunity to Appear on Listings You Wouldn’t Have Known About Otherwise
You won’t display on Google Maps or the local pack unless you have a Google My Business listing, and the knowledge panel may be inaccurate or minimally supplied if you don’t have one.
These are notable listings that capture the notice of users when they are posted, and these are ones you don’t want to miss out on.
The Ability to Gather and Display Testimonials
You may gather client reviews and show the quality of your goods or services to prospective consumers by using Google My Business.
Searchers are increasingly looking for social evidence that a company is deserving of their business, and online evaluations will be one of the most powerful tools in 2021. A 5-star review stands out, and implementing a plan to inspire your consumers to evaluate your service or product will help you attract new customers.
Aside from that, it’s been claimed that reviews are a crucial ranking component for local pack results, which means that most firms can’t afford to be the one without high trust signals next to their listing.
Get a Better Understanding of Your Company
Google My Company may provide you with information about your business that you wouldn’t be able to receive from other platforms, and it can also assist you in making strategic choices. The following are some of these observations:
- The amount of people who have seen your profile, images, and posts.
- The keywords and phrases that consumers use to discover your company.
- The marriage proposal.
- A demographic profile of your target market (age groups, gender, and countries).
- The amount of internet visits, phone calls, and questions about directions.
To get the most out of your Google My Business profile, make sure it’s set up and configured appropriately, and we’ll go through the most often asked questions below.
SEMrush Tip: Using the Listing Management tool, you can consolidate your company listings on Google My Business and dozens of other web directories to boost local SEO. This feature is the result of our partnership with Yext and is accessible to anybody with a premium or free SEMrush account. Simply pay a monthly subscription, and we’ll align all of your company’s information so that it’s consistent and accurate throughout the web. Then, using the Google My Business widgets in the SEMrush My Reports PDF building tool, you can report on your site’s Google My Business growth and clicks. Connect your Google My Business account to SEMrush, and you’ll be able to generate a PDF report with statistics on the effect of your GMB listing on website visits, phone calls, picture views, and more.
Is Google My Business a cost-free service?
Google My Company is absolutely free to use, and setting up your business on the site is also free. There is no subscription option, and merely putting up your page gives you complete access to the tool. All companies may use GMB, and you can get started right away.
Unlike many other programs that have numerous membership rates (sometimes including free versions), our application will offer you access to the exact same capabilities as your rivals, whether they are tiny local enterprises or multinational chains.
Bring Attention to Your Company from Anywhere
How to Create a Google My Business Account
Setting up your business on Google My Business is a straightforward process that shouldn’t take long, and it’s the first step toward enhancing your company’s internet exposure in your service region.
Here’s a step-by-step guide to getting your page up and running.
Step 1: Go to the Create Page section of Google My Business.
Search for your company name on the Google My Business ‘create’ page; if you’re uncertain, this step will let you quickly determine whether you’ve previously created a GMB profile.
If you don’t see a listing for your company, you can either utilize the ‘add your business to Google’ link or click on the pop-up that should now appear.
Step 2: Type in your company name.
This is where you will enter the name of your company.
You should use your company’s real-world name here, and you should be aware that utilizing keywords in the name needlessly may result in your listing being suspended (don’t do it).
Step 3: Select the Most Appropriate Category for Your Company
You must now choose the major category that best reflects your company. In most situations, you will be presented with many possibilities; select the one that best represents you.
Don’t worry if you think there are several options that might be used interchangeably; you can always add more afterwards.
Step 4: Decide whether you want to add a location.
If you wish to list a real storefront that the public may visit, here is where you will make your decision (and have it show on Google Maps).
Step 5: Fill in the blanks with your address.
Fill out your address completely, adding additional lines if needed, to make it as simple as possible for people to locate your business.
Step 6: Examine Potential Listings
In the event that a possible close match is detected, you may be asked to confirm whether one of a handful of current sites represents your company at this point.
If none of these apply to you, just choose the choice and continue.
Step 7: Decide whether you’ll serve users outside of this location.
