The Ultimate Guide to Twitter Chats by Webinomy [Free PDF]

The online marketing industry has become a competitive space. To remain relevant in the ever-evolving digital landscape, businesses must be equipped with visionary strategies that are not solely reliant on social media tactics but also incorporate email marketing and search engine optimization.

The “Ultimate Guide to Twitter Chats” is a guide that will teach you how to find and participate in Twitter chats. It has been written by Webinomy, and is available for free on their website.

The Ultimate Guide to Twitter Chats by  Webinomy [Free PDF]

Participating in a Twitter discussion may help you expand your brand’s reach and exposure – as well as your own personal impact. It allows you to develop new contacts and grow your influence in your field, as well as exchange information and build a devoted community.

In October of 2014, SEMrush began organizing Twitter talks.

Hundreds of individuals have signed on each week over the previous 11 months to share their expertise, and almost a thousand tweets have already been written using #semrushchat. Some of our talks attracted hundreds of tweeters, with a total reach of more than a million people.

We’ve learnt that planning and running a successful Twitter conversation requires time and effort.

We’d want to share our knowledge with you, so we’ve put up this detailed guide with 20 suggestions to help you succeed with your own Twitter conversation.


Before starting a Twitter discussion, we recommend that you have at least 5,000 followers. You may not receive the type of involvement you need if you simply have a few followers. Unfortunately, not all of your Twitter followers will be accessible throughout the discussion, and not all of them will be interested in all of the topics. We had 7,000 followers when we launched our Twitter conversation, and we already had a lot of industry influencers in our network.

1636676291_773_The-Ultimate-Guide-to-Twitter-Chats-by-Webinomy-Free-PDF Hashtags assist users in searching for and identifying information on Twitter, which is essential given the millions of tweets sent each week. You have a few of choices here:

  • If you want to go for a more visible approach, you may brand your chat with your company’s name and the phrase “chat.” #semrushchat, #vcbuzzchat, #sproutchat, and #bufferchat are other examples.
  • You may establish your own hashtag by including a component of your company’s name, like CoSchedule did with #cochat.
  • You may use a hashtag that is connected to a subject, such as #CROchat from Unbounce for conversion optimization.

The greatest hashtags are succinct and easy to remember. Create a few possibilities for your primary hashtag, then check to see whether anybody else is using it by searching Twitter or Assess each tag’s potential for bashtagging before making a final selection. If your hashtag may easily be transformed into something unpleasant, don’t use it and reconsider.

Remember to include a topic-related hashtag in your tweets when it’s acceptable.


There are a slew of Twitter conversations to choose from. It’s possible that someone in your niche is already operating one. See what’s available (and participate in a few for ideas) before deciding which slot to hold your discussion in and what general subject it should cover. It’s pointless to clog up people’s Twitter feeds with yet another discussion on the same subject. Instead, try to provide added value. Check out the most popular conversations’ times and dates to see what the perfect time is for yours.


You’ll need some particular subjects for each discussion after you’ve decided on a specialty. Make no mistake: just like other kinds of content marketing, you must organize your Twitter discussions. Check appropriate keywords utilizing SEMrush or your chosen keyword research tool to aid your decision. This will show you what kind of information individuals are seeking for and how your Twitter discussion may help them.

When inviting a guest expert, don’t choose a subject at random from your list of possibilities. Examine their area of expertise, talk with them about what they’d want to talk about, then change your subject and questions appropriately.


It’s time to concentrate on particular queries after you’ve defined your general specialization and themes. Most conversations consist of five questions, with one linked to the brand included, like in #myblogu’s chat. At SEMrush, we prefer to compile a long list of questions and let visitors pick and choose which ones they want to answer. Here are a few pointers on how to come up with questions for practically any subject:

  • Inquire about any errors they’ve made or seen.
  • Inquire about preferred tools and get suggestions.
  • Inquire about professional advice if you have any expert visitors.
  • Discuss the subject’s anatomy.
  • Check out what others are talking about on your blog and social media sites.
  • Make use of Google. Enter your query and see what comes up in the search suggestion box.
  • Check through other people’s articles to see what questions they’ve asked that can be relevant for your talk, but be careful not to plagiarize your inquiry.


You may host your Twitter chat on your own every time, but having a special guest makes it much more fascinating for participants. It’s much more intriguing if your visitor is an expert that most attendees wouldn’t typically have access to.

Check out your existing partners to see who is most committed to you and your business when you are just getting started with Twitter chats. At first, don’t aim for the stars. Your brand evangelists will be more tolerant and forgiving of any mistakes or omissions that inevitably arise early on.


Tweets (which may also be used as status updates on other social media sites) and images (which we’ll look at in the following tip) are the two types of promotional materials you’ll need for your Twitter conversation. Include the following in your tweets:

  • A typical chat promotion tweet.
  • A tweet that highlights your visitor.
  • Here are a few questions for your visitors to respond to.

Include the conversation hashtag, the subject hashtag (both of which may be short), as well as the discussion’s time and date.

Templates for tweets:

  • How do you (answer a question relevant to the topic)? . To contribute your tips, join our (#hashtag) discussion with (@specialguest).
  • How to Supercharge (an problem linked to the subject)! To learn about fresh ideas, join the (#hashtag) discussion with (@specialguest) on (day and time).
  • Participate in today’s (#hashtag) debate! is the title of the topic. (@specialguest) is a special guest. We’ll begin at (time)!
  • Experts, please provide your finest (subject) advice! Make sure to join us tomorrow at (time+time zone) for our (#hashtag) talk!
  • This week’s Twitter conversation with (@guest)! >>> (#hashtag) is a hashtag.

Once you’ve shared them, you’ll start to generate interest in your Twitter discussion.


We all know how much people adore photographs on social media, therefore it’s worth repeating that graphics are an important component of any chat advertising plan.

The following are examples of visuals:

  • A typical chat promotion tweet.
  • A tweet that highlights your visitor.
  • There will be a few questions that your visitors will respond to.
  • A generic chat graphic with your brand on it.
  • A branded graphic that includes a photo of your visitor as well as the subject.

Your photos should contain the conversation hashtag, the subject hashtag, and the time and date of the discussion, much like text tweets. For picking harmonizing color schemes, we suggest Adobe Creative Cloud, and for designing Twitter chat images, we prefer Canva.

When tweeting photographs, provide a written version with the hashtag so that others may quickly discover your discussion.


It simply takes one little blunder to have your internet reputation ruined. Proofread all of your tweets and graphics before sending them to ensure that the spelling, punctuation, and information are perfect.

Create and proofread some of the other tweets you’ll need ahead of time for the greatest outcomes. Tweets for welcome visitors and participants, introducing the conversation, and concluding the chat are examples of this. To assist you in creating your own, check out our collection of tweet templates.


If you’re hosting a Twitter chat with visitors, provide them with copies of your images as well as tweet templates in case they wish to inform their own followers about the event. We never ask visitors to do this at SEMrush, but some do, and most are delighted to if you make it simple.

Sign up for a free PDF copy of our SEMrush Twitter Chat Guide by filling out the form below.

There are ten more chapters in this book.

You’ll also gain GURU access to our brand new SEMrush Social Media Tool, as well as dozens of additional tools and reports, for two weeks! Remember to check your inbox.


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The “twitter chat examples” is a guide to help you create your own successful Twitter chats. It has step-by-step instructions for creating and promoting your own online event.

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