We’re setting up a fake Pizza business in this example, and we’ve selected ‘yes’ for both pick-up and delivery choices in this area.
Hairdressers who solely service clients in their salon, on the other hand, would pick ‘no.’
Step 8: Decide which areas you’ll serve.
If you choose ‘yes’ in the previous stage, you’ll be able to pick and choose the locations you serve (you can add more than one).
Step 9: Fill up the blanks with your contact information.
After that, you’ll be able to enter your phone number and the URL of your website (or choose not to link to a website and set up a free Google site based on your listing).
Opt-in to Updates and Recommendations (Step 10)
We’re almost there! On your GMB page, you only need to choose whether or not you wish to get Google updates and suggestions. We prefer that you opt-in, but it is entirely up to you.
Step 11: Complete and Maintain Your Listing
You’ve finished adding items; all you have to do now is click ‘finish,’ and your GMB page will be ready. All that’s left is to double-check the listing.
Step 12: Double-check your listing
You have two choices for verifying your listing: an automated phone call (which is suggested) or a postcard sent to your address, which may take up to four days.
You may validate it later if you wish, but that means you won’t be able to fully administer it.
Step 13: Greetings from the GMB Dashboard
After you’ve confirmed your listing, you’ll be sent to your GMB dashboard, where you can complete it by adding opening hours, images, your logo, a description, and more.
Here are nine classic Google My Business blunders to stay away from.
How to Make a Google Maps Listing Your Own
If your company is currently listed on Google Maps but you don’t have a Google My Business account, you may claim it in a few simple steps.
Here’s how to go about it.
Step 1: Search for your business on Google Maps.
Go to Google Maps, type in your company name, and choose the appropriate entry.
Step 2: Make a claim on this company.
You’ll notice a button that says “claim this company,” which you should choose.
After that, you’ll be offered the opportunity to run the company.
Step 3: Double-check the listing
A claimed listing must be verified by sending a postcard to the premises’ address, which should arrive within four days.
What is a Google My Business Page and How Do I Claim It?
In certain cases, you’ll discover that you already have a page set up that can’t be claimed using the approach explained above since you already have a confirmed GMB page. This usually indicates you put it up and confirmed it before, or someone else did.
Here’s how to claim a verified GMB page that belongs to someone else.
Step 1: Go to the Create Page section of Google My Business.
Search for your company’s name on the Google My Business ‘create’ page. If your company already has a page, you should be able to discover it quickly.
Step 2: Make a page access request.
Following the final step, you’ll get a message informing you that the listing has already been confirmed, along with a pointer to the email address that was used to do so.
If it’s one of your previous accounts, this may be handy. In fact, in the early days of a company, it’s fairly unusual for GMB to be set up using a personal account. It could possibly provide you with the information you want to determine who owns the listing.
You must’request access’ after receiving a notice informing you that the listing has already been claimed.
Step 3: Give Us Your Information
You’ll need to provide some information, such as your name, phone number, the degree of access you need, and your connection to the company; these will be delivered to the existing account holder.
Step 4: Be patient and wait for a response.
After that, the request will be routed to the current page manager, and you should hear back within seven days.
If you have not been allowed access or have been rejected at that point, you will be able to prove your relationship with the company to acquire access.
Is it necessary to have a physical address in order to use GMB?
You must have a physical storefront or a company that goes to clients’ locations in order to claim your Google My Business profile.
For example, let’s pretend you’re a plumber. There’s a strong possibility you don’t have a physical site and instead serve consumers at their home or office.
In other words, you must interact with consumers face to face when doing business.
In other words, if you run an online-only or virtual firm with no physical location, you won’t be able to create a Google My Business profile. When creating and validating your account, you must provide an address; however, you may choose whether or not to make this information public.
What to Do If You Work From Home and Don’t Want Your Address Listed on Google My Business
Choosing not to expose your company address to the public is ideal for people who operate from home and give services to consumers at their location but do not want their address to be shown with their listing.
To do so, go to the ‘info’ tab in Google My Business once you’ve signed in.
Locate your address and choose the pencil symbol next to it to access the edit screen.
At the bottom of the pop-up, you’ll find a ‘clear address’ button (in image below). Go ahead and press the button.
When you click “apply,” your address will no longer appear on your listing.
Make sure the places mentioned as your service areas (the portion below on the main ‘info’ page) are right, and add any more you serve that aren’t already included.
That’s all there is to it. You’ll have concealed your address, but make sure that searchers seeking for your service regions may still find you.
How to Add Multiple Locations to Google My Business
The good news is that if you own and operate numerous companies that match the Google My Business requirements, you will be able to add multiple locations from a single account.
Within GMB, you can utilize location groups to manage many locations within a single group or folder, but I’m sure you’re curious whether you can list in bulk. Yes, it is true!
When you go to the’manage locations’ page in Google My Business and choose ‘add location,’ you’ll have the opportunity to create a single location or import places.
If you just need to include a few places, doing it separately as discrete locations may make sense, but if you handle more than that, you’ll want to import in bulk.
You’ll be able to import many locations and list them here, but first you’ll need to download the template you’ll need to finish it, as well as an example spreadsheet to assist you. This tool may also be used to modify existing GMB listings.
After you’ve input all of the places you wish to list, click’select file’ and import, then review and apply your modifications. Any new listings, as well as any adjustments to existing ones, will now be produced.
When Your Business’ Category Isn’t Available on GMB, What Should You Do?
When deciding how to label your company on GMB, it’s best to be as detailed as possible. That said, it’s not unusual to discover that there isn’t a Google My Business category that exactly describes your company. You want to get it right since the major category you pick is given the greatest weight.
There are now approximately 3,000 distinct choices available, with a complete list of available categories accessible here.
If you’re having trouble deciding how to classify your company, it’s best to go with something that’s a little more wide than your existing categorization.
Let’s pretend you’re the owner of a package forwarding firm.
You won’t find it as a category in GMB, but you will find ‘Shipping and Mailing Service,’ which is less detailed but still applicable, so go with that.
What is the Google My Business short name?
Customers may pick a’short name’ for their verified GMB listing, making it simpler for them to locate and follow their company on Maps and Search.
Customers will be able to put your business’s short name as the URL in their browser’s address bar and be sent immediately to the GMB page, as seen in the example given by Google: ‘g.page/[yourcustomname]’.
Because you’ll most likely be advertising this short moniker, keep it brief and relevant – Google suggests using your locality to make it more unique.
To make it as simple to share with clients as possible, keep your short name as brief as feasible.
How to Use Google My Business to Add Questions and Answers
Customers are certain to have questions, and savvy companies take use of the possibility to pre-populate queries and answers inside GMB to improve their listing and guarantee that answers are as simple to discover as possible.
These appear in the knowledge panel as part of your company listing.
Customers may ask questions directly from the SERPs by clicking the ‘ask a question’ button, which displays the following box:
Customers will be able to ask questions quickly and easily as a result of this, but keep in mind that anybody, not just yourself, may answer them. This may result in erroneous responses being printed on a page.
Customers’ inquiries must be reviewed on a frequent basis, and responses must be provided before anybody else has an opportunity to do so.
Keep in mind that, as a company owner, it makes sense to pre-populate your most often asked questions in order to assist clients as much as possible and make getting answers to their inquiries as simple as feasible. This contributes to the development of trust.
Make a list of your most often asked questions and include them. To guarantee you’re addressing as many questions as possible to assist prospective consumers, sit down with someone on the shop floor or a customer care representative.
What Are GMB Labels, and Why Do They Matter?
Labels are a valuable tool for many marketers and company owners, even if they do not have a direct influence on the success of your GMB listing.
Simply said, they let you to categorize your listings inside your account; this is a useful feature when managing various locations from a single dashboard. And by utilizing them, you’ll be able to quickly find a certain spot inside GMB.
Grouping listings by region is a common application (or perhaps country if you are working with a global business that has stores in multiple territories). Adding labels like ‘East Coast’ and ‘West Coast’ to your listings is a perfect example.
You may apply up to ten labels per location, each with a maximum length of 50 characters. In the ‘advanced information’ portion of the ‘info’ page, you’ll discover the opportunity to add labels.
How to Add GMB Highlights/Attributes
Using attributes (highlights) to set your listing distinct from the competition by highlighting the unique aspects of your company is an effective technique to set your listing apart from the competition. It is for these things that your company is actually wonderful, and for which your consumers adore you.
You have complete control over the qualities and highlights you want to promote on your listing, from free WiFi to family friendly. Keep in mind that the qualities accessible for your company profile are determined by your business category.
On the ‘info’ page of your GMB listing, you’ll see the various highlights and qualities to pick from:
If you click the pencil icon, you’ll be able to view the alternatives that are accessible to you.
The following is an example of a GMB listing for a counselor’s practice, so you can see the possibilities available:
Make sure to choose all of the options that pertain to your company so that clients can see what you have to offer.
How to Maintain NAP Consistency and Use Call Tracking Numbers
Call monitoring gives you additional information about metrics related to the source of calls, which may help you make better business choices. Furthermore, you will almost certainly want to incorporate tracking numbers in your GMB listing, but you may be concerned about preserving NAP consistency.
If you’re not aware with the notion of NAP and its usefulness in local SEO, you can learn more about it here, along with other useful local SEO strategies. In short, you must be able to maintain a consistent NAP profile throughout all of your company listings, including GMB. So, how do you go about it?
The short answer is that you can utilize call tracking numbers with GMB without affecting your local exposure; all you have to do is make sure it’s set up correctly.
You’ll find a phone number part under the ‘info’ area of your GMB listing, with possibilities for both main and secondary phone numbers.
NOTE: Make sure your call tracking number is set as the ‘main phone,’ and your usual business phone number is set as a ‘extra phone.’
By adding your primary phone line as an extra number, you guarantee that it stays linked to your company and is constant across your NAP profile, which is as straightforward as it seems.
How to Make Your Google My Business Listing More Effective
You may go further to improve and enhance your GMB listing after you’ve set up and finished as much of it as feasible. There are a plethora of excellent publications available to assist you in improving your local SEO, many of which contain helpful tips on how to enhance your Google My Business page.
In fact, our ‘Google My Business Tips from Greg Gifford’ guide is a wonderful place to start if you want to be ahead of the pack.
Below, we’ve compiled a list of GMB optimization essentials that we believe you should be aware of in order to take your visibility to the next level, as well as answers to some often asked concerns.
However, as a brief tip, be sure to fill out as much information as possible on your advertisement. If you don’t have to, don’t leave anything blank.
Bring Attention to Your Company from Anywhere
Should I stuff my GMB description with as many keywords as possible?
When SEOs consider adding keywords, they often recall the days of keyword stuffing in the meta keywords tag or cramming as many repetitions of each as possible into the page’s text.
When crafting your GMB description, keep in mind that most people believe that keywords have little bearing on local results.
It’s straightforward in the sense that you don’t have to pack keywords into your description. However, it is important to follow Google’s recommendations in order to prevent making errors that might result in your listing being suspended.
What Is the Best Way to Optimize a Google Post?
Google posts are a wonderful approach to improve your Google My Business listing since they enable you to publish material directly on your page, which also appears in the knowledge panel, providing you a chance to stand out.
You can get right into producing content by selecting ‘posts’ from the left-hand menu on your GMB dashboard.
The most often requested question is: What kind of material should you post as a Google Post?
Simply said, your options are limitless; just make sure to highlight stuff that makes sense and benefits your audience. Here are a few amazing suggestions:
- You may use event postings to promote an upcoming event you’re organizing.
- You may use sales postings to promote a deal you’re having right now.
- Share a sample from your most recent blog post and link it to the Google Post’s main content.
- Send a holiday greeting to your consumers.
How Do I Make Products Featured on GMB?
Did you know that you may highlight goods directly on your knowledge panel’s GMB listing? It’s comparable in many respects to being able to showcase your services, which you’ve been able to do for a long time.
“The Product Editor enables businesses to develop a presence on mobile and the computer to display their items and promote customer interactions,” according to Google. On the Business Profile Items page on mobile, or the Product Overview module on the PC, customers will get a better curated exhibition of a store’s products. On the PC and mobile versions of Google Search, items uploaded via the Product Editor show in Business profiles.”
It’s as easy as establishing collections with at least three goods in each and filling in the required data, such as the product picture.
Customers will be able to browse your collections and click through for further information:
Spending the time to create collections and product listings, in our view, is definitely worth the effort. It’s a feature that many firms haven’t fully used, and there’s a strong chance your rivals haven’t too.
How can I get users to write reviews?
The relevance of reviews as part of your GMB presence has previously been mentioned. 5-star ratings boost clicks by roughly 25%, according to BrightLocal, yet one of the most often requested topics is how companies can encourage consumers to post reviews.
First and foremost, resist the urge to post phony reviews or to acquire ratings from others (or to employ unethical businesses that do so).
Reviews that are considered artificial may and will be removed by Google.
To encourage people to give reviews, you should include the request into your internal operations so that asking clients to evaluate your company becomes natural and automatic.
Here are a few suggestions:
- To encourage consumers to give reviews, use the options in Google’s Marketing Kit to generate social posts, stickers, and posters.
- After clients buy (or utilize your service), send them an email gently asking them to post a review on your GMB page, using your short link.
- Customers that have been with you for a long time should be questioned. When you go out to them on a personal level and make the request, you’ll be astonished at how powerful it is.
What are the Google My Business Image Dimensions?
You’ll want to make sure your GMB listing’s logo and cover photos are crisp and stick out to prospective buyers. The most important thing to remember is the correct proportions so that you may design efficiently for the space provided.
The following are the current measurements and specifications that you need to know as of April 2020:
Cover Photo: 1080 x 608px Profile Photo: 250 x 250px Images for posting: 1200 x 900px Size: 10kb to 5mb Format: JPEG / PNG
Use a simple tool like Canva to help you generate photos that truly stand out, or make sure your designer understands the proportions they need to work with.
How to Update a Google My Business Address
- Go to your Google My Business account and sign in.
- If you have more than one location, choose the one you want to update.
- Select ‘Info’ from the menu.
- Select the address box by clicking on it.
- Enter your address according to the instructions above, then click ‘Apply.’
- If Google is unable to locate the address, search for the red ‘Set marker location’ button on the right side of the map of your city, and then click ‘Set marker location.’
- A map with a red pin will display, and you may drag the red point to the center of your position. You may slide this pin to assist people find your restaurant if it’s in the middle of a shopping mall.
- Click ‘Apply’ when you’re finished. Please keep in mind that the modifications may not happen right away. Before it is published, GMB may evaluate the modification.
With Google My Business, you may achieve local SEO success.
If you’re a local company, you can’t afford to overlook the advantages that Google My Business may provide in terms of local exposure.
Given that many merely fill out the essentials and leave it standing still, you’ll already be one step ahead of the competition if you get the basics correct and use as many of the features as possible.
Be the company with an active and bustling listing, 5-star ratings, and a profile that makes rivals wish theirs looked as good!
“The Ultimate Guide to Google My Business” is a guide that will help you with all the different products and services that Google has available for your business. It includes everything from email marketing, AdWords, YouTube ads, etc. Reference: google my business products.
Frequently Asked Questions
How do I get the most out of Google my business?
A: There are many ways to get the most out of Google my business. Some ideas include meeting with your client, researching competitors and finding new markets to enter.
How do I optimize my business for Google 2021?
A: In order to obtain the best results from Google in 2021, you have to create a strong backlink profile. This means that if your website is not already optimized for SEO and has many quality links pointing towards it, then now is a good time to start working on this. You should also consider creating content that provides value and high-quality videos as well as having a blog or an e-commerce project with social media marketing support attached
What is the main use of Google my business?
A: The main use of Google my business is to help businesses decide how they can best grow their online visibility. This will often be done by building a website, but the option is there for you to do other things as well.
